The Quickstep Into Viral Audio: YouTube’s Short Musical Journey

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The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Celebrating Beauty Innovators: YouTube’s Elite List

10 Most Popular Beauty Gurus on YouTube in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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