Building an Online Empire: Ramp Up Video Views

How To Get More Video Views on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Whether you are new to YouTube or have been vlogging for a while you probably want more views. Having entertaining and/or informative content is the most important thing, but making great videos can only get you so far if people never get a chance to watch them. There are strategies you can use to make sure people get a chance to watch your videos in the first place.

In this article, we will let you know how to get more views on YouTube .

10 Tips for Getting More Views on YouTube

1. Be Searchable

A big part of how to get views on YouTube is making sure people get a chance to watch your videos. People cannot click on something that does not come up in their search results. If you want people to get the chance to see your vlog you need to tailor the titles, descriptions, and tags of your videos so that they come up in searches.

A good way to start is to do a search for your topic and check out how videos that come up first are tagged. This will give you a sense for what keywords you should try to incorporate. For a more in-depth explanation of how you can use your titles, descriptions, and tags to get more views read ‘How To Upload Videos to YouTube’ and watch Tasha’s video.

2. Link Yourself

If somebody is watching your video and enjoying it then they will probably welcome the chance to check out similar content. At the end of your videos always include a link to one of your previous videos. If somebody has watched your video all the way through then they must have liked it, and there is a good chance they will click your link. You can use either YouTube Cards or annotations to redirect viewers to your other videos.

You do not have to limit yourself to providing links only at the ends of your videos, but you should never include more than three total links in one video. If there are too many then people will start ignoring them.

3. Make Playlists

Playlists work for the same reason that linking to your other videos does. If somebody likes what they are watching they will probably like watching something similar. The great thing about playlists is that the viewer does not have to take action and click on another of your videos – one just automatically plays when their current video ends. People watching a video on a playlist are more likely to watch multiple videos from that playlist.

If one of your videos is ranked high on a YouTube search, and that video is also on a playlist, then your playlist will also come up in that same search. This will put your other videos in the path of potential viewers.

4. Ask and You Shall Receive

If you can get more people to subscribe to your videos then you will see your view counts start to snowball. How do you get people to subscribe and share your videos? Ask them to.

People are more likely to subscribe or share if they are prompted to, so make sure to remind viewers to subscribe and share in every video. Consider putting a ‘subscribe’ button at the end of every video.

5. Use YouTube Cards

The overlays that show up in the videos are the YouTube cards. In the overlays, you may add any link, call-to-action-button, image or a title that can explain the content of your video or help in sales.

For instance, when you create a video series, YouTube card helps your viewers to get to the webpage directly when you mention the link on the card or find and watch the following video in the sequence easily.

6. End Screens Is Useful

The YouTube end screens are one of the best ways to get YouTube views. It offers several options to your viewers through the Call-to-Action button when you create your brand. You may consider inviting your audiences to subscribe and suggest a few videos that they may like from your channel.

The end screens appear at the last 20 seconds of your video and up to 4 elements can be added to each of it. You may also add your landing page’s link in the ens screen.

7. Optimize Thumbnail

In order to get more views on YouTube, the thumbnail image optimization can play a big role.

For instance, a celebrity or superhero image can prove to be beneficial when displayed in the suggested videos section, organic search results page or while you share on the social media.

It is highly recommended that only high-quality images must be used. The image must feature clear, comprehensible, and attractive fonts with facial-closeups.

But, you may use it only if they’re included in your video. The image thumbnail must relate to the description and title you used for the video to boost its value.

8. Provide Value

To get more views on YouTube, the content you offer must be valuable. It must either help people to learn something like how-to videos or keep people entertained and engaged. When you offer valuable content, people get back to you for more and also help in increasing views in your future videos.

9. Interact With Your Viewers

Without the viewers, it is not possible to get YouTube views so keeping your viewers in the loop is an ideal way to get more views on YouTube.

For instance, when a viewer leaves a comment on your video, it may be a positive or a negative one, try to respond in a much detailed manner without ignoring the comment. When you be a part of your viewer’s community and engage in their discussion, it shows you care for them and think about their success.

You may try to know if your content is helping them out and in return, they might remember your generosity and view more of your content in future. Do not be too pushy, just share your views or products and content.

10. Use Youtube Analytics Properly

To achieve success, it is essential to experiment, track the results, and make necessary changes as per requirement.

The YouTube Analytics helps to check the videos that performed best, the engagement of the viewers, and your audience’s demographics as well. With a detailed report, you can make necessary changes to your strategy that can help you to get more views on youtube.

Read More to Get :

5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

How to Loop a YouTube Video >>

Conclusion

Using the strategies explained above you do not need to leave the success of your videos up to chance. It is often completely random which YouTube videos go viral, but you can have a lot of influence over how many views you get. Support your own content through links, playlists, and in video promotion. Also, make sure your titles, descriptions, and tags are optimized for YouTube searches. These are great methods for getting more views on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether you are new to YouTube or have been vlogging for a while you probably want more views. Having entertaining and/or informative content is the most important thing, but making great videos can only get you so far if people never get a chance to watch them. There are strategies you can use to make sure people get a chance to watch your videos in the first place.

