"Perfect Phone Videos Your DIY YouTube Journey"

Perfect Phone Videos: Your DIY YouTube Journey

How To Make YouTube Videos on Your Smartphone

Richard Bennett

Mar 27, 2024• Proven solutions

It is fun to be able to record a vlog entry whenever inspiration strikes you, and your smartphone is a great choice for recording on the go. Smartphones have really great cameras, and you probably always have your phone with you. You can even post directly from your phone to YouTube!

How To Make YouTube Videos on Your Smartphone

Making a video on your smartphone is similar to making a video with any other camera in a lot of ways. There are also a lot of ways in which it is different. You always have to watch out for camera shake, for example, but it can be even harder to control when you’re walking around shooting on your mobile device. Here are three things to keep in mind when vlogging with your smartphone.

Part 1. Keep It Steady

For a nice, smooth, shot consider resting your hand up on a railing, table, or anything else that will keep it steady while you film. Camera shake is always distracting to viewers, and smartphone videos are notoriously unstable because you are almost always holding your phone in your hand.

There is equipment you can use to cut out camera shake. You can get a smartphone mount for your tripod, or you can even stabilize your phone using a selfie stick. Many of the very newest smartphones have built in hardware called ‘OIS’ – optical image stabilization – that helps reduce shakiness.

Part 2. Be Heard

You have a lot to say, so make sure people can hear you say it! Smartphones do not tend to have very good microphones built in (neither do most cameras), so try to vlog from somewhere without a lot of background noise. It will help a lot if your voice has nothing to compete with.

Ideally, you should get an external mic to record your voice while you vlog on your phone. There are shotgun mics you can plug directly into the audio jack on your phone which will record great audio, or you can get a high quality MP3 recorder and carry it around in your pocket.

Part 3. Tilt Your Phone

When recording on the spur of the moment with your smartphone it is easy to automatically hold it the same way you would while texting or taking a selfie. If you record a video with your phone held so that it is tall – a ‘portrait’ shot – then your video will have thick black bars on either side when you post it to YouTube. If you tilt your phone so that it is wide you will record a ‘landscape’ shot, which will match the dimensions YouTube plays videos in.

The exception to this is videos you plan to post on Instagram. On Instagram everything is cropped into a square, and it is easier to imagine what your footage will look like as a square when you hold your phone strait up. Simply focus on the top of your screen and treat a portion of the bottom of your screen as if it is not there. When you hold your phone horizontally you need to try and estimate how much of the middle of your screen will make it in to your Instagram video, which can be awkward.

Those are the three main things to keep in mind, but if you are planning on posting directly to YouTube from your phone then you should also make sure you have a mobile app you can use to edit it first.

Filmora is a full-feature video editing app available for both Android and iPhone operating systems. With Filmora you can make awesome YouTube videos quickly using Filmora’s one-touch themes, or take a little bit more time personalizing your creation. One-touch themes are sets of related features, like filters and animated titles, which you can apply to your videos all at once. Filmora’s simple interface also makes it easy to apply filters, titles, overlays, transitions, and even royalty free music to your project one at a time.

After you’ve edited your video in Filmora you can post it directly to YouTube or other social media sites right from the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is fun to be able to record a vlog entry whenever inspiration strikes you, and your smartphone is a great choice for recording on the go. Smartphones have really great cameras, and you probably always have your phone with you. You can even post directly from your phone to YouTube!

How To Make YouTube Videos on Your Smartphone

Making a video on your smartphone is similar to making a video with any other camera in a lot of ways. There are also a lot of ways in which it is different. You always have to watch out for camera shake, for example, but it can be even harder to control when you’re walking around shooting on your mobile device. Here are three things to keep in mind when vlogging with your smartphone.

Part 1. Keep It Steady

For a nice, smooth, shot consider resting your hand up on a railing, table, or anything else that will keep it steady while you film. Camera shake is always distracting to viewers, and smartphone videos are notoriously unstable because you are almost always holding your phone in your hand.

