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[New] Essential Tips and Tricks for Creating Killer Short Videos on YT
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Essential Tips and Tricks for Creating Killer Short Videos on YT
YouTube is one of the most leading social media platforms attracting a huge number of people each day. Recently YouTube has launched a new concept known as YouTube shorts which is a short, crisp 60 or fewer seconds of video content. YouTube shorts has been successful in attracting viewers to the platform. Along with the video the platform allows you to write a text which is a YouTube shorts description to give some idea about your video to viewers.
Let’s talk about in YouTube shorts description in detail and learn ways to write on the platform.
In this article
01 What is YouTube Shorts Description?
02 Why is YouTube Shorts Description Important?
03 How do you Write a Description on YouTube Shorts?
04 Tips for Writing Effective YouTube Shorts Description
Part 1: What is YouTube Shorts Description?
YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.
Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.
Source: adweek.com
Part 2: Why is YouTube Shorts Description Important?
YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as
It gives a simple idea and context about your video to viewers.
Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.
It let viewers decide whether the YouTube shorts video is what they are looking for or not.
You can add relevant hashtags to your video in the description as well to gain more views.
Part 3: How do you Write a Description on YouTube Shorts?
Let’s talk about ways to write a YouTube shorts description with easy to follow steps:
Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.
Step 2: Once you do that now click on any of your Videos.
Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.
Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.
So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.
Part 4: Tips for Writing Effective YouTube Shorts Description
There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.
1. Be specific
While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.
2. Do keyword research
If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.
3. Know where to place your keywords
You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.
4. Track the keywords
Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.
5. Find other interests of your audience
Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.
Conclusion
Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.
Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.
02 Why is YouTube Shorts Description Important?
03 How do you Write a Description on YouTube Shorts?
04 Tips for Writing Effective YouTube Shorts Description
Part 1: What is YouTube Shorts Description?
YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.
Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.
Source: adweek.com
Part 2: Why is YouTube Shorts Description Important?
YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as
It gives a simple idea and context about your video to viewers.
Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.
It let viewers decide whether the YouTube shorts video is what they are looking for or not.
You can add relevant hashtags to your video in the description as well to gain more views.
Part 3: How do you Write a Description on YouTube Shorts?
Let’s talk about ways to write a YouTube shorts description with easy to follow steps:
Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.
Step 2: Once you do that now click on any of your Videos.
Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.
Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.
So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.
Part 4: Tips for Writing Effective YouTube Shorts Description
There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.
1. Be specific
While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.
2. Do keyword research
If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.
3. Know where to place your keywords
You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.
4. Track the keywords
Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.
5. Find other interests of your audience
Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.
Conclusion
Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.
Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.
02 Why is YouTube Shorts Description Important?
03 How do you Write a Description on YouTube Shorts?
04 Tips for Writing Effective YouTube Shorts Description
Part 1: What is YouTube Shorts Description?
YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.
Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.
Source: adweek.com
Part 2: Why is YouTube Shorts Description Important?
YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as
It gives a simple idea and context about your video to viewers.
Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.
It let viewers decide whether the YouTube shorts video is what they are looking for or not.
You can add relevant hashtags to your video in the description as well to gain more views.
Part 3: How do you Write a Description on YouTube Shorts?
Let’s talk about ways to write a YouTube shorts description with easy to follow steps:
Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.
Step 2: Once you do that now click on any of your Videos.
Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.
Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.
So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.
Part 4: Tips for Writing Effective YouTube Shorts Description
There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.
1. Be specific
While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.
2. Do keyword research
If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.
3. Know where to place your keywords
You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.
4. Track the keywords
Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.
5. Find other interests of your audience
Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.
Conclusion
Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.
Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.
02 Why is YouTube Shorts Description Important?
03 How do you Write a Description on YouTube Shorts?
04 Tips for Writing Effective YouTube Shorts Description
Part 1: What is YouTube Shorts Description?
YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.
Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.
Source: adweek.com
Part 2: Why is YouTube Shorts Description Important?
YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as
It gives a simple idea and context about your video to viewers.
Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.
It let viewers decide whether the YouTube shorts video is what they are looking for or not.
You can add relevant hashtags to your video in the description as well to gain more views.
Part 3: How do you Write a Description on YouTube Shorts?
Let’s talk about ways to write a YouTube shorts description with easy to follow steps:
Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.
Step 2: Once you do that now click on any of your Videos.
Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.
Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.
So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.
Part 4: Tips for Writing Effective YouTube Shorts Description
There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.
1. Be specific
While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.
2. Do keyword research
If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.
3. Know where to place your keywords
You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.
4. Track the keywords
Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.
5. Find other interests of your audience
Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.
Conclusion
Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.
Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.
Your Guide to YouTube Stardom: 6 Effortless Steps for Exposure
How to Get Your YouTube Video Seen - 6 Easy Steps
Richard Bennett
Oct 26, 2023• Proven solutions
With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.
Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.
- Step 1: Find Good Keywords for Your YouTube Videos
- Step 2: Make Full Use of Your Video’s Tags
- Step 3: Post a Transcript in Your Video Description
- Step 4: Write Searchable YouTube Video Titles
- Step 5: Optimize Your Video Description for YouTube SEO
- Step 6: Use Custom Video Thumbnails
1. Find Good Keywords for Your YouTube Videos
The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.
Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.
2. Make Full Use of Your Video’s Tags
Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.
Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.
Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.
3. Post a Transcript in Your Video Description
If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.
4. Write Searchable YouTube Video Tiles
By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.
Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.
Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.
5. Optimize your Video Description for YouTube SEO
Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.
If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.
6. Use Custom Video Thumbnails
A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.
Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.
In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).
If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.
Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.
- Step 1: Find Good Keywords for Your YouTube Videos
- Step 2: Make Full Use of Your Video’s Tags
- Step 3: Post a Transcript in Your Video Description
- Step 4: Write Searchable YouTube Video Titles
- Step 5: Optimize Your Video Description for YouTube SEO
- Step 6: Use Custom Video Thumbnails
1. Find Good Keywords for Your YouTube Videos
The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.
Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.
2. Make Full Use of Your Video’s Tags
Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.
Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.
Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.
3. Post a Transcript in Your Video Description
If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.
4. Write Searchable YouTube Video Tiles
By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.
Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.
Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.
5. Optimize your Video Description for YouTube SEO
Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.
If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.
6. Use Custom Video Thumbnails
A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.
Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.
In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).
If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.
Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.
- Step 1: Find Good Keywords for Your YouTube Videos
- Step 2: Make Full Use of Your Video’s Tags
- Step 3: Post a Transcript in Your Video Description
- Step 4: Write Searchable YouTube Video Titles
- Step 5: Optimize Your Video Description for YouTube SEO
- Step 6: Use Custom Video Thumbnails
1. Find Good Keywords for Your YouTube Videos
The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.
Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.
2. Make Full Use of Your Video’s Tags
Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.
Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.
Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.
3. Post a Transcript in Your Video Description
If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.
4. Write Searchable YouTube Video Tiles
By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.
Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.
Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.
5. Optimize your Video Description for YouTube SEO
Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.
If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.
6. Use Custom Video Thumbnails
A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.
Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.
In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).
If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.
Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.
- Step 1: Find Good Keywords for Your YouTube Videos
- Step 2: Make Full Use of Your Video’s Tags
- Step 3: Post a Transcript in Your Video Description
- Step 4: Write Searchable YouTube Video Titles
- Step 5: Optimize Your Video Description for YouTube SEO
- Step 6: Use Custom Video Thumbnails
1. Find Good Keywords for Your YouTube Videos
The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.
Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.
2. Make Full Use of Your Video’s Tags
Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.
Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.
Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.
3. Post a Transcript in Your Video Description
If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.
4. Write Searchable YouTube Video Tiles
By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.
Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.
Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.
5. Optimize your Video Description for YouTube SEO
Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.
If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.
6. Use Custom Video Thumbnails
A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.
Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.
In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).
If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [New] Essential Tips and Tricks for Creating Killer Short Videos on YT
- Author: Steven
- Created at : 2024-05-25 20:15:34
- Updated at : 2024-05-26 20:15:34
- Link: https://youtube-clips.techidaily.com/new-essential-tips-and-tricks-for-creating-killer-short-videos-on-yt/
- License: This work is licensed under CC BY-NC-SA 4.0.