In this article, we will let you know how to get more views on YouTube .

10 Tips for Getting More Views on YouTube

1. Be Searchable

A big part of how to get views on YouTube is making sure people get a chance to watch your videos. People cannot click on something that does not come up in their search results. If you want people to get the chance to see your vlog you need to tailor the titles, descriptions, and tags of your videos so that they come up in searches.

A good way to start is to do a search for your topic and check out how videos that come up first are tagged. This will give you a sense for what keywords you should try to incorporate. For a more in-depth explanation of how you can use your titles, descriptions, and tags to get more views read ‘How To Upload Videos to YouTube’ and watch Tasha’s video.

2. Link Yourself

If somebody is watching your video and enjoying it then they will probably welcome the chance to check out similar content. At the end of your videos always include a link to one of your previous videos. If somebody has watched your video all the way through then they must have liked it, and there is a good chance they will click your link. You can use either YouTube Cards or annotations to redirect viewers to your other videos.

You do not have to limit yourself to providing links only at the ends of your videos, but you should never include more than three total links in one video. If there are too many then people will start ignoring them.

3. Make Playlists

Playlists work for the same reason that linking to your other videos does. If somebody likes what they are watching they will probably like watching something similar. The great thing about playlists is that the viewer does not have to take action and click on another of your videos – one just automatically plays when their current video ends. People watching a video on a playlist are more likely to watch multiple videos from that playlist.

If one of your videos is ranked high on a YouTube search, and that video is also on a playlist, then your playlist will also come up in that same search. This will put your other videos in the path of potential viewers.

4. Ask and You Shall Receive

If you can get more people to subscribe to your videos then you will see your view counts start to snowball. How do you get people to subscribe and share your videos? Ask them to.

People are more likely to subscribe or share if they are prompted to, so make sure to remind viewers to subscribe and share in every video. Consider putting a ‘subscribe’ button at the end of every video.

5. Use YouTube Cards

The overlays that show up in the videos are the YouTube cards. In the overlays, you may add any link, call-to-action-button, image or a title that can explain the content of your video or help in sales.

For instance, when you create a video series, YouTube card helps your viewers to get to the webpage directly when you mention the link on the card or find and watch the following video in the sequence easily.

6. End Screens Is Useful

The YouTube end screens are one of the best ways to get YouTube views. It offers several options to your viewers through the Call-to-Action button when you create your brand. You may consider inviting your audiences to subscribe and suggest a few videos that they may like from your channel.

The end screens appear at the last 20 seconds of your video and up to 4 elements can be added to each of it. You may also add your landing page’s link in the ens screen.

7. Optimize Thumbnail

In order to get more views on YouTube, the thumbnail image optimization can play a big role.

For instance, a celebrity or superhero image can prove to be beneficial when displayed in the suggested videos section, organic search results page or while you share on the social media.

It is highly recommended that only high-quality images must be used. The image must feature clear, comprehensible, and attractive fonts with facial-closeups.

But, you may use it only if they’re included in your video. The image thumbnail must relate to the description and title you used for the video to boost its value.

8. Provide Value

To get more views on YouTube, the content you offer must be valuable. It must either help people to learn something like how-to videos or keep people entertained and engaged. When you offer valuable content, people get back to you for more and also help in increasing views in your future videos.

9. Interact With Your Viewers

Without the viewers, it is not possible to get YouTube views so keeping your viewers in the loop is an ideal way to get more views on YouTube.

For instance, when a viewer leaves a comment on your video, it may be a positive or a negative one, try to respond in a much detailed manner without ignoring the comment. When you be a part of your viewer’s community and engage in their discussion, it shows you care for them and think about their success.

You may try to know if your content is helping them out and in return, they might remember your generosity and view more of your content in future. Do not be too pushy, just share your views or products and content.

10. Use Youtube Analytics Properly

To achieve success, it is essential to experiment, track the results, and make necessary changes as per requirement.

The YouTube Analytics helps to check the videos that performed best, the engagement of the viewers, and your audience’s demographics as well. With a detailed report, you can make necessary changes to your strategy that can help you to get more views on youtube.

Read More to Get :

5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

How to Loop a YouTube Video >>

Conclusion

Using the strategies explained above you do not need to leave the success of your videos up to chance. It is often completely random which YouTube videos go viral, but you can have a lot of influence over how many views you get. Support your own content through links, playlists, and in video promotion. Also, make sure your titles, descriptions, and tags are optimized for YouTube searches. These are great methods for getting more views on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether you are new to YouTube or have been vlogging for a while you probably want more views. Having entertaining and/or informative content is the most important thing, but making great videos can only get you so far if people never get a chance to watch them. There are strategies you can use to make sure people get a chance to watch your videos in the first place.

In this article, we will let you know how to get more views on YouTube .

10 Tips for Getting More Views on YouTube

1. Be Searchable

A big part of how to get views on YouTube is making sure people get a chance to watch your videos. People cannot click on something that does not come up in their search results. If you want people to get the chance to see your vlog you need to tailor the titles, descriptions, and tags of your videos so that they come up in searches.

A good way to start is to do a search for your topic and check out how videos that come up first are tagged. This will give you a sense for what keywords you should try to incorporate. For a more in-depth explanation of how you can use your titles, descriptions, and tags to get more views read ‘How To Upload Videos to YouTube’ and watch Tasha’s video.

2. Link Yourself

If somebody is watching your video and enjoying it then they will probably welcome the chance to check out similar content. At the end of your videos always include a link to one of your previous videos. If somebody has watched your video all the way through then they must have liked it, and there is a good chance they will click your link. You can use either YouTube Cards or annotations to redirect viewers to your other videos.

You do not have to limit yourself to providing links only at the ends of your videos, but you should never include more than three total links in one video. If there are too many then people will start ignoring them.

3. Make Playlists

Playlists work for the same reason that linking to your other videos does. If somebody likes what they are watching they will probably like watching something similar. The great thing about playlists is that the viewer does not have to take action and click on another of your videos – one just automatically plays when their current video ends. People watching a video on a playlist are more likely to watch multiple videos from that playlist.

If one of your videos is ranked high on a YouTube search, and that video is also on a playlist, then your playlist will also come up in that same search. This will put your other videos in the path of potential viewers.

4. Ask and You Shall Receive

If you can get more people to subscribe to your videos then you will see your view counts start to snowball. How do you get people to subscribe and share your videos? Ask them to.

People are more likely to subscribe or share if they are prompted to, so make sure to remind viewers to subscribe and share in every video. Consider putting a ‘subscribe’ button at the end of every video.

5. Use YouTube Cards

The overlays that show up in the videos are the YouTube cards. In the overlays, you may add any link, call-to-action-button, image or a title that can explain the content of your video or help in sales.

For instance, when you create a video series, YouTube card helps your viewers to get to the webpage directly when you mention the link on the card or find and watch the following video in the sequence easily.

6. End Screens Is Useful

The YouTube end screens are one of the best ways to get YouTube views. It offers several options to your viewers through the Call-to-Action button when you create your brand. You may consider inviting your audiences to subscribe and suggest a few videos that they may like from your channel.

The end screens appear at the last 20 seconds of your video and up to 4 elements can be added to each of it. You may also add your landing page’s link in the ens screen.

7. Optimize Thumbnail

In order to get more views on YouTube, the thumbnail image optimization can play a big role.

For instance, a celebrity or superhero image can prove to be beneficial when displayed in the suggested videos section, organic search results page or while you share on the social media.

It is highly recommended that only high-quality images must be used. The image must feature clear, comprehensible, and attractive fonts with facial-closeups.

But, you may use it only if they’re included in your video. The image thumbnail must relate to the description and title you used for the video to boost its value.

8. Provide Value

To get more views on YouTube, the content you offer must be valuable. It must either help people to learn something like how-to videos or keep people entertained and engaged. When you offer valuable content, people get back to you for more and also help in increasing views in your future videos.

9. Interact With Your Viewers

Without the viewers, it is not possible to get YouTube views so keeping your viewers in the loop is an ideal way to get more views on YouTube.

For instance, when a viewer leaves a comment on your video, it may be a positive or a negative one, try to respond in a much detailed manner without ignoring the comment. When you be a part of your viewer’s community and engage in their discussion, it shows you care for them and think about their success.

You may try to know if your content is helping them out and in return, they might remember your generosity and view more of your content in future. Do not be too pushy, just share your views or products and content.

10. Use Youtube Analytics Properly

To achieve success, it is essential to experiment, track the results, and make necessary changes as per requirement.

The YouTube Analytics helps to check the videos that performed best, the engagement of the viewers, and your audience’s demographics as well. With a detailed report, you can make necessary changes to your strategy that can help you to get more views on youtube.

Read More to Get :

5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

How to Loop a YouTube Video >>

Conclusion

Using the strategies explained above you do not need to leave the success of your videos up to chance. It is often completely random which YouTube videos go viral, but you can have a lot of influence over how many views you get. Support your own content through links, playlists, and in video promotion. Also, make sure your titles, descriptions, and tags are optimized for YouTube searches. These are great methods for getting more views on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether you are new to YouTube or have been vlogging for a while you probably want more views. Having entertaining and/or informative content is the most important thing, but making great videos can only get you so far if people never get a chance to watch them. There are strategies you can use to make sure people get a chance to watch your videos in the first place.

