Your Guide to the Premier 10 YouTube Platforms for Journalism

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The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

Time to Extract a Conclusion

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

1. CNN

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

1. CNN

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

Maximizing Impact: 5 Secrets for Increasing Your Video’ Writes

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

Keep Your Audience’s Attention
Do Keyword Research
Engage Your Audience
Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

Enter YouTube Studio in your channel
Access to Analytics
Select the video you want to review
Click into engagement
See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

Enter YouTube Studio in your channel
Access Analytics
Select Reach
Click into Traffic Source
Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

Use Audience Retention to better understand how to structure your video for the best results.
Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
Increasing Subscribers gets your video in front of more people the moment it is published.
Encourage Comments and respond to establish a relationship with your viewers.
Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

How to Optimize Your Video to Rank Higher on YouTube?

Keep Your Audience’s Attention
Do Keyword Research
Engage Your Audience
Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

Enter YouTube Studio in your channel
Access to Analytics
Select the video you want to review
Click into engagement
See where a dip in watch time

What is Good Audience Retention?

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

Enter YouTube Studio in your channel
Access Analytics
Select Reach
Click into Traffic Source
Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

3. Engage Your Audience:

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

Use Audience Retention to better understand how to structure your video for the best results.
Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
Increasing Subscribers gets your video in front of more people the moment it is published.
Encourage Comments and respond to establish a relationship with your viewers.
Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

How to Optimize Your Video to Rank Higher on YouTube?

Keep Your Audience’s Attention
Do Keyword Research
Engage Your Audience
Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

Enter YouTube Studio in your channel
Access to Analytics
Select the video you want to review
Click into engagement
See where a dip in watch time

What is Good Audience Retention?

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

Enter YouTube Studio in your channel
Access Analytics
Select Reach
Click into Traffic Source
Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

3. Engage Your Audience:

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

Use Audience Retention to better understand how to structure your video for the best results.
Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
Increasing Subscribers gets your video in front of more people the moment it is published.
Encourage Comments and respond to establish a relationship with your viewers.
Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

How to Optimize Your Video to Rank Higher on YouTube?

Keep Your Audience’s Attention
Do Keyword Research
Engage Your Audience
Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

Enter YouTube Studio in your channel
Access to Analytics
Select the video you want to review
Click into engagement
See where a dip in watch time

What is Good Audience Retention?

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

Enter YouTube Studio in your channel
Access Analytics
Select Reach
Click into Traffic Source
Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

3. Engage Your Audience:

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

Use Audience Retention to better understand how to structure your video for the best results.
Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
Increasing Subscribers gets your video in front of more people the moment it is published.
Encourage Comments and respond to establish a relationship with your viewers.
Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Youtube Clips

Your Guide to the Premier 10 YouTube Platforms for Journalism

Your Guide to the Premier 10 YouTube Platforms for Journalism

Create High-Quality Video - Wondershare Filmora

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS