Visualizing the Most Influential ‘23 Social Trends

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Audio Clarity: 10 Pro Tips for High-Quality Recordings

10 Recording Tips for Recording Audio with High Quality

Richard Bennett

Oct 26, 2023• Proven solutions

0

Getting the best sound for your recording is not as simplistic as buying an expensive microphone. There are many different things you can do to record your audio more clearly. Here are 10 recording tips to record high-quality audio.

1. Silence everything you don’t want your microphone to record
2. Put your mobile phone in airplane mode
3. Minimize echo
4. Block wind from reaching your microphone
5. Upgrade your microphone
6. Adjust your levels
7. Start with a sound cue if you’re planning to do some syncing in post
8. Get close to the sound
9. ADR
10. Record Ambient Sound

Bonus Tip-Record Your Audio with Wondershare Filmora

Wondershare Filmora has great recording features that enable you to record screen , voiceover, and webcam. Just connect the recording device to your computer, and start the recording in Wondershare Filmora and you will get high-quality audio. And you can also easily pick a song from the royalty-free music library on Wondershare Filmora. These audio features on Filmora are rare and very simple to use, you only need to click a few times and your video will have a new sound and background song.

1. Silence everything you don’t want your microphone to record

When you’re recording audio, you have to be more aware of the subtle sounds that drone on in your background. These sounds may include humming from machines with fans, buzzing from lights, and jingling from your pet’s collar. Observe your recording space and find ways to silence everything that you don’t want in your audio recording.

2. Put your mobile phone in airplane mode

Although it may be quite obvious to turn your phone’s ring tone off when you’re recording, it may not be as obvious to put your phone in airplane mode. When phones receive calls or perform searches as part of their background processes, they emit signals that can get picked up by your recording system. Avoid ruining good takes with unwanted sounds of phone signals by putting your phones in airplane mode.

3. Minimize echo

If you are recording yourself talk or sing, make sure to set up your recording space in a way where the sound projected from your voice bounces minimally off the walls and back to your microphone. Bare walls and hardwood floors will cause a lot of bouncing. Make use of materials that will absorb your sound rather than bounce it, like a thick rug or a comforter. If you want your voice to echo, that’s something you should do in post-production.

4. Block wind from reaching your microphone

Although it might not sound so loud and distracting to the naked ear, wind sounds terribly loud through a microphone recording and can cause your audio to clip (distortion of waveform due to output of sound exceeding maximum capacity or 0 dB point). This includes the “wind” that comes out of your mouth when you pronounce words starting with the letter “p.” Use pop filters, windscreens, and deadcats to block wind from reaching your microphone.

5. Upgrade your microphone

As much as you try to control all the noise in your surroundings, your greatest recording limitation will come from the hardware that you use. Improve your recordings by plugging in an external microphone into your camera’s microphone jack or record audio completely separately with a professional microphone.

Need help with deciding on a microphone to buy? Check out our recommended list of microphones.

6. Adjust your levels

Before pressing the record button, see how loudly your microphone picks up the sound you wish to record. Adjust your levels (sensitivity of your microphone) until the sound sits in between -6 dBs and -12dBs. This range gives the source of your sound some room to get louder without the recorded audio getting clipped. When you first listen to audio recorded within this range, it may sound very quiet. No need to worry though because you can increase the volume later in editing.

7. Start with a sound cue if you’re planning to do some syncing in post

If you’re recording separate audio that you plan to sync to your video later in editing, start your recording with a short and loud sound cue like a clap or a high pitched “beep” tone. Later, when you’re editing, it’ll be much easier for you to find the section where your video and additional audio match.

8. Get close to the sound

Unless you’re aiming to record ambient sound, bring your microphone close to the source of sound you are wanting to record. The closer your microphone is to the source of sound, the lower your sensitivity setting can be on your microphone. As a result of lowering your levels, sounds you are not meaning to record will also sound fainter.

9. ADR

When you need to record a scene in a loud setting where you have very little control over the noise, record additional vocals later and replace the original vocals through a process called automated dialogue replacement.

10. Record Ambient Sound

Remember to record ambient sound or “room tone.” You can use these recordings to fill in the blanks if you run out of audio and also smooth out parts of your audio where you hear pops, clicks, and other unwanted noise.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Getting the best sound for your recording is not as simplistic as buying an expensive microphone. There are many different things you can do to record your audio more clearly. Here are 10 recording tips to record high-quality audio.

1. Silence everything you don’t want your microphone to record
2. Put your mobile phone in airplane mode
3. Minimize echo
4. Block wind from reaching your microphone
5. Upgrade your microphone
6. Adjust your levels
7. Start with a sound cue if you’re planning to do some syncing in post
8. Get close to the sound
9. ADR
10. Record Ambient Sound

Bonus Tip-Record Your Audio with Wondershare Filmora

Wondershare Filmora has great recording features that enable you to record screen , voiceover, and webcam. Just connect the recording device to your computer, and start the recording in Wondershare Filmora and you will get high-quality audio. And you can also easily pick a song from the royalty-free music library on Wondershare Filmora. These audio features on Filmora are rare and very simple to use, you only need to click a few times and your video will have a new sound and background song.

1. Silence everything you don’t want your microphone to record

When you’re recording audio, you have to be more aware of the subtle sounds that drone on in your background. These sounds may include humming from machines with fans, buzzing from lights, and jingling from your pet’s collar. Observe your recording space and find ways to silence everything that you don’t want in your audio recording.

2. Put your mobile phone in airplane mode

Although it may be quite obvious to turn your phone’s ring tone off when you’re recording, it may not be as obvious to put your phone in airplane mode. When phones receive calls or perform searches as part of their background processes, they emit signals that can get picked up by your recording system. Avoid ruining good takes with unwanted sounds of phone signals by putting your phones in airplane mode.

3. Minimize echo

If you are recording yourself talk or sing, make sure to set up your recording space in a way where the sound projected from your voice bounces minimally off the walls and back to your microphone. Bare walls and hardwood floors will cause a lot of bouncing. Make use of materials that will absorb your sound rather than bounce it, like a thick rug or a comforter. If you want your voice to echo, that’s something you should do in post-production.

4. Block wind from reaching your microphone

Although it might not sound so loud and distracting to the naked ear, wind sounds terribly loud through a microphone recording and can cause your audio to clip (distortion of waveform due to output of sound exceeding maximum capacity or 0 dB point). This includes the “wind” that comes out of your mouth when you pronounce words starting with the letter “p.” Use pop filters, windscreens, and deadcats to block wind from reaching your microphone.

5. Upgrade your microphone

As much as you try to control all the noise in your surroundings, your greatest recording limitation will come from the hardware that you use. Improve your recordings by plugging in an external microphone into your camera’s microphone jack or record audio completely separately with a professional microphone.

Need help with deciding on a microphone to buy? Check out our recommended list of microphones.

6. Adjust your levels

Before pressing the record button, see how loudly your microphone picks up the sound you wish to record. Adjust your levels (sensitivity of your microphone) until the sound sits in between -6 dBs and -12dBs. This range gives the source of your sound some room to get louder without the recorded audio getting clipped. When you first listen to audio recorded within this range, it may sound very quiet. No need to worry though because you can increase the volume later in editing.

7. Start with a sound cue if you’re planning to do some syncing in post

If you’re recording separate audio that you plan to sync to your video later in editing, start your recording with a short and loud sound cue like a clap or a high pitched “beep” tone. Later, when you’re editing, it’ll be much easier for you to find the section where your video and additional audio match.

8. Get close to the sound

Unless you’re aiming to record ambient sound, bring your microphone close to the source of sound you are wanting to record. The closer your microphone is to the source of sound, the lower your sensitivity setting can be on your microphone. As a result of lowering your levels, sounds you are not meaning to record will also sound fainter.

9. ADR

When you need to record a scene in a loud setting where you have very little control over the noise, record additional vocals later and replace the original vocals through a process called automated dialogue replacement.

