Thumbnail Transformation: Stunning Visuals

YouTube is a platform where you can make money from videos. But in order to earn, your videos should get lots of views. The thing is that YouTube is a competitive space. So many others are trying to do the same. Thus, you’ll be competing for viewers’ time and attention. How can you win that battle? One way is to add eye-catching YouTube thumbnail backgrounds.

The video thumbnail will leave an impression on viewers looking for something to watch. So ensuring it is high-quality is crucial. In this article, you’ll learn where to find amazing thumbnail backgrounds and how to add them to your thumbnails.

Why Change YouTube Thumbnail Background?

When people are searching for something to watch on YouTube, they’ll look at two (2) things:

1. They’ll check the title to see how relevant it is to what they’re looking for.
2. Two, they’ll check the video thumbnail.

Thumbnail helps them determine off the bat if the video is high quality or not. A poor thumbnail will push them away, while a good one will encourage them to click.

That said, YouTubers should ensure their thumbnails are on point. Your thumbnails should be visually striking. One way to achieve that is by changing the thumbnail background. It allows you to remove unnecessary objects from the image. Additionally, it lets you improve the aesthetic of the thumbnail.

Now the question is: how do you change a YouTube thumbnail background?

Where To Find a New YouTube Thumbnail Background?

Thanks to the resource sites on the Internet, you can always find kickass backgrounds to create an attractive YouTube Thumbnail. Here, we recommend five (5) powerful apps/websites to help you easily find ideal thumbnail backgrounds.

1. Search for Numerous YouTube Thumbnail Backgrounds in Filmora

Pros

• Get access to YouTube Thumbnail Backgrounds within the video editing tool.
• Provides you with millions of stock images to choose from.
• The collection of stock media is constantly updated, giving you more and more options for your thumbnail background.

Cons

• The software itself is not totally free.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

The Quick-Clip Quandary: YouTube Shorts’ Advantage Over TikTok?

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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