Unraveling YouTube’s Monetization Policy Overhaul

YouTube monetization policy has been improved in recent times. Small creators can now find joy in learning that YouTube is making it easier for them to monetize their content. The game-changing updates on YouTube’s new monetization policy in 2023 make the platform friendly for budding content creators. Anyone who has been discouraged from starting a YouTube because of the lofty thresholds can now breathe a sigh of relief. This guide to YouTube monetization policy and requirements provides information and guidance on the latest changes creators need to be aware of.

YouTube Monetization Editor A cross-platform for making shorts using top YouTuber’s strategies!

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

The Ultimate Unboxer’s Guidebook

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Also read: