Elevate Engagement, Amplify Audience (YouTube Marketing)

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Enhance YouTube Video Speed - Fast Render and Upload Techniques

How to Render and Upload YouTube Videos Faster?

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: