Essential iMovie Techniques to Upgrade Your YouTube Content

Easy Way to Edit YouTube Videos in iMovie

Richard Bennett

Mar 27, 2024• Proven solutions

iMovie is the built-in video editor that allows you to combine several video clips. It is available for both Mac and iOS devices. This app was first released in 1999 when it came with the iMac DV model.

With the use of the iMovie, you are able to create movies that include sound effects, menus, transitions, titles, themes, and music, just to name a few. The resulting movie can be saved onto physical media or as a file on the hard drive.

If you are a Mac user, then you can easily edit YouTube videos in iMovie. All you need to do is to follow the simple steps below. In this article, you will learn how to import videos, organize videos, add YouTube titles and add transitions.

• Part 1. Steps on Editing YouTube Videos Using iMovie
• Part 2. A Better Choice to Edit YouTube Videos

Part 1. Steps on Editing YouTube Videos Using iMovie

To edit a video for YouTube with iMovie, you can follow these steps.

Step 1: Import Video Clips into iMovie

If you have recorded the video clips with the use of a videocam, then connect the camera to the Mac and open the app. You can import the videos by manually selecting the clips that will be part of the YouTube video.

Note: If you want to import videos that you have already published on your YouTube channel, then you can download them from the channel, and save them as MP4. However, if the videos were uploaded by other users, then you need to use a video converter, this article will let you know the 8 best video converters to convert video to MP4.

Step 2: Edit the Video Clips

Once you have all the clips that you need, the next step is to edit YouTube videos in iMovie. When you import the clips, you have created an Event in the app. If you want to include a clip in your final video, just drag the file to the project browser, where you can edit the video.

You can also add videos from other Events into the current project. You can select the parts of the video by dragging across the video from the chosen start to stop points. Edit the video until you are satisfied with the results.

Step 3: Enhance the Video

Once you have edited the video, you can then add background music, themes, sound effects, onscreen text, transitions between clips, and photos. The best thing about iMovie is that it comes with a sound effects library. It also allows you to upload audio from your iTunes library, iLife, and GarageBand.

iMovie allows you to add text to any part of the video, whether it is a title screen at the start, credits at the end, and everything in between. Try to enhance the video until you think it is ready to be uploaded to YouTube.

• Add YouTube title : If you want to add a title for YouTube Video, all you need to do is click Title in the toolbar, and then highlight My Movie on the left. From here, enter the title you like.
• Organize videos : You also can rearrange video clips in the timeline. Just drag the video on the timeline to wherever you want.
• Add transitions : If you have more than one video clip, you definitely need transitions between them. Click the Transitions tab, and then select one transition you like. In the end, drag it to stop between two clips.

Step 4: Export and Upload the Video to YouTube

When you edit YouTube videos in iMovie, you have the option to export the video straight to the video streaming website. All you need to do is to click on the Share button found at the top of the screen. Then select YouTube. Add your YouTube account in iMovie by entering your username and password. Then you choose a title, description, and tags for the video.

You can choose the resolution and size of the video that includes HD 720p and HD 1080p, mobile, medium, and large. Click on Publish to upload the video to YouTube. Uploading the video will take several minutes to a couple of hours, depending on the resolution and size of the video.

Part 2. A Better Choice to Edit YouTube Videos

There’s a better way to edit YouTube videos. It involves the use of Wondershare Filmora . It is user-friendly and allows beginners to make videos professional-looking videos.

This software has more than 300 video effects for family, weddings, love, and travel, etc. You can also add animated captions to photos that will help tell the story. It comes with an array of intro and credit templates that will enhance your video.

Lastly, you can easily share the resulting movie on YouTube, DVD, other devices, and a lot more.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

iMovie is the built-in video editor that allows you to combine several video clips. It is available for both Mac and iOS devices. This app was first released in 1999 when it came with the iMac DV model.

With the use of the iMovie, you are able to create movies that include sound effects, menus, transitions, titles, themes, and music, just to name a few. The resulting movie can be saved onto physical media or as a file on the hard drive.

If you are a Mac user, then you can easily edit YouTube videos in iMovie. All you need to do is to follow the simple steps below. In this article, you will learn how to import videos, organize videos, add YouTube titles and add transitions.

• Part 1. Steps on Editing YouTube Videos Using iMovie
• Part 2. A Better Choice to Edit YouTube Videos

Part 1. Steps on Editing YouTube Videos Using iMovie

To edit a video for YouTube with iMovie, you can follow these steps.

Step 1: Import Video Clips into iMovie

If you have recorded the video clips with the use of a videocam, then connect the camera to the Mac and open the app. You can import the videos by manually selecting the clips that will be part of the YouTube video.

