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[Updated] Crafting Successful Videos on YouTube for Beginners
Crafting Successful Videos on YouTube for Beginners
The 12-step YouTube SEO Guide for Beginners Who Want More Views
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
What Lies Beneath: An Exploration Into YouTube’s Unlisted Video Space
Complete Guide: What Does Unlisted Mean on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.
- Part 1: What is Unlisted Video on YouTube
- Part 2: How to Make YouTube Videos Unlisted
- Part 3: How to Share Unlisted Video
Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.
Part 1: What Does Unlisted Video Mean on YouTube
The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.
1. What is Unlisted YouTube Video
Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.
The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .
What Unlisted YouTube Videos Can Do
The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.
Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.
2. What is Private YouTube Video
The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.
What Private Youtube Videos Can Do
By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.
Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.
3. What are Public Youtube Videos
The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.
What Public YouTube Videos Can Do
Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:
- Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
- Targeting at earning money through YouTube videos
- Looking forward to the growing personal brand by a YouTuber
- Looking for more and more subscribers on YouTube
But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-
- Shall the senior or your boss see this video?
- Can your job prospect hamper with this video?
- Does the video contain harassing or offensive content?
- Can your friends ridicule you after seeing the video content?
If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.
Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.
Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.
| Feature | Unlisted | Private | Public |
|---|---|---|---|
| Can I share video URL to friends? | Yes | No | Yes |
| Can I add video to YouTube channel? | Yes | No | Yes |
| Can I shows up video in YouTube platform? | No | No | Yes |
| Can I post video on my channel? | No | No | Yes |
| Can I leave a comment? | Yes | No | Yes |
| Can I see it in landing page? | Yes | No | Yes |
| Do People need an account to watch it? | No | No | Yes |
Part 2: How to Make an Unlisted YouTube Video
Follow the below-mentioned steps to make an unlisted YouTube video -
- Log in to your YouTube channel
- In the top right corner, click the add video button
- Find the drop-down menu and choose Upload Video
- Select the setting by clicking on Public and a drop-down menu appears to unlisted
- Search the instruction select files to upload your video
- When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
- Once you have selected unlisted, click Done in the top right corner and your video is published
Part 3: How to Share Your Unlisted Video
If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.
You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.
Conclusion
Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.
- Part 1: What is Unlisted Video on YouTube
- Part 2: How to Make YouTube Videos Unlisted
- Part 3: How to Share Unlisted Video
Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.
Part 1: What Does Unlisted Video Mean on YouTube
The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.
1. What is Unlisted YouTube Video
Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.
The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .
What Unlisted YouTube Videos Can Do
The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.
Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.
2. What is Private YouTube Video
The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.
What Private Youtube Videos Can Do
By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.
Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.
3. What are Public Youtube Videos
The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.
What Public YouTube Videos Can Do
Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:
- Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
- Targeting at earning money through YouTube videos
- Looking forward to the growing personal brand by a YouTuber
- Looking for more and more subscribers on YouTube
But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-
- Shall the senior or your boss see this video?
- Can your job prospect hamper with this video?
- Does the video contain harassing or offensive content?
- Can your friends ridicule you after seeing the video content?
If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.
Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.
Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.
| Feature | Unlisted | Private | Public |
|---|---|---|---|
| Can I share video URL to friends? | Yes | No | Yes |
| Can I add video to YouTube channel? | Yes | No | Yes |
| Can I shows up video in YouTube platform? | No | No | Yes |
| Can I post video on my channel? | No | No | Yes |
| Can I leave a comment? | Yes | No | Yes |
| Can I see it in landing page? | Yes | No | Yes |
| Do People need an account to watch it? | No | No | Yes |
Part 2: How to Make an Unlisted YouTube Video
Follow the below-mentioned steps to make an unlisted YouTube video -
- Log in to your YouTube channel
- In the top right corner, click the add video button
- Find the drop-down menu and choose Upload Video
- Select the setting by clicking on Public and a drop-down menu appears to unlisted
- Search the instruction select files to upload your video
- When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
- Once you have selected unlisted, click Done in the top right corner and your video is published
Part 3: How to Share Your Unlisted Video
If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.
You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.
Conclusion
Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.
