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"[Updated] Crafting Chic Looks The Ultimate Cosmetic Compendium"
Crafting Chic Looks: The Ultimate Cosmetic Compendium
Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More 
Richard Bennett
Oct 26, 2023• Proven solutions
Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!
We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.
1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
- Types of Beauty Videos – Your Content Strategy
- How to Get Products to Review
- Simple Camera Setup for Beauty Vloggers
- Lighting for Beauty
- Top Ring Lights for YouTube
- Build Your Own Diva Ring Light
- How to Make a Makeup Tutorial – Before You Start
- How to Make a Makeup Tutorial – Recording
- How to Make a Makeup Tutorial – After Shooting
Best YouTube Video Editor- Wondershare Filmora
Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.
Finding Your Niche in Beauty or Lifestyle
As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.
People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.
Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.
SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.
Types of Beauty Videos – Your Content Strategy
It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.
The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.
The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.
Instead of buying new products to use in videos, try to use and showcase what you already have.
Here are some common types of beauty and lifestyle videos:
Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.
Monthly Favorites: showcases your favorite products from the last month.
Makeup Collection: viewers will want to see what you have.
DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.
Makeup Hauls: show off what you’ve bought recently.
Lookbooks: put together a few looks based on a theme, like a specific color or event.
First Impressions: show yourself using a new product for the first time.
Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.
What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.
My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.
You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:
- Boyfriend Does My Makeup
- Kid’s Makeup Challenge
- No Mirror Makeup Challenge
How to Get Products to Review
You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.
In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.
What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.
Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.
If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.
Here are 4 tips for getting free products for review:
- Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
- Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
- Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
- Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).
Simple Camera Setup for Beauty Vloggers
There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .
In an ideal situation, this is what you’ll build your setup out of:
- Camera with a flip-out screen
- Ring light
- Camera-mounted shotgun mic
- Tripod (unless you can mount your camera inside your ring light)
If you don’t have access to all of the equipment above, try some of these:
- Smartphone camera
- DIY ring light
- Smartphone shotgun mic or LAV
Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).
You might want to experiment with sitting at different distances to see how the lighting looks on your face.
Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.
Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.
Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.
Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.
Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.
An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.
Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.
ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.
For more info on camera settings for beauty videos, click here .
Lighting for Beauty
The key to achieving a high-quality picture for your beauty video is having a lot of light.
A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).
There are, however, some reasons you might want additional light:
To Light your Background/Space
If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.
To Stand Out Against your Background (‘Backlighting’)
A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.
Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.
You can use an LED panel or a household lamp as a backlight.
To Add Dimension to Your Face (Side Lights/ Fill Lights)
Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.
You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.
Lighting Tips!
* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**
You can buy daylight-colored bulbs for about $5.
- Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
- Check out these DIY tips for creating your own reflectors and diffusers .
Top Ring Lights for YouTube
1. Neewer Dimmable Fluorescent Ring Light
One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.
This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.
2. Prismatic Halo Ring Light
This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.
This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.
Build Your Own Diva Ring Light
A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.
A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.
What you need:
- A wire wreath frame
- Zip ties
- LED rope light (16 ft, daylight)
- Tinfoil
- Metal paper towel stand
- Scissors
Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.
Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.
Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.
Step 4: Cut off the tails of the zip ties.
This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).
Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.
How to Make a Makeup Tutorial – Before You Start
Before you start recording your makeup tutorial there are a few things you should do.
- Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
- Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
- Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
- Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
- Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.
How to Make a Makeup Tutorial – Recording
Here are some things to keep in mind while you record your makeup tutorial:
- Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video. - Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
- Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.
How to Make a Makeup Tutorial – After Shooting
Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:
- Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse. - Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
- Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click. - Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
- Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.
Are you already making beauty videos? If so, let us know if you have any of your own tips!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!
We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.
