Elevate Your Visibility with YouTube Branding Techniques

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unboxed Talent: The Breakout Females Dominating YouTube

Top 10 Female YouTubers [Lastest]

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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