"[Updated] Beauty Brilliance  Masterclasses and Product Explorations"

"[Updated] Beauty Brilliance Masterclasses and Product Explorations"

Steven Lv12

Beauty Brilliance: Masterclasses and Product Explorations

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering the Alphabet Soup of Online Stream Titles

How To Pick a YouTube Channel Name author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.

How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.

Best YouTube Video Editor - Filmora

It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try ![Download Win Version](https://images.wondershare.com/filmora/guide/download-btn-win.jpg)Download Mac Version

Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name

Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.

1. Keep it Short and Impressive

In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.

The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.

For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.

2. It’s All About You

Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.

If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.

3. It’s Also About Your Audience

Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.

4. Test Drive It

It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.

Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.

You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.

5. Don’t Give up

YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.

Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.

Part 2: 5 Best Free Online YouTube Name Generators in 2021

1. YouTube Name Generator:

YouTube Channel Name Generator

In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.

2. Kparser:

YouTube Channel Name Generator

Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.

3. SpinXo:

YouTube Channel Name Generator

Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.

4. Best Username Generator:

YouTube Channel Name Generator

It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.

5. Name Generator 2:

YouTube Channel Name Generator

When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.

Part 3: YouTube Channel Name vs. YouTube Usernames

Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:

1. YouTube Channel Names YouTube Channel Name

It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.

2. YouTube Usernames YouTube Username

The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.

YouTube Customize Username

Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.

You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>

Part 4: How to Change YouTube Channel Name

YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.

Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:

Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.

Step 2: Now go to the settings button and then choose the “Edit on Google” link.

Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.

You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.

Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.

Conclusion

Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.

How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.

Best YouTube Video Editor - Filmora

It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try ![Download Win Version](https://images.wondershare.com/filmora/guide/download-btn-win.jpg)Download Mac Version

Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name

Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.

1. Keep it Short and Impressive

In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.

The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.

For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.

2. It’s All About You

Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.

If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.

3. It’s Also About Your Audience

Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.

4. Test Drive It

It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.

Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.

You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.

5. Don’t Give up

YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.

Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.

Part 2: 5 Best Free Online YouTube Name Generators in 2021

1. YouTube Name Generator:

YouTube Channel Name Generator

In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.

2. Kparser:

YouTube Channel Name Generator

Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.

3. SpinXo:

YouTube Channel Name Generator

Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.

4. Best Username Generator:

YouTube Channel Name Generator

It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.

5. Name Generator 2:

YouTube Channel Name Generator

When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.

Part 3: YouTube Channel Name vs. YouTube Usernames

Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:

1. YouTube Channel Names YouTube Channel Name

It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.

2. YouTube Usernames YouTube Username

The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.

YouTube Customize Username

Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.

You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>

Part 4: How to Change YouTube Channel Name

YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.

Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:

Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.

Step 2: Now go to the settings button and then choose the “Edit on Google” link.

Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.

You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.

Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.

Conclusion

Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.

How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.

Best YouTube Video Editor - Filmora

It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try ![Download Win Version](https://images.wondershare.com/filmora/guide/download-btn-win.jpg)Download Mac Version

Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name

Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.

1. Keep it Short and Impressive

In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.

The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.

For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.

2. It’s All About You

Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.

If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.

3. It’s Also About Your Audience

Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.

4. Test Drive It

It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.

Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.

You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.

5. Don’t Give up

YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.

Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.

Part 2: 5 Best Free Online YouTube Name Generators in 2021

1. YouTube Name Generator:

YouTube Channel Name Generator

In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.

2. Kparser:

YouTube Channel Name Generator

Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.

3. SpinXo:

YouTube Channel Name Generator

Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.

4. Best Username Generator:

YouTube Channel Name Generator

It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.

5. Name Generator 2:

YouTube Channel Name Generator

When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.

Part 3: YouTube Channel Name vs. YouTube Usernames

Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:

1. YouTube Channel Names YouTube Channel Name

It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.

2. YouTube Usernames YouTube Username

The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.

YouTube Customize Username

Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.

You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>

Part 4: How to Change YouTube Channel Name

YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.

Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:

Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.

Step 2: Now go to the settings button and then choose the “Edit on Google” link.

Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.

You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.

Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.

Conclusion

Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Choosing the name of your YouTube channel is one of the most important decisions you will make as a vlogger. If your channel name sticks in the minds of people who watch your videos it will help to ensure viewers return and watch more of your work. An especially catchy channel name can even draw in new viewers who just have to find out what kind of videos somebody with that particular name makes. Most successful noted YouTubers carefully planned their names.

How to come up with the best YouTube name? Below we will introduce some useful tips that you should think about before choosing a YouTube channel name and some best online YouTube name generators that you can use to pick up a good YouTube name.