1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
- Types of Beauty Videos – Your Content Strategy
- How to Get Products to Review
- Simple Camera Setup for Beauty Vloggers
- Lighting for Beauty
- Top Ring Lights for YouTube
- Build Your Own Diva Ring Light
- How to Make a Makeup Tutorial – Before You Start
- How to Make a Makeup Tutorial – Recording
- How to Make a Makeup Tutorial – After Shooting
Best YouTube Video Editor- Wondershare Filmora
Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.
Finding Your Niche in Beauty or Lifestyle
As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.
People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.
Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.
SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.
Types of Beauty Videos – Your Content Strategy
It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.
The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.
The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.
Instead of buying new products to use in videos, try to use and showcase what you already have.
Here are some common types of beauty and lifestyle videos:
Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.
Monthly Favorites: showcases your favorite products from the last month.
Makeup Collection: viewers will want to see what you have.
DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.
Makeup Hauls: show off what you’ve bought recently.
Lookbooks: put together a few looks based on a theme, like a specific color or event.
First Impressions: show yourself using a new product for the first time.
Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.
What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.
My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.
You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:
- Boyfriend Does My Makeup
- Kid’s Makeup Challenge
- No Mirror Makeup Challenge
How to Get Products to Review
You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.
In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.
What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.
Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.
If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.
Here are 4 tips for getting free products for review:
- Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
- Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
- Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
- Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).
Simple Camera Setup for Beauty Vloggers
There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .
In an ideal situation, this is what you’ll build your setup out of:
- Camera with a flip-out screen
- Ring light
- Camera-mounted shotgun mic
- Tripod (unless you can mount your camera inside your ring light)
If you don’t have access to all of the equipment above, try some of these:
- Smartphone camera
- DIY ring light
- Smartphone shotgun mic or LAV
Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).
You might want to experiment with sitting at different distances to see how the lighting looks on your face.
Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.
Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.
Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.
Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.
Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.
An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.
Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.
ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.
For more info on camera settings for beauty videos, click here .
Lighting for Beauty
The key to achieving a high-quality picture for your beauty video is having a lot of light.
A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).
There are, however, some reasons you might want additional light:
To Light your Background/Space
If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.
To Stand Out Against your Background (‘Backlighting’)
A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.
Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.
You can use an LED panel or a household lamp as a backlight.
To Add Dimension to Your Face (Side Lights/ Fill Lights)
Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.
You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.
Lighting Tips!
* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**
You can buy daylight-colored bulbs for about $5.
- Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
- Check out these DIY tips for creating your own reflectors and diffusers .
Top Ring Lights for YouTube
1. Neewer Dimmable Fluorescent Ring Light
One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.
This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.
2. Prismatic Halo Ring Light
This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.
This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.
Build Your Own Diva Ring Light
A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.
A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.
What you need:
- A wire wreath frame
- Zip ties
- LED rope light (16 ft, daylight)
- Tinfoil
- Metal paper towel stand
- Scissors
Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.
Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.
Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.
Step 4: Cut off the tails of the zip ties.
This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).
Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.
How to Make a Makeup Tutorial – Before You Start
Before you start recording your makeup tutorial there are a few things you should do.
- Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
- Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
- Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
- Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
- Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.
How to Make a Makeup Tutorial – Recording
Here are some things to keep in mind while you record your makeup tutorial:
- Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video. - Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
- Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.
How to Make a Makeup Tutorial – After Shooting
Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:
- Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse. - Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
- Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click. - Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
- Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.
Are you already making beauty videos? If so, let us know if you have any of your own tips!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!
We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.
1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
- Types of Beauty Videos – Your Content Strategy
- How to Get Products to Review
- Simple Camera Setup for Beauty Vloggers
- Lighting for Beauty
- Top Ring Lights for YouTube
- Build Your Own Diva Ring Light
- How to Make a Makeup Tutorial – Before You Start
- How to Make a Makeup Tutorial – Recording
- How to Make a Makeup Tutorial – After Shooting
Best YouTube Video Editor- Wondershare Filmora
Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.
Finding Your Niche in Beauty or Lifestyle
As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.
People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.
Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.
SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.
Types of Beauty Videos – Your Content Strategy
It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.
The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.
