Vimeo’s Edge Over YouTube? What the Data Says

Vimeo vs YouTube: Which is Better?

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Techniques for Broadcasting Purpose-Driven Lifestyle Plays

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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