Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Youtubed Out: Today’s Most Fondly Watched Tracks

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Over the last ten years, YouTube views have skyrocketed. The top ten most watched YouTube video in 24 hours consists of musicians who managed to bring in millions of views within a few hours. As fans of these artists anxiously await new releases, they often jump at the opportunity of being among the first people to watch the latest video from their favorite artist.

In this article

01 Top 10 Most Watched YouTube Video in 24 Hours

02 Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

03 How to Get as Many Views as Possible?

Top 10 Most Watched YouTube Video in 24 Hours

Music videos get the most views in 24 hours YouTube because fans of these artists can repeatedly play the songs. Here are ten YouTube videos that had the most views in a day.

1) Butter - BTS

With 108 million views in one day, Butter by BTS is undoubtedly the video with the most YouTube views in 24 hours. It is also the fastest YouTube video, as it reached 30 million views in 2 hours 20 minutes.

In the video, the superstar septet — Jin, Jimin, V, Jung Kook, J-Hope, Suga, and RM — appear in black-and-white, and they are wearing slick suits before it changes to color. They are rapping, singing, and dancing, with each one taking a turn to groove in an elevator. They also dance in a gymnasium and appear together on stage under pulsating lights.

2) Dynamite - BTS

Released on August 21, 2020, Dynamite by BTS hit 101.1 million views in 24 hours. That makes it the second most watched YouTube video in 24 hours. This upbeat disco-pop track has soul and funk elements inspired by the Seventies and Eighties. And this theme echoes in the vintage-inspired outfits the members are wearing and the nostalgic settings in the music video.

In the background, viewers will see a warmly-lit record store and poster-studded bedroom that has tributes to The Beatles and David Bowie. The choreography includes shoutouts to Michael Jackson and Elvis Presley and easy-to-follow freestyle dance moves that correspond well with the music.

3) How You Like That - Blackpink

How You Like That is one of the videos that had the most views in 24 hours YouTube, as it managed to get 86.3 million views in 24 hours. In the beginning scene of the videos, the four artists sit like queens atop steps. They dance in several positions, including the Arctic, a trapezoidal hall, and a jungle.

The quartet is united in a dance break inside a grand domed hall at the end of this colorful music video. Here, the backup dancers surround the South Korean girl group.

4) Ice Cream - Black Wink Ft Selena Gomez

Ice Cream by Blackpink and Selena Gomez is another video with the most YouTube views in 24 hours. It hit 79 million views on YouTube in 24 hours.

The video shows Blackpink and Gomes in several colorful outfits and sets. It starts with the scene of Gomez wearing a candy-striped bikini with a white sailor hat and gold hoop earrings; she is driving an ice cream truck packed with Serendipity Ice Cream. The members of Blackpink then appear and pop up smiling behind cardboard cutouts.

For the second post-chorus, the quartet appears in a pink ice cream parlor, and they are wearing black-and-white outfits and holding ice cream.

5) BTS and Halsey’s Boy With Luv

Boy With Luv had hit 74.6 million views on YouTube within 24 hours of its release. When the music video was released in 2019, it became the fastest-viewed and liked YouTube video, reaching 3 million likes in just 2 hours.

The music video features brightly-hued scenes with retro-feeling looks from the Bangtan Boys. These include fedoras, feathered blazers, and bright pink smoking jackets. It also emphasizes the group’s past through signage with phrases like Love and Persona.

6) Lalisa - Lisa

Lalisa by the Thai singer and rapper Lisa reached 73.6 million views on YouTube the day of its release. The visual includes multiple costume changes, including a detailed ensemble inspired by traditional Thai culture. The musician is seen sitting on an elaborately-sculpted throne wearing a tall pointed headdress, a golden beaded dress with a cape, and ear cuffs with golden jasmine.

7) Permission to Dance - BTS

This video had 72.3 million views on YouTube within 24 hours of release and became the 6th most watched YouTube video in 24 hours. Permission to Dance topped the charts in 5 countries, reaching the top ten in 10 other territories. In the video, BTS appears dancing in numerous settings. These include a patio, laundromat, and sunny locale.

