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Unveiling 8 Superior Mirrorless Cameras for Video Content
Unveiling 8 Superior Mirrorless Cameras for Video Content
8 Best Mirrorless Cameras Vloggers Should Know
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S |  |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III |  |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 |  |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 |  |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 |  |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 |  |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 |  |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Dissecting Digital Dynamics: Comparative Channel Analysis
YouTube Analytics – How to analyze your and Competitor’s YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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