"The Self-Sustained YouTube Mogul’s Handbook  No Ads, Only Gains"

"The Self-Sustained YouTube Mogul’s Handbook No Ads, Only Gains"

Steven Lv12

The Self-Sustained YouTube Mogul’s Handbook: No Ads, Only Gains

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Ideal Tools for Saving Your Online Video Presence

Best YouTube Livestreaming Screen Recorders

Richard Bennett

Oct 26, 2023• Proven solutions

0

The global pandemic has changed the way we live for the time being, and right now, we cannot attend events in the same way we did at the beginning of the year.

A growing number of cultural organizations, businesses, and influential YouTubers are turning towards YouTube’s Live feature because it provides a simple way of broadcasting different types of content in real-time. YouTube Live is by no means a new option, since the platform first introduced live streaming features in 2008, and some twelve years later, the feature has never been more popular.

However, the live streams you broadcast on YouTube are stored for just a brief period of time, which means you have to search for alternative methods of saving them. That’s why in this article we are going to take you through the best YouTube Live screen recorders you can use to capture the video content you are sharing with your followers.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Top 10+ YouTube Live Screen Recorders

The maximum resolution in which you can record computer screen , audio recording options, or customization of the recording area are some of the most important features you need to consider while choosing a YouTube Live screen recorder.

We have selected some of the best YouTube Live screen recorders that enable you to do much more than just record live streams. So, let’s take a look at what they have to offer.

1. OBS Studio

Price: Free

Compatibility: Windows, Linux, macOS

The vast majority of live streams you can find on Twitch and YouTube are made with OBS Studio, but besides broadcasting videos, the software also gives you access to screencasting tools. This means that you can specify the area of the screen you want to record, choose the recording’s resolution and frame rate, or adjust the audio recording options.

OBS Studio is the best free, open-source screen recording program you can download. You shouldn’t use a software just because it’s free, but OBS Studio is also an extremely versatile tool. You can both record and stream in high definition and it comes with the ability to record either through your webcam or through your screen. It records directly through the graphics card , which means it can capture games even when in full-screen mode whereas a lot of other screen-recording software forces you to play games in windowed mode. The high quality can be seen easily in whatever you choose to broadcast.

OBS Studio allows you to record videos from a variety of sources, which makes it a perfect option for capturing the content you share through YouTube Live since you can select a browser window you want to capture in just a few clicks. What’s more, this open-source software is equipped with basic video editing tools, which enables you to preview the video you recorded before publishing it, apply transitions between cuts, or perform basic color correction.

Check the detailed guide to How to Record with OBS .

2. XSplit

Price: $24.95 for a three-month license

Compatibility: Windows

This is yet another broadcasting software that is equipped with powerful screen recording tools. Setting up a new screencasting session with XSplit is a simple and intuitive process that is not going to take much more than a few moments of your time.

All you need to do is define a workspace, then pick the preferred resolution and frame rate. The software allows you to capture screens in 4K resolution and at 60 fps, but it also offers a variety of resolution and frame rate options so that you can choose the one that best fits your needs. Furthermore, you can record the computer audio, which enables you to capture the live stream’s audio in excellent quality. Besides YouTube Live, XSplit can be used with Zoom , Skype, Google Hangouts, and numerous other live streaming and video calling apps.

3. Filmora

Price: Free, pricing plans start at $49.99/year

Compatibility: macOS, Windows

Download Filmora9 Win Version Download Filmora9 Mac Version

If you are looking for a screen recorder that is stacked with powerful video editing features, then Filmora is a great option for you. Customizing a YouTube Live or any other screencasting session with this video editing software is easy, and you can choose the resolution, frame rate, or even if you want to show mouse clicks in the recording.

Capturing the webcam feed and the computer’s screen simultaneously is also an option, while you can also decide whether or not you want to record audio from a microphone, computer audio, or both at the same time.

What’s more Filmora lets you set up the maximum duration of a screen recording and you start, pause, resume or stop a screen recording session by using hotkeys. Once you are done recording the live stream you shared on YouTube, you can edit the footage you created before uploading it to your YouTube channel.

4. Wondershare DemoCreator

Compatibility: Windows

Price: Start from $9.99

Download Win VersionDownload Mac Version

DemoCreator is a recorder that focuses its overall user experience. It is able to easily record high-quality videos at up to 120 FPS (60 FPS for Mac) and allows you to simultaneously record both your screen and webcam. This software is incredibly user friendly and makes for an easy experience for new streamers. The dual recording makes it great for gamers who are also looking to film their reactions.

5. CloudApp

Price: Free, $10 per month for an individual user

Compatibility: Windows, macOS, Linux, Chrome

Starting a new screen capturing session with the CloudApp requires you to just specify the portion of the screen you want to capture and hit the record button. Moreover, you can choose if you want to record with or without a webcam and you have the option to enable or disable the audio recording option.

However, you can only create 90-second screen recordings with the free version of the CloudApp and you cannot set resolution or frame rate of the recording. That’s why you need to upgrade to the Pro version if you want to use it to record live streams on YouTube. The Pro subscription model also grants you access to basic video editing tools and a variety of file sharing options. In addition, CloudApp lets you create and annotate still images and GIFs, which makes it a great option for digital marketers.

6. Techsmith Camtasia

Price: Free trial, $269.05 one-time fee

Compatibility: Windows, macOS

You don’t need years of video editing experience to start a new screen recording session in Camtasia. In fact, you just have to click on the Record button that is located in the software’s tool panel and then customize the settings.

Camtasia lets you choose if you want to record the full screen or just a selected portion of the screen or decide if you want to switch the webcam or the microphone off. You should make sure that the System Audio feature is enabled in order to record the sound of the live stream you’re sharing on YouTube. Pausing or stopping a screencasting session requires you to either click on the appropriate buttons or use the keyboard-based hotkeys. After you are done recording a live stream you can edit the footage using Camtasia’s video editing tools.

7. ScreenRec

Price: Free

Compatibility: Windows, macOS, Linux

Recording any live stream or TV show you play on your computer with ScreenRec is a straightforward process that can be completed in just a few clicks. Simply drag the mouse cursor over the area you want to record, then hit the Record button when you are ready and ScreenRec will start capturing the computer screen.

Once the screencasting session is completed you will get a sharable link that can be embedded to a website or used to save an MP4 file on your hard drive. Furthermore, ScreenRec is equipped with analytics tools that show you how many views your videos attracted or for how long each visitor watched them. All of these features make ScreenRec an excellent option for anyone who wants to record a live stream on YouTube or any other on-screen activity.

8. Flashback Express

Price: Free

Compatibility: Windows

Flashback Express is a simple screen recorder that lets you create high-res videos effortlessly. Setting up a new screencasting session requires you to just specify the area of the screen you want to record, choose whether or not you want to record the webcam feed and hit the Record button.

There are no restrictions in terms of the duration of screen recordings you can make with Flashback Express and the software doesn’t watermark the video you create.

However, you can only save the files in MP4, AVI, or WMW formats and you cannot adjust the video’s frame rate or resolution. What’s more, editing videos or applying effects with Flashback Express isn’t possible and you must upgrade to FlashBack Pro if you want to edit the live streams you broadcast on YouTube.

This piece of software is user friendly, but it doesn’t have as many features as other products on the market. Having said that, it is still an excellent tool that will help you live stream gameplay easily. Although it doesn’t come with built-in video editing software, it is possible to download another program to do this for you (i.e. Filmora). Flashback Express has the ability to record through your headset or microphone as well.

9. VLC

Price: Free

Compatibility: macOS, Linux, Windows

This is an iconic media player that became famous for its versatility and support for nearly all video file formats. Besides being one of the best media players ever created, VLC is also equipped with screen recording and video editing tools.

In order to start a new screencasting session, you will have to go to the Media menu and then select the Open Capture Device option. Once the new window pops up on the screen you should change the Capture Mode to Desktop and then adjust the frame rate in accordance with your needs.

Click on the Play button, and then hit the Record button after the screen recording window appears on the screen. You can only record the entire screen with VLC, since customizing the recording area isn’t an option, and all your files will be captured in the RAW format which means that you may have to resize them before you upload them to YouTube.

10. Screencast-o-matic

Price: Free, pricing options start at $1.65 per month

Compatibility: macOS, Windows

As its name suggests, this software product makes the screen recording process almost automatic. You can choose if you want to record an entire screen or just a window you selected. In addition, Screencast-o-matic lets you record the desktop and webcam footage at the same time, and you can even zoom in while the screencasting session is still in progress.

The free version of the software offers only a basic set of features that doesn’t include the option to record system audio. This means that you have to opt for one of the available subscription models if you want to record your live streams on YouTube with Screencast-o-matic. What’s more, you will be to create videos that are longer than 15 minutes, create recordings without watermarks or add music to your recordings if you opt for Deluxe or Premiere pricing options.

11. QuickTime Player

Price: Free

Compatibility: macOS, Windows

Mac users who want to record content that is broadcasted via YouTube Live can do so without having to install a third-party app. Apple ceased the support for the Windows-based version of QuickTime Player in 2016 and PC users can only capture their screens with this software if they have some of its earlier versions.

In order to start a new screen recording session in QuickTime Player, you just have to go to the File menu and select the New Screen Recording option. The Screen Recording window where you can choose if you want to record audio or show mouse click in the recording will pop up on the screen. QuickTime Player lets you choose if you want to capture the entire screen or just a portion of it, and you can click on the Record button to start a new screencasting session. In order to save a video file you created, you just have to go to the File menu and pick the Save option.

How to Record a YouTube Live Stream with Filmora

Recording a YouTube Live stream with Filmora is easy even if you never went through this process before. You can set up a new screencasting session in just a few easy steps that won’t take more than a few moments to complete. Here’s what you need to do:

Step 1: Launch Filmora and create a new project. Go to the Media tab once the video editor’s main window loads and click on the Record drop-down menu that is located next to the Import drop-down menu.

Choose the Record PC Screen option and then proceed to customize the settings for your screencasting session.

Record PC screen in Filmora9

Step 2: Click on the Rectangular icon in the upper left corner of the Wondershare Filmora Scrn window and choose either Full Screen, Custom, or Target Window option, depending on how you want to record a YouTube Live stream to define the area of the screen that is going to be recorded.

Record PC screen in Filmora9

You can then proceed to insert the resolution your screen recording is going to have, and choose if you want to record system audio and sound from an external microphone.

Step 3: Click on the Gear icon below the Record button to gain access to additional settings, and then proceed to set the frame rate, adjust the video’s quality or activate the Show Mouse Clicks in Recording option.

Screen settings  in Filmora9

Make sure that the checkbox next to the Record the Camera Stream is marked if you want to record webcam feed and computer desktop at the same time.

Step 4: Press the red Record button in the upper right corner of the window and jump to the live stream. Once the broadcast is completed, you should click on the Stop button and use Filmora’s editing tools to remove all imperfections from the recording.

Filmora allows you to export all of your projects directly to your YouTube channel immediately after the rendering process is completed.

Download Filmora9 Win Version Download Filmora9 Mac Version

Frequently Asked Questions about YouTube Live Screen Recorders

1. Does YouTube Save Live Videos?

Stream Now, Mobile, Webcam, and Events streams can be stored automatically for 12 hours after they end. You can access all of your live streams by clicking on the Videos menu in the YouTube Studio and selecting the Live option and then change the Privacy setting in the Visibility menu.

2. How to use YouTube to Archive a Live Stream?

Once the live stream ends, you should go to the Dashboard and click on the Live feature, and then choose the Stream option. Check the Make Archive Unlisted When Complete checkbox and the live stream video will be saved accordingly.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The global pandemic has changed the way we live for the time being, and right now, we cannot attend events in the same way we did at the beginning of the year.

A growing number of cultural organizations, businesses, and influential YouTubers are turning towards YouTube’s Live feature because it provides a simple way of broadcasting different types of content in real-time. YouTube Live is by no means a new option, since the platform first introduced live streaming features in 2008, and some twelve years later, the feature has never been more popular.

However, the live streams you broadcast on YouTube are stored for just a brief period of time, which means you have to search for alternative methods of saving them. That’s why in this article we are going to take you through the best YouTube Live screen recorders you can use to capture the video content you are sharing with your followers.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Top 10+ YouTube Live Screen Recorders

The maximum resolution in which you can record computer screen , audio recording options, or customization of the recording area are some of the most important features you need to consider while choosing a YouTube Live screen recorder.

We have selected some of the best YouTube Live screen recorders that enable you to do much more than just record live streams. So, let’s take a look at what they have to offer.

1. OBS Studio

Price: Free

Compatibility: Windows, Linux, macOS

The vast majority of live streams you can find on Twitch and YouTube are made with OBS Studio, but besides broadcasting videos, the software also gives you access to screencasting tools. This means that you can specify the area of the screen you want to record, choose the recording’s resolution and frame rate, or adjust the audio recording options.

OBS Studio is the best free, open-source screen recording program you can download. You shouldn’t use a software just because it’s free, but OBS Studio is also an extremely versatile tool. You can both record and stream in high definition and it comes with the ability to record either through your webcam or through your screen. It records directly through the graphics card , which means it can capture games even when in full-screen mode whereas a lot of other screen-recording software forces you to play games in windowed mode. The high quality can be seen easily in whatever you choose to broadcast.

OBS Studio allows you to record videos from a variety of sources, which makes it a perfect option for capturing the content you share through YouTube Live since you can select a browser window you want to capture in just a few clicks. What’s more, this open-source software is equipped with basic video editing tools, which enables you to preview the video you recorded before publishing it, apply transitions between cuts, or perform basic color correction.

Check the detailed guide to How to Record with OBS .

2. XSplit

Price: $24.95 for a three-month license

Compatibility: Windows

This is yet another broadcasting software that is equipped with powerful screen recording tools. Setting up a new screencasting session with XSplit is a simple and intuitive process that is not going to take much more than a few moments of your time.

All you need to do is define a workspace, then pick the preferred resolution and frame rate. The software allows you to capture screens in 4K resolution and at 60 fps, but it also offers a variety of resolution and frame rate options so that you can choose the one that best fits your needs. Furthermore, you can record the computer audio, which enables you to capture the live stream’s audio in excellent quality. Besides YouTube Live, XSplit can be used with Zoom , Skype, Google Hangouts, and numerous other live streaming and video calling apps.

3. Filmora

Price: Free, pricing plans start at $49.99/year

Compatibility: macOS, Windows

Download Filmora9 Win Version Download Filmora9 Mac Version

If you are looking for a screen recorder that is stacked with powerful video editing features, then Filmora is a great option for you. Customizing a YouTube Live or any other screencasting session with this video editing software is easy, and you can choose the resolution, frame rate, or even if you want to show mouse clicks in the recording.

Capturing the webcam feed and the computer’s screen simultaneously is also an option, while you can also decide whether or not you want to record audio from a microphone, computer audio, or both at the same time.

What’s more Filmora lets you set up the maximum duration of a screen recording and you start, pause, resume or stop a screen recording session by using hotkeys. Once you are done recording the live stream you shared on YouTube, you can edit the footage you created before uploading it to your YouTube channel.

4. Wondershare DemoCreator

Compatibility: Windows

Price: Start from $9.99

Download Win VersionDownload Mac Version

DemoCreator is a recorder that focuses its overall user experience. It is able to easily record high-quality videos at up to 120 FPS (60 FPS for Mac) and allows you to simultaneously record both your screen and webcam. This software is incredibly user friendly and makes for an easy experience for new streamers. The dual recording makes it great for gamers who are also looking to film their reactions.

5. CloudApp

Price: Free, $10 per month for an individual user

Compatibility: Windows, macOS, Linux, Chrome

Starting a new screen capturing session with the CloudApp requires you to just specify the portion of the screen you want to capture and hit the record button. Moreover, you can choose if you want to record with or without a webcam and you have the option to enable or disable the audio recording option.

However, you can only create 90-second screen recordings with the free version of the CloudApp and you cannot set resolution or frame rate of the recording. That’s why you need to upgrade to the Pro version if you want to use it to record live streams on YouTube. The Pro subscription model also grants you access to basic video editing tools and a variety of file sharing options. In addition, CloudApp lets you create and annotate still images and GIFs, which makes it a great option for digital marketers.

6. Techsmith Camtasia

Price: Free trial, $269.05 one-time fee

Compatibility: Windows, macOS

You don’t need years of video editing experience to start a new screen recording session in Camtasia. In fact, you just have to click on the Record button that is located in the software’s tool panel and then customize the settings.

Camtasia lets you choose if you want to record the full screen or just a selected portion of the screen or decide if you want to switch the webcam or the microphone off. You should make sure that the System Audio feature is enabled in order to record the sound of the live stream you’re sharing on YouTube. Pausing or stopping a screencasting session requires you to either click on the appropriate buttons or use the keyboard-based hotkeys. After you are done recording a live stream you can edit the footage using Camtasia’s video editing tools.

7. ScreenRec

Price: Free

Compatibility: Windows, macOS, Linux

Recording any live stream or TV show you play on your computer with ScreenRec is a straightforward process that can be completed in just a few clicks. Simply drag the mouse cursor over the area you want to record, then hit the Record button when you are ready and ScreenRec will start capturing the computer screen.

Once the screencasting session is completed you will get a sharable link that can be embedded to a website or used to save an MP4 file on your hard drive. Furthermore, ScreenRec is equipped with analytics tools that show you how many views your videos attracted or for how long each visitor watched them. All of these features make ScreenRec an excellent option for anyone who wants to record a live stream on YouTube or any other on-screen activity.

8. Flashback Express

Price: Free

Compatibility: Windows

Flashback Express is a simple screen recorder that lets you create high-res videos effortlessly. Setting up a new screencasting session requires you to just specify the area of the screen you want to record, choose whether or not you want to record the webcam feed and hit the Record button.

There are no restrictions in terms of the duration of screen recordings you can make with Flashback Express and the software doesn’t watermark the video you create.

However, you can only save the files in MP4, AVI, or WMW formats and you cannot adjust the video’s frame rate or resolution. What’s more, editing videos or applying effects with Flashback Express isn’t possible and you must upgrade to FlashBack Pro if you want to edit the live streams you broadcast on YouTube.

This piece of software is user friendly, but it doesn’t have as many features as other products on the market. Having said that, it is still an excellent tool that will help you live stream gameplay easily. Although it doesn’t come with built-in video editing software, it is possible to download another program to do this for you (i.e. Filmora). Flashback Express has the ability to record through your headset or microphone as well.

9. VLC

Price: Free

Compatibility: macOS, Linux, Windows

This is an iconic media player that became famous for its versatility and support for nearly all video file formats. Besides being one of the best media players ever created, VLC is also equipped with screen recording and video editing tools.

In order to start a new screencasting session, you will have to go to the Media menu and then select the Open Capture Device option. Once the new window pops up on the screen you should change the Capture Mode to Desktop and then adjust the frame rate in accordance with your needs.

Click on the Play button, and then hit the Record button after the screen recording window appears on the screen. You can only record the entire screen with VLC, since customizing the recording area isn’t an option, and all your files will be captured in the RAW format which means that you may have to resize them before you upload them to YouTube.

10. Screencast-o-matic

Price: Free, pricing options start at $1.65 per month

Compatibility: macOS, Windows

As its name suggests, this software product makes the screen recording process almost automatic. You can choose if you want to record an entire screen or just a window you selected. In addition, Screencast-o-matic lets you record the desktop and webcam footage at the same time, and you can even zoom in while the screencasting session is still in progress.

The free version of the software offers only a basic set of features that doesn’t include the option to record system audio. This means that you have to opt for one of the available subscription models if you want to record your live streams on YouTube with Screencast-o-matic. What’s more, you will be to create videos that are longer than 15 minutes, create recordings without watermarks or add music to your recordings if you opt for Deluxe or Premiere pricing options.

11. QuickTime Player

Price: Free

Compatibility: macOS, Windows

Mac users who want to record content that is broadcasted via YouTube Live can do so without having to install a third-party app. Apple ceased the support for the Windows-based version of QuickTime Player in 2016 and PC users can only capture their screens with this software if they have some of its earlier versions.

In order to start a new screen recording session in QuickTime Player, you just have to go to the File menu and select the New Screen Recording option. The Screen Recording window where you can choose if you want to record audio or show mouse click in the recording will pop up on the screen. QuickTime Player lets you choose if you want to capture the entire screen or just a portion of it, and you can click on the Record button to start a new screencasting session. In order to save a video file you created, you just have to go to the File menu and pick the Save option.

How to Record a YouTube Live Stream with Filmora

Recording a YouTube Live stream with Filmora is easy even if you never went through this process before. You can set up a new screencasting session in just a few easy steps that won’t take more than a few moments to complete. Here’s what you need to do:

Step 1: Launch Filmora and create a new project. Go to the Media tab once the video editor’s main window loads and click on the Record drop-down menu that is located next to the Import drop-down menu.

Choose the Record PC Screen option and then proceed to customize the settings for your screencasting session.

Record PC screen in Filmora9

Step 2: Click on the Rectangular icon in the upper left corner of the Wondershare Filmora Scrn window and choose either Full Screen, Custom, or Target Window option, depending on how you want to record a YouTube Live stream to define the area of the screen that is going to be recorded.

Record PC screen in Filmora9

You can then proceed to insert the resolution your screen recording is going to have, and choose if you want to record system audio and sound from an external microphone.

Step 3: Click on the Gear icon below the Record button to gain access to additional settings, and then proceed to set the frame rate, adjust the video’s quality or activate the Show Mouse Clicks in Recording option.

Screen settings  in Filmora9

Make sure that the checkbox next to the Record the Camera Stream is marked if you want to record webcam feed and computer desktop at the same time.

Step 4: Press the red Record button in the upper right corner of the window and jump to the live stream. Once the broadcast is completed, you should click on the Stop button and use Filmora’s editing tools to remove all imperfections from the recording.

Filmora allows you to export all of your projects directly to your YouTube channel immediately after the rendering process is completed.

Download Filmora9 Win Version Download Filmora9 Mac Version

Frequently Asked Questions about YouTube Live Screen Recorders

1. Does YouTube Save Live Videos?

Stream Now, Mobile, Webcam, and Events streams can be stored automatically for 12 hours after they end. You can access all of your live streams by clicking on the Videos menu in the YouTube Studio and selecting the Live option and then change the Privacy setting in the Visibility menu.

