SheGames Legends: YouTube’s Number One Ten

Top 10 Female Gamers on YouTube | 2024 Updated

Richard Bennett

Mar 27, 2024• Proven solutions

Even though they are largely overshadowed by their male counterparts, female gamers still attract large audiences on YouTube. As a matter of fact, some of the most popular gaming channels on YouTube are hosted by female gamers.

What’s more, women may not earn as much as the most popular male gamers through this video-sharing platform, but this doesn’t mean that there aren’t successful female gamers out there who earn their living by playing the games they love. So here it is, an article dedicated solely to women who love to play video games. Let’s see who are the most popular girls in the world of gaming.

Start YouTube Success Journey with Filmora Instant Mode

Want to start a YouTube channel and be successful? An attractive video will save your efforts. To make a good YouTube video, you may need a satisfactory video editor. Filmora video editor allows you to record and edit videos with excellent video editing tools. With the Instant Mode in Filmora V11, you can create a YouTube video faster with plentiful video templates and video effects. Check what you can do with Filmora V11 with the below videos and download the free trial version of Flimora and start your video creation today.

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Top 10 Female Gamers on YouTube

1. iHasCupquake
2. SSSniperWolf
3. LDShadowLady
4. KittyKatGaming
5. stacyplays
6. Aphmau
7. Gaming With Jen
8. YOGSCAST Hannah
9. Yammy
10. Sqaishey Quack

1. iHasCupquake

Tiffany Garcia aka iHasCupquake has been around for quite a while. She started uploading videos back in 2010 and her videos have collected more than 2 billion views over the years. This charming American started her career with a series of League of Legends and World of Warcraft videos, but she became a YouTube superstar after switching to Minecraft.

Her modded series called ‘Oasis’ which contained over a hundred videos was a major success Today, Tiffany’s channel has 6.3 million subscribers and she holds the record for most video views by a female game broadcaster on YouTube.

2. SSSniperWolf

One of the most popular female gamers comes from Liverpool, England. Her first name is Lia and she has been a part of YouTube’s gaming community since 2013. She also uploads videos and vlogs that cover different non-gaming-related topics to her channel on a daily basis.

Lia loves playing Call of Duty, which can be easily deduced from the contents of her channel’s homepage, but the long list of games she covered in her videos cover includes Overwatch, Fortnite, or Grand Theft Auto. On May 19. 2018 SSSniperWolf channel has reached 9 million subscribers.

3. LDShadowLady

Yet another Brit on this list, whose extraordinary story has inspired numerous gamers to start their own YouTube channels. Lizzy created a channel in an attempt to perfect her Call of Duty skills, and her first video lasted around 12 seconds. But then she discovered Minecraft and became fascinated with the game’s endless possibilities.

Soon enough, she had an entire team of gamers who helped her develop her own games within the Minecraft universe and create epic battles that attracted millions of viewers. LDShadowLady channel has 3.9 million subscribers and over 1.5 billion total views which just shows the extent of Lizy’s stardom.

4. KittyKatGaming

Suzanne ‘Suzy’ Berhow is a popular YouTuber who manages three channels. Most people know her as a member of the Game Grumps crew, she is married to Arin Henson, one of the hosts of this web-based gaming show. Before becoming a star on YouTube, Suzy was a model, and one of her channels called Motrem3r is dedicated to makeup tutorials and fashion.

She mostly uploads LetsPlay videos to her KittyKatGaming channel and covers all types of video games, regardless of the genre. Even though Suzy’s gaming channel has only 350.000 subscribers she is still considered one of the most influential female gamers on YouTube.

5. stacyplays

A Minecraft enthusiast who became widely celebrated for her overly enthusiastic commentary style created the stacyplays channel in 2013. Stacy Hinojosa is a beloved YouTube figure who frequently refers to her fans as ‘Potato Flakes’ and she often includes fanart in her series called Dogcraft.

She posts a new video every other day and as expected, the majority of them are Minecraft-themed. She occasionally ventures into vlogging, although her stacyvlogs channel receives significantly less attention than her gaming channel which has 1.3 million subscribers. Stacy loves collaborating with other gamers on YouTube, and she is also a consultant for the Epic Reads channel.

