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[New] How to Add Text to YouTube Video
How to Add Text to YouTube Video
How to Add Text to YouTube Video Before or After Uploading
Richard Bennett
Mar 27, 2024• Proven solutions
A great way to emphasize something you say in your vlog is to have your words appear next to you as you say them . Adding text to YouTube videos can look really professional. You might put a title at the beginning of your video, use bullet points to help people keep track of your monologue, or to highlight an important point by writing it on your screen. When you use text in your videos there are a few things you need to keep in mind. In this article, I will share with you 2 ways to add text/subtitles/captions to YouTube videos, whether you need to add text to the video during editing and upload it to YouTube later, or you have uploaded the video to YouTube already and want to add some captions and subtitles to complement it.
- Part 1: Add text to video before uploading YouTube
- Part 2: Add Text to YouTube video after uploading
- Part 3: Top 3 YouTube Video Text Tips
How to Add Text to YouTube Video Before Uploading
Before uploading the video to YouTube, it is recommended to add text to the video first. You can add simple texts and captions to videos with the free video editing software. To add more text effects to the video, you can use Filmora, Sony Vegas Movie Studio and Adobe Premiere CC based on your video editing skills and needs. These software programs are great video editors, which can help you input text easily.
1. Use Filmora to Add text to Videos
There are plenty of Text effects built in Filmora, you can apply motions and animation to texts, titles, subtitles, end credits and openers as well. Each title preset will present different effects. You can add multiple text boxes and place the text to any position in need. Besides writing texts to video, you can select the target font, size and color and customize the text effect in detail as well. To add text to a video in Filmora is easy, just follow the steps below:
- Open up Filmora and drag a clip into your timeline. Then, go to Text/Credit.
- Find a style that you like and drag it into your timeline where you want your text to appear. Make sure your text is selected in your timeline and click the Advanced Text Editing icon, which looks like a pen and paper.
- Insert your own words and drag your text to where you want it on the screen. Adjust the size by dragging the blue squares which surround your text.
- To change the color of your text, go into the Customize menu. You will find it near the top left of your screen. While you are in Customize there will be a section called Fill. This is where you select the color of your text. You can even change the fill type to ‘gradient fill’ and have your text transition between two colors.
- All of Filmora’s text options are animated – they fade, move around the screen, or perform some other type of action as they appear and disappear. To change the animation of your text select Animation next to Customize. A selection of different animations will appear. Double click on the one you want to apply to your text.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Check the detailed steps of how to add text to video in Filmora.
2. Use Windows Movie Maker
As a simple video editing software, Windows Movie Maker also allows you to add text to videos. It provides 3 different options for you to add Title, Caption and Credits to the YouTube videos. You can follow the steps below to add text to the video in WMM.
- To start, launch the Windows Movie Maker.
- After, select import video to insert the video that you want to add text with.
- Select edit movie then click make credits or titles.
- Then add the text that you want to include.
For the step by step tutorial of adding text to YouTube video, check How to Add Text to Video with Windows Movie Maker . Besides adding text to video, you can use Windows Movie Maker to edit YouTube video further. Learn How to trim, cut, combine, split video and add transitions and upload video to YouTube in Windows Movie Maker?
3. Use Sony Vegas Movie Studio
Adding text to YouTube videos in Sony Vegas is not so complicated if you are new to this software. You can adjust the color, size, font and duration of the text effect and add fade in and fade out effects. Follow the steps below to add texts to video in Vegas:
- Launch Sony Vegas Movie Studio.
- Click the View Menu then select Media Generators.
- Choose the generator that you want to use.
- After, drag the generator you have chosen on the timeline.
- Then, the video event FX dialogue box will appear.
- Enter the text that you want and modify it by changing the font, size and style.
4. Use Adobe Premiere CC
For professionals who are looking for a professional way to adding text to video and also have a sufficient budget, Adobe Premiere CC is always recommended. You can check the video and the steps below to add text to video in Premiere:
- Click open or create a project.
- Click the file menu then choose new and title.
- After, the text window will appear then utilize the text tool to add text.
- You can also edit your text using the commands that are provided in the Title Menu.
- Save the text that you have made by clicking the file menu then choose Save As.
