Tailoring a Unique Identity: A Roadmap to More YouTube Followers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Swiftly Adapt Video Formats for MAC Pixels

Quick Resize YouTube Videos to Right Aspect Ratio on Mac

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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