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[New] Essential Tactics for YouTube Success in 25 Ways
Essential Tactics for YouTube Success in 25 Ways
25 Smart & Proven Tactics to Get Your YouTube Channel Noticed
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
The Blueprint for Successful Collaborative Video Production on YouTube
YouTube Collaboration Guide to Find Partners and Make Collab Videos
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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