10. Record Ambient Sound

Remember to record ambient sound or “room tone.” You can use these recordings to fill in the blanks if you run out of audio and also smooth out parts of your audio where you hear pops, clicks, and other unwanted noise.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Getting the best sound for your recording is not as simplistic as buying an expensive microphone. There are many different things you can do to record your audio more clearly. Here are 10 recording tips to record high-quality audio.

1. Silence everything you don’t want your microphone to record
2. Put your mobile phone in airplane mode
3. Minimize echo
4. Block wind from reaching your microphone
5. Upgrade your microphone
6. Adjust your levels
7. Start with a sound cue if you’re planning to do some syncing in post
8. Get close to the sound
9. ADR
10. Record Ambient Sound

Bonus Tip-Record Your Audio with Wondershare Filmora

Wondershare Filmora has great recording features that enable you to record screen , voiceover, and webcam. Just connect the recording device to your computer, and start the recording in Wondershare Filmora and you will get high-quality audio. And you can also easily pick a song from the royalty-free music library on Wondershare Filmora. These audio features on Filmora are rare and very simple to use, you only need to click a few times and your video will have a new sound and background song.

1. Silence everything you don’t want your microphone to record

When you’re recording audio, you have to be more aware of the subtle sounds that drone on in your background. These sounds may include humming from machines with fans, buzzing from lights, and jingling from your pet’s collar. Observe your recording space and find ways to silence everything that you don’t want in your audio recording.

2. Put your mobile phone in airplane mode

Although it may be quite obvious to turn your phone’s ring tone off when you’re recording, it may not be as obvious to put your phone in airplane mode. When phones receive calls or perform searches as part of their background processes, they emit signals that can get picked up by your recording system. Avoid ruining good takes with unwanted sounds of phone signals by putting your phones in airplane mode.

3. Minimize echo

If you are recording yourself talk or sing, make sure to set up your recording space in a way where the sound projected from your voice bounces minimally off the walls and back to your microphone. Bare walls and hardwood floors will cause a lot of bouncing. Make use of materials that will absorb your sound rather than bounce it, like a thick rug or a comforter. If you want your voice to echo, that’s something you should do in post-production.

4. Block wind from reaching your microphone

Although it might not sound so loud and distracting to the naked ear, wind sounds terribly loud through a microphone recording and can cause your audio to clip (distortion of waveform due to output of sound exceeding maximum capacity or 0 dB point). This includes the “wind” that comes out of your mouth when you pronounce words starting with the letter “p.” Use pop filters, windscreens, and deadcats to block wind from reaching your microphone.

5. Upgrade your microphone

As much as you try to control all the noise in your surroundings, your greatest recording limitation will come from the hardware that you use. Improve your recordings by plugging in an external microphone into your camera’s microphone jack or record audio completely separately with a professional microphone.

Need help with deciding on a microphone to buy? Check out our recommended list of microphones.

6. Adjust your levels

Before pressing the record button, see how loudly your microphone picks up the sound you wish to record. Adjust your levels (sensitivity of your microphone) until the sound sits in between -6 dBs and -12dBs. This range gives the source of your sound some room to get louder without the recorded audio getting clipped. When you first listen to audio recorded within this range, it may sound very quiet. No need to worry though because you can increase the volume later in editing.

7. Start with a sound cue if you’re planning to do some syncing in post

If you’re recording separate audio that you plan to sync to your video later in editing, start your recording with a short and loud sound cue like a clap or a high pitched “beep” tone. Later, when you’re editing, it’ll be much easier for you to find the section where your video and additional audio match.

8. Get close to the sound

Unless you’re aiming to record ambient sound, bring your microphone close to the source of sound you are wanting to record. The closer your microphone is to the source of sound, the lower your sensitivity setting can be on your microphone. As a result of lowering your levels, sounds you are not meaning to record will also sound fainter.

9. ADR

When you need to record a scene in a loud setting where you have very little control over the noise, record additional vocals later and replace the original vocals through a process called automated dialogue replacement.