How to Add Text to video in YouTube after uploading
Sometimes, we have uploaded a video to YouTube and then want to add subtitles/cc to the video later. The good news is that YouTube is not only a site for videos but is also the place where you can edit your videos in an instant. As you have read, adding text and captions to the uploaded YouTube videos is just a breeze.
Of course, you can only add and edit texts and captions to the video under your YouTube account. Here are the steps on how you can add text to your videos with YouTube Video Editor after the video is uploaded.
- Go to youtube.com then sign in to your account. After sign in your YouTube account, click your avatar and select Creator Studio to enter the creator studio interface.
- Click the Video Manager tab and in Videos section you will see all your videos uploaded to YouTube. Select the video that you want to add captions to and then select Subtitles/CC after clicking Edit button.
- Add Captions/Subtitles
While YouTube may have already created the subtitles automatically for your video with its speech recognition technology. If it does, you will see something like Published: English (Automatic) to the right of your video. If the automatically generated subtitles is not correct, you can edit it to improve the accuracy. Select the line that needs modification to make the edits.
If there is no auto-subtitles, you can choose from 3 ways to add subtitles and closed captions to the video: Upload a file, Transcribe and auto-sync and create new subtitles or CC.
Upload a file: upload a text transcript or timed subtitles file.
Transcribe and auto-sync: Type or paste in a full transcript of the video and subtitle timings will be set automatically.
Create new subtitles or CC: Create subtitles and closed captions by typing them in as you watch the video.
If you already have a caption file which contains both text and time codes, just click Upload a file and upload the text to the video.
- Once everything is okay, you can change the name of the video and you can do it in the box beside Project.
Cons of Using YouTube Video Editor
When you make use of this editor, you cannot shorten the clips for music. Moreover, since it is an online editor, you need to refresh the page in order to do the changes. Aside from YouTube Video Editor, you can use Adobe Premier Pro, MAGIX Vegas Pro, OpenShot and Avidemux.
From 20th September 2017 users will no longer be able to use the complementary editing suite. Check the best YouTube video editor alternatives from this complete guide to find out more YouTube video editor alternatives if you want to add text to video with more features and customization.
Top 3 Tips for Adding Text to YouTube Videos
1. Leave Room
If you know you are going to add text to your video then make sure you leave room for it in your frame. Consider standing off to one side instead of directly in front of your camera. You do not want to have to choose between not using text, making your text really small, or placing it over your face.
While planning out your frame and leaving room for your text, consider what color you are going to make the words and whether it will stand out and look good against your background.
2. Bigger is Better
People should be able to read your text without putting in any extra effort, such as straining their eyes to make out small words. If it takes effort to read your text then a lot of people will just ignore it. Your text should be big enough that somebody watching your video on their smartphone screen – where everything is shrunk down – can read it easily.
It is easier to make your text larger when you stick to titles, keywords, and short sentences.
3. Do Not Overuse
Text is a great tool for making something stand out. However, if you try to use text to emphasize too much of what you say it will lose its effect. Text does not stand out anymore once viewers get too used to seeing it. Too much text can even get annoying and cause people to click away from your videos.
Try to use text to emphasize only the most important things you say.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A great way to emphasize something you say in your vlog is to have your words appear next to you as you say them . Adding text to YouTube videos can look really professional. You might put a title at the beginning of your video, use bullet points to help people keep track of your monologue, or to highlight an important point by writing it on your screen. When you use text in your videos there are a few things you need to keep in mind. In this article, I will share with you 2 ways to add text/subtitles/captions to YouTube videos, whether you need to add text to the video during editing and upload it to YouTube later, or you have uploaded the video to YouTube already and want to add some captions and subtitles to complement it.
- Part 1: Add text to video before uploading YouTube
- Part 2: Add Text to YouTube video after uploading
- Part 3: Top 3 YouTube Video Text Tips
How to Add Text to YouTube Video Before Uploading
Before uploading the video to YouTube, it is recommended to add text to the video first. You can add simple texts and captions to videos with the free video editing software. To add more text effects to the video, you can use Filmora, Sony Vegas Movie Studio and Adobe Premiere CC based on your video editing skills and needs. These software programs are great video editors, which can help you input text easily.
1. Use Filmora to Add text to Videos
There are plenty of Text effects built in Filmora, you can apply motions and animation to texts, titles, subtitles, end credits and openers as well. Each title preset will present different effects. You can add multiple text boxes and place the text to any position in need. Besides writing texts to video, you can select the target font, size and color and customize the text effect in detail as well. To add text to a video in Filmora is easy, just follow the steps below:
- Open up Filmora and drag a clip into your timeline. Then, go to Text/Credit.
- Find a style that you like and drag it into your timeline where you want your text to appear. Make sure your text is selected in your timeline and click the Advanced Text Editing icon, which looks like a pen and paper.
- Insert your own words and drag your text to where you want it on the screen. Adjust the size by dragging the blue squares which surround your text.
- To change the color of your text, go into the Customize menu. You will find it near the top left of your screen. While you are in Customize there will be a section called Fill. This is where you select the color of your text. You can even change the fill type to ‘gradient fill’ and have your text transition between two colors.
- All of Filmora’s text options are animated – they fade, move around the screen, or perform some other type of action as they appear and disappear. To change the animation of your text select Animation next to Customize. A selection of different animations will appear. Double click on the one you want to apply to your text.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Check the detailed steps of how to add text to video in Filmora.
2. Use Windows Movie Maker
As a simple video editing software, Windows Movie Maker also allows you to add text to videos. It provides 3 different options for you to add Title, Caption and Credits to the YouTube videos. You can follow the steps below to add text to the video in WMM.
- To start, launch the Windows Movie Maker.
- After, select import video to insert the video that you want to add text with.
- Select edit movie then click make credits or titles.
- Then add the text that you want to include.
For the step by step tutorial of adding text to YouTube video, check How to Add Text to Video with Windows Movie Maker . Besides adding text to video, you can use Windows Movie Maker to edit YouTube video further. Learn How to trim, cut, combine, split video and add transitions and upload video to YouTube in Windows Movie Maker?
3. Use Sony Vegas Movie Studio
Adding text to YouTube videos in Sony Vegas is not so complicated if you are new to this software. You can adjust the color, size, font and duration of the text effect and add fade in and fade out effects. Follow the steps below to add texts to video in Vegas:
- Launch Sony Vegas Movie Studio.
- Click the View Menu then select Media Generators.
- Choose the generator that you want to use.
- After, drag the generator you have chosen on the timeline.
- Then, the video event FX dialogue box will appear.
- Enter the text that you want and modify it by changing the font, size and style.
4. Use Adobe Premiere CC
For professionals who are looking for a professional way to adding text to video and also have a sufficient budget, Adobe Premiere CC is always recommended. You can check the video and the steps below to add text to video in Premiere:
- Click open or create a project.
- Click the file menu then choose new and title.
- After, the text window will appear then utilize the text tool to add text.
- You can also edit your text using the commands that are provided in the Title Menu.
- Save the text that you have made by clicking the file menu then choose Save As.
How to Add Text to video in YouTube after uploading
Sometimes, we have uploaded a video to YouTube and then want to add subtitles/cc to the video later. The good news is that YouTube is not only a site for videos but is also the place where you can edit your videos in an instant. As you have read, adding text and captions to the uploaded YouTube videos is just a breeze.
Of course, you can only add and edit texts and captions to the video under your YouTube account. Here are the steps on how you can add text to your videos with YouTube Video Editor after the video is uploaded.
- Go to youtube.com then sign in to your account. After sign in your YouTube account, click your avatar and select Creator Studio to enter the creator studio interface.
- Click the Video Manager tab and in Videos section you will see all your videos uploaded to YouTube. Select the video that you want to add captions to and then select Subtitles/CC after clicking Edit button.
- Add Captions/Subtitles
While YouTube may have already created the subtitles automatically for your video with its speech recognition technology. If it does, you will see something like Published: English (Automatic) to the right of your video. If the automatically generated subtitles is not correct, you can edit it to improve the accuracy. Select the line that needs modification to make the edits.
If there is no auto-subtitles, you can choose from 3 ways to add subtitles and closed captions to the video: Upload a file, Transcribe and auto-sync and create new subtitles or CC.
Upload a file: upload a text transcript or timed subtitles file.
Transcribe and auto-sync: Type or paste in a full transcript of the video and subtitle timings will be set automatically.
Create new subtitles or CC: Create subtitles and closed captions by typing them in as you watch the video.
If you already have a caption file which contains both text and time codes, just click Upload a file and upload the text to the video.
- Once everything is okay, you can change the name of the video and you can do it in the box beside Project.
Cons of Using YouTube Video Editor
When you make use of this editor, you cannot shorten the clips for music. Moreover, since it is an online editor, you need to refresh the page in order to do the changes. Aside from YouTube Video Editor, you can use Adobe Premier Pro, MAGIX Vegas Pro, OpenShot and Avidemux.
From 20th September 2017 users will no longer be able to use the complementary editing suite. Check the best YouTube video editor alternatives from this complete guide to find out more YouTube video editor alternatives if you want to add text to video with more features and customization.
Top 3 Tips for Adding Text to YouTube Videos
1. Leave Room
If you know you are going to add text to your video then make sure you leave room for it in your frame. Consider standing off to one side instead of directly in front of your camera. You do not want to have to choose between not using text, making your text really small, or placing it over your face.
While planning out your frame and leaving room for your text, consider what color you are going to make the words and whether it will stand out and look good against your background.
2. Bigger is Better
People should be able to read your text without putting in any extra effort, such as straining their eyes to make out small words. If it takes effort to read your text then a lot of people will just ignore it. Your text should be big enough that somebody watching your video on their smartphone screen – where everything is shrunk down – can read it easily.
It is easier to make your text larger when you stick to titles, keywords, and short sentences.
3. Do Not Overuse
Text is a great tool for making something stand out. However, if you try to use text to emphasize too much of what you say it will lose its effect. Text does not stand out anymore once viewers get too used to seeing it. Too much text can even get annoying and cause people to click away from your videos.
Try to use text to emphasize only the most important things you say.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A great way to emphasize something you say in your vlog is to have your words appear next to you as you say them . Adding text to YouTube videos can look really professional. You might put a title at the beginning of your video, use bullet points to help people keep track of your monologue, or to highlight an important point by writing it on your screen. When you use text in your videos there are a few things you need to keep in mind. In this article, I will share with you 2 ways to add text/subtitles/captions to YouTube videos, whether you need to add text to the video during editing and upload it to YouTube later, or you have uploaded the video to YouTube already and want to add some captions and subtitles to complement it.
- Part 1: Add text to video before uploading YouTube
- Part 2: Add Text to YouTube video after uploading
- Part 3: Top 3 YouTube Video Text Tips
How to Add Text to YouTube Video Before Uploading
Before uploading the video to YouTube, it is recommended to add text to the video first. You can add simple texts and captions to videos with the free video editing software. To add more text effects to the video, you can use Filmora, Sony Vegas Movie Studio and Adobe Premiere CC based on your video editing skills and needs. These software programs are great video editors, which can help you input text easily.
1. Use Filmora to Add text to Videos
There are plenty of Text effects built in Filmora, you can apply motions and animation to texts, titles, subtitles, end credits and openers as well. Each title preset will present different effects. You can add multiple text boxes and place the text to any position in need. Besides writing texts to video, you can select the target font, size and color and customize the text effect in detail as well. To add text to a video in Filmora is easy, just follow the steps below:
- Open up Filmora and drag a clip into your timeline. Then, go to Text/Credit.
- Find a style that you like and drag it into your timeline where you want your text to appear. Make sure your text is selected in your timeline and click the Advanced Text Editing icon, which looks like a pen and paper.
- Insert your own words and drag your text to where you want it on the screen. Adjust the size by dragging the blue squares which surround your text.
- To change the color of your text, go into the Customize menu. You will find it near the top left of your screen. While you are in Customize there will be a section called Fill. This is where you select the color of your text. You can even change the fill type to ‘gradient fill’ and have your text transition between two colors.
- All of Filmora’s text options are animated – they fade, move around the screen, or perform some other type of action as they appear and disappear. To change the animation of your text select Animation next to Customize. A selection of different animations will appear. Double click on the one you want to apply to your text.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Check the detailed steps of how to add text to video in Filmora.
