[Updated] Dynamic Techniques for YouTube Promotional Videos

[Updated] Dynamic Techniques for YouTube Promotional Videos

Steven Lv12

Dynamic Techniques for YouTube Promotional Videos

While there are a lot of ways you could advertise your business online, YouTube video ads are quickly becoming the most popular advertising solution. This is because more and more people choose to watch videos than any other form of video.

youtube ad creator

But to make sure that you are putting your best foot forward when it comes to video ads, you need to invest in a YouTube ad creator that is easy to use and effective. Here, we will be looking at the best YouTube video creators that you can use.

Why Use YouTube Video Ads

Before we look at some of the tools you can use to create YouTube video ads, it is important to mention some of the reasons why you may want to choose YouTube ads over other solutions. YouTube ads when compared to PPC are relatively cheaper and you also choose how much you are willing to pay when a user clicks on the ads. This makes it unlikely that you could spend more than you intended to.

YouTube ads are also more targeted than any other form of advertising. You have a lot of options when choosing who you want to target including metrics such as demographics, topics, similar audiences, customer matches, life events, and more.

Since the ad is a video, it generates far more engagement than a text ad on any other platform. Even though it is an ad, the video is still a great way for your brand to connect with potential audiences.

Types of Video Ads for YouTube

The following are the different types of YouTube ads that you can create;

**Video Discovery

Video discover ads appear on the search page results and are usually composed of a thumbnail image and a few lines of text. They also have a very recognizable “Ad” in the box to let all users know that this is sponsored content.

**In-Stream Ads

In-stream video ads can be skippable or non-skippable. Skippable in-stream video ads will often play for a minimum of 5 seconds before allowing the user to skip to the video content. Non-skippable in-stream video ads do not have the “skip” button and the user has to watch the video to the end.

**Pre-roll Ads

A pre-roll ad is just an in-stream ad that is not skippable. It doesn’t give the user the option of skipping the app and they have to watch the entire ad before they can watch the video. The pre-roll video ad is usually 15 to 60 seconds long.

**Bumper Ads

Bumper ads are tiny non-skippable 6-second ads that will play right before the video content loads. They can be an ideal way to promote an event or a new brand. Since they are only 6 seconds long, they can be very easy to make.

Best YouTube Ad Creators

The following are the best YouTube ad creators that you can use to make your YouTube video ad;

Filmora

Best For: All Types of YouTube Video ads

Price: Free Trial Available with plans starting from $54.99 a year.

Rating: 4.8/5

filmora ad video maker

Wondershare Filmora is one of the best video creation software in the market and therefore can be very useful when creating YouTube video ads of any kind. It has powerful features that can benefit both beginner and professional users, allowing users to create stunning videos of any length.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

animoto

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

promo youtube maker

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

biteable

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

invideo

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

adobe spark

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

animaker

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

powtoon video editor

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

magiston video maker

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

creatopy

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

  • Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
  • Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
  • You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
  • When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
  • You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

animoto

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

promo youtube maker

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

biteable

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

invideo

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

adobe spark

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

animaker

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

powtoon video editor

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

magiston video maker

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

creatopy

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

  • Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
  • Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
  • You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
  • When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
  • You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

animoto

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

promo youtube maker

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

biteable

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

invideo

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

adobe spark

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

animaker

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

powtoon video editor

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

magiston video maker

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

creatopy

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

  • Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
  • Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
  • You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
  • When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
  • You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

animoto

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

promo youtube maker

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

biteable

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

invideo

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

adobe spark

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

animaker

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

powtoon video editor

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

magiston video maker

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

creatopy

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

  • Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
  • Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
  • You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
  • When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
  • You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

How to Stand Out: YT Thumbnail Size and Engagement Strategies

Best YouTube Thumbnail Size: How to Make a Thumbnail for YouTube in 2024

author avatar

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Also read:

  • Title: [Updated] Dynamic Techniques for YouTube Promotional Videos
  • Author: Steven
  • Created at : 2024-05-25 20:56:15
  • Updated at : 2024-05-26 20:56:15
  • Link: https://youtube-clips.techidaily.com/updated-dynamic-techniques-for-youtube-promotional-videos/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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[Updated] Dynamic Techniques for YouTube Promotional Videos