10. Record Ambient Sound

Remember to record ambient sound or “room tone.” You can use these recordings to fill in the blanks if you run out of audio and also smooth out parts of your audio where you hear pops, clicks, and other unwanted noise.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Getting the best sound for your recording is not as simplistic as buying an expensive microphone. There are many different things you can do to record your audio more clearly. Here are 10 recording tips to record high-quality audio.

1. Silence everything you don’t want your microphone to record
2. Put your mobile phone in airplane mode
3. Minimize echo
4. Block wind from reaching your microphone
5. Upgrade your microphone
6. Adjust your levels
7. Start with a sound cue if you’re planning to do some syncing in post
8. Get close to the sound
9. ADR
10. Record Ambient Sound

Bonus Tip-Record Your Audio with Wondershare Filmora

Wondershare Filmora has great recording features that enable you to record screen , voiceover, and webcam. Just connect the recording device to your computer, and start the recording in Wondershare Filmora and you will get high-quality audio. And you can also easily pick a song from the royalty-free music library on Wondershare Filmora. These audio features on Filmora are rare and very simple to use, you only need to click a few times and your video will have a new sound and background song.

1. Silence everything you don’t want your microphone to record

When you’re recording audio, you have to be more aware of the subtle sounds that drone on in your background. These sounds may include humming from machines with fans, buzzing from lights, and jingling from your pet’s collar. Observe your recording space and find ways to silence everything that you don’t want in your audio recording.

2. Put your mobile phone in airplane mode

Although it may be quite obvious to turn your phone’s ring tone off when you’re recording, it may not be as obvious to put your phone in airplane mode. When phones receive calls or perform searches as part of their background processes, they emit signals that can get picked up by your recording system. Avoid ruining good takes with unwanted sounds of phone signals by putting your phones in airplane mode.

3. Minimize echo

If you are recording yourself talk or sing, make sure to set up your recording space in a way where the sound projected from your voice bounces minimally off the walls and back to your microphone. Bare walls and hardwood floors will cause a lot of bouncing. Make use of materials that will absorb your sound rather than bounce it, like a thick rug or a comforter. If you want your voice to echo, that’s something you should do in post-production.

4. Block wind from reaching your microphone

Although it might not sound so loud and distracting to the naked ear, wind sounds terribly loud through a microphone recording and can cause your audio to clip (distortion of waveform due to output of sound exceeding maximum capacity or 0 dB point). This includes the “wind” that comes out of your mouth when you pronounce words starting with the letter “p.” Use pop filters, windscreens, and deadcats to block wind from reaching your microphone.

5. Upgrade your microphone

As much as you try to control all the noise in your surroundings, your greatest recording limitation will come from the hardware that you use. Improve your recordings by plugging in an external microphone into your camera’s microphone jack or record audio completely separately with a professional microphone.

Need help with deciding on a microphone to buy? Check out our recommended list of microphones.

6. Adjust your levels

Before pressing the record button, see how loudly your microphone picks up the sound you wish to record. Adjust your levels (sensitivity of your microphone) until the sound sits in between -6 dBs and -12dBs. This range gives the source of your sound some room to get louder without the recorded audio getting clipped. When you first listen to audio recorded within this range, it may sound very quiet. No need to worry though because you can increase the volume later in editing.

7. Start with a sound cue if you’re planning to do some syncing in post

If you’re recording separate audio that you plan to sync to your video later in editing, start your recording with a short and loud sound cue like a clap or a high pitched “beep” tone. Later, when you’re editing, it’ll be much easier for you to find the section where your video and additional audio match.

8. Get close to the sound

Unless you’re aiming to record ambient sound, bring your microphone close to the source of sound you are wanting to record. The closer your microphone is to the source of sound, the lower your sensitivity setting can be on your microphone. As a result of lowering your levels, sounds you are not meaning to record will also sound fainter.

9. ADR

When you need to record a scene in a loud setting where you have very little control over the noise, record additional vocals later and replace the original vocals through a process called automated dialogue replacement.

10. Record Ambient Sound

Remember to record ambient sound or “room tone.” You can use these recordings to fill in the blanks if you run out of audio and also smooth out parts of your audio where you hear pops, clicks, and other unwanted noise.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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