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Quick, Captivating Content? Learn with Our YouTube Shorts Guide
Quick, Captivating Content? Learn with Our YouTube Shorts Guide
YouTube Shorts Ultimate Guide in 2024
Richard Bennett
Mar 27, 2024• Proven solutions
Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.
That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.
- Part 1: What Is YouTube Shorts?
- Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
- Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]
Part 1: What Is YouTube Shorts?
A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.
1. YouTube Shorts Release History
At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.
2. YouTube Shorts Target Audience
A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.
And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.
The type of contents that the viewers expect to see as YouTube Shorts could include:
- Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
- Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
- How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
- Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well
In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.
3. YouTube Shorts Content Requirements
While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:
- YouTube Shorts videos must not be more than 60 seconds long
- The videos must be vertically shot, and must not be in the landscape orientation
- You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
- While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it
Certain things that you must keep in mind while creating YouTube Shorts include:
- YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
- The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics
4. Where People Can Find YouTube Shorts
As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.
Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:
Step 1: Record a Video with YouTube Shorts
Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.
Step 2: Edit the Video
Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.
Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.
Step 3: Pick Target Audience Type
On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.
Step 4: Add Details and Upload the Video
Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.
Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?
The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.
When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:
Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.
Step 1: Add the Video to Timeline
Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.
Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.
Step 2: Edit the Video
Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.
You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.
Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.
Step 3: Beautify the Video
Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.
Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.
After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Step 4: Render the Final Output
Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.
FAQs About YouTube Shorts
- Where to download the YouTube Shorts app?
The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.
- What if YouTube Shorts is not showing on my YouTube app?
Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.
- What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
- What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
- How many subs do you need to access Shorts?
YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.
- Can you make money on Shorts?
Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.
That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.
- Part 1: What Is YouTube Shorts?
- Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
- Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]
Part 1: What Is YouTube Shorts?
A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.
1. YouTube Shorts Release History
At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.
2. YouTube Shorts Target Audience
A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.
And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.
The type of contents that the viewers expect to see as YouTube Shorts could include:
- Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
- Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
- How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
- Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well
In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.
3. YouTube Shorts Content Requirements
While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:
- YouTube Shorts videos must not be more than 60 seconds long
- The videos must be vertically shot, and must not be in the landscape orientation
- You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
- While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it
Certain things that you must keep in mind while creating YouTube Shorts include:
- YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
- The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics
4. Where People Can Find YouTube Shorts
As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.
Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:
Step 1: Record a Video with YouTube Shorts
Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.
Step 2: Edit the Video
Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.
Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.
Step 3: Pick Target Audience Type
On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.
Step 4: Add Details and Upload the Video
Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.
Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?
The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.
When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:
Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.
Step 1: Add the Video to Timeline
Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.
Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.
Step 2: Edit the Video
Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.
You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.
Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.
Step 3: Beautify the Video
Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.
Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.
After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Step 4: Render the Final Output
Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.
FAQs About YouTube Shorts
- Where to download the YouTube Shorts app?
The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.
- What if YouTube Shorts is not showing on my YouTube app?
Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.
- What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
- What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
- How many subs do you need to access Shorts?
YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.
- Can you make money on Shorts?
Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.
That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.
- Part 1: What Is YouTube Shorts?
- Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
- Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]
Part 1: What Is YouTube Shorts?
A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.
1. YouTube Shorts Release History
At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.
2. YouTube Shorts Target Audience
A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.
And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.
The type of contents that the viewers expect to see as YouTube Shorts could include:
- Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
- Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
- How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
- Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well
In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.
3. YouTube Shorts Content Requirements
While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:
- YouTube Shorts videos must not be more than 60 seconds long
- The videos must be vertically shot, and must not be in the landscape orientation
- You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
- While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it
Certain things that you must keep in mind while creating YouTube Shorts include:
- YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
- The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics
4. Where People Can Find YouTube Shorts
As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.
Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:
Step 1: Record a Video with YouTube Shorts
Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.
Step 2: Edit the Video
Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.
Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.
Step 3: Pick Target Audience Type
On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.
Step 4: Add Details and Upload the Video
Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.
Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?
The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.
When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:
Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.
Step 1: Add the Video to Timeline
Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.
Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.
Step 2: Edit the Video
Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.
You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.
Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.
Step 3: Beautify the Video
Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.
Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.
After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Step 4: Render the Final Output
Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.
FAQs About YouTube Shorts
- Where to download the YouTube Shorts app?
The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.
- What if YouTube Shorts is not showing on my YouTube app?
Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.
- What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
- What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
- How many subs do you need to access Shorts?
YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.
- Can you make money on Shorts?
Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.
That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.
- Part 1: What Is YouTube Shorts?
- Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
- Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]
Part 1: What Is YouTube Shorts?
A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.
1. YouTube Shorts Release History
At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.
2. YouTube Shorts Target Audience
A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.
And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.
The type of contents that the viewers expect to see as YouTube Shorts could include:
- Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
- Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
- How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
- Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well
In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.
3. YouTube Shorts Content Requirements
While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:
- YouTube Shorts videos must not be more than 60 seconds long
- The videos must be vertically shot, and must not be in the landscape orientation
- You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
- While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it
Certain things that you must keep in mind while creating YouTube Shorts include:
- YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
- The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics
4. Where People Can Find YouTube Shorts
As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.
Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:
Step 1: Record a Video with YouTube Shorts
Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.
Step 2: Edit the Video
Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.
Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.
Step 3: Pick Target Audience Type
On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.
Step 4: Add Details and Upload the Video
Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.
Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?
The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.
When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:
Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.
Step 1: Add the Video to Timeline
Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.
Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.
Step 2: Edit the Video
Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.
You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.
Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.
Step 3: Beautify the Video
Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.
Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.
After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.
For Win 7 or later (64-bit)
Secure Download
For macOS 10.12 or later
Secure Download
Step 4: Render the Final Output
Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.
FAQs About YouTube Shorts
- Where to download the YouTube Shorts app?
The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.
- What if YouTube Shorts is not showing on my YouTube app?
Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.
- What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
- What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
- How many subs do you need to access Shorts?
YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.
- Can you make money on Shorts?
Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
From Passive to Profitable: YouTube Revenue Techniques
How To Make Money on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: Quick, Captivating Content? Learn with Our YouTube Shorts Guide
- Author: Steven
- Created at : 2024-05-25 20:20:08
- Updated at : 2024-05-26 20:20:08
- Link: https://youtube-clips.techidaily.com/quick-captivating-content-learn-with-our-youtube-shorts-guide/
- License: This work is licensed under CC BY-NC-SA 4.0.
