Decoding YouTube Analytics: Insights for Every Content Creator

It’s not the easiest way to earn money online, but YouTube is one of the best ways. YouTube is a powerful channel to promote your video and get more traffic.

The most common question is how much YouTubers earn on 100, 1000, or 10,000 views. We’re going to answer that question in this article and explain how to calculate YouTube views to money.

First off, we’re going to talk about how YouTube works.

Next, we’ll examine the importance of YouTube views, plus how to calculate them.

1. YouTube Money Calculator
2. Aux mode
3. Tunepocket

• Estimated your YouTube earning by YouTube revenue reports
• How much money can you make on YouTube?
• Bonus tip: Increase YouTube earnings with a powerful video editing software

Part 1: The rules to know for each means earning money from YouTube

As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.

Here’s what you should know when using each method and why you should consider doing so:

Methods	Viewers/Clicks/Impressions	Earnings/Commission
YouTube Ads $1 CPM	1 million Ad views	Average rate per ad=0.18Total ~ $5000
Brand Sponsorships	5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub	$300 $700 $950 $3500
Affiliate Marketing 30%-35% commission	If 100 people buys $20 product through affiliate link. Total $2000	$2000*35%= $700
Crowdfunding (Patreon, Indiegogo, GoFundMe) $5	100 subscribers funds the channel	100*5=$500
Merchandise Shelf $5 Shirt	100 subscribers purchases your merch	100*5=$500
Channel Memberships $5/month	100 loyal subscribers join membership	100*5=$500

YouTube Ads

The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.

Brand Sponsorships

Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.

Affiliate Marketing

YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.

Crowdfunding

Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.

Merchandise Shelf

Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.

Channel Membership

YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.

Part 2: Calculate YouTube income by YouTube Money Calculator

How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.

The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.

YouTube Money Calculator

Pros

• Does not ask for much information, just a URL
• It has flexibility to check earnings by channel and video separately

Cons

• Calculate earnings based on views only

How-to-steps

Step1 To check earnings by channel, import the channel URL and click the search icon.

Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.

Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.

Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.

Aux mode

Pros

• Easy interface, with a view slider
• Does Not require any information

Cons

• Based on your video view count only

How-to-steps

Go to AUX MODE

Step1 You can type total video views or, increase or decrease total views with the arrows.

Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.

Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.

Tunepocket

Pros

• Slider interface shows real time result
• It shows all results based on views, existing video, and revenue of whole channel

Cons

• None

How-to-steps

Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.

Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.

Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings

Part 3: Estimated your YouTube earning by YouTube revenue reports

To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:

Step1 Login to your YouTube Studio

Step2 In the left menu, select Analytics.

Step3 From the top menu, select Revenue.

RPM

The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.

Playback-based CPM

Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.

Monthly estimated revenue

This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.

Revenue sources

You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.

Transaction revenue

The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.

Top-earning videos

This top-earning videos report will show you the most profitable videos and their estimated revenue.

Ad type

If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.

Part 4: How much money can you make on YouTube?

The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.

It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:

The number of views your videos get

The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.

According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.

The engagement level of your audience

When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.

Your channel type

The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.

Your monetization method

Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.

The country you are in

It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.

Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.

Bonus tip: Increase YouTube earnings with a powerful video editing software

Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.

Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.

Here’s a demo of the software, editing YouTube Shorts:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open Filmora 11 application.

Step2 Open Project Settings

Step3 Change Aspect Ratio, Resolution, and Frame rate

Step4 Drag video to the timeline

Step5 Right-click and select Crop to Fit

Step6 Right-Click again and select Crop and Zoom

Step7 Adjust the frame

Step8 Lastly Export you file

Bottom line

People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.

To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: The rules to know for each means earning money from YouTube

As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.

Here’s what you should know when using each method and why you should consider doing so:

Methods	Viewers/Clicks/Impressions	Earnings/Commission
YouTube Ads $1 CPM	1 million Ad views	Average rate per ad=0.18Total ~ $5000
Brand Sponsorships	5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub	$300 $700 $950 $3500
Affiliate Marketing 30%-35% commission	If 100 people buys $20 product through affiliate link. Total $2000	$2000*35%= $700
Crowdfunding (Patreon, Indiegogo, GoFundMe) $5	100 subscribers funds the channel	100*5=$500
Merchandise Shelf $5 Shirt	100 subscribers purchases your merch	100*5=$500
Channel Memberships $5/month	100 loyal subscribers join membership	100*5=$500

YouTube Ads

The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.

Brand Sponsorships

Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.

Affiliate Marketing

YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.

Crowdfunding

Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.

Merchandise Shelf

Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.

Channel Membership

YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.

Part 2: Calculate YouTube income by YouTube Money Calculator

How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.

The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.

YouTube Money Calculator

Pros

• Does not ask for much information, just a URL
• It has flexibility to check earnings by channel and video separately

Cons

• Calculate earnings based on views only

How-to-steps

Step1 To check earnings by channel, import the channel URL and click the search icon.

Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.

Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.

Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.

Aux mode

Pros

• Easy interface, with a view slider
• Does Not require any information

Cons

• Based on your video view count only

How-to-steps

Go to AUX MODE

Step1 You can type total video views or, increase or decrease total views with the arrows.

Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.

Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.

Tunepocket

Pros

• Slider interface shows real time result
• It shows all results based on views, existing video, and revenue of whole channel

Cons

• None

How-to-steps

Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.

Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.

Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings

Part 3: Estimated your YouTube earning by YouTube revenue reports

To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:

Step1 Login to your YouTube Studio

Step2 In the left menu, select Analytics.

Step3 From the top menu, select Revenue.

RPM

The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.

Playback-based CPM

Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.

Monthly estimated revenue

This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.

Revenue sources

You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.

Transaction revenue

The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.

Top-earning videos

This top-earning videos report will show you the most profitable videos and their estimated revenue.

Ad type

If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.

Part 4: How much money can you make on YouTube?

The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.

It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:

The number of views your videos get

The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.

According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.

The engagement level of your audience

When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.

Your channel type

The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.

Your monetization method

Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.

The country you are in

It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.

Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.

Bonus tip: Increase YouTube earnings with a powerful video editing software

Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.

Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.

Here’s a demo of the software, editing YouTube Shorts:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open Filmora 11 application.

Step2 Open Project Settings

Step3 Change Aspect Ratio, Resolution, and Frame rate

Step4 Drag video to the timeline

Step5 Right-click and select Crop to Fit

Step6 Right-Click again and select Crop and Zoom

Step7 Adjust the frame

Step8 Lastly Export you file

Bottom line

People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.

To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Unlocking YouTube’s Viewer Count Secret Weights

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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