Navigating the Complexities of YouTube’s SEO Landscape

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How to Transcribe a YouTube Video [FREE]

How to Transcribe a YouTube Video for FREE

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: