Earning Big From YouTube Shorts: Key Requirements and Profit Prospects

YouTube Shorts have grown in popularity since the launch of the platform in 2021. At first, they offered a way for creators to share their content in a vertical format. However, YouTube Shorts monetization is also a great way for creators to earn money. When you monetize YouTube shorts, you increase the potential of earning more income on the platform. In this article, we explore what entails monetized YouTube shorts and how to increase your YT shorts earnings.

YouTube Shorts Monetization A cross-platform offers useful features for making your YouTube videos stand out to earn more revenue!

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Part 1. YouTube Shorts Monetization: Eligibility Criteria

With short monetization options, you can monetize your short-firm content by joining the YouTube Partner Program (YPP). Being a member of this program gives you access to all tools for making money on YouTube. This includes the ability to place ads on your videos or make money directly from your audience through fan funding.

Eligibility Requirements for Monetizing Shorts

The easiest way to monetize Shorts on YouTube is to access the fan-funding program. This program gives you access to special tools that you can use to generate revenue by interacting with views. This is a great option for creators who primarily make short-form videos. The requirements for this option are as follows:

• At least 500 subscribers to your channels
• At least 3 public video uploads in the last 90 days
• At least 3,000 public watch hours in the last 365 days, or
• At least 3 million public Shorts views in the last 90 days

Eligibility for Monetizing Shorts and Videos

The other way you can monetize shorts is by accessing ad revenue and fan-funding. With this option, you will generate income from ads that appear between Shorts in addition to interacting with viewers. This is a great option for creators who make long and short videos. The requirements for this include:

• At least 1,000 subscribers to your channels
• At least 4,000 public watch hours in the last 365 days, or
• At least 10 million valid public Shorts views in the last 90 days

Additional Guidelines for Creators

Once you meet the eligibility criteria, you will be required to follow certain guidelines or policies to continue earning. The additional guidelines include:

• Follow YouTube’s Advertiser-Friendly Content Guidelines
• Make sure your channel does not have active Community Guidelines Strikes
• Live in a region where the program is available
• Avoid uploading another creator’s content by transforming the content or adding a new perspective to it
• Avoid using unedited clips from TV shows or movies that you don’t have rights to
• Don’t pay for fake or automated views
• Turn on 2-Step verification for your Google Account
• Have an active AdSense account
• Have access to advanced YouTube features by verifying your identity

Part 2. Monetizing YouTube Shorts: Step-by-Step Guide

Can you monetize YouTube shorts? Yes, in more than one way. The easiest is through the ad-revenue sharing model. Follow these steps to become part of the YPP and start monetizing your Shorts on YouTube:

Step 1Sign in to YouTube

Step 2Select YouTube Studio

In the top right of the YouTube page, click on your profile picture. From the pop-up menu that appears, select YouTube Studio.

Step 3In the left menu, Click on Earn

Step 4

If you are eligible for the YPP, you will see an Apply Click on it to go to the next step. If you are not yet eligible, click the Get Notified button to be notified once your channel becomes eligible. That’s when you will have the opportunity to finish the application process.

Step 5

Click Start to review and accept YouTube’s Base terms.

Step 6

Link your existing AdSense account if you have one. If not. Click Start to set up a new one.

Step 7

Wait for YouTube to review and approve your application. The process will normally take a month. Once you are approved for the YPP, go to the Earn section in YouTube Studio. Then accept the Shorts Monetization Module. This will allow you to access ads and other money-making tools on YouTube.

The instructions shared above are for applying for the YPP using a computer or desktop. You will still follow the same steps when using a mobile device, but you will do so using the YouTube Studio app.

The money-making feature monetizes Shorts in exciting ways. To start monetizing with Super Thanks fan funding, click Supers on the Earn tab in YouTube Studio. Then click Get Started, and follow the presented prompts. The same process is applicable for Channel Memberships, and other fan-funding options.

Part 3. YouTube Shorts Monetization: A Realistic Look at Earnings Potential

Monetizing YouTube Shorts has the potential to make decent earnings. Although the amount is not as much as a long-form videos, it is a great way of making money on YouTube quickly. Most YouTube Shorts creators agree that the revenue per thousand views (RPM) for short-form content is currently around $0.05 - $0.07. This means that for a million Shorts views, you will make $50 - $70.

Factors That Influence Earnings

The amount of money you make on YouTube Shorts is not fixed. It will depend on several factors, including the revenue channel and your interactions with viewers

• Ad revenue: A higher view count on Shorts increases ad revenue from the ads that are between Shorts on the platform.
• Viewer engagement: Viewer engagement brings in additional revenue through features like Super Thanks.
• Number of monetized Shorts: Monetizing most of your short-form videos will increase the revenue generated.
• Shopping Revenue: How well you promote your products and the set price point of the products will determine the shopping revenue generated.

Examples of Creators Who Have Earned from Shorts

The revenue-sharing program is the easiest way for creators to earn money on YouTube. Since monetizing their Shorts, these creators earned some decent bonus amounts:

• Hassan Khadair (2.1 million subscribers) - Earned $872.14 in ads from 22 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 in ads from 1.9 million Shorts views
• James Seo (573,000 subscribers) - Earned $445.09 in ads from 10.3 million Shorts views
• Matthew King (212,000 subscribers) - Earned $163.73 in ads from 4.2 million Shorts views

Part 4. Editing YouTube Shorts with WonderShare to Boost Revenue Potential

The best way to reap big from Shorts YouTube monetization is to make quality videos that will go viral easily. Videos that generate more views will earn you more revenue and increase the number of subscribers within a short time. With Wondershare Filmora, making such videos is easy. The video editing software offers useful features for making your videos stand out. From jaw-dropping sports videos to cinema-like production, the choice of options is endless.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The choice of Filmora features you use on your editing projects will depend on your goals. Here are a few favorites to get you started:

1. Auto Reframe

Before uploading a short-form video on YouTube, you want to make sure it is of the right resolution. The Auto Reframe feature on Filmora allows you to instantly resize your videos while keeping all the important details. You only need to record one video for all platforms, and edit to fit with auto reframe.

2. Text to Speech

Narration is an important aspect of YouTube Shorts. You can tell what is happening in the clip in the simplest way for your audience to understand. The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voice-over. This makes your Shorts video more entertaining and enriched with more elements.

3. AI Portrait

Just like other vertical social media videos, Shorts require some bit of personalization. You may want to add a bit of elements or filters. The AI Portrait feature automatically removes background with high accuracy to further enhance your videos. It also comes with over 70 portrait and sticker effects to bring out the mood you are going after. Automatically recognize the faces of your subjects and add AR stickers on the go.

Conclusion

YouTube Shorts have become immensely popular. They tend to have a higher ROI and receive more engagement compared to long-form video content. This makes vertical short-form videos more important and lucrative for content creators. When it comes to YouTube short video monetization, posting quality videos is the key ingredient. We recommend using Wondershare FIlmora to edit your videos. This will make sure they are more entertaining and keep more people engaged.

Free Download Free Download Learn More

Part 1. YouTube Shorts Monetization: Eligibility Criteria

With short monetization options, you can monetize your short-firm content by joining the YouTube Partner Program (YPP). Being a member of this program gives you access to all tools for making money on YouTube. This includes the ability to place ads on your videos or make money directly from your audience through fan funding.

Eligibility Requirements for Monetizing Shorts

The easiest way to monetize Shorts on YouTube is to access the fan-funding program. This program gives you access to special tools that you can use to generate revenue by interacting with views. This is a great option for creators who primarily make short-form videos. The requirements for this option are as follows:

• At least 500 subscribers to your channels
• At least 3 public video uploads in the last 90 days
• At least 3,000 public watch hours in the last 365 days, or
• At least 3 million public Shorts views in the last 90 days

Eligibility for Monetizing Shorts and Videos

The other way you can monetize shorts is by accessing ad revenue and fan-funding. With this option, you will generate income from ads that appear between Shorts in addition to interacting with viewers. This is a great option for creators who make long and short videos. The requirements for this include:

• At least 1,000 subscribers to your channels
• At least 4,000 public watch hours in the last 365 days, or
• At least 10 million valid public Shorts views in the last 90 days

Additional Guidelines for Creators

Once you meet the eligibility criteria, you will be required to follow certain guidelines or policies to continue earning. The additional guidelines include:

• Follow YouTube’s Advertiser-Friendly Content Guidelines
• Make sure your channel does not have active Community Guidelines Strikes
• Live in a region where the program is available
• Avoid uploading another creator’s content by transforming the content or adding a new perspective to it
• Avoid using unedited clips from TV shows or movies that you don’t have rights to
• Don’t pay for fake or automated views
• Turn on 2-Step verification for your Google Account
• Have an active AdSense account
• Have access to advanced YouTube features by verifying your identity

Part 2. Monetizing YouTube Shorts: Step-by-Step Guide

Can you monetize YouTube shorts? Yes, in more than one way. The easiest is through the ad-revenue sharing model. Follow these steps to become part of the YPP and start monetizing your Shorts on YouTube:

Step 1Sign in to YouTube

Step 2Select YouTube Studio

In the top right of the YouTube page, click on your profile picture. From the pop-up menu that appears, select YouTube Studio.