6. Aphmau

This channel was initially started under the name Challenge Accepted Inc by a group of friends who wanted to share their gaming experiences online. Soon, three members of the original crew left, which left Jess, better known as Aphmau, and Dom who changed the channel’s name to Aphmau Gaming.

The duo became famous for their roleplay series Minecraft Diaries, Minecraft Kindergarten, or Mod Mod World. Just four years after creating the channel they have managed to amass over 3 million subscribers. Jess runs the BluJayStudios a team of gamers who help her create her stunning gaming videos.

7. Gaming With Jen

Famous for saying things like ‘OMG! I totally Daver Copperfield that like a boss!’ or ‘The sink is shipping!’ Jennifer Flagg or simply Jen is one of the most popular female gamers on YouTube. She is married to Patrick Brown the mastermind behind the PopularMMOs channel. Like her husband, Jen loves playing Minecraft and most of the videos on her channel are in one way or the other about this game.

Together with her husband, Jen is working on the Roblox series that is hosted on her channel which currently has over 4 million subscribers. She also frequently appears in videos Patrick uploads to his PopularMMOs channel.

8. YOGSCAST Hannah

YOGACAST channel was started by a couple of friends back in 2009 and it has since grown into a network of channels and a media production company that offers reviews of all types of video games. Hannah Rutherford is one of the network’s most prominent members and her channel currently has 1.2 million subscribers. She joined the company in 2010 as Operations Manager, but she has moved on to running her own channel since then.

Hannah uploads videos daily and mostly plays games with great narratives and lots of action, but you can find anything on her channel from God of War to Assassin’s Creed.

9. Yammy

Even though the majority of the videos on Yummy’s channel are Minecraft-themed she also plays a bunch of other games like The Sims or Call of Duty. Together with LDShadowLady, Yammy is a member of the Pixel Pact, a crew that consists solely of female gamers and which was founded in 2013.

The membership in the crew also helped her jump-start her career and to gain the recognition she deserves within YouTube’s Minecraft community. As of June 2018, Jummy’s YouTube channel has 1.5 million subscribers and 300 million total views. She is married to a fellow YouTuber and a gamer who uses the online pseudonym Koil1990.

10. Sqaishey Quack

The beautiful and talented Bethany Bates is a passionate Minecraft player who creates LetsPlay videos. Her Sqaishey Quack channel has 977 thousand subscribers, while her videos attract thousands of views on a daily basis. Besides gaming, Bethany is also a skilled musician, and her gaming YouTube channel was initially created just for fun. She runs the Squishy Extra channel on YouTube where she posts her music videos and vlogs.

Bethany also collaborated on a ‘Cave den series’ with the YouTuber behind Stampylongnose and Stampylonghead channels who she also dates. She has produced a number of web-based series on her own YouTube channel, including Twins, Ponds, or Club Penguin Island, to mention a few.

Conclusion:

These women belong to the very top of YouTube’s gaming community and they deserve the same amount of attention as their male colleagues. All of the female gamers featured in this article produce videos that are fun to watch and which offer an endless source of entertainment. Want to cooperate with top YouTubers in your industry for your business? Try the InflueNex influencer marketing platform to find, manage and contact the YouTube influencers. Who is your favorite female gamer on this list? Did we fail to mention someone? Let us know in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though they are largely overshadowed by their male counterparts, female gamers still attract large audiences on YouTube. As a matter of fact, some of the most popular gaming channels on YouTube are hosted by female gamers.

What’s more, women may not earn as much as the most popular male gamers through this video-sharing platform, but this doesn’t mean that there aren’t successful female gamers out there who earn their living by playing the games they love. So here it is, an article dedicated solely to women who love to play video games. Let’s see who are the most popular girls in the world of gaming.

Start YouTube Success Journey with Filmora Instant Mode

Want to start a YouTube channel and be successful? An attractive video will save your efforts. To make a good YouTube video, you may need a satisfactory video editor. Filmora video editor allows you to record and edit videos with excellent video editing tools. With the Instant Mode in Filmora V11, you can create a YouTube video faster with plentiful video templates and video effects. Check what you can do with Filmora V11 with the below videos and download the free trial version of Flimora and start your video creation today.

---

Top 10 Female Gamers on YouTube

1. iHasCupquake
2. SSSniperWolf
3. LDShadowLady
4. KittyKatGaming
5. stacyplays
6. Aphmau
7. Gaming With Jen
8. YOGSCAST Hannah
9. Yammy
10. Sqaishey Quack

1. iHasCupquake

Tiffany Garcia aka iHasCupquake has been around for quite a while. She started uploading videos back in 2010 and her videos have collected more than 2 billion views over the years. This charming American started her career with a series of League of Legends and World of Warcraft videos, but she became a YouTube superstar after switching to Minecraft.

Her modded series called ‘Oasis’ which contained over a hundred videos was a major success Today, Tiffany’s channel has 6.3 million subscribers and she holds the record for most video views by a female game broadcaster on YouTube.

2. SSSniperWolf

One of the most popular female gamers comes from Liverpool, England. Her first name is Lia and she has been a part of YouTube’s gaming community since 2013. She also uploads videos and vlogs that cover different non-gaming-related topics to her channel on a daily basis.

Lia loves playing Call of Duty, which can be easily deduced from the contents of her channel’s homepage, but the long list of games she covered in her videos cover includes Overwatch, Fortnite, or Grand Theft Auto. On May 19. 2018 SSSniperWolf channel has reached 9 million subscribers.

3. LDShadowLady

Yet another Brit on this list, whose extraordinary story has inspired numerous gamers to start their own YouTube channels. Lizzy created a channel in an attempt to perfect her Call of Duty skills, and her first video lasted around 12 seconds. But then she discovered Minecraft and became fascinated with the game’s endless possibilities.

Soon enough, she had an entire team of gamers who helped her develop her own games within the Minecraft universe and create epic battles that attracted millions of viewers. LDShadowLady channel has 3.9 million subscribers and over 1.5 billion total views which just shows the extent of Lizy’s stardom.

4. KittyKatGaming

Suzanne ‘Suzy’ Berhow is a popular YouTuber who manages three channels. Most people know her as a member of the Game Grumps crew, she is married to Arin Henson, one of the hosts of this web-based gaming show. Before becoming a star on YouTube, Suzy was a model, and one of her channels called Motrem3r is dedicated to makeup tutorials and fashion.

She mostly uploads LetsPlay videos to her KittyKatGaming channel and covers all types of video games, regardless of the genre. Even though Suzy’s gaming channel has only 350.000 subscribers she is still considered one of the most influential female gamers on YouTube.

5. stacyplays

A Minecraft enthusiast who became widely celebrated for her overly enthusiastic commentary style created the stacyplays channel in 2013. Stacy Hinojosa is a beloved YouTube figure who frequently refers to her fans as ‘Potato Flakes’ and she often includes fanart in her series called Dogcraft.

She posts a new video every other day and as expected, the majority of them are Minecraft-themed. She occasionally ventures into vlogging, although her stacyvlogs channel receives significantly less attention than her gaming channel which has 1.3 million subscribers. Stacy loves collaborating with other gamers on YouTube, and she is also a consultant for the Epic Reads channel.

6. Aphmau

This channel was initially started under the name Challenge Accepted Inc by a group of friends who wanted to share their gaming experiences online. Soon, three members of the original crew left, which left Jess, better known as Aphmau, and Dom who changed the channel’s name to Aphmau Gaming.

The duo became famous for their roleplay series Minecraft Diaries, Minecraft Kindergarten, or Mod Mod World. Just four years after creating the channel they have managed to amass over 3 million subscribers. Jess runs the BluJayStudios a team of gamers who help her create her stunning gaming videos.

7. Gaming With Jen

Famous for saying things like ‘OMG! I totally Daver Copperfield that like a boss!’ or ‘The sink is shipping!’ Jennifer Flagg or simply Jen is one of the most popular female gamers on YouTube. She is married to Patrick Brown the mastermind behind the PopularMMOs channel. Like her husband, Jen loves playing Minecraft and most of the videos on her channel are in one way or the other about this game.

Together with her husband, Jen is working on the Roblox series that is hosted on her channel which currently has over 4 million subscribers. She also frequently appears in videos Patrick uploads to his PopularMMOs channel.

8. YOGSCAST Hannah

YOGACAST channel was started by a couple of friends back in 2009 and it has since grown into a network of channels and a media production company that offers reviews of all types of video games. Hannah Rutherford is one of the network’s most prominent members and her channel currently has 1.2 million subscribers. She joined the company in 2010 as Operations Manager, but she has moved on to running her own channel since then.

Hannah uploads videos daily and mostly plays games with great narratives and lots of action, but you can find anything on her channel from God of War to Assassin’s Creed.

9. Yammy

Even though the majority of the videos on Yummy’s channel are Minecraft-themed she also plays a bunch of other games like The Sims or Call of Duty. Together with LDShadowLady, Yammy is a member of the Pixel Pact, a crew that consists solely of female gamers and which was founded in 2013.

The membership in the crew also helped her jump-start her career and to gain the recognition she deserves within YouTube’s Minecraft community. As of June 2018, Jummy’s YouTube channel has 1.5 million subscribers and 300 million total views. She is married to a fellow YouTuber and a gamer who uses the online pseudonym Koil1990.

10. Sqaishey Quack

The beautiful and talented Bethany Bates is a passionate Minecraft player who creates LetsPlay videos. Her Sqaishey Quack channel has 977 thousand subscribers, while her videos attract thousands of views on a daily basis. Besides gaming, Bethany is also a skilled musician, and her gaming YouTube channel was initially created just for fun. She runs the Squishy Extra channel on YouTube where she posts her music videos and vlogs.

Bethany also collaborated on a ‘Cave den series’ with the YouTuber behind Stampylongnose and Stampylonghead channels who she also dates. She has produced a number of web-based series on her own YouTube channel, including Twins, Ponds, or Club Penguin Island, to mention a few.

Conclusion:

These women belong to the very top of YouTube’s gaming community and they deserve the same amount of attention as their male colleagues. All of the female gamers featured in this article produce videos that are fun to watch and which offer an endless source of entertainment. Want to cooperate with top YouTubers in your industry for your business? Try the InflueNex influencer marketing platform to find, manage and contact the YouTube influencers. Who is your favorite female gamer on this list? Did we fail to mention someone? Let us know in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though they are largely overshadowed by their male counterparts, female gamers still attract large audiences on YouTube. As a matter of fact, some of the most popular gaming channels on YouTube are hosted by female gamers.

What’s more, women may not earn as much as the most popular male gamers through this video-sharing platform, but this doesn’t mean that there aren’t successful female gamers out there who earn their living by playing the games they love. So here it is, an article dedicated solely to women who love to play video games. Let’s see who are the most popular girls in the world of gaming.

Start YouTube Success Journey with Filmora Instant Mode

Want to start a YouTube channel and be successful? An attractive video will save your efforts. To make a good YouTube video, you may need a satisfactory video editor. Filmora video editor allows you to record and edit videos with excellent video editing tools. With the Instant Mode in Filmora V11, you can create a YouTube video faster with plentiful video templates and video effects. Check what you can do with Filmora V11 with the below videos and download the free trial version of Flimora and start your video creation today.

---

Top 10 Female Gamers on YouTube

1. iHasCupquake
2. SSSniperWolf
3. LDShadowLady
4. KittyKatGaming
5. stacyplays
6. Aphmau
7. Gaming With Jen
8. YOGSCAST Hannah
9. Yammy
10. Sqaishey Quack

1. iHasCupquake

Tiffany Garcia aka iHasCupquake has been around for quite a while. She started uploading videos back in 2010 and her videos have collected more than 2 billion views over the years. This charming American started her career with a series of League of Legends and World of Warcraft videos, but she became a YouTube superstar after switching to Minecraft.

Her modded series called ‘Oasis’ which contained over a hundred videos was a major success Today, Tiffany’s channel has 6.3 million subscribers and she holds the record for most video views by a female game broadcaster on YouTube.

2. SSSniperWolf

One of the most popular female gamers comes from Liverpool, England. Her first name is Lia and she has been a part of YouTube’s gaming community since 2013. She also uploads videos and vlogs that cover different non-gaming-related topics to her channel on a daily basis.