The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.
Instead of buying new products to use in videos, try to use and showcase what you already have.
Here are some common types of beauty and lifestyle videos:
Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.
Monthly Favorites: showcases your favorite products from the last month.
Makeup Collection: viewers will want to see what you have.
DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.
Makeup Hauls: show off what you’ve bought recently.
Lookbooks: put together a few looks based on a theme, like a specific color or event.
First Impressions: show yourself using a new product for the first time.
Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.
What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.
My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.
You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:
- Boyfriend Does My Makeup
- Kid’s Makeup Challenge
- No Mirror Makeup Challenge
How to Get Products to Review
You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.
In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.
What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.
Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.
If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.
Here are 4 tips for getting free products for review:
- Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
- Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
- Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
- Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).
Simple Camera Setup for Beauty Vloggers
There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .
In an ideal situation, this is what you’ll build your setup out of:
- Camera with a flip-out screen
- Ring light
- Camera-mounted shotgun mic
- Tripod (unless you can mount your camera inside your ring light)
If you don’t have access to all of the equipment above, try some of these:
- Smartphone camera
- DIY ring light
- Smartphone shotgun mic or LAV
Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).
You might want to experiment with sitting at different distances to see how the lighting looks on your face.
Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.
Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.
Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.
Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.
Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.
An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.
Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.
ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.
For more info on camera settings for beauty videos, click here .
Lighting for Beauty
The key to achieving a high-quality picture for your beauty video is having a lot of light.
A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).
There are, however, some reasons you might want additional light:
To Light your Background/Space
If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.
To Stand Out Against your Background (‘Backlighting’)
A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.
Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.
You can use an LED panel or a household lamp as a backlight.
To Add Dimension to Your Face (Side Lights/ Fill Lights)
Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.
You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.
Lighting Tips!
* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**
You can buy daylight-colored bulbs for about $5.
- Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
- Check out these DIY tips for creating your own reflectors and diffusers .
Top Ring Lights for YouTube
1. Neewer Dimmable Fluorescent Ring Light
One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.
This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.
2. Prismatic Halo Ring Light
This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.
This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.
Build Your Own Diva Ring Light
A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.
A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.
What you need:
- A wire wreath frame
- Zip ties
- LED rope light (16 ft, daylight)
- Tinfoil
- Metal paper towel stand
- Scissors
Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.
Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.
Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.
Step 4: Cut off the tails of the zip ties.
This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).
Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.
How to Make a Makeup Tutorial – Before You Start
Before you start recording your makeup tutorial there are a few things you should do.
- Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
- Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
- Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
- Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
- Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.
How to Make a Makeup Tutorial – Recording
Here are some things to keep in mind while you record your makeup tutorial:
- Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video. - Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
- Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.
How to Make a Makeup Tutorial – After Shooting
Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:
- Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse. - Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
- Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click. - Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
- Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.
Are you already making beauty videos? If so, let us know if you have any of your own tips!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!
We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.
1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
- Types of Beauty Videos – Your Content Strategy
- How to Get Products to Review
- Simple Camera Setup for Beauty Vloggers
- Lighting for Beauty
- Top Ring Lights for YouTube
- Build Your Own Diva Ring Light
- How to Make a Makeup Tutorial – Before You Start
- How to Make a Makeup Tutorial – Recording
- How to Make a Makeup Tutorial – After Shooting
Best YouTube Video Editor- Wondershare Filmora
Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.
Finding Your Niche in Beauty or Lifestyle
As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.
People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.
Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.
SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.
Types of Beauty Videos – Your Content Strategy
It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.
The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.
The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.
Instead of buying new products to use in videos, try to use and showcase what you already have.
Here are some common types of beauty and lifestyle videos:
Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.
Monthly Favorites: showcases your favorite products from the last month.
Makeup Collection: viewers will want to see what you have.
DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.
Makeup Hauls: show off what you’ve bought recently.
Lookbooks: put together a few looks based on a theme, like a specific color or event.
First Impressions: show yourself using a new product for the first time.
Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.
What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.
My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.
You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:
- Boyfriend Does My Makeup
- Kid’s Makeup Challenge
- No Mirror Makeup Challenge
How to Get Products to Review
You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.
In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.
What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.
Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.
If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.
Here are 4 tips for getting free products for review:
- Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
- Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
- Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
- Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).
Simple Camera Setup for Beauty Vloggers
There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .
In an ideal situation, this is what you’ll build your setup out of:
- Camera with a flip-out screen
- Ring light
- Camera-mounted shotgun mic
- Tripod (unless you can mount your camera inside your ring light)
If you don’t have access to all of the equipment above, try some of these:
- Smartphone camera
- DIY ring light
- Smartphone shotgun mic or LAV
Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).
You might want to experiment with sitting at different distances to see how the lighting looks on your face.
Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.
Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.
Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.
Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.
Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.
An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.
Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.
ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.
For more info on camera settings for beauty videos, click here .
Lighting for Beauty
The key to achieving a high-quality picture for your beauty video is having a lot of light.
A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).
There are, however, some reasons you might want additional light:
To Light your Background/Space
If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.
To Stand Out Against your Background (‘Backlighting’)
A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.
Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.
You can use an LED panel or a household lamp as a backlight.
To Add Dimension to Your Face (Side Lights/ Fill Lights)
Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.
You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.
Lighting Tips!
* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**
You can buy daylight-colored bulbs for about $5.
- Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
- Check out these DIY tips for creating your own reflectors and diffusers .
Top Ring Lights for YouTube
1. Neewer Dimmable Fluorescent Ring Light
One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.
This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.
2. Prismatic Halo Ring Light
This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.
This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.
Build Your Own Diva Ring Light
A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.
A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.
What you need:
- A wire wreath frame
- Zip ties
- LED rope light (16 ft, daylight)
- Tinfoil
- Metal paper towel stand
- Scissors
Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.
Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.
Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.
Step 4: Cut off the tails of the zip ties.
This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).
Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.
How to Make a Makeup Tutorial – Before You Start
Before you start recording your makeup tutorial there are a few things you should do.
- Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
- Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
- Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
- Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
- Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.
How to Make a Makeup Tutorial – Recording
Here are some things to keep in mind while you record your makeup tutorial:
- Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video. - Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
- Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.
How to Make a Makeup Tutorial – After Shooting
Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:
- Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse. - Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
- Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click. - Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
- Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.
Are you already making beauty videos? If so, let us know if you have any of your own tips!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Migrating From Spotify to a Personalized YouTube Music List
Do you want to transfer your playlist to YouTube Music from Spotify? After all, there are some significant advantages to using the former over the latter. For one, YouTube Music offers a broader range of songs and videos without ads.
Though Spotify is a widely used music streaming app, its many limitations for non-Premium members have driven users to look for alternatives. For example, 30-second ads that play every 15 minutes and the inability to skip songs are among the app’s most frustrating features.
So, if you’re ready to convert Spotify playlists to YouTube Music, let’s get started!
Recommendation And Guidance For Using The Playlist Transfer Tools
With Spotify and YouTube Music, you can access millions of songs and playlists at the click of a button.
But what if you want to move your Spotify playlist to YouTube Music? Luckily, the following 5 best tools can help you to do just that.
| Name | Price | Transfer amount limit | Speed | Compatibility |
|---|---|---|---|---|
| Playlist Buddy | Free | 250 songs per playlist. | 1 minute | YouTube and Spotify |
| TuneMyMusic | Free | 1,000 tracks | 38 seconds. | Spotify, Itunes, Apple Music, Nanpster, YouTube, Deezer, Tidal, Google Play Music, and Amazon Music |
| Soundiiz | Free | 200 tracks | 26 seconds. | Spotify, Apple Music, YouTube Music, TIDAL, and more |
| Playlist Converter | Free | unlimited | Slow processing | YouTube Music, Spotify, PLS, Deezer |
| SongShift | Free | Unlimited | 40 seconds | Spotify, YouTube Music, Apple Music, Deezer, Amazon Music, Discogs, and more |
Playlist Buddy
Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!
Key Features
- Transfers playlists one-by-one
- Free to use
- Compatible with YouTube and Spotify
- Can convert your lists to a CSV file
Limitations
- Cannot be used for other music streaming services
- Limited to only 250 tracks per playlist
How To Use?
To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:
Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”
Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.
Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.
Tune My Music
Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.
Key Features
- Intuitive interface and workflow
- Can transfer playlists in batches
- Transfers tracks in 38 seconds
- Synchronizes two playlists from two different music services
- Backups your songs
Limitations
- Does not transfer playlists/tracks in order
- No playlist descriptions
How To Use?
The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:
Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.
Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.
Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.
Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.
Soundiiz
If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.
Key Features
- 98% accuracy while transferring songs
- Fast transfer of playlists between many platforms
- No app download is required
- Excellent UI
Limitations
- Transfers albums, artists, and liked songs only in the premium version
- Can only transfer 200 tracks
How To Use
Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:
Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.
Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.
Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.
Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”
Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.
Playlist Converter
Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.
This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.
Key Features
- Converts to multiple music sources and file formats
- Available for free
- Unlimited transfers
- No registration is required
Limitations
- Not much accurate
- It takes time to process
How To Use?
To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:
Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.
Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.
Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.
Playlist Converter will fetch your playlist details and transfer them to your YouTube account.
SongShift
SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.
The app is easy to use and only takes a few steps to get started!
Key Features
- It lets you fix mismatches
- Excellent user experience and interface
- Transfers tracks to multiple music streaming platforms
- Unlimited song transfer
Limitations
- Only available for iOS devices
How To Use?
Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:
Step1 Open the App Store on your iOS device, install the SongShift app and launch it.
Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.
Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.
Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.
Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.
Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.
Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects
Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.
Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.
Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!
Key Features
- Transfers playlists one-by-one
- Free to use
- Compatible with YouTube and Spotify
- Can convert your lists to a CSV file
Limitations
- Cannot be used for other music streaming services
- Limited to only 250 tracks per playlist
How To Use?
To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:
Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”
Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.
Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.
Tune My Music
Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.
Key Features
- Intuitive interface and workflow
- Can transfer playlists in batches
- Transfers tracks in 38 seconds
- Synchronizes two playlists from two different music services
- Backups your songs
Limitations
- Does not transfer playlists/tracks in order
- No playlist descriptions
How To Use?
The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:
Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.
Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.
Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.
Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.
Soundiiz
If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.
Key Features
- 98% accuracy while transferring songs
- Fast transfer of playlists between many platforms
- No app download is required
- Excellent UI
Limitations
- Transfers albums, artists, and liked songs only in the premium version
- Can only transfer 200 tracks
How To Use
Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:
Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.
Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.
Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.
Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”
Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.
Playlist Converter
Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.
This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.
Key Features
- Converts to multiple music sources and file formats
- Available for free
- Unlimited transfers
- No registration is required
Limitations
- Not much accurate
- It takes time to process
How To Use?
To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:
Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.
Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.
Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.
Playlist Converter will fetch your playlist details and transfer them to your YouTube account.
SongShift
SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.
The app is easy to use and only takes a few steps to get started!
Key Features
- It lets you fix mismatches
- Excellent user experience and interface
- Transfers tracks to multiple music streaming platforms
- Unlimited song transfer
Limitations
- Only available for iOS devices
How To Use?
Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:
Step1 Open the App Store on your iOS device, install the SongShift app and launch it.
Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.
Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.
Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.
Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.
Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.
Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects
Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.
Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.
Also read:
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- Title: "[Updated] Crafting Chic Looks The Ultimate Cosmetic Compendium"
- Author: Steven
- Created at : 2024-06-26 15:42:09
- Updated at : 2024-06-27 15:42:09
- Link: https://youtube-clips.techidaily.com/updated-crafting-chic-looks-the-ultimate-cosmetic-compendium/
- License: This work is licensed under CC BY-NC-SA 4.0.