2. Use Windows Movie Maker
As a simple video editing software, Windows Movie Maker also allows you to add text to videos. It provides 3 different options for you to add Title, Caption and Credits to the YouTube videos. You can follow the steps below to add text to the video in WMM.
- To start, launch the Windows Movie Maker.
- After, select import video to insert the video that you want to add text with.
- Select edit movie then click make credits or titles.
- Then add the text that you want to include.
For the step by step tutorial of adding text to YouTube video, check How to Add Text to Video with Windows Movie Maker . Besides adding text to video, you can use Windows Movie Maker to edit YouTube video further. Learn How to trim, cut, combine, split video and add transitions and upload video to YouTube in Windows Movie Maker?
3. Use Sony Vegas Movie Studio
Adding text to YouTube videos in Sony Vegas is not so complicated if you are new to this software. You can adjust the color, size, font and duration of the text effect and add fade in and fade out effects. Follow the steps below to add texts to video in Vegas:
- Launch Sony Vegas Movie Studio.
- Click the View Menu then select Media Generators.
- Choose the generator that you want to use.
- After, drag the generator you have chosen on the timeline.
- Then, the video event FX dialogue box will appear.
- Enter the text that you want and modify it by changing the font, size and style.
4. Use Adobe Premiere CC
For professionals who are looking for a professional way to adding text to video and also have a sufficient budget, Adobe Premiere CC is always recommended. You can check the video and the steps below to add text to video in Premiere:
- Click open or create a project.
- Click the file menu then choose new and title.
- After, the text window will appear then utilize the text tool to add text.
- You can also edit your text using the commands that are provided in the Title Menu.
- Save the text that you have made by clicking the file menu then choose Save As.
How to Add Text to video in YouTube after uploading
Sometimes, we have uploaded a video to YouTube and then want to add subtitles/cc to the video later. The good news is that YouTube is not only a site for videos but is also the place where you can edit your videos in an instant. As you have read, adding text and captions to the uploaded YouTube videos is just a breeze.
Of course, you can only add and edit texts and captions to the video under your YouTube account. Here are the steps on how you can add text to your videos with YouTube Video Editor after the video is uploaded.
- Go to youtube.com then sign in to your account. After sign in your YouTube account, click your avatar and select Creator Studio to enter the creator studio interface.
- Click the Video Manager tab and in Videos section you will see all your videos uploaded to YouTube. Select the video that you want to add captions to and then select Subtitles/CC after clicking Edit button.
- Add Captions/Subtitles
While YouTube may have already created the subtitles automatically for your video with its speech recognition technology. If it does, you will see something like Published: English (Automatic) to the right of your video. If the automatically generated subtitles is not correct, you can edit it to improve the accuracy. Select the line that needs modification to make the edits.
If there is no auto-subtitles, you can choose from 3 ways to add subtitles and closed captions to the video: Upload a file, Transcribe and auto-sync and create new subtitles or CC.
Upload a file: upload a text transcript or timed subtitles file.
Transcribe and auto-sync: Type or paste in a full transcript of the video and subtitle timings will be set automatically.
Create new subtitles or CC: Create subtitles and closed captions by typing them in as you watch the video.
If you already have a caption file which contains both text and time codes, just click Upload a file and upload the text to the video.
- Once everything is okay, you can change the name of the video and you can do it in the box beside Project.
Cons of Using YouTube Video Editor
When you make use of this editor, you cannot shorten the clips for music. Moreover, since it is an online editor, you need to refresh the page in order to do the changes. Aside from YouTube Video Editor, you can use Adobe Premier Pro, MAGIX Vegas Pro, OpenShot and Avidemux.
From 20th September 2017 users will no longer be able to use the complementary editing suite. Check the best YouTube video editor alternatives from this complete guide to find out more YouTube video editor alternatives if you want to add text to video with more features and customization.
Top 3 Tips for Adding Text to YouTube Videos
1. Leave Room
If you know you are going to add text to your video then make sure you leave room for it in your frame. Consider standing off to one side instead of directly in front of your camera. You do not want to have to choose between not using text, making your text really small, or placing it over your face.
