Unlocking the Potential of Edu-Vids: Strategies for Captivating Your Viewers on YouTube

Easy Ways to Make a Great Educational Video for YouTube

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

6 Ways To Increase Audience Retention on YouTube - Filmora

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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