In this article, we will let you know how to get more views on YouTube .

10 Tips for Getting More Views on YouTube

1. Be Searchable

A big part of how to get views on YouTube is making sure people get a chance to watch your videos. People cannot click on something that does not come up in their search results. If you want people to get the chance to see your vlog you need to tailor the titles, descriptions, and tags of your videos so that they come up in searches.

A good way to start is to do a search for your topic and check out how videos that come up first are tagged. This will give you a sense for what keywords you should try to incorporate. For a more in-depth explanation of how you can use your titles, descriptions, and tags to get more views read ‘How To Upload Videos to YouTube’ and watch Tasha’s video.

2. Link Yourself

If somebody is watching your video and enjoying it then they will probably welcome the chance to check out similar content. At the end of your videos always include a link to one of your previous videos. If somebody has watched your video all the way through then they must have liked it, and there is a good chance they will click your link. You can use either YouTube Cards or annotations to redirect viewers to your other videos.

You do not have to limit yourself to providing links only at the ends of your videos, but you should never include more than three total links in one video. If there are too many then people will start ignoring them.

3. Make Playlists

Playlists work for the same reason that linking to your other videos does. If somebody likes what they are watching they will probably like watching something similar. The great thing about playlists is that the viewer does not have to take action and click on another of your videos – one just automatically plays when their current video ends. People watching a video on a playlist are more likely to watch multiple videos from that playlist.

If one of your videos is ranked high on a YouTube search, and that video is also on a playlist, then your playlist will also come up in that same search. This will put your other videos in the path of potential viewers.

4. Ask and You Shall Receive

If you can get more people to subscribe to your videos then you will see your view counts start to snowball. How do you get people to subscribe and share your videos? Ask them to.

People are more likely to subscribe or share if they are prompted to, so make sure to remind viewers to subscribe and share in every video. Consider putting a ‘subscribe’ button at the end of every video.

5. Use YouTube Cards

The overlays that show up in the videos are the YouTube cards. In the overlays, you may add any link, call-to-action-button, image or a title that can explain the content of your video or help in sales.

For instance, when you create a video series, YouTube card helps your viewers to get to the webpage directly when you mention the link on the card or find and watch the following video in the sequence easily.

6. End Screens Is Useful

The YouTube end screens are one of the best ways to get YouTube views. It offers several options to your viewers through the Call-to-Action button when you create your brand. You may consider inviting your audiences to subscribe and suggest a few videos that they may like from your channel.

The end screens appear at the last 20 seconds of your video and up to 4 elements can be added to each of it. You may also add your landing page’s link in the ens screen.

7. Optimize Thumbnail

In order to get more views on YouTube, the thumbnail image optimization can play a big role.

For instance, a celebrity or superhero image can prove to be beneficial when displayed in the suggested videos section, organic search results page or while you share on the social media.

It is highly recommended that only high-quality images must be used. The image must feature clear, comprehensible, and attractive fonts with facial-closeups.

But, you may use it only if they’re included in your video. The image thumbnail must relate to the description and title you used for the video to boost its value.

8. Provide Value

To get more views on YouTube, the content you offer must be valuable. It must either help people to learn something like how-to videos or keep people entertained and engaged. When you offer valuable content, people get back to you for more and also help in increasing views in your future videos.

9. Interact With Your Viewers

Without the viewers, it is not possible to get YouTube views so keeping your viewers in the loop is an ideal way to get more views on YouTube.

For instance, when a viewer leaves a comment on your video, it may be a positive or a negative one, try to respond in a much detailed manner without ignoring the comment. When you be a part of your viewer’s community and engage in their discussion, it shows you care for them and think about their success.

You may try to know if your content is helping them out and in return, they might remember your generosity and view more of your content in future. Do not be too pushy, just share your views or products and content.

10. Use Youtube Analytics Properly

To achieve success, it is essential to experiment, track the results, and make necessary changes as per requirement.

The YouTube Analytics helps to check the videos that performed best, the engagement of the viewers, and your audience’s demographics as well. With a detailed report, you can make necessary changes to your strategy that can help you to get more views on youtube.

Read More to Get :

5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

How to Loop a YouTube Video >>

Conclusion

Using the strategies explained above you do not need to leave the success of your videos up to chance. It is often completely random which YouTube videos go viral, but you can have a lot of influence over how many views you get. Support your own content through links, playlists, and in video promotion. Also, make sure your titles, descriptions, and tags are optimized for YouTube searches. These are great methods for getting more views on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Synergy of Data and Imagination: Ideas From Google Trends

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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