Best YouTube Video Editor - Filmora

It is not easy to come up with a good YouTube channel and user name, but it is easy to edit an excellent YouTube video with Filmora. It is designed for beginner users who want to edit videos easily for YouTube channel! You can add royalty-free music and various filters/effects to touch up your videos with dragging and dropping. After editing, you can directly upload the video to the YouTube platform. Download it now to have a try ![Download Win Version](https://images.wondershare.com/filmora/guide/download-btn-win.jpg)Download Mac Version

Part 1: How To Pick a YouTube Channel Name: 5 Tips for Choosing a Better YouTube Name

Of course, it is best to choose an amazing channel name in the first place so you never have to worry about changing it. Here are five tips for naming your YouTube channel.

1. Keep it Short and Impressive

In order to be memorable, your channel name should be short and catchy. Generally, it is a bad idea to have a name that is more than five syllables long. Longer channel names are both harder to remember, and harder to tell your friends about since they do not tend to roll off the tongue.

The worst way you can end up with an overly long username is by adding numbers or extra letters to the end of it. People often decide to do this because their desired channel name was taken. It is always a terrible idea. Your username might still look short, but that is deceptive. A username like ‘Lucas423’ is really ‘Lucasfourtwentythree’. Nobody will remember the exact numbers. If anyone remembers that username at all they will only remember ‘Lucas’, which will make it extremely difficult for them to find your channel again.

For the sake of keeping their channel names short and memorable, some successful YouTubers have actually made up words, i.e ‘Smosh’. This only works if a silly made-up word suits the tone of your channel, and even a lot of made-up words are taken by this point.

2. It’s All About You

Regardless of the topic of your vlog, your vlog will also be about you as a personality, so your channel name should have something to do with who you are as a person. It can even include your real name or some variation of it. Real-life nicknames work great.

If you do not want to use your actual name, or do not think your actual name would stick in people’s minds very well, then think about what your hobbies are and what kind of words could be used to describe you. Come up with a list of nouns and describing words and try out different combinations. You might even decide to try out some of your describing words with your real name.

3. It’s Also About Your Audience

Your name should reflect who you are, but it should also be relevant to the people who will be watching your vlog. For example, people who are tuning in to a daily life vlog might appreciate it if you use your real name or some variation on your name. People who are tuning into a vlog to learn something – beauty or cooking tips, for example – will be confused if your channel name is something like ‘LucasIsCool’. If you have a channel that is about anything besides your daily life, experiences, or opinions then your channel name needs to reference your topic. If Lucas’s channel is about baking then rather than ‘LucasIsCool’ he should try something like ‘LucasBakes’ or ‘CookiesByLucas’.

4. Test Drive It

It is a bad idea to rush over to YouTube and sign up for the first channel name you decide you like. First, say it out loud and see if it sounds as catchy as it seemed in your head. If it does, then there are still a couple of other “test drives” you need to do.

Plunk the channel name you are considering into a search engine to make sure it is not already strongly associated with something besides you. If there is actually a website with your channel name as its URL then you should almost definitely discard that name and choose a new one. If you have some success with your vlog then you will probably want to acquire the associated URL later on. Even if you do not think you want a website it is a bad idea to choose a channel name that already has a strong association with something else. For example, if you play music on your channel and your channel has the same name as a music festival people might automatically think you and that festival are affiliated.

You will also want to check and make sure nobody is using your channel name as their username on Instagram, Vimeo, or any other social media site. If your name is already being used elsewhere then it will be difficult for you to expand.

5. Don’t Give up

YouTube is a huge site and a lot of the really good names are already being used or – more frustratingly – have been taken by people who are not actually using them. The first few names you come up with will probably be unavailable. This is where a lot of YouTubers get discouraged and start weakening their channel name by typing numbers after it. It is easy to get pulled into settling for any name that sort of sounds like the one you want, but which is actually available. Do not do this! You will be able to create a catchy, unique, name that is all you own.

Coming up with the perfect name for your channel can take time, sometimes a lot of time. If you can get it done in one evening then you are lucky because this is something that can take days. The name of your YouTube channel is extremely important and you should take as long as you need to pick a good one.

Part 2: 5 Best Free Online YouTube Name Generators in 2021

1. YouTube Name Generator:

YouTube Channel Name Generator

In case if you need a YouTube name with a specific keyword, this YouTube Name Generator tool can help you better. The unique algorithm of this online tool is capable enough to generate unique channel names that can match certain keywords of your need. All that you need to do is provide it with the total number of names it should generate for you along with your target keyword. It will soon open a long list of actual names and made-up names that you can choose for your channel.

2. Kparser:

YouTube Channel Name Generator

Those who are more focused on the SEO ranking of their YouTube channel instead of the uniqueness of the YouTube channel name can avail great benefits from Kparser. It is well known as a keyword suggestion tool that is also used as a YouTube Name Generator due to its awesome algorithm that brings out top SEO-ranked channel names from the web. By upgrading to the Pro version of this tool, you can also get information about the volume and CPC of the listed keyword.