Note: If you want to import videos that you have already published on your YouTube channel, then you can download them from the channel, and save them as MP4. However, if the videos were uploaded by other users, then you need to use a video converter, this article will let you know the 8 best video converters to convert video to MP4.

Step 2: Edit the Video Clips

Once you have all the clips that you need, the next step is to edit YouTube videos in iMovie. When you import the clips, you have created an Event in the app. If you want to include a clip in your final video, just drag the file to the project browser, where you can edit the video.

You can also add videos from other Events into the current project. You can select the parts of the video by dragging across the video from the chosen start to stop points. Edit the video until you are satisfied with the results.

Step 3: Enhance the Video

Once you have edited the video, you can then add background music, themes, sound effects, onscreen text, transitions between clips, and photos. The best thing about iMovie is that it comes with a sound effects library. It also allows you to upload audio from your iTunes library, iLife, and GarageBand.

iMovie allows you to add text to any part of the video, whether it is a title screen at the start, credits at the end, and everything in between. Try to enhance the video until you think it is ready to be uploaded to YouTube.

• Add YouTube title : If you want to add a title for YouTube Video, all you need to do is click Title in the toolbar, and then highlight My Movie on the left. From here, enter the title you like.
• Organize videos : You also can rearrange video clips in the timeline. Just drag the video on the timeline to wherever you want.
• Add transitions : If you have more than one video clip, you definitely need transitions between them. Click the Transitions tab, and then select one transition you like. In the end, drag it to stop between two clips.

Step 4: Export and Upload the Video to YouTube

When you edit YouTube videos in iMovie, you have the option to export the video straight to the video streaming website. All you need to do is to click on the Share button found at the top of the screen. Then select YouTube. Add your YouTube account in iMovie by entering your username and password. Then you choose a title, description, and tags for the video.

You can choose the resolution and size of the video that includes HD 720p and HD 1080p, mobile, medium, and large. Click on Publish to upload the video to YouTube. Uploading the video will take several minutes to a couple of hours, depending on the resolution and size of the video.

Part 2. A Better Choice to Edit YouTube Videos

There’s a better way to edit YouTube videos. It involves the use of Wondershare Filmora . It is user-friendly and allows beginners to make videos professional-looking videos.

This software has more than 300 video effects for family, weddings, love, and travel, etc. You can also add animated captions to photos that will help tell the story. It comes with an array of intro and credit templates that will enhance your video.

Lastly, you can easily share the resulting movie on YouTube, DVD, other devices, and a lot more.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

iMovie is the built-in video editor that allows you to combine several video clips. It is available for both Mac and iOS devices. This app was first released in 1999 when it came with the iMac DV model.

With the use of the iMovie, you are able to create movies that include sound effects, menus, transitions, titles, themes, and music, just to name a few. The resulting movie can be saved onto physical media or as a file on the hard drive.

If you are a Mac user, then you can easily edit YouTube videos in iMovie. All you need to do is to follow the simple steps below. In this article, you will learn how to import videos, organize videos, add YouTube titles and add transitions.

• Part 1. Steps on Editing YouTube Videos Using iMovie
• Part 2. A Better Choice to Edit YouTube Videos

Part 1. Steps on Editing YouTube Videos Using iMovie

To edit a video for YouTube with iMovie, you can follow these steps.

Step 1: Import Video Clips into iMovie

If you have recorded the video clips with the use of a videocam, then connect the camera to the Mac and open the app. You can import the videos by manually selecting the clips that will be part of the YouTube video.

Note: If you want to import videos that you have already published on your YouTube channel, then you can download them from the channel, and save them as MP4. However, if the videos were uploaded by other users, then you need to use a video converter, this article will let you know the 8 best video converters to convert video to MP4.

Step 2: Edit the Video Clips

Once you have all the clips that you need, the next step is to edit YouTube videos in iMovie. When you import the clips, you have created an Event in the app. If you want to include a clip in your final video, just drag the file to the project browser, where you can edit the video.

You can also add videos from other Events into the current project. You can select the parts of the video by dragging across the video from the chosen start to stop points. Edit the video until you are satisfied with the results.

Step 3: Enhance the Video

Once you have edited the video, you can then add background music, themes, sound effects, onscreen text, transitions between clips, and photos. The best thing about iMovie is that it comes with a sound effects library. It also allows you to upload audio from your iTunes library, iLife, and GarageBand.

iMovie allows you to add text to any part of the video, whether it is a title screen at the start, credits at the end, and everything in between. Try to enhance the video until you think it is ready to be uploaded to YouTube.

• Add YouTube title : If you want to add a title for YouTube Video, all you need to do is click Title in the toolbar, and then highlight My Movie on the left. From here, enter the title you like.
• Organize videos : You also can rearrange video clips in the timeline. Just drag the video on the timeline to wherever you want.
• Add transitions : If you have more than one video clip, you definitely need transitions between them. Click the Transitions tab, and then select one transition you like. In the end, drag it to stop between two clips.