8) Life Goes on - BTS

This video was released on November 19, 2020, and it quickly gained 71.6 million views in 24 hours. Life Goes on by BTS became the fifth most watched YouTube video in 24 hours on its release. In the music video, members of the group appear to be lazing around their dorm. V then drives them around, and they later watch films and go to an empty stadium where they perform the song.

9) Nain Bengali - Guru Randhawa

Nain Bengali is the first Indian music video to earn 71.4 million views on YouTube within 24 hours of its release. The music video shows Randhawa in a chick look. The artist experimented with a different look by dying his spike gray. Additionally, his confidence adds more elegance to his appearance. Guru also choreographed his moves in the video.

10) Me! - Taylor Swift and Brendon Urie

When Me! was released on April 26, 2019, it amassed 65.2 million YouTube views in 24 hours and broke the record previously held by Thank U, Next by Ariana Grande. The video also surpassed Taylor’s record set in 2017 with the music video Look What You Made Me Do.

The video is set in a chrysalis, and it opens with a scene of a snake slithering on a floor; it explodes into colorful butterflies to show the end of Taylor’s previous era. The video pans up to Urie and Taylor engaging in an argument. Taylor is donning a beautiful black and white tule dress that has floral accents.

Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

Videos with the most YouTube views in 24 hours are all high-quality. The content is also engaging and innovative. Therefore, when viewers watch the videos, they repeat them several times.

Additionally, the channels where these videos have been posted have loads of subscribers. What’s more? The top ten videos with the most views in 24 hours have attention-grabbing thumbnails.

How to Get as Many Views as Possible?

If you want your YouTube videos to get lots of views, here are a few hacks you might want to consider.

- Make Eye-catching Videos with Filmora

You need to create high-quality, engaging videos to earn more views on YouTube. Luckily, you can use Filmora to make HD and attention-grabbing videos that will keep your viewers watching. This software allows you to add effects and filters to your videos to make them eye-catching. What’s more? You can use the tool to increase the brightness and adjust tone, white balance, saturation, and more. Your videos will look professional, and they will get more views when you upload them on your YouTube channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

- Actively Engage with Your Followers

Because YouTube’s algorithm heavily bases its rankings on clicks and comments, you need to engage with your audience and open the doors for more people to watch your video. Interaction with your audience also builds a strong following. You can nurture a community by responding to comments, particularly if one of the viewers asks a direct question. Other viewers will most likely comment on your videos when they are sure you will respond.

- Use Other Social Channels to Get More Views

Let the followers on your other social channels know every time you upload new video on your YouTube channel. You use a short teaser video to do this. People will see the teaser video and click the link you have provided to watch the video. You can also embed the videos in relevant blogs and web pages on your site.

- Optimize the Titles of Your Videos

Because YouTube is a search engine, SEO is crucial if you want people to find your videos and increase your views. As such, you need to conduct keyword research and include the primary keyword in your titles and video descriptions.

Conclusion

● Now that you know which videos have the most YouTube views in 24 hours and what they have in common, you can make a video that will get tons of views. Filmora helps you create videos that your audience will like and share. In turn, more people will watch your videos and subscribe to your channel.

Try It Free Try It Free

Over the last ten years, YouTube views have skyrocketed. The top ten most watched YouTube video in 24 hours consists of musicians who managed to bring in millions of views within a few hours. As fans of these artists anxiously await new releases, they often jump at the opportunity of being among the first people to watch the latest video from their favorite artist.

In this article

01 Top 10 Most Watched YouTube Video in 24 Hours

02 Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

03 How to Get as Many Views as Possible?

Top 10 Most Watched YouTube Video in 24 Hours

Music videos get the most views in 24 hours YouTube because fans of these artists can repeatedly play the songs. Here are ten YouTube videos that had the most views in a day.

1) Butter - BTS

With 108 million views in one day, Butter by BTS is undoubtedly the video with the most YouTube views in 24 hours. It is also the fastest YouTube video, as it reached 30 million views in 2 hours 20 minutes.

In the video, the superstar septet — Jin, Jimin, V, Jung Kook, J-Hope, Suga, and RM — appear in black-and-white, and they are wearing slick suits before it changes to color. They are rapping, singing, and dancing, with each one taking a turn to groove in an elevator. They also dance in a gymnasium and appear together on stage under pulsating lights.

