Settled: Silent Shorter Showcase Ended

How to Fix the YouTube Shorts Not Showing Up Issue?

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Elevate Engagement, Amplify Audience (YouTube Marketing)

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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