While planning out your frame and leaving room for your text, consider what color you are going to make the words and whether it will stand out and look good against your background.
2. Bigger is Better
People should be able to read your text without putting in any extra effort, such as straining their eyes to make out small words. If it takes effort to read your text then a lot of people will just ignore it. Your text should be big enough that somebody watching your video on their smartphone screen – where everything is shrunk down – can read it easily.
It is easier to make your text larger when you stick to titles, keywords, and short sentences.
3. Do Not Overuse
Text is a great tool for making something stand out. However, if you try to use text to emphasize too much of what you say it will lose its effect. Text does not stand out anymore once viewers get too used to seeing it. Too much text can even get annoying and cause people to click away from your videos.
Try to use text to emphasize only the most important things you say.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A great way to emphasize something you say in your vlog is to have your words appear next to you as you say them . Adding text to YouTube videos can look really professional. You might put a title at the beginning of your video, use bullet points to help people keep track of your monologue, or to highlight an important point by writing it on your screen. When you use text in your videos there are a few things you need to keep in mind. In this article, I will share with you 2 ways to add text/subtitles/captions to YouTube videos, whether you need to add text to the video during editing and upload it to YouTube later, or you have uploaded the video to YouTube already and want to add some captions and subtitles to complement it.
- Part 1: Add text to video before uploading YouTube
- Part 2: Add Text to YouTube video after uploading
- Part 3: Top 3 YouTube Video Text Tips
How to Add Text to YouTube Video Before Uploading
Before uploading the video to YouTube, it is recommended to add text to the video first. You can add simple texts and captions to videos with the free video editing software. To add more text effects to the video, you can use Filmora, Sony Vegas Movie Studio and Adobe Premiere CC based on your video editing skills and needs. These software programs are great video editors, which can help you input text easily.
1. Use Filmora to Add text to Videos
There are plenty of Text effects built in Filmora, you can apply motions and animation to texts, titles, subtitles, end credits and openers as well. Each title preset will present different effects. You can add multiple text boxes and place the text to any position in need. Besides writing texts to video, you can select the target font, size and color and customize the text effect in detail as well. To add text to a video in Filmora is easy, just follow the steps below:
- Open up Filmora and drag a clip into your timeline. Then, go to Text/Credit.
- Find a style that you like and drag it into your timeline where you want your text to appear. Make sure your text is selected in your timeline and click the Advanced Text Editing icon, which looks like a pen and paper.
- Insert your own words and drag your text to where you want it on the screen. Adjust the size by dragging the blue squares which surround your text.
- To change the color of your text, go into the Customize menu. You will find it near the top left of your screen. While you are in Customize there will be a section called Fill. This is where you select the color of your text. You can even change the fill type to ‘gradient fill’ and have your text transition between two colors.
- All of Filmora’s text options are animated – they fade, move around the screen, or perform some other type of action as they appear and disappear. To change the animation of your text select Animation next to Customize. A selection of different animations will appear. Double click on the one you want to apply to your text.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Check the detailed steps of how to add text to video in Filmora.
2. Use Windows Movie Maker
As a simple video editing software, Windows Movie Maker also allows you to add text to videos. It provides 3 different options for you to add Title, Caption and Credits to the YouTube videos. You can follow the steps below to add text to the video in WMM.
- To start, launch the Windows Movie Maker.
- After, select import video to insert the video that you want to add text with.
- Select edit movie then click make credits or titles.
- Then add the text that you want to include.
For the step by step tutorial of adding text to YouTube video, check How to Add Text to Video with Windows Movie Maker . Besides adding text to video, you can use Windows Movie Maker to edit YouTube video further. Learn How to trim, cut, combine, split video and add transitions and upload video to YouTube in Windows Movie Maker?
3. Use Sony Vegas Movie Studio
Adding text to YouTube videos in Sony Vegas is not so complicated if you are new to this software. You can adjust the color, size, font and duration of the text effect and add fade in and fade out effects. Follow the steps below to add texts to video in Vegas:
- Launch Sony Vegas Movie Studio.
- Click the View Menu then select Media Generators.
- Choose the generator that you want to use.