Lia loves playing Call of Duty, which can be easily deduced from the contents of her channel’s homepage, but the long list of games she covered in her videos cover includes Overwatch, Fortnite, or Grand Theft Auto. On May 19. 2018 SSSniperWolf channel has reached 9 million subscribers.

3. LDShadowLady

Yet another Brit on this list, whose extraordinary story has inspired numerous gamers to start their own YouTube channels. Lizzy created a channel in an attempt to perfect her Call of Duty skills, and her first video lasted around 12 seconds. But then she discovered Minecraft and became fascinated with the game’s endless possibilities.

Soon enough, she had an entire team of gamers who helped her develop her own games within the Minecraft universe and create epic battles that attracted millions of viewers. LDShadowLady channel has 3.9 million subscribers and over 1.5 billion total views which just shows the extent of Lizy’s stardom.

4. KittyKatGaming

Suzanne ‘Suzy’ Berhow is a popular YouTuber who manages three channels. Most people know her as a member of the Game Grumps crew, she is married to Arin Henson, one of the hosts of this web-based gaming show. Before becoming a star on YouTube, Suzy was a model, and one of her channels called Motrem3r is dedicated to makeup tutorials and fashion.

She mostly uploads LetsPlay videos to her KittyKatGaming channel and covers all types of video games, regardless of the genre. Even though Suzy’s gaming channel has only 350.000 subscribers she is still considered one of the most influential female gamers on YouTube.

5. stacyplays

A Minecraft enthusiast who became widely celebrated for her overly enthusiastic commentary style created the stacyplays channel in 2013. Stacy Hinojosa is a beloved YouTube figure who frequently refers to her fans as ‘Potato Flakes’ and she often includes fanart in her series called Dogcraft.

She posts a new video every other day and as expected, the majority of them are Minecraft-themed. She occasionally ventures into vlogging, although her stacyvlogs channel receives significantly less attention than her gaming channel which has 1.3 million subscribers. Stacy loves collaborating with other gamers on YouTube, and she is also a consultant for the Epic Reads channel.

6. Aphmau

This channel was initially started under the name Challenge Accepted Inc by a group of friends who wanted to share their gaming experiences online. Soon, three members of the original crew left, which left Jess, better known as Aphmau, and Dom who changed the channel’s name to Aphmau Gaming.

The duo became famous for their roleplay series Minecraft Diaries, Minecraft Kindergarten, or Mod Mod World. Just four years after creating the channel they have managed to amass over 3 million subscribers. Jess runs the BluJayStudios a team of gamers who help her create her stunning gaming videos.

7. Gaming With Jen

Famous for saying things like ‘OMG! I totally Daver Copperfield that like a boss!’ or ‘The sink is shipping!’ Jennifer Flagg or simply Jen is one of the most popular female gamers on YouTube. She is married to Patrick Brown the mastermind behind the PopularMMOs channel. Like her husband, Jen loves playing Minecraft and most of the videos on her channel are in one way or the other about this game.

Together with her husband, Jen is working on the Roblox series that is hosted on her channel which currently has over 4 million subscribers. She also frequently appears in videos Patrick uploads to his PopularMMOs channel.

8. YOGSCAST Hannah

YOGACAST channel was started by a couple of friends back in 2009 and it has since grown into a network of channels and a media production company that offers reviews of all types of video games. Hannah Rutherford is one of the network’s most prominent members and her channel currently has 1.2 million subscribers. She joined the company in 2010 as Operations Manager, but she has moved on to running her own channel since then.

Hannah uploads videos daily and mostly plays games with great narratives and lots of action, but you can find anything on her channel from God of War to Assassin’s Creed.

9. Yammy

Even though the majority of the videos on Yummy’s channel are Minecraft-themed she also plays a bunch of other games like The Sims or Call of Duty. Together with LDShadowLady, Yammy is a member of the Pixel Pact, a crew that consists solely of female gamers and which was founded in 2013.

The membership in the crew also helped her jump-start her career and to gain the recognition she deserves within YouTube’s Minecraft community. As of June 2018, Jummy’s YouTube channel has 1.5 million subscribers and 300 million total views. She is married to a fellow YouTuber and a gamer who uses the online pseudonym Koil1990.