2) Dynamite - BTS

Released on August 21, 2020, Dynamite by BTS hit 101.1 million views in 24 hours. That makes it the second most watched YouTube video in 24 hours. This upbeat disco-pop track has soul and funk elements inspired by the Seventies and Eighties. And this theme echoes in the vintage-inspired outfits the members are wearing and the nostalgic settings in the music video.

In the background, viewers will see a warmly-lit record store and poster-studded bedroom that has tributes to The Beatles and David Bowie. The choreography includes shoutouts to Michael Jackson and Elvis Presley and easy-to-follow freestyle dance moves that correspond well with the music.

3) How You Like That - Blackpink

How You Like That is one of the videos that had the most views in 24 hours YouTube, as it managed to get 86.3 million views in 24 hours. In the beginning scene of the videos, the four artists sit like queens atop steps. They dance in several positions, including the Arctic, a trapezoidal hall, and a jungle.

The quartet is united in a dance break inside a grand domed hall at the end of this colorful music video. Here, the backup dancers surround the South Korean girl group.

4) Ice Cream - Black Wink Ft Selena Gomez

Ice Cream by Blackpink and Selena Gomez is another video with the most YouTube views in 24 hours. It hit 79 million views on YouTube in 24 hours.

The video shows Blackpink and Gomes in several colorful outfits and sets. It starts with the scene of Gomez wearing a candy-striped bikini with a white sailor hat and gold hoop earrings; she is driving an ice cream truck packed with Serendipity Ice Cream. The members of Blackpink then appear and pop up smiling behind cardboard cutouts.

For the second post-chorus, the quartet appears in a pink ice cream parlor, and they are wearing black-and-white outfits and holding ice cream.

5) BTS and Halsey’s Boy With Luv

Boy With Luv had hit 74.6 million views on YouTube within 24 hours of its release. When the music video was released in 2019, it became the fastest-viewed and liked YouTube video, reaching 3 million likes in just 2 hours.

The music video features brightly-hued scenes with retro-feeling looks from the Bangtan Boys. These include fedoras, feathered blazers, and bright pink smoking jackets. It also emphasizes the group’s past through signage with phrases like Love and Persona.

6) Lalisa - Lisa

Lalisa by the Thai singer and rapper Lisa reached 73.6 million views on YouTube the day of its release. The visual includes multiple costume changes, including a detailed ensemble inspired by traditional Thai culture. The musician is seen sitting on an elaborately-sculpted throne wearing a tall pointed headdress, a golden beaded dress with a cape, and ear cuffs with golden jasmine.

7) Permission to Dance - BTS

This video had 72.3 million views on YouTube within 24 hours of release and became the 6th most watched YouTube video in 24 hours. Permission to Dance topped the charts in 5 countries, reaching the top ten in 10 other territories. In the video, BTS appears dancing in numerous settings. These include a patio, laundromat, and sunny locale.

8) Life Goes on - BTS

This video was released on November 19, 2020, and it quickly gained 71.6 million views in 24 hours. Life Goes on by BTS became the fifth most watched YouTube video in 24 hours on its release. In the music video, members of the group appear to be lazing around their dorm. V then drives them around, and they later watch films and go to an empty stadium where they perform the song.

9) Nain Bengali - Guru Randhawa

Nain Bengali is the first Indian music video to earn 71.4 million views on YouTube within 24 hours of its release. The music video shows Randhawa in a chick look. The artist experimented with a different look by dying his spike gray. Additionally, his confidence adds more elegance to his appearance. Guru also choreographed his moves in the video.

10) Me! - Taylor Swift and Brendon Urie

When Me! was released on April 26, 2019, it amassed 65.2 million YouTube views in 24 hours and broke the record previously held by Thank U, Next by Ariana Grande. The video also surpassed Taylor’s record set in 2017 with the music video Look What You Made Me Do.

The video is set in a chrysalis, and it opens with a scene of a snake slithering on a floor; it explodes into colorful butterflies to show the end of Taylor’s previous era. The video pans up to Urie and Taylor engaging in an argument. Taylor is donning a beautiful black and white tule dress that has floral accents.

Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

Videos with the most YouTube views in 24 hours are all high-quality. The content is also engaging and innovative. Therefore, when viewers watch the videos, they repeat them several times.

Additionally, the channels where these videos have been posted have loads of subscribers. What’s more? The top ten videos with the most views in 24 hours have attention-grabbing thumbnails.

How to Get as Many Views as Possible?

If you want your YouTube videos to get lots of views, here are a few hacks you might want to consider.

- Make Eye-catching Videos with Filmora

You need to create high-quality, engaging videos to earn more views on YouTube. Luckily, you can use Filmora to make HD and attention-grabbing videos that will keep your viewers watching. This software allows you to add effects and filters to your videos to make them eye-catching. What’s more? You can use the tool to increase the brightness and adjust tone, white balance, saturation, and more. Your videos will look professional, and they will get more views when you upload them on your YouTube channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

- Actively Engage with Your Followers

Because YouTube’s algorithm heavily bases its rankings on clicks and comments, you need to engage with your audience and open the doors for more people to watch your video. Interaction with your audience also builds a strong following. You can nurture a community by responding to comments, particularly if one of the viewers asks a direct question. Other viewers will most likely comment on your videos when they are sure you will respond.

- Use Other Social Channels to Get More Views

Let the followers on your other social channels know every time you upload new video on your YouTube channel. You use a short teaser video to do this. People will see the teaser video and click the link you have provided to watch the video. You can also embed the videos in relevant blogs and web pages on your site.

- Optimize the Titles of Your Videos

Because YouTube is a search engine, SEO is crucial if you want people to find your videos and increase your views. As such, you need to conduct keyword research and include the primary keyword in your titles and video descriptions.

Conclusion

● Now that you know which videos have the most YouTube views in 24 hours and what they have in common, you can make a video that will get tons of views. Filmora helps you create videos that your audience will like and share. In turn, more people will watch your videos and subscribe to your channel.

Try It Free Try It Free

Over the last ten years, YouTube views have skyrocketed. The top ten most watched YouTube video in 24 hours consists of musicians who managed to bring in millions of views within a few hours. As fans of these artists anxiously await new releases, they often jump at the opportunity of being among the first people to watch the latest video from their favorite artist.

In this article

01 Top 10 Most Watched YouTube Video in 24 Hours

02 Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

03 How to Get as Many Views as Possible?

Top 10 Most Watched YouTube Video in 24 Hours

Music videos get the most views in 24 hours YouTube because fans of these artists can repeatedly play the songs. Here are ten YouTube videos that had the most views in a day.

1) Butter - BTS

With 108 million views in one day, Butter by BTS is undoubtedly the video with the most YouTube views in 24 hours. It is also the fastest YouTube video, as it reached 30 million views in 2 hours 20 minutes.

In the video, the superstar septet — Jin, Jimin, V, Jung Kook, J-Hope, Suga, and RM — appear in black-and-white, and they are wearing slick suits before it changes to color. They are rapping, singing, and dancing, with each one taking a turn to groove in an elevator. They also dance in a gymnasium and appear together on stage under pulsating lights.

2) Dynamite - BTS

Released on August 21, 2020, Dynamite by BTS hit 101.1 million views in 24 hours. That makes it the second most watched YouTube video in 24 hours. This upbeat disco-pop track has soul and funk elements inspired by the Seventies and Eighties. And this theme echoes in the vintage-inspired outfits the members are wearing and the nostalgic settings in the music video.

In the background, viewers will see a warmly-lit record store and poster-studded bedroom that has tributes to The Beatles and David Bowie. The choreography includes shoutouts to Michael Jackson and Elvis Presley and easy-to-follow freestyle dance moves that correspond well with the music.

3) How You Like That - Blackpink

How You Like That is one of the videos that had the most views in 24 hours YouTube, as it managed to get 86.3 million views in 24 hours. In the beginning scene of the videos, the four artists sit like queens atop steps. They dance in several positions, including the Arctic, a trapezoidal hall, and a jungle.

The quartet is united in a dance break inside a grand domed hall at the end of this colorful music video. Here, the backup dancers surround the South Korean girl group.

4) Ice Cream - Black Wink Ft Selena Gomez

Ice Cream by Blackpink and Selena Gomez is another video with the most YouTube views in 24 hours. It hit 79 million views on YouTube in 24 hours.

The video shows Blackpink and Gomes in several colorful outfits and sets. It starts with the scene of Gomez wearing a candy-striped bikini with a white sailor hat and gold hoop earrings; she is driving an ice cream truck packed with Serendipity Ice Cream. The members of Blackpink then appear and pop up smiling behind cardboard cutouts.

For the second post-chorus, the quartet appears in a pink ice cream parlor, and they are wearing black-and-white outfits and holding ice cream.

5) BTS and Halsey’s Boy With Luv

Boy With Luv had hit 74.6 million views on YouTube within 24 hours of its release. When the music video was released in 2019, it became the fastest-viewed and liked YouTube video, reaching 3 million likes in just 2 hours.

The music video features brightly-hued scenes with retro-feeling looks from the Bangtan Boys. These include fedoras, feathered blazers, and bright pink smoking jackets. It also emphasizes the group’s past through signage with phrases like Love and Persona.

6) Lalisa - Lisa

Lalisa by the Thai singer and rapper Lisa reached 73.6 million views on YouTube the day of its release. The visual includes multiple costume changes, including a detailed ensemble inspired by traditional Thai culture. The musician is seen sitting on an elaborately-sculpted throne wearing a tall pointed headdress, a golden beaded dress with a cape, and ear cuffs with golden jasmine.

7) Permission to Dance - BTS

This video had 72.3 million views on YouTube within 24 hours of release and became the 6th most watched YouTube video in 24 hours. Permission to Dance topped the charts in 5 countries, reaching the top ten in 10 other territories. In the video, BTS appears dancing in numerous settings. These include a patio, laundromat, and sunny locale.

8) Life Goes on - BTS

This video was released on November 19, 2020, and it quickly gained 71.6 million views in 24 hours. Life Goes on by BTS became the fifth most watched YouTube video in 24 hours on its release. In the music video, members of the group appear to be lazing around their dorm. V then drives them around, and they later watch films and go to an empty stadium where they perform the song.

9) Nain Bengali - Guru Randhawa

Nain Bengali is the first Indian music video to earn 71.4 million views on YouTube within 24 hours of its release. The music video shows Randhawa in a chick look. The artist experimented with a different look by dying his spike gray. Additionally, his confidence adds more elegance to his appearance. Guru also choreographed his moves in the video.

10) Me! - Taylor Swift and Brendon Urie

When Me! was released on April 26, 2019, it amassed 65.2 million YouTube views in 24 hours and broke the record previously held by Thank U, Next by Ariana Grande. The video also surpassed Taylor’s record set in 2017 with the music video Look What You Made Me Do.

The video is set in a chrysalis, and it opens with a scene of a snake slithering on a floor; it explodes into colorful butterflies to show the end of Taylor’s previous era. The video pans up to Urie and Taylor engaging in an argument. Taylor is donning a beautiful black and white tule dress that has floral accents.

Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

Videos with the most YouTube views in 24 hours are all high-quality. The content is also engaging and innovative. Therefore, when viewers watch the videos, they repeat them several times.

Additionally, the channels where these videos have been posted have loads of subscribers. What’s more? The top ten videos with the most views in 24 hours have attention-grabbing thumbnails.

How to Get as Many Views as Possible?

If you want your YouTube videos to get lots of views, here are a few hacks you might want to consider.

- Make Eye-catching Videos with Filmora

You need to create high-quality, engaging videos to earn more views on YouTube. Luckily, you can use Filmora to make HD and attention-grabbing videos that will keep your viewers watching. This software allows you to add effects and filters to your videos to make them eye-catching. What’s more? You can use the tool to increase the brightness and adjust tone, white balance, saturation, and more. Your videos will look professional, and they will get more views when you upload them on your YouTube channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

- Actively Engage with Your Followers

Because YouTube’s algorithm heavily bases its rankings on clicks and comments, you need to engage with your audience and open the doors for more people to watch your video. Interaction with your audience also builds a strong following. You can nurture a community by responding to comments, particularly if one of the viewers asks a direct question. Other viewers will most likely comment on your videos when they are sure you will respond.

- Use Other Social Channels to Get More Views

Let the followers on your other social channels know every time you upload new video on your YouTube channel. You use a short teaser video to do this. People will see the teaser video and click the link you have provided to watch the video. You can also embed the videos in relevant blogs and web pages on your site.

- Optimize the Titles of Your Videos

Because YouTube is a search engine, SEO is crucial if you want people to find your videos and increase your views. As such, you need to conduct keyword research and include the primary keyword in your titles and video descriptions.

Conclusion

● Now that you know which videos have the most YouTube views in 24 hours and what they have in common, you can make a video that will get tons of views. Filmora helps you create videos that your audience will like and share. In turn, more people will watch your videos and subscribe to your channel.

Try It Free Try It Free

Over the last ten years, YouTube views have skyrocketed. The top ten most watched YouTube video in 24 hours consists of musicians who managed to bring in millions of views within a few hours. As fans of these artists anxiously await new releases, they often jump at the opportunity of being among the first people to watch the latest video from their favorite artist.

In this article

01 Top 10 Most Watched YouTube Video in 24 Hours

02 Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

03 How to Get as Many Views as Possible?

Top 10 Most Watched YouTube Video in 24 Hours

Music videos get the most views in 24 hours YouTube because fans of these artists can repeatedly play the songs. Here are ten YouTube videos that had the most views in a day.

1) Butter - BTS

With 108 million views in one day, Butter by BTS is undoubtedly the video with the most YouTube views in 24 hours. It is also the fastest YouTube video, as it reached 30 million views in 2 hours 20 minutes.

In the video, the superstar septet — Jin, Jimin, V, Jung Kook, J-Hope, Suga, and RM — appear in black-and-white, and they are wearing slick suits before it changes to color. They are rapping, singing, and dancing, with each one taking a turn to groove in an elevator. They also dance in a gymnasium and appear together on stage under pulsating lights.

2) Dynamite - BTS

Released on August 21, 2020, Dynamite by BTS hit 101.1 million views in 24 hours. That makes it the second most watched YouTube video in 24 hours. This upbeat disco-pop track has soul and funk elements inspired by the Seventies and Eighties. And this theme echoes in the vintage-inspired outfits the members are wearing and the nostalgic settings in the music video.

In the background, viewers will see a warmly-lit record store and poster-studded bedroom that has tributes to The Beatles and David Bowie. The choreography includes shoutouts to Michael Jackson and Elvis Presley and easy-to-follow freestyle dance moves that correspond well with the music.

3) How You Like That - Blackpink

How You Like That is one of the videos that had the most views in 24 hours YouTube, as it managed to get 86.3 million views in 24 hours. In the beginning scene of the videos, the four artists sit like queens atop steps. They dance in several positions, including the Arctic, a trapezoidal hall, and a jungle.

The quartet is united in a dance break inside a grand domed hall at the end of this colorful music video. Here, the backup dancers surround the South Korean girl group.

4) Ice Cream - Black Wink Ft Selena Gomez

Ice Cream by Blackpink and Selena Gomez is another video with the most YouTube views in 24 hours. It hit 79 million views on YouTube in 24 hours.

The video shows Blackpink and Gomes in several colorful outfits and sets. It starts with the scene of Gomez wearing a candy-striped bikini with a white sailor hat and gold hoop earrings; she is driving an ice cream truck packed with Serendipity Ice Cream. The members of Blackpink then appear and pop up smiling behind cardboard cutouts.

For the second post-chorus, the quartet appears in a pink ice cream parlor, and they are wearing black-and-white outfits and holding ice cream.

5) BTS and Halsey’s Boy With Luv

Boy With Luv had hit 74.6 million views on YouTube within 24 hours of its release. When the music video was released in 2019, it became the fastest-viewed and liked YouTube video, reaching 3 million likes in just 2 hours.