2. How to use YouTube to Archive a Live Stream?

Once the live stream ends, you should go to the Dashboard and click on the Live feature, and then choose the Stream option. Check the Make Archive Unlisted When Complete checkbox and the live stream video will be saved accordingly.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The global pandemic has changed the way we live for the time being, and right now, we cannot attend events in the same way we did at the beginning of the year.

A growing number of cultural organizations, businesses, and influential YouTubers are turning towards YouTube’s Live feature because it provides a simple way of broadcasting different types of content in real-time. YouTube Live is by no means a new option, since the platform first introduced live streaming features in 2008, and some twelve years later, the feature has never been more popular.

However, the live streams you broadcast on YouTube are stored for just a brief period of time, which means you have to search for alternative methods of saving them. That’s why in this article we are going to take you through the best YouTube Live screen recorders you can use to capture the video content you are sharing with your followers.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Top 10+ YouTube Live Screen Recorders

The maximum resolution in which you can record computer screen , audio recording options, or customization of the recording area are some of the most important features you need to consider while choosing a YouTube Live screen recorder.

We have selected some of the best YouTube Live screen recorders that enable you to do much more than just record live streams. So, let’s take a look at what they have to offer.

1. OBS Studio

Price: Free

Compatibility: Windows, Linux, macOS

The vast majority of live streams you can find on Twitch and YouTube are made with OBS Studio, but besides broadcasting videos, the software also gives you access to screencasting tools. This means that you can specify the area of the screen you want to record, choose the recording’s resolution and frame rate, or adjust the audio recording options.

OBS Studio is the best free, open-source screen recording program you can download. You shouldn’t use a software just because it’s free, but OBS Studio is also an extremely versatile tool. You can both record and stream in high definition and it comes with the ability to record either through your webcam or through your screen. It records directly through the graphics card , which means it can capture games even when in full-screen mode whereas a lot of other screen-recording software forces you to play games in windowed mode. The high quality can be seen easily in whatever you choose to broadcast.

OBS Studio allows you to record videos from a variety of sources, which makes it a perfect option for capturing the content you share through YouTube Live since you can select a browser window you want to capture in just a few clicks. What’s more, this open-source software is equipped with basic video editing tools, which enables you to preview the video you recorded before publishing it, apply transitions between cuts, or perform basic color correction.

Check the detailed guide to How to Record with OBS .

2. XSplit

Price: $24.95 for a three-month license

Compatibility: Windows

This is yet another broadcasting software that is equipped with powerful screen recording tools. Setting up a new screencasting session with XSplit is a simple and intuitive process that is not going to take much more than a few moments of your time.

All you need to do is define a workspace, then pick the preferred resolution and frame rate. The software allows you to capture screens in 4K resolution and at 60 fps, but it also offers a variety of resolution and frame rate options so that you can choose the one that best fits your needs. Furthermore, you can record the computer audio, which enables you to capture the live stream’s audio in excellent quality. Besides YouTube Live, XSplit can be used with Zoom , Skype, Google Hangouts, and numerous other live streaming and video calling apps.

3. Filmora

Price: Free, pricing plans start at $49.99/year

Compatibility: macOS, Windows

Download Filmora9 Win Version Download Filmora9 Mac Version

If you are looking for a screen recorder that is stacked with powerful video editing features, then Filmora is a great option for you. Customizing a YouTube Live or any other screencasting session with this video editing software is easy, and you can choose the resolution, frame rate, or even if you want to show mouse clicks in the recording.

Capturing the webcam feed and the computer’s screen simultaneously is also an option, while you can also decide whether or not you want to record audio from a microphone, computer audio, or both at the same time.

What’s more Filmora lets you set up the maximum duration of a screen recording and you start, pause, resume or stop a screen recording session by using hotkeys. Once you are done recording the live stream you shared on YouTube, you can edit the footage you created before uploading it to your YouTube channel.

4. Wondershare DemoCreator

Compatibility: Windows

Price: Start from $9.99

Download Win VersionDownload Mac Version

DemoCreator is a recorder that focuses its overall user experience. It is able to easily record high-quality videos at up to 120 FPS (60 FPS for Mac) and allows you to simultaneously record both your screen and webcam. This software is incredibly user friendly and makes for an easy experience for new streamers. The dual recording makes it great for gamers who are also looking to film their reactions.

5. CloudApp

Price: Free, $10 per month for an individual user

Compatibility: Windows, macOS, Linux, Chrome

Starting a new screen capturing session with the CloudApp requires you to just specify the portion of the screen you want to capture and hit the record button. Moreover, you can choose if you want to record with or without a webcam and you have the option to enable or disable the audio recording option.

However, you can only create 90-second screen recordings with the free version of the CloudApp and you cannot set resolution or frame rate of the recording. That’s why you need to upgrade to the Pro version if you want to use it to record live streams on YouTube. The Pro subscription model also grants you access to basic video editing tools and a variety of file sharing options. In addition, CloudApp lets you create and annotate still images and GIFs, which makes it a great option for digital marketers.

6. Techsmith Camtasia

Price: Free trial, $269.05 one-time fee

Compatibility: Windows, macOS

You don’t need years of video editing experience to start a new screen recording session in Camtasia. In fact, you just have to click on the Record button that is located in the software’s tool panel and then customize the settings.

Camtasia lets you choose if you want to record the full screen or just a selected portion of the screen or decide if you want to switch the webcam or the microphone off. You should make sure that the System Audio feature is enabled in order to record the sound of the live stream you’re sharing on YouTube. Pausing or stopping a screencasting session requires you to either click on the appropriate buttons or use the keyboard-based hotkeys. After you are done recording a live stream you can edit the footage using Camtasia’s video editing tools.

7. ScreenRec

Price: Free

Compatibility: Windows, macOS, Linux

Recording any live stream or TV show you play on your computer with ScreenRec is a straightforward process that can be completed in just a few clicks. Simply drag the mouse cursor over the area you want to record, then hit the Record button when you are ready and ScreenRec will start capturing the computer screen.

Once the screencasting session is completed you will get a sharable link that can be embedded to a website or used to save an MP4 file on your hard drive. Furthermore, ScreenRec is equipped with analytics tools that show you how many views your videos attracted or for how long each visitor watched them. All of these features make ScreenRec an excellent option for anyone who wants to record a live stream on YouTube or any other on-screen activity.

8. Flashback Express

Price: Free

Compatibility: Windows

Flashback Express is a simple screen recorder that lets you create high-res videos effortlessly. Setting up a new screencasting session requires you to just specify the area of the screen you want to record, choose whether or not you want to record the webcam feed and hit the Record button.

There are no restrictions in terms of the duration of screen recordings you can make with Flashback Express and the software doesn’t watermark the video you create.

However, you can only save the files in MP4, AVI, or WMW formats and you cannot adjust the video’s frame rate or resolution. What’s more, editing videos or applying effects with Flashback Express isn’t possible and you must upgrade to FlashBack Pro if you want to edit the live streams you broadcast on YouTube.

This piece of software is user friendly, but it doesn’t have as many features as other products on the market. Having said that, it is still an excellent tool that will help you live stream gameplay easily. Although it doesn’t come with built-in video editing software, it is possible to download another program to do this for you (i.e. Filmora). Flashback Express has the ability to record through your headset or microphone as well.

9. VLC

Price: Free

Compatibility: macOS, Linux, Windows

This is an iconic media player that became famous for its versatility and support for nearly all video file formats. Besides being one of the best media players ever created, VLC is also equipped with screen recording and video editing tools.

In order to start a new screencasting session, you will have to go to the Media menu and then select the Open Capture Device option. Once the new window pops up on the screen you should change the Capture Mode to Desktop and then adjust the frame rate in accordance with your needs.

Click on the Play button, and then hit the Record button after the screen recording window appears on the screen. You can only record the entire screen with VLC, since customizing the recording area isn’t an option, and all your files will be captured in the RAW format which means that you may have to resize them before you upload them to YouTube.

10. Screencast-o-matic

Price: Free, pricing options start at $1.65 per month

Compatibility: macOS, Windows

As its name suggests, this software product makes the screen recording process almost automatic. You can choose if you want to record an entire screen or just a window you selected. In addition, Screencast-o-matic lets you record the desktop and webcam footage at the same time, and you can even zoom in while the screencasting session is still in progress.

The free version of the software offers only a basic set of features that doesn’t include the option to record system audio. This means that you have to opt for one of the available subscription models if you want to record your live streams on YouTube with Screencast-o-matic. What’s more, you will be to create videos that are longer than 15 minutes, create recordings without watermarks or add music to your recordings if you opt for Deluxe or Premiere pricing options.

11. QuickTime Player

Price: Free

Compatibility: macOS, Windows

Mac users who want to record content that is broadcasted via YouTube Live can do so without having to install a third-party app. Apple ceased the support for the Windows-based version of QuickTime Player in 2016 and PC users can only capture their screens with this software if they have some of its earlier versions.

In order to start a new screen recording session in QuickTime Player, you just have to go to the File menu and select the New Screen Recording option. The Screen Recording window where you can choose if you want to record audio or show mouse click in the recording will pop up on the screen. QuickTime Player lets you choose if you want to capture the entire screen or just a portion of it, and you can click on the Record button to start a new screencasting session. In order to save a video file you created, you just have to go to the File menu and pick the Save option.

How to Record a YouTube Live Stream with Filmora

Recording a YouTube Live stream with Filmora is easy even if you never went through this process before. You can set up a new screencasting session in just a few easy steps that won’t take more than a few moments to complete. Here’s what you need to do:

Step 1: Launch Filmora and create a new project. Go to the Media tab once the video editor’s main window loads and click on the Record drop-down menu that is located next to the Import drop-down menu.

Choose the Record PC Screen option and then proceed to customize the settings for your screencasting session.

Record PC screen in Filmora9

Step 2: Click on the Rectangular icon in the upper left corner of the Wondershare Filmora Scrn window and choose either Full Screen, Custom, or Target Window option, depending on how you want to record a YouTube Live stream to define the area of the screen that is going to be recorded.

Record PC screen in Filmora9

You can then proceed to insert the resolution your screen recording is going to have, and choose if you want to record system audio and sound from an external microphone.

Step 3: Click on the Gear icon below the Record button to gain access to additional settings, and then proceed to set the frame rate, adjust the video’s quality or activate the Show Mouse Clicks in Recording option.

Screen settings  in Filmora9

Make sure that the checkbox next to the Record the Camera Stream is marked if you want to record webcam feed and computer desktop at the same time.

Step 4: Press the red Record button in the upper right corner of the window and jump to the live stream. Once the broadcast is completed, you should click on the Stop button and use Filmora’s editing tools to remove all imperfections from the recording.

Filmora allows you to export all of your projects directly to your YouTube channel immediately after the rendering process is completed.

Download Filmora9 Win Version Download Filmora9 Mac Version

Frequently Asked Questions about YouTube Live Screen Recorders

1. Does YouTube Save Live Videos?

Stream Now, Mobile, Webcam, and Events streams can be stored automatically for 12 hours after they end. You can access all of your live streams by clicking on the Videos menu in the YouTube Studio and selecting the Live option and then change the Privacy setting in the Visibility menu.

2. How to use YouTube to Archive a Live Stream?

Once the live stream ends, you should go to the Dashboard and click on the Live feature, and then choose the Stream option. Check the Make Archive Unlisted When Complete checkbox and the live stream video will be saved accordingly.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

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The global pandemic has changed the way we live for the time being, and right now, we cannot attend events in the same way we did at the beginning of the year.

A growing number of cultural organizations, businesses, and influential YouTubers are turning towards YouTube’s Live feature because it provides a simple way of broadcasting different types of content in real-time. YouTube Live is by no means a new option, since the platform first introduced live streaming features in 2008, and some twelve years later, the feature has never been more popular.

However, the live streams you broadcast on YouTube are stored for just a brief period of time, which means you have to search for alternative methods of saving them. That’s why in this article we are going to take you through the best YouTube Live screen recorders you can use to capture the video content you are sharing with your followers.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Top 10+ YouTube Live Screen Recorders

The maximum resolution in which you can record computer screen , audio recording options, or customization of the recording area are some of the most important features you need to consider while choosing a YouTube Live screen recorder.

We have selected some of the best YouTube Live screen recorders that enable you to do much more than just record live streams. So, let’s take a look at what they have to offer.

1. OBS Studio

Price: Free

Compatibility: Windows, Linux, macOS

The vast majority of live streams you can find on Twitch and YouTube are made with OBS Studio, but besides broadcasting videos, the software also gives you access to screencasting tools. This means that you can specify the area of the screen you want to record, choose the recording’s resolution and frame rate, or adjust the audio recording options.

OBS Studio is the best free, open-source screen recording program you can download. You shouldn’t use a software just because it’s free, but OBS Studio is also an extremely versatile tool. You can both record and stream in high definition and it comes with the ability to record either through your webcam or through your screen. It records directly through the graphics card , which means it can capture games even when in full-screen mode whereas a lot of other screen-recording software forces you to play games in windowed mode. The high quality can be seen easily in whatever you choose to broadcast.

OBS Studio allows you to record videos from a variety of sources, which makes it a perfect option for capturing the content you share through YouTube Live since you can select a browser window you want to capture in just a few clicks. What’s more, this open-source software is equipped with basic video editing tools, which enables you to preview the video you recorded before publishing it, apply transitions between cuts, or perform basic color correction.

Check the detailed guide to How to Record with OBS .

2. XSplit

Price: $24.95 for a three-month license

Compatibility: Windows

This is yet another broadcasting software that is equipped with powerful screen recording tools. Setting up a new screencasting session with XSplit is a simple and intuitive process that is not going to take much more than a few moments of your time.

All you need to do is define a workspace, then pick the preferred resolution and frame rate. The software allows you to capture screens in 4K resolution and at 60 fps, but it also offers a variety of resolution and frame rate options so that you can choose the one that best fits your needs. Furthermore, you can record the computer audio, which enables you to capture the live stream’s audio in excellent quality. Besides YouTube Live, XSplit can be used with Zoom , Skype, Google Hangouts, and numerous other live streaming and video calling apps.

3. Filmora

Price: Free, pricing plans start at $49.99/year

Compatibility: macOS, Windows

Download Filmora9 Win Version Download Filmora9 Mac Version

If you are looking for a screen recorder that is stacked with powerful video editing features, then Filmora is a great option for you. Customizing a YouTube Live or any other screencasting session with this video editing software is easy, and you can choose the resolution, frame rate, or even if you want to show mouse clicks in the recording.

Capturing the webcam feed and the computer’s screen simultaneously is also an option, while you can also decide whether or not you want to record audio from a microphone, computer audio, or both at the same time.

What’s more Filmora lets you set up the maximum duration of a screen recording and you start, pause, resume or stop a screen recording session by using hotkeys. Once you are done recording the live stream you shared on YouTube, you can edit the footage you created before uploading it to your YouTube channel.

4. Wondershare DemoCreator

Compatibility: Windows

Price: Start from $9.99

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DemoCreator is a recorder that focuses its overall user experience. It is able to easily record high-quality videos at up to 120 FPS (60 FPS for Mac) and allows you to simultaneously record both your screen and webcam. This software is incredibly user friendly and makes for an easy experience for new streamers. The dual recording makes it great for gamers who are also looking to film their reactions.

5. CloudApp

Price: Free, $10 per month for an individual user

Compatibility: Windows, macOS, Linux, Chrome

Starting a new screen capturing session with the CloudApp requires you to just specify the portion of the screen you want to capture and hit the record button. Moreover, you can choose if you want to record with or without a webcam and you have the option to enable or disable the audio recording option.

However, you can only create 90-second screen recordings with the free version of the CloudApp and you cannot set resolution or frame rate of the recording. That’s why you need to upgrade to the Pro version if you want to use it to record live streams on YouTube. The Pro subscription model also grants you access to basic video editing tools and a variety of file sharing options. In addition, CloudApp lets you create and annotate still images and GIFs, which makes it a great option for digital marketers.

6. Techsmith Camtasia

Price: Free trial, $269.05 one-time fee

Compatibility: Windows, macOS

You don’t need years of video editing experience to start a new screen recording session in Camtasia. In fact, you just have to click on the Record button that is located in the software’s tool panel and then customize the settings.

Camtasia lets you choose if you want to record the full screen or just a selected portion of the screen or decide if you want to switch the webcam or the microphone off. You should make sure that the System Audio feature is enabled in order to record the sound of the live stream you’re sharing on YouTube. Pausing or stopping a screencasting session requires you to either click on the appropriate buttons or use the keyboard-based hotkeys. After you are done recording a live stream you can edit the footage using Camtasia’s video editing tools.

7. ScreenRec

Price: Free

Compatibility: Windows, macOS, Linux

Recording any live stream or TV show you play on your computer with ScreenRec is a straightforward process that can be completed in just a few clicks. Simply drag the mouse cursor over the area you want to record, then hit the Record button when you are ready and ScreenRec will start capturing the computer screen.

Once the screencasting session is completed you will get a sharable link that can be embedded to a website or used to save an MP4 file on your hard drive. Furthermore, ScreenRec is equipped with analytics tools that show you how many views your videos attracted or for how long each visitor watched them. All of these features make ScreenRec an excellent option for anyone who wants to record a live stream on YouTube or any other on-screen activity.

8. Flashback Express

Price: Free

Compatibility: Windows

Flashback Express is a simple screen recorder that lets you create high-res videos effortlessly. Setting up a new screencasting session requires you to just specify the area of the screen you want to record, choose whether or not you want to record the webcam feed and hit the Record button.

There are no restrictions in terms of the duration of screen recordings you can make with Flashback Express and the software doesn’t watermark the video you create.

However, you can only save the files in MP4, AVI, or WMW formats and you cannot adjust the video’s frame rate or resolution. What’s more, editing videos or applying effects with Flashback Express isn’t possible and you must upgrade to FlashBack Pro if you want to edit the live streams you broadcast on YouTube.

This piece of software is user friendly, but it doesn’t have as many features as other products on the market. Having said that, it is still an excellent tool that will help you live stream gameplay easily. Although it doesn’t come with built-in video editing software, it is possible to download another program to do this for you (i.e. Filmora). Flashback Express has the ability to record through your headset or microphone as well.

9. VLC

Price: Free

Compatibility: macOS, Linux, Windows

This is an iconic media player that became famous for its versatility and support for nearly all video file formats. Besides being one of the best media players ever created, VLC is also equipped with screen recording and video editing tools.

In order to start a new screencasting session, you will have to go to the Media menu and then select the Open Capture Device option. Once the new window pops up on the screen you should change the Capture Mode to Desktop and then adjust the frame rate in accordance with your needs.

Click on the Play button, and then hit the Record button after the screen recording window appears on the screen. You can only record the entire screen with VLC, since customizing the recording area isn’t an option, and all your files will be captured in the RAW format which means that you may have to resize them before you upload them to YouTube.

10. Screencast-o-matic

Price: Free, pricing options start at $1.65 per month

Compatibility: macOS, Windows

As its name suggests, this software product makes the screen recording process almost automatic. You can choose if you want to record an entire screen or just a window you selected. In addition, Screencast-o-matic lets you record the desktop and webcam footage at the same time, and you can even zoom in while the screencasting session is still in progress.

The free version of the software offers only a basic set of features that doesn’t include the option to record system audio. This means that you have to opt for one of the available subscription models if you want to record your live streams on YouTube with Screencast-o-matic. What’s more, you will be to create videos that are longer than 15 minutes, create recordings without watermarks or add music to your recordings if you opt for Deluxe or Premiere pricing options.

11. QuickTime Player

Price: Free

Compatibility: macOS, Windows

Mac users who want to record content that is broadcasted via YouTube Live can do so without having to install a third-party app. Apple ceased the support for the Windows-based version of QuickTime Player in 2016 and PC users can only capture their screens with this software if they have some of its earlier versions.

In order to start a new screen recording session in QuickTime Player, you just have to go to the File menu and select the New Screen Recording option. The Screen Recording window where you can choose if you want to record audio or show mouse click in the recording will pop up on the screen. QuickTime Player lets you choose if you want to capture the entire screen or just a portion of it, and you can click on the Record button to start a new screencasting session. In order to save a video file you created, you just have to go to the File menu and pick the Save option.

How to Record a YouTube Live Stream with Filmora

Recording a YouTube Live stream with Filmora is easy even if you never went through this process before. You can set up a new screencasting session in just a few easy steps that won’t take more than a few moments to complete. Here’s what you need to do:

Step 1: Launch Filmora and create a new project. Go to the Media tab once the video editor’s main window loads and click on the Record drop-down menu that is located next to the Import drop-down menu.

Choose the Record PC Screen option and then proceed to customize the settings for your screencasting session.

Record PC screen in Filmora9

Step 2: Click on the Rectangular icon in the upper left corner of the Wondershare Filmora Scrn window and choose either Full Screen, Custom, or Target Window option, depending on how you want to record a YouTube Live stream to define the area of the screen that is going to be recorded.

Record PC screen in Filmora9

You can then proceed to insert the resolution your screen recording is going to have, and choose if you want to record system audio and sound from an external microphone.

Step 3: Click on the Gear icon below the Record button to gain access to additional settings, and then proceed to set the frame rate, adjust the video’s quality or activate the Show Mouse Clicks in Recording option.

Screen settings  in Filmora9

Make sure that the checkbox next to the Record the Camera Stream is marked if you want to record webcam feed and computer desktop at the same time.

Step 4: Press the red Record button in the upper right corner of the window and jump to the live stream. Once the broadcast is completed, you should click on the Stop button and use Filmora’s editing tools to remove all imperfections from the recording.

Filmora allows you to export all of your projects directly to your YouTube channel immediately after the rendering process is completed.

Download Filmora9 Win Version Download Filmora9 Mac Version

Frequently Asked Questions about YouTube Live Screen Recorders

1. Does YouTube Save Live Videos?

Stream Now, Mobile, Webcam, and Events streams can be stored automatically for 12 hours after they end. You can access all of your live streams by clicking on the Videos menu in the YouTube Studio and selecting the Live option and then change the Privacy setting in the Visibility menu.

2. How to use YouTube to Archive a Live Stream?

Once the live stream ends, you should go to the Dashboard and click on the Live feature, and then choose the Stream option. Check the Make Archive Unlisted When Complete checkbox and the live stream video will be saved accordingly.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "The Self-Sustained YouTube Mogul’s Handbook No Ads, Only Gains"
  • Author: Steven
  • Created at : 2024-05-25 20:32:00
  • Updated at : 2024-05-26 20:32:00
  • Link: https://youtube-clips.techidaily.com/the-self-sustained-youtube-moguls-handbook-no-ads-only-gains/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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