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The Small Business Video Marketing Playbook
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The Small Business Video Marketing Playbook
[Infographic] Social Video Marketing Tips for Small Business
Richard Bennett
Mar 27, 2024• Proven solutions
In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.
Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.
Reasons to Use Videos for Product or Brand Promotion
The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.
Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.
Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.
The Perks of Unique Content
Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.
Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.
Social Media as Means of Reaching Larger Audiences
If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.
YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.
Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.
Reasons to Use Videos for Product or Brand Promotion
The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.
Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.
Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.
The Perks of Unique Content
Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.
Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.
Social Media as Means of Reaching Larger Audiences
If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.
YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.
Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.
Reasons to Use Videos for Product or Brand Promotion
The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.
Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.
Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.
The Perks of Unique Content
Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.
Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.
Social Media as Means of Reaching Larger Audiences
If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.
YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.
Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.
Reasons to Use Videos for Product or Brand Promotion
The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.
Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.
Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.
The Perks of Unique Content
Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.
Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.
Social Media as Means of Reaching Larger Audiences
If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.
YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Put a Stay to Unsolicited YouTube Trails
YouTube Recommended Videos - Block the Videos I Don’t Like
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.
Except we all know that’s not always what happens.
YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.
Here’s what you can do about it:
- Manage Your Watch History
- Tell YouTube You Aren’t Interested
- But Why Does It Recommend Stuff I Don’t Like?
Manage Your Watch History
Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.
You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.
If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.
Tell YouTube You Aren’t Interested
Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.
What they do have is a system for you to flag recommendations you don’t like.
Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.
When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.
But Why Does It Recommend Stuff I Don’t Like?
Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.
Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.
A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.
The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.
Are you usually happy with YouTube’s recommended videos?
What video editing software did YouTube suggested videos are used?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.
Except we all know that’s not always what happens.
YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.
Here’s what you can do about it:
- Manage Your Watch History
- Tell YouTube You Aren’t Interested
- But Why Does It Recommend Stuff I Don’t Like?
Manage Your Watch History
Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.
You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.
If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.
Tell YouTube You Aren’t Interested
Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.
What they do have is a system for you to flag recommendations you don’t like.
Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.
When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.
But Why Does It Recommend Stuff I Don’t Like?
Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.
Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.
A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.
The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.
Are you usually happy with YouTube’s recommended videos?
What video editing software did YouTube suggested videos are used?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.
Except we all know that’s not always what happens.
YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.
Here’s what you can do about it:
- Manage Your Watch History
- Tell YouTube You Aren’t Interested
- But Why Does It Recommend Stuff I Don’t Like?
Manage Your Watch History
Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.
You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.
If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.
Tell YouTube You Aren’t Interested
Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.
What they do have is a system for you to flag recommendations you don’t like.
Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.
When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.
But Why Does It Recommend Stuff I Don’t Like?
Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.
Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.
A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.
The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.
Are you usually happy with YouTube’s recommended videos?
What video editing software did YouTube suggested videos are used?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.
Except we all know that’s not always what happens.
YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.
Here’s what you can do about it:
- Manage Your Watch History
- Tell YouTube You Aren’t Interested
- But Why Does It Recommend Stuff I Don’t Like?
Manage Your Watch History
Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.
You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.
If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.
Tell YouTube You Aren’t Interested
Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.
What they do have is a system for you to flag recommendations you don’t like.
Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.
When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.
But Why Does It Recommend Stuff I Don’t Like?
Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.
Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.
A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.
The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.
Are you usually happy with YouTube’s recommended videos?
What video editing software did YouTube suggested videos are used?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: The Small Business Video Marketing Playbook
- Author: Steven
- Created at : 2024-05-25 20:32:02
- Updated at : 2024-05-26 20:32:02
- Link: https://youtube-clips.techidaily.com/the-small-business-video-marketing-playbook/
- License: This work is licensed under CC BY-NC-SA 4.0.