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[Updated] Effortless Guide to Share Your Videos as Shorts on Computers & Phones
Effortless Guide to Share Your Videos as Shorts on Computers & Phones
How to Upload Shorts Video on YouTube? [2024]
Richard Bennett
Mar 27, 2024• Proven solutions
Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.
With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.
Part 1: How to Upload Short Video on YouTube from PC?
The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:
- Your videos must not be more than 60 seconds long in duration
- They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
- The title or the description must contain ‘#Shorts’ (without quotes) in it
Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:
Step 1: Select a Short Video to Upload
Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.
Step 2: Mark the Video as Short
On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.
Step 3: Publish the Short Video
On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.
To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Part 2: How to Upload Short Video on YouTube Mobile App?
The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:
Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.
Method 1: Upload an Existing Short Video
Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.
Step 1: Select a Video to Upload
On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.
Step 2: Add Details
On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.
Step 3: Upload the Video
Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.
Method 2: Record a Short Video and Upload
Step 1: Record Shorts Video
Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.
Please note you will not see the Create a Short option if you are outsides of India.
In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.
Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.
Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.
Step 2: Add Text and Music to the Short Video
On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.
Step 3: Upload and Post the Short Video
On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.
Conclusion
Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.
With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.
Part 1: How to Upload Short Video on YouTube from PC?
The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:
- Your videos must not be more than 60 seconds long in duration
- They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
- The title or the description must contain ‘#Shorts’ (without quotes) in it
Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:
Step 1: Select a Short Video to Upload
Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.
Step 2: Mark the Video as Short
On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.
Step 3: Publish the Short Video
On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.
To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Part 2: How to Upload Short Video on YouTube Mobile App?
The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:
Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.
Method 1: Upload an Existing Short Video
Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.
Step 1: Select a Video to Upload
On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.
Step 2: Add Details
On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.
Step 3: Upload the Video
Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.
Method 2: Record a Short Video and Upload
Step 1: Record Shorts Video
Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.
Please note you will not see the Create a Short option if you are outsides of India.
In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.
Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.
Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.
Step 2: Add Text and Music to the Short Video
On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.
Step 3: Upload and Post the Short Video
On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.
Conclusion
Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.
With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.
Part 1: How to Upload Short Video on YouTube from PC?
The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:
- Your videos must not be more than 60 seconds long in duration
- They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
- The title or the description must contain ‘#Shorts’ (without quotes) in it
Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:
Step 1: Select a Short Video to Upload
Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.
Step 2: Mark the Video as Short
On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.
Step 3: Publish the Short Video
On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.
To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Part 2: How to Upload Short Video on YouTube Mobile App?
The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:
Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.
Method 1: Upload an Existing Short Video
Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.
Step 1: Select a Video to Upload
On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.
Step 2: Add Details
On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.
Step 3: Upload the Video
Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.
Method 2: Record a Short Video and Upload
Step 1: Record Shorts Video
Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.
Please note you will not see the Create a Short option if you are outsides of India.
In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.
Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.
Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.
Step 2: Add Text and Music to the Short Video
On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.
Step 3: Upload and Post the Short Video
On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.
Conclusion
Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.
With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.
Part 1: How to Upload Short Video on YouTube from PC?
The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:
- Your videos must not be more than 60 seconds long in duration
- They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
- The title or the description must contain ‘#Shorts’ (without quotes) in it
Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:
Step 1: Select a Short Video to Upload
Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.
Step 2: Mark the Video as Short
On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.
Step 3: Publish the Short Video
On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.
To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Part 2: How to Upload Short Video on YouTube Mobile App?
The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:
Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.
Method 1: Upload an Existing Short Video
Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.
Step 1: Select a Video to Upload
On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.
Step 2: Add Details
On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.
Step 3: Upload the Video
Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.
Method 2: Record a Short Video and Upload
Step 1: Record Shorts Video
Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.
Please note you will not see the Create a Short option if you are outsides of India.
In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.
Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.
Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.
Step 2: Add Text and Music to the Short Video
On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.
Step 3: Upload and Post the Short Video
On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.
Conclusion
Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Unlocking YouTube Success: SEO Strategies for Videos
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [Updated] Effortless Guide to Share Your Videos as Shorts on Computers & Phones
- Author: Steven
- Created at : 2024-05-25 20:57:18
- Updated at : 2024-05-26 20:57:18
- Link: https://youtube-clips.techidaily.com/updated-effortless-guide-to-share-your-videos-as-shorts-on-computers-and-phones/
- License: This work is licensed under CC BY-NC-SA 4.0.