- Part 1: What is Unlisted Video on YouTube
- Part 2: How to Make YouTube Videos Unlisted
- Part 3: How to Share Unlisted Video
Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.
Part 1: What Does Unlisted Video Mean on YouTube
The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.
1. What is Unlisted YouTube Video
Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.
The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .
What Unlisted YouTube Videos Can Do
The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.
Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.
2. What is Private YouTube Video
The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.
What Private Youtube Videos Can Do
By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.
Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.
3. What are Public Youtube Videos
The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.
What Public YouTube Videos Can Do
Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:
- Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
- Targeting at earning money through YouTube videos
- Looking forward to the growing personal brand by a YouTuber
- Looking for more and more subscribers on YouTube
But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-
- Shall the senior or your boss see this video?
- Can your job prospect hamper with this video?
- Does the video contain harassing or offensive content?
- Can your friends ridicule you after seeing the video content?
If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.
Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.
Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.
| Feature | Unlisted | Private | Public |
|---|---|---|---|
| Can I share video URL to friends? | Yes | No | Yes |
| Can I add video to YouTube channel? | Yes | No | Yes |
| Can I shows up video in YouTube platform? | No | No | Yes |
| Can I post video on my channel? | No | No | Yes |
| Can I leave a comment? | Yes | No | Yes |
| Can I see it in landing page? | Yes | No | Yes |
| Do People need an account to watch it? | No | No | Yes |
Part 2: How to Make an Unlisted YouTube Video
Follow the below-mentioned steps to make an unlisted YouTube video -
- Log in to your YouTube channel
- In the top right corner, click the add video button
- Find the drop-down menu and choose Upload Video
- Select the setting by clicking on Public and a drop-down menu appears to unlisted
- Search the instruction select files to upload your video
- When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
- Once you have selected unlisted, click Done in the top right corner and your video is published
Part 3: How to Share Your Unlisted Video
If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.
You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.
Conclusion
Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.
- Part 1: What is Unlisted Video on YouTube
- Part 2: How to Make YouTube Videos Unlisted
- Part 3: How to Share Unlisted Video
Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.
Part 1: What Does Unlisted Video Mean on YouTube
The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.
1. What is Unlisted YouTube Video
Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.
The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .
What Unlisted YouTube Videos Can Do
The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.
Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.
2. What is Private YouTube Video
The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.
What Private Youtube Videos Can Do
By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.
Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.
3. What are Public Youtube Videos
The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.
What Public YouTube Videos Can Do
Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:
- Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
- Targeting at earning money through YouTube videos
- Looking forward to the growing personal brand by a YouTuber
- Looking for more and more subscribers on YouTube
But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-
- Shall the senior or your boss see this video?
- Can your job prospect hamper with this video?
- Does the video contain harassing or offensive content?
- Can your friends ridicule you after seeing the video content?
If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.
Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.
Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.
| Feature | Unlisted | Private | Public |
|---|---|---|---|
| Can I share video URL to friends? | Yes | No | Yes |
| Can I add video to YouTube channel? | Yes | No | Yes |
| Can I shows up video in YouTube platform? | No | No | Yes |
| Can I post video on my channel? | No | No | Yes |
| Can I leave a comment? | Yes | No | Yes |
| Can I see it in landing page? | Yes | No | Yes |
| Do People need an account to watch it? | No | No | Yes |
Part 2: How to Make an Unlisted YouTube Video
Follow the below-mentioned steps to make an unlisted YouTube video -
- Log in to your YouTube channel
- In the top right corner, click the add video button
- Find the drop-down menu and choose Upload Video
- Select the setting by clicking on Public and a drop-down menu appears to unlisted
- Search the instruction select files to upload your video
- When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
- Once you have selected unlisted, click Done in the top right corner and your video is published
Part 3: How to Share Your Unlisted Video
If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.
You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.
Conclusion
Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [Updated] Crafting Successful Videos on YouTube for Beginners
- Author: Steven
- Created at : 2024-05-25 20:52:00
- Updated at : 2024-05-26 20:52:00
- Link: https://youtube-clips.techidaily.com/updated-crafting-successful-videos-on-youtube-for-beginners/
- License: This work is licensed under CC BY-NC-SA 4.0.