10. Sqaishey Quack

The beautiful and talented Bethany Bates is a passionate Minecraft player who creates LetsPlay videos. Her Sqaishey Quack channel has 977 thousand subscribers, while her videos attract thousands of views on a daily basis. Besides gaming, Bethany is also a skilled musician, and her gaming YouTube channel was initially created just for fun. She runs the Squishy Extra channel on YouTube where she posts her music videos and vlogs.

Bethany also collaborated on a ‘Cave den series’ with the YouTuber behind Stampylongnose and Stampylonghead channels who she also dates. She has produced a number of web-based series on her own YouTube channel, including Twins, Ponds, or Club Penguin Island, to mention a few.

Conclusion:

These women belong to the very top of YouTube’s gaming community and they deserve the same amount of attention as their male colleagues. All of the female gamers featured in this article produce videos that are fun to watch and which offer an endless source of entertainment. Want to cooperate with top YouTubers in your industry for your business? Try the InflueNex influencer marketing platform to find, manage and contact the YouTube influencers. Who is your favorite female gamer on this list? Did we fail to mention someone? Let us know in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though they are largely overshadowed by their male counterparts, female gamers still attract large audiences on YouTube. As a matter of fact, some of the most popular gaming channels on YouTube are hosted by female gamers.

What’s more, women may not earn as much as the most popular male gamers through this video-sharing platform, but this doesn’t mean that there aren’t successful female gamers out there who earn their living by playing the games they love. So here it is, an article dedicated solely to women who love to play video games. Let’s see who are the most popular girls in the world of gaming.

Start YouTube Success Journey with Filmora Instant Mode

Want to start a YouTube channel and be successful? An attractive video will save your efforts. To make a good YouTube video, you may need a satisfactory video editor. Filmora video editor allows you to record and edit videos with excellent video editing tools. With the Instant Mode in Filmora V11, you can create a YouTube video faster with plentiful video templates and video effects. Check what you can do with Filmora V11 with the below videos and download the free trial version of Flimora and start your video creation today.

---

Top 10 Female Gamers on YouTube

1. iHasCupquake
2. SSSniperWolf
3. LDShadowLady
4. KittyKatGaming
5. stacyplays
6. Aphmau
7. Gaming With Jen
8. YOGSCAST Hannah
9. Yammy
10. Sqaishey Quack

1. iHasCupquake

Tiffany Garcia aka iHasCupquake has been around for quite a while. She started uploading videos back in 2010 and her videos have collected more than 2 billion views over the years. This charming American started her career with a series of League of Legends and World of Warcraft videos, but she became a YouTube superstar after switching to Minecraft.

Her modded series called ‘Oasis’ which contained over a hundred videos was a major success Today, Tiffany’s channel has 6.3 million subscribers and she holds the record for most video views by a female game broadcaster on YouTube.

2. SSSniperWolf

One of the most popular female gamers comes from Liverpool, England. Her first name is Lia and she has been a part of YouTube’s gaming community since 2013. She also uploads videos and vlogs that cover different non-gaming-related topics to her channel on a daily basis.

Lia loves playing Call of Duty, which can be easily deduced from the contents of her channel’s homepage, but the long list of games she covered in her videos cover includes Overwatch, Fortnite, or Grand Theft Auto. On May 19. 2018 SSSniperWolf channel has reached 9 million subscribers.

3. LDShadowLady

Yet another Brit on this list, whose extraordinary story has inspired numerous gamers to start their own YouTube channels. Lizzy created a channel in an attempt to perfect her Call of Duty skills, and her first video lasted around 12 seconds. But then she discovered Minecraft and became fascinated with the game’s endless possibilities.

Soon enough, she had an entire team of gamers who helped her develop her own games within the Minecraft universe and create epic battles that attracted millions of viewers. LDShadowLady channel has 3.9 million subscribers and over 1.5 billion total views which just shows the extent of Lizy’s stardom.

4. KittyKatGaming

Suzanne ‘Suzy’ Berhow is a popular YouTuber who manages three channels. Most people know her as a member of the Game Grumps crew, she is married to Arin Henson, one of the hosts of this web-based gaming show. Before becoming a star on YouTube, Suzy was a model, and one of her channels called Motrem3r is dedicated to makeup tutorials and fashion.