Step 3In the left menu, Click on Earn

Step 4

If you are eligible for the YPP, you will see an Apply Click on it to go to the next step. If you are not yet eligible, click the Get Notified button to be notified once your channel becomes eligible. That’s when you will have the opportunity to finish the application process.

Step 5

Click Start to review and accept YouTube’s Base terms.

Step 6

Link your existing AdSense account if you have one. If not. Click Start to set up a new one.

Step 7

Wait for YouTube to review and approve your application. The process will normally take a month. Once you are approved for the YPP, go to the Earn section in YouTube Studio. Then accept the Shorts Monetization Module. This will allow you to access ads and other money-making tools on YouTube.

The instructions shared above are for applying for the YPP using a computer or desktop. You will still follow the same steps when using a mobile device, but you will do so using the YouTube Studio app.

The money-making feature monetizes Shorts in exciting ways. To start monetizing with Super Thanks fan funding, click Supers on the Earn tab in YouTube Studio. Then click Get Started, and follow the presented prompts. The same process is applicable for Channel Memberships, and other fan-funding options.

Part 3. YouTube Shorts Monetization: A Realistic Look at Earnings Potential

Monetizing YouTube Shorts has the potential to make decent earnings. Although the amount is not as much as a long-form videos, it is a great way of making money on YouTube quickly. Most YouTube Shorts creators agree that the revenue per thousand views (RPM) for short-form content is currently around $0.05 - $0.07. This means that for a million Shorts views, you will make $50 - $70.

Factors That Influence Earnings

The amount of money you make on YouTube Shorts is not fixed. It will depend on several factors, including the revenue channel and your interactions with viewers

• Ad revenue: A higher view count on Shorts increases ad revenue from the ads that are between Shorts on the platform.
• Viewer engagement: Viewer engagement brings in additional revenue through features like Super Thanks.
• Number of monetized Shorts: Monetizing most of your short-form videos will increase the revenue generated.
• Shopping Revenue: How well you promote your products and the set price point of the products will determine the shopping revenue generated.

Examples of Creators Who Have Earned from Shorts

The revenue-sharing program is the easiest way for creators to earn money on YouTube. Since monetizing their Shorts, these creators earned some decent bonus amounts:

• Hassan Khadair (2.1 million subscribers) - Earned $872.14 in ads from 22 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 in ads from 1.9 million Shorts views
• James Seo (573,000 subscribers) - Earned $445.09 in ads from 10.3 million Shorts views
• Matthew King (212,000 subscribers) - Earned $163.73 in ads from 4.2 million Shorts views

Part 4. Editing YouTube Shorts with WonderShare to Boost Revenue Potential

The best way to reap big from Shorts YouTube monetization is to make quality videos that will go viral easily. Videos that generate more views will earn you more revenue and increase the number of subscribers within a short time. With Wondershare Filmora, making such videos is easy. The video editing software offers useful features for making your videos stand out. From jaw-dropping sports videos to cinema-like production, the choice of options is endless.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The choice of Filmora features you use on your editing projects will depend on your goals. Here are a few favorites to get you started:

1. Auto Reframe

Before uploading a short-form video on YouTube, you want to make sure it is of the right resolution. The Auto Reframe feature on Filmora allows you to instantly resize your videos while keeping all the important details. You only need to record one video for all platforms, and edit to fit with auto reframe.

2. Text to Speech

Narration is an important aspect of YouTube Shorts. You can tell what is happening in the clip in the simplest way for your audience to understand. The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voice-over. This makes your Shorts video more entertaining and enriched with more elements.

3. AI Portrait

Just like other vertical social media videos, Shorts require some bit of personalization. You may want to add a bit of elements or filters. The AI Portrait feature automatically removes background with high accuracy to further enhance your videos. It also comes with over 70 portrait and sticker effects to bring out the mood you are going after. Automatically recognize the faces of your subjects and add AR stickers on the go.

Conclusion

YouTube Shorts have become immensely popular. They tend to have a higher ROI and receive more engagement compared to long-form video content. This makes vertical short-form videos more important and lucrative for content creators. When it comes to YouTube short video monetization, posting quality videos is the key ingredient. We recommend using Wondershare FIlmora to edit your videos. This will make sure they are more entertaining and keep more people engaged.

The Ultimate Checklist for Establishing a Distinctive Online Self

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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