Rev Up Your Recruiting Strategy with Hot Tapes

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Video Production Evolution: Prime Lenses for YouTube Enthusiasts

Best Camera Lenses for YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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