- After, drag the generator you have chosen on the timeline.
- Then, the video event FX dialogue box will appear.
- Enter the text that you want and modify it by changing the font, size and style.
4. Use Adobe Premiere CC
For professionals who are looking for a professional way to adding text to video and also have a sufficient budget, Adobe Premiere CC is always recommended. You can check the video and the steps below to add text to video in Premiere:
- Click open or create a project.
- Click the file menu then choose new and title.
- After, the text window will appear then utilize the text tool to add text.
- You can also edit your text using the commands that are provided in the Title Menu.
- Save the text that you have made by clicking the file menu then choose Save As.
How to Add Text to video in YouTube after uploading
Sometimes, we have uploaded a video to YouTube and then want to add subtitles/cc to the video later. The good news is that YouTube is not only a site for videos but is also the place where you can edit your videos in an instant. As you have read, adding text and captions to the uploaded YouTube videos is just a breeze.
Of course, you can only add and edit texts and captions to the video under your YouTube account. Here are the steps on how you can add text to your videos with YouTube Video Editor after the video is uploaded.
- Go to youtube.com then sign in to your account. After sign in your YouTube account, click your avatar and select Creator Studio to enter the creator studio interface.
- Click the Video Manager tab and in Videos section you will see all your videos uploaded to YouTube. Select the video that you want to add captions to and then select Subtitles/CC after clicking Edit button.
- Add Captions/Subtitles
While YouTube may have already created the subtitles automatically for your video with its speech recognition technology. If it does, you will see something like Published: English (Automatic) to the right of your video. If the automatically generated subtitles is not correct, you can edit it to improve the accuracy. Select the line that needs modification to make the edits.
If there is no auto-subtitles, you can choose from 3 ways to add subtitles and closed captions to the video: Upload a file, Transcribe and auto-sync and create new subtitles or CC.
Upload a file: upload a text transcript or timed subtitles file.
Transcribe and auto-sync: Type or paste in a full transcript of the video and subtitle timings will be set automatically.
Create new subtitles or CC: Create subtitles and closed captions by typing them in as you watch the video.
If you already have a caption file which contains both text and time codes, just click Upload a file and upload the text to the video.
- Once everything is okay, you can change the name of the video and you can do it in the box beside Project.
Cons of Using YouTube Video Editor
When you make use of this editor, you cannot shorten the clips for music. Moreover, since it is an online editor, you need to refresh the page in order to do the changes. Aside from YouTube Video Editor, you can use Adobe Premier Pro, MAGIX Vegas Pro, OpenShot and Avidemux.
From 20th September 2017 users will no longer be able to use the complementary editing suite. Check the best YouTube video editor alternatives from this complete guide to find out more YouTube video editor alternatives if you want to add text to video with more features and customization.
Top 3 Tips for Adding Text to YouTube Videos
1. Leave Room
If you know you are going to add text to your video then make sure you leave room for it in your frame. Consider standing off to one side instead of directly in front of your camera. You do not want to have to choose between not using text, making your text really small, or placing it over your face.
While planning out your frame and leaving room for your text, consider what color you are going to make the words and whether it will stand out and look good against your background.
2. Bigger is Better
People should be able to read your text without putting in any extra effort, such as straining their eyes to make out small words. If it takes effort to read your text then a lot of people will just ignore it. Your text should be big enough that somebody watching your video on their smartphone screen – where everything is shrunk down – can read it easily.
It is easier to make your text larger when you stick to titles, keywords, and short sentences.
3. Do Not Overuse
Text is a great tool for making something stand out. However, if you try to use text to emphasize too much of what you say it will lose its effect. Text does not stand out anymore once viewers get too used to seeing it. Too much text can even get annoying and cause people to click away from your videos.
Try to use text to emphasize only the most important things you say.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Step-by-Step Guide to Defining Your Aesthetic
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [New] How to Add Text to YouTube Video
- Author: Steven
- Created at : 2024-05-25 20:15:59
- Updated at : 2024-05-26 20:15:59
- Link: https://youtube-clips.techidaily.com/new-how-to-add-text-to-youtube-video/
- License: This work is licensed under CC BY-NC-SA 4.0.