3. SpinXo:

YouTube Channel Name Generator

Here is the most comprehensive tool for YouTube channel name generation and it provides satisfactory results to most users who don’t have specific requirements. You can add few specific details to this platform in terms of topic, keywords, niche, interests, and important word; SpinXo will soon generate the best channel names by utilizing that information. Observations say that most of the names generated by this tool are of three words. As soon as you like a certain keyword on this platform, you can see its availability on other social media platforms like Instagram, Twitter, and Blogger, etc.

4. Best Username Generator:

YouTube Channel Name Generator

It is almost the same as that of the YouTube Username Generator tool as it also brings out made-up YouTube names with its search results. But the great news is that it is also loaded with unique customization options. After listing the essential keyword, this tool also allows users to provide details about the number of characters they want in the name. When you like any one of the generated names, you can also check their availability on YouTube as well as 9 other popular social media websites.

5. Name Generator 2:

YouTube Channel Name Generator

When you are interested in getting a funny YouTube channel name to grab the attention of more viewers online, Name Generator 2 is probably the best platform for you. Although it cannot provide you with a long list of keywords, whatever it provides is always full of humor. Note that, this tool does not allow customization options for YouTube Channel Name generations, users can simply add prefix or suffix details and it will combine them to provide you with something unique out of its database.

Part 3: YouTube Channel Name vs. YouTube Usernames

Are you aware of the difference between YouTube Channel name and YouTube Usernames? Most people are confused about this fact, but there is something that you really need to know about. Go through the details below to clear your doubt:

1. YouTube Channel Names YouTube Channel Name

It is the name by which your channel is known on the network online. When viewers watch your videos online, your channel name appears on their screen, and they can click on this name to reach your channel to watch more collections. In a few cases, the channel name can be a username as well, but it is not always so.

2. YouTube Usernames YouTube Username

The YouTube Username is the one that appears on your URL when you visit your channel page. The time when you started your YouTube channel for the very first time, it appeared automatically containing a random string of characters. In the past, you can not change the URL but now YouTube allows you to customize it when you have more than 100 subscribers and your channel is at least 30 days old. For more details about claiming a custom URL for YouTube, check it here.

YouTube Customize Username

Since we have already known the differences between YouTube Channel Name and YouTube User name, you may wonder why the YouTube channel name is so important. While the flip side of that is that not choosing a good channel name can really hurt your chances of getting views and subscribers. Your videos might be great, but if viewers who like them cannot remember your name then it will be hard for them to find you again. Other videos of yours might even show up in their searches and be ignored because the viewer does not recognize your name. Also, while the very best channel names make people curious about what you do, the very worst channel names will be a deterrent for people when they are deciding whether to watch your videos. For example, including a sequence of numbers after your name will give people on YouTube the impression that you do not know what you are doing.

You May Also Like:
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos >>
How to Get More Subscribers on YouTube >>

Part 4: How to Change YouTube Channel Name

YouTube does allow you to change the name that is displayed for your channel now (in the past you could not). However, while your display name can be changed, the URL of your channel is permanent. If you change your display name then the two things will no longer match. Also if you manage to build up a following using one name you will probably lose some of those people if you change it. If you feel like your channel name is holding you back then you should definitely update it to something better, but you should also consider whether it is holding you back enough that it is worth losing some of the regular viewers you already have. It probably will be, if you feel like your channel will start growing faster after the change.

Even after selecting the best name for your YouTube channel, if one day you realize that it must be modified to have much better results; you can definitely change it without deleting the existing account. Note that your Google account name is the same as your YouTube Channel name. So, whenever you want to change the name of the channel; you can follow these simple steps to execute this task:

Step 1: First of all, simply sign in to YouTube.com and then hit on the Settings icon option available on the top right corner of your screen.

Step 2: Now go to the settings button and then choose the “Edit on Google” link.

Step 3: It is time to enter the updated Channel name and then finally hit the Ok button on the screen.

You are done with it, and now you can visit your YouTube channel once again to see the new name appearing on it.

Note: changing the channel name in this way will change all your names across Google services, such as Gmail and Google Drive. If you want to use a YouTube channel name different from that in your Google account, you can connect your channel to a Brand Account. For more details about that, please check: Use a different name on YouTube than your Google Account.

Conclusion

Above are some tips about how to pick up a YouTube channel name and some useful online YouTube name generator tools that you can use to choose a YouTube name quickly. Hope these tips and tools can help you when you building your YouTube channel. If can’t think of a good YouTube name, you can take a look at your similar channels’ names, which will give you a hint. InflueNex , the helpful influencer marketing platform, will help you to find similar channels in one click.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "[Updated] Beauty Brilliance Masterclasses and Product Explorations"
  • Author: Steven
  • Created at : 2024-06-26 15:42:21
  • Updated at : 2024-06-27 15:42:21
  • Link: https://youtube-clips.techidaily.com/updated-beauty-brilliance-masterclasses-and-product-explorations/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"[Updated] Beauty Brilliance Masterclasses and Product Explorations"