The music video features brightly-hued scenes with retro-feeling looks from the Bangtan Boys. These include fedoras, feathered blazers, and bright pink smoking jackets. It also emphasizes the group’s past through signage with phrases like Love and Persona.

6) Lalisa - Lisa

Lalisa by the Thai singer and rapper Lisa reached 73.6 million views on YouTube the day of its release. The visual includes multiple costume changes, including a detailed ensemble inspired by traditional Thai culture. The musician is seen sitting on an elaborately-sculpted throne wearing a tall pointed headdress, a golden beaded dress with a cape, and ear cuffs with golden jasmine.

7) Permission to Dance - BTS

This video had 72.3 million views on YouTube within 24 hours of release and became the 6th most watched YouTube video in 24 hours. Permission to Dance topped the charts in 5 countries, reaching the top ten in 10 other territories. In the video, BTS appears dancing in numerous settings. These include a patio, laundromat, and sunny locale.

8) Life Goes on - BTS

This video was released on November 19, 2020, and it quickly gained 71.6 million views in 24 hours. Life Goes on by BTS became the fifth most watched YouTube video in 24 hours on its release. In the music video, members of the group appear to be lazing around their dorm. V then drives them around, and they later watch films and go to an empty stadium where they perform the song.

9) Nain Bengali - Guru Randhawa

Nain Bengali is the first Indian music video to earn 71.4 million views on YouTube within 24 hours of its release. The music video shows Randhawa in a chick look. The artist experimented with a different look by dying his spike gray. Additionally, his confidence adds more elegance to his appearance. Guru also choreographed his moves in the video.

10) Me! - Taylor Swift and Brendon Urie

When Me! was released on April 26, 2019, it amassed 65.2 million YouTube views in 24 hours and broke the record previously held by Thank U, Next by Ariana Grande. The video also surpassed Taylor’s record set in 2017 with the music video Look What You Made Me Do.

The video is set in a chrysalis, and it opens with a scene of a snake slithering on a floor; it explodes into colorful butterflies to show the end of Taylor’s previous era. The video pans up to Urie and Taylor engaging in an argument. Taylor is donning a beautiful black and white tule dress that has floral accents.

Common Things About the Top 10 Most Watched YouTube Video in 24 Hours

Videos with the most YouTube views in 24 hours are all high-quality. The content is also engaging and innovative. Therefore, when viewers watch the videos, they repeat them several times.

Additionally, the channels where these videos have been posted have loads of subscribers. What’s more? The top ten videos with the most views in 24 hours have attention-grabbing thumbnails.

How to Get as Many Views as Possible?

If you want your YouTube videos to get lots of views, here are a few hacks you might want to consider.

- Make Eye-catching Videos with Filmora

You need to create high-quality, engaging videos to earn more views on YouTube. Luckily, you can use Filmora to make HD and attention-grabbing videos that will keep your viewers watching. This software allows you to add effects and filters to your videos to make them eye-catching. What’s more? You can use the tool to increase the brightness and adjust tone, white balance, saturation, and more. Your videos will look professional, and they will get more views when you upload them on your YouTube channel.

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- Actively Engage with Your Followers

Because YouTube’s algorithm heavily bases its rankings on clicks and comments, you need to engage with your audience and open the doors for more people to watch your video. Interaction with your audience also builds a strong following. You can nurture a community by responding to comments, particularly if one of the viewers asks a direct question. Other viewers will most likely comment on your videos when they are sure you will respond.

- Use Other Social Channels to Get More Views

Let the followers on your other social channels know every time you upload new video on your YouTube channel. You use a short teaser video to do this. People will see the teaser video and click the link you have provided to watch the video. You can also embed the videos in relevant blogs and web pages on your site.

- Optimize the Titles of Your Videos

Because YouTube is a search engine, SEO is crucial if you want people to find your videos and increase your views. As such, you need to conduct keyword research and include the primary keyword in your titles and video descriptions.

Conclusion

● Now that you know which videos have the most YouTube views in 24 hours and what they have in common, you can make a video that will get tons of views. Filmora helps you create videos that your audience will like and share. In turn, more people will watch your videos and subscribe to your channel.

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