Step 4: Export and Upload the Video to YouTube

When you edit YouTube videos in iMovie, you have the option to export the video straight to the video streaming website. All you need to do is to click on the Share button found at the top of the screen. Then select YouTube. Add your YouTube account in iMovie by entering your username and password. Then you choose a title, description, and tags for the video.

You can choose the resolution and size of the video that includes HD 720p and HD 1080p, mobile, medium, and large. Click on Publish to upload the video to YouTube. Uploading the video will take several minutes to a couple of hours, depending on the resolution and size of the video.

Part 2. A Better Choice to Edit YouTube Videos

There’s a better way to edit YouTube videos. It involves the use of Wondershare Filmora . It is user-friendly and allows beginners to make videos professional-looking videos.

This software has more than 300 video effects for family, weddings, love, and travel, etc. You can also add animated captions to photos that will help tell the story. It comes with an array of intro and credit templates that will enhance your video.

Lastly, you can easily share the resulting movie on YouTube, DVD, other devices, and a lot more.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

iMovie is the built-in video editor that allows you to combine several video clips. It is available for both Mac and iOS devices. This app was first released in 1999 when it came with the iMac DV model.

With the use of the iMovie, you are able to create movies that include sound effects, menus, transitions, titles, themes, and music, just to name a few. The resulting movie can be saved onto physical media or as a file on the hard drive.

If you are a Mac user, then you can easily edit YouTube videos in iMovie. All you need to do is to follow the simple steps below. In this article, you will learn how to import videos, organize videos, add YouTube titles and add transitions.

• Part 1. Steps on Editing YouTube Videos Using iMovie
• Part 2. A Better Choice to Edit YouTube Videos

Part 1. Steps on Editing YouTube Videos Using iMovie

To edit a video for YouTube with iMovie, you can follow these steps.

Step 1: Import Video Clips into iMovie

If you have recorded the video clips with the use of a videocam, then connect the camera to the Mac and open the app. You can import the videos by manually selecting the clips that will be part of the YouTube video.

Note: If you want to import videos that you have already published on your YouTube channel, then you can download them from the channel, and save them as MP4. However, if the videos were uploaded by other users, then you need to use a video converter, this article will let you know the 8 best video converters to convert video to MP4.

Step 2: Edit the Video Clips

Once you have all the clips that you need, the next step is to edit YouTube videos in iMovie. When you import the clips, you have created an Event in the app. If you want to include a clip in your final video, just drag the file to the project browser, where you can edit the video.

You can also add videos from other Events into the current project. You can select the parts of the video by dragging across the video from the chosen start to stop points. Edit the video until you are satisfied with the results.

Step 3: Enhance the Video

Once you have edited the video, you can then add background music, themes, sound effects, onscreen text, transitions between clips, and photos. The best thing about iMovie is that it comes with a sound effects library. It also allows you to upload audio from your iTunes library, iLife, and GarageBand.

iMovie allows you to add text to any part of the video, whether it is a title screen at the start, credits at the end, and everything in between. Try to enhance the video until you think it is ready to be uploaded to YouTube.

• Add YouTube title : If you want to add a title for YouTube Video, all you need to do is click Title in the toolbar, and then highlight My Movie on the left. From here, enter the title you like.
• Organize videos : You also can rearrange video clips in the timeline. Just drag the video on the timeline to wherever you want.
• Add transitions : If you have more than one video clip, you definitely need transitions between them. Click the Transitions tab, and then select one transition you like. In the end, drag it to stop between two clips.

Step 4: Export and Upload the Video to YouTube

When you edit YouTube videos in iMovie, you have the option to export the video straight to the video streaming website. All you need to do is to click on the Share button found at the top of the screen. Then select YouTube. Add your YouTube account in iMovie by entering your username and password. Then you choose a title, description, and tags for the video.

You can choose the resolution and size of the video that includes HD 720p and HD 1080p, mobile, medium, and large. Click on Publish to upload the video to YouTube. Uploading the video will take several minutes to a couple of hours, depending on the resolution and size of the video.

Part 2. A Better Choice to Edit YouTube Videos

There’s a better way to edit YouTube videos. It involves the use of Wondershare Filmora . It is user-friendly and allows beginners to make videos professional-looking videos.

This software has more than 300 video effects for family, weddings, love, and travel, etc. You can also add animated captions to photos that will help tell the story. It comes with an array of intro and credit templates that will enhance your video.

Lastly, you can easily share the resulting movie on YouTube, DVD, other devices, and a lot more.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

A Beginner’s Guide to YouTube SEO Keywords

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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