She mostly uploads LetsPlay videos to her KittyKatGaming channel and covers all types of video games, regardless of the genre. Even though Suzy’s gaming channel has only 350.000 subscribers she is still considered one of the most influential female gamers on YouTube.

5. stacyplays

A Minecraft enthusiast who became widely celebrated for her overly enthusiastic commentary style created the stacyplays channel in 2013. Stacy Hinojosa is a beloved YouTube figure who frequently refers to her fans as ‘Potato Flakes’ and she often includes fanart in her series called Dogcraft.

She posts a new video every other day and as expected, the majority of them are Minecraft-themed. She occasionally ventures into vlogging, although her stacyvlogs channel receives significantly less attention than her gaming channel which has 1.3 million subscribers. Stacy loves collaborating with other gamers on YouTube, and she is also a consultant for the Epic Reads channel.

6. Aphmau

This channel was initially started under the name Challenge Accepted Inc by a group of friends who wanted to share their gaming experiences online. Soon, three members of the original crew left, which left Jess, better known as Aphmau, and Dom who changed the channel’s name to Aphmau Gaming.

The duo became famous for their roleplay series Minecraft Diaries, Minecraft Kindergarten, or Mod Mod World. Just four years after creating the channel they have managed to amass over 3 million subscribers. Jess runs the BluJayStudios a team of gamers who help her create her stunning gaming videos.

7. Gaming With Jen

Famous for saying things like ‘OMG! I totally Daver Copperfield that like a boss!’ or ‘The sink is shipping!’ Jennifer Flagg or simply Jen is one of the most popular female gamers on YouTube. She is married to Patrick Brown the mastermind behind the PopularMMOs channel. Like her husband, Jen loves playing Minecraft and most of the videos on her channel are in one way or the other about this game.

Together with her husband, Jen is working on the Roblox series that is hosted on her channel which currently has over 4 million subscribers. She also frequently appears in videos Patrick uploads to his PopularMMOs channel.

8. YOGSCAST Hannah

YOGACAST channel was started by a couple of friends back in 2009 and it has since grown into a network of channels and a media production company that offers reviews of all types of video games. Hannah Rutherford is one of the network’s most prominent members and her channel currently has 1.2 million subscribers. She joined the company in 2010 as Operations Manager, but she has moved on to running her own channel since then.

Hannah uploads videos daily and mostly plays games with great narratives and lots of action, but you can find anything on her channel from God of War to Assassin’s Creed.

9. Yammy

Even though the majority of the videos on Yummy’s channel are Minecraft-themed she also plays a bunch of other games like The Sims or Call of Duty. Together with LDShadowLady, Yammy is a member of the Pixel Pact, a crew that consists solely of female gamers and which was founded in 2013.

The membership in the crew also helped her jump-start her career and to gain the recognition she deserves within YouTube’s Minecraft community. As of June 2018, Jummy’s YouTube channel has 1.5 million subscribers and 300 million total views. She is married to a fellow YouTuber and a gamer who uses the online pseudonym Koil1990.

10. Sqaishey Quack

The beautiful and talented Bethany Bates is a passionate Minecraft player who creates LetsPlay videos. Her Sqaishey Quack channel has 977 thousand subscribers, while her videos attract thousands of views on a daily basis. Besides gaming, Bethany is also a skilled musician, and her gaming YouTube channel was initially created just for fun. She runs the Squishy Extra channel on YouTube where she posts her music videos and vlogs.

Bethany also collaborated on a ‘Cave den series’ with the YouTuber behind Stampylongnose and Stampylonghead channels who she also dates. She has produced a number of web-based series on her own YouTube channel, including Twins, Ponds, or Club Penguin Island, to mention a few.

Conclusion:

These women belong to the very top of YouTube’s gaming community and they deserve the same amount of attention as their male colleagues. All of the female gamers featured in this article produce videos that are fun to watch and which offer an endless source of entertainment. Want to cooperate with top YouTubers in your industry for your business? Try the InflueNex influencer marketing platform to find, manage and contact the YouTube influencers. Who is your favorite female gamer on this list? Did we fail to mention someone? Let us know in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unleashing Potential: Crafting a YouTube Channel Brand for Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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