There is equipment you can use to cut out camera shake. You can get a smartphone mount for your tripod, or you can even stabilize your phone using a selfie stick. Many of the very newest smartphones have built in hardware called ‘OIS’ – optical image stabilization – that helps reduce shakiness.

Part 2. Be Heard

You have a lot to say, so make sure people can hear you say it! Smartphones do not tend to have very good microphones built in (neither do most cameras), so try to vlog from somewhere without a lot of background noise. It will help a lot if your voice has nothing to compete with.

Ideally, you should get an external mic to record your voice while you vlog on your phone. There are shotgun mics you can plug directly into the audio jack on your phone which will record great audio, or you can get a high quality MP3 recorder and carry it around in your pocket.

Part 3. Tilt Your Phone

When recording on the spur of the moment with your smartphone it is easy to automatically hold it the same way you would while texting or taking a selfie. If you record a video with your phone held so that it is tall – a ‘portrait’ shot – then your video will have thick black bars on either side when you post it to YouTube. If you tilt your phone so that it is wide you will record a ‘landscape’ shot, which will match the dimensions YouTube plays videos in.

The exception to this is videos you plan to post on Instagram. On Instagram everything is cropped into a square, and it is easier to imagine what your footage will look like as a square when you hold your phone strait up. Simply focus on the top of your screen and treat a portion of the bottom of your screen as if it is not there. When you hold your phone horizontally you need to try and estimate how much of the middle of your screen will make it in to your Instagram video, which can be awkward.

Those are the three main things to keep in mind, but if you are planning on posting directly to YouTube from your phone then you should also make sure you have a mobile app you can use to edit it first.

Filmora is a full-feature video editing app available for both Android and iPhone operating systems. With Filmora you can make awesome YouTube videos quickly using Filmora’s one-touch themes, or take a little bit more time personalizing your creation. One-touch themes are sets of related features, like filters and animated titles, which you can apply to your videos all at once. Filmora’s simple interface also makes it easy to apply filters, titles, overlays, transitions, and even royalty free music to your project one at a time.

After you’ve edited your video in Filmora you can post it directly to YouTube or other social media sites right from the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is fun to be able to record a vlog entry whenever inspiration strikes you, and your smartphone is a great choice for recording on the go. Smartphones have really great cameras, and you probably always have your phone with you. You can even post directly from your phone to YouTube!

How To Make YouTube Videos on Your Smartphone

Making a video on your smartphone is similar to making a video with any other camera in a lot of ways. There are also a lot of ways in which it is different. You always have to watch out for camera shake, for example, but it can be even harder to control when you’re walking around shooting on your mobile device. Here are three things to keep in mind when vlogging with your smartphone.

Part 1. Keep It Steady

For a nice, smooth, shot consider resting your hand up on a railing, table, or anything else that will keep it steady while you film. Camera shake is always distracting to viewers, and smartphone videos are notoriously unstable because you are almost always holding your phone in your hand.

There is equipment you can use to cut out camera shake. You can get a smartphone mount for your tripod, or you can even stabilize your phone using a selfie stick. Many of the very newest smartphones have built in hardware called ‘OIS’ – optical image stabilization – that helps reduce shakiness.

Part 2. Be Heard

You have a lot to say, so make sure people can hear you say it! Smartphones do not tend to have very good microphones built in (neither do most cameras), so try to vlog from somewhere without a lot of background noise. It will help a lot if your voice has nothing to compete with.

Ideally, you should get an external mic to record your voice while you vlog on your phone. There are shotgun mics you can plug directly into the audio jack on your phone which will record great audio, or you can get a high quality MP3 recorder and carry it around in your pocket.

Part 3. Tilt Your Phone

When recording on the spur of the moment with your smartphone it is easy to automatically hold it the same way you would while texting or taking a selfie. If you record a video with your phone held so that it is tall – a ‘portrait’ shot – then your video will have thick black bars on either side when you post it to YouTube. If you tilt your phone so that it is wide you will record a ‘landscape’ shot, which will match the dimensions YouTube plays videos in.

The exception to this is videos you plan to post on Instagram. On Instagram everything is cropped into a square, and it is easier to imagine what your footage will look like as a square when you hold your phone strait up. Simply focus on the top of your screen and treat a portion of the bottom of your screen as if it is not there. When you hold your phone horizontally you need to try and estimate how much of the middle of your screen will make it in to your Instagram video, which can be awkward.

Those are the three main things to keep in mind, but if you are planning on posting directly to YouTube from your phone then you should also make sure you have a mobile app you can use to edit it first.

Filmora is a full-feature video editing app available for both Android and iPhone operating systems. With Filmora you can make awesome YouTube videos quickly using Filmora’s one-touch themes, or take a little bit more time personalizing your creation. One-touch themes are sets of related features, like filters and animated titles, which you can apply to your videos all at once. Filmora’s simple interface also makes it easy to apply filters, titles, overlays, transitions, and even royalty free music to your project one at a time.

After you’ve edited your video in Filmora you can post it directly to YouTube or other social media sites right from the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is fun to be able to record a vlog entry whenever inspiration strikes you, and your smartphone is a great choice for recording on the go. Smartphones have really great cameras, and you probably always have your phone with you. You can even post directly from your phone to YouTube!

How To Make YouTube Videos on Your Smartphone

Making a video on your smartphone is similar to making a video with any other camera in a lot of ways. There are also a lot of ways in which it is different. You always have to watch out for camera shake, for example, but it can be even harder to control when you’re walking around shooting on your mobile device. Here are three things to keep in mind when vlogging with your smartphone.

Part 1. Keep It Steady

For a nice, smooth, shot consider resting your hand up on a railing, table, or anything else that will keep it steady while you film. Camera shake is always distracting to viewers, and smartphone videos are notoriously unstable because you are almost always holding your phone in your hand.

There is equipment you can use to cut out camera shake. You can get a smartphone mount for your tripod, or you can even stabilize your phone using a selfie stick. Many of the very newest smartphones have built in hardware called ‘OIS’ – optical image stabilization – that helps reduce shakiness.

Part 2. Be Heard

You have a lot to say, so make sure people can hear you say it! Smartphones do not tend to have very good microphones built in (neither do most cameras), so try to vlog from somewhere without a lot of background noise. It will help a lot if your voice has nothing to compete with.

Ideally, you should get an external mic to record your voice while you vlog on your phone. There are shotgun mics you can plug directly into the audio jack on your phone which will record great audio, or you can get a high quality MP3 recorder and carry it around in your pocket.

Part 3. Tilt Your Phone

When recording on the spur of the moment with your smartphone it is easy to automatically hold it the same way you would while texting or taking a selfie. If you record a video with your phone held so that it is tall – a ‘portrait’ shot – then your video will have thick black bars on either side when you post it to YouTube. If you tilt your phone so that it is wide you will record a ‘landscape’ shot, which will match the dimensions YouTube plays videos in.

The exception to this is videos you plan to post on Instagram. On Instagram everything is cropped into a square, and it is easier to imagine what your footage will look like as a square when you hold your phone strait up. Simply focus on the top of your screen and treat a portion of the bottom of your screen as if it is not there. When you hold your phone horizontally you need to try and estimate how much of the middle of your screen will make it in to your Instagram video, which can be awkward.

Those are the three main things to keep in mind, but if you are planning on posting directly to YouTube from your phone then you should also make sure you have a mobile app you can use to edit it first.

Filmora is a full-feature video editing app available for both Android and iPhone operating systems. With Filmora you can make awesome YouTube videos quickly using Filmora’s one-touch themes, or take a little bit more time personalizing your creation. One-touch themes are sets of related features, like filters and animated titles, which you can apply to your videos all at once. Filmora’s simple interface also makes it easy to apply filters, titles, overlays, transitions, and even royalty free music to your project one at a time.

After you’ve edited your video in Filmora you can post it directly to YouTube or other social media sites right from the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Harnessing the Power of Targeted Video Appeal

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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