Effortless Repetition: Replay Your YouTube Videos via TV Connection

Loop is a YouTube video format that allows viewers to watch a continuous sequence of videos. Loop is similar to traditional YouTube videos, but it can be played on a TV screen like a traditional TV show. Loop is a great way to keep viewers engaged with your content. It’s like a one-stop shop for all your content needs. You can use it to promote your latest video series.

Why looping YouTube videos on a TV is a great idea? First, it can be a fun way to watch your favorite videos without having to worry about the time. Second, it can be a way to save money on your cable. By watching your favorite videos on loop, you can cut down on the number of times you need to watch them.

If you are watching a series of videos, for example, looping them can help you to remember what happened in each one. Secondly, it can help you to learn new information more easily. If you are watching a tutorial or a video about a new topic, looping can help you to remember the details better.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Try It Free >>

Part 1: How to Create a Loop Video for YouTube

There is a lot of debate around whether or not creating a loop video is necessary for success on YouTube. Some people believe that it’s not necessary, while others believe that it is a must. The main benefit of creating a loop video is that it helps to keep your audience engaged. It also helps to create a sense of continuity between your videos.

Creating a loop video for your YouTube channel increases engagement because viewers can watch the video over and over again. This can lead to more clicks on your ads, which can lead to more revenue. It can also increase your subscribers and views. Maybe some people want to watch the same video multiple times in a row without having to keep pressing the play button on the remote.

Filmora is the best video loop editor:

If you need a powerful video editing tool that will let you create high-quality clips with multiple loops, look no further than Filmora . This software allows you to make various loops of your videos for use in social media, on your website or wherever desired. Plus, with Filmora, there is no limit on the number of loops you can create.

Loop video works well for corporate presentations, tutorials, explainer videos, and much more. You can create looping videos by choosing from one of Filmora’s many templates or creating your own. It’s easy to get started with looping video editing in Filmora! Some people want to watch a video while they do other things, like work on the computer.

Filmora is incredibly easy to use. You can quickly create videos by importing footage, editing and adding effects, and exporting your videos. Plus, the software has several built-in tools that let you customize your videos further. It has many features that make it an excellent choice for anyone looking to create high-quality videos quickly and easily.

How can we loop a video on Filmora? Follow these steps to create a looping video on Filmora:

Step 1 Download the Filmora and create a project

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

You can download the Filmora for free. After installation of this software open it and click on Create New Project. Filmora is not only the video maker or editor, you can also add text and music to your videos, and share them on social media or with friends.

Step 2 Open the video and make copies

Open the video in your timeline. All you need to do is right-click on the video and click on copy. Then simply click or press Ctrl+V on your keyboard and do that for times. You can make as many copies as you want. Then you will have the same clip over and over again which creates the loop effect.

Step 3 Add Transition or any title in the video

After making copies of your video. Add some transitions in your video. Adding transitions to videos can help to keep your videos looking polished and professional. Not only do transitions add an extra layer of visual interest, but they can also help to underscore specific points in your video.

Benefits to create loop video on Filmora

There are many benefits to creating looping videos, especially when using a tool like Filmora. Loop videos are great for social media since they can be set to play on a loop and are viewable without sound. They’re also perfect for short attention spans since you can watch them over and over again without getting bored.

This can be useful for marketing purposes, as it can keep people interested in your video content. Additionally, looping can create a more engaging video experience for viewers, as it keeps them engaged by playing the same clip over and over again. You can easily add captions, and titles to your loop video.

When viewers can pause, rewind, and playback a video over and over again, they are more engaged with it. This increases the chances that they will watch the entire video, and may even share it with friends. You can create a sense of community and connection with your customers. And best of all? You can keep the magic going by adding sound effects and music!

Part 2: Loop a YouTube Video on TV from a Mobile

One of the great features of YouTube is that you can loop YouTube videos on your TV. This means that you can watch a video over and over again without having to fast forward through it. This is great for kids who are constantly asking to watch the same video over and over again. You can also use this feature to watch videos that you have missed.

There is something about relaxing music on the loop that can help to take the edge off. Whether it’s to help you wind down before bed, or to help you relax after a long day, there’s no doubt that looping YouTube on TV can be helpful. Whether you’re looking for something light and calming, or something to help you wind down after a long day, there’s sure to be something on YouTube that can fit the bill.

Let’s have a look at some steps that how to repeat YouTube videos on smart TV.

Step 1 Create a Playlist of one or multiple videos

The YouTube app is available on the google play store. You can easily download it from your mobile phones, android, etc. When you open a video on YouTube, several options will appear (like, share, subscribe). You can save the video in your existing playlist or you can create a new playlist.

Step 2 Go to the library and select the loop symbol

Click on library this will take you to a list of libraries that have YouTube collections. This can be a great way to find new material to watch, or to find old material that you may have missed. Play back the playlist that you want to loop on the smart TV.

Step 3 Loop the playlist and send the list to the TV

Play the list and click on the loop symbol. At last, launch the YouTube video on your TV. The video will start playing in a loop. It can only be stopped from your mobile phone on which you start playing the list.

Why you might want to loop a YouTube video on a smart TV?

Some people want to watch a video over and over again without having to wait for it to load each time. Looping in a YouTube video can help you do this. Another reason to loop a YouTube video on your TV is if you want to watch it while you are doing something else. YouTube only loops the playlist.

Looping a YouTube video on your TV can also be useful if you have a lot of videos that you want to watch but don’t have enough time for. Looping YouTube videos on your television is a great way to keep your young ones entertained and engaged. Not only are they getting their daily dose of educational content, but they are also being kept enertained.

Wondershare Filmora Loop YouTube videos on PC and Mac with simple clicks.

Free Download Free Download Learn More

Conclusion

Looping YouTube videos on smart TV is an excellent way to watch the content you love, no matter where you are. While it may be true that loop YouTube videos on a smart TV are not imminent, there are some major benefits to be gained from implementing the new technology.

It’s easy to do, and it can be a great way to spend time with family members and friends. Looping YouTube videos on a smart TV is a great way to add some fun and excitement to your experience. The best part is, there are no limitations or restrictions you can loop as many videos as you want, and watch them in any order!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Try It Free >>

Part 1: How to Create a Loop Video for YouTube

There is a lot of debate around whether or not creating a loop video is necessary for success on YouTube. Some people believe that it’s not necessary, while others believe that it is a must. The main benefit of creating a loop video is that it helps to keep your audience engaged. It also helps to create a sense of continuity between your videos.

Creating a loop video for your YouTube channel increases engagement because viewers can watch the video over and over again. This can lead to more clicks on your ads, which can lead to more revenue. It can also increase your subscribers and views. Maybe some people want to watch the same video multiple times in a row without having to keep pressing the play button on the remote.

Filmora is the best video loop editor:

If you need a powerful video editing tool that will let you create high-quality clips with multiple loops, look no further than Filmora . This software allows you to make various loops of your videos for use in social media, on your website or wherever desired. Plus, with Filmora, there is no limit on the number of loops you can create.

Loop video works well for corporate presentations, tutorials, explainer videos, and much more. You can create looping videos by choosing from one of Filmora’s many templates or creating your own. It’s easy to get started with looping video editing in Filmora! Some people want to watch a video while they do other things, like work on the computer.

Filmora is incredibly easy to use. You can quickly create videos by importing footage, editing and adding effects, and exporting your videos. Plus, the software has several built-in tools that let you customize your videos further. It has many features that make it an excellent choice for anyone looking to create high-quality videos quickly and easily.

How can we loop a video on Filmora? Follow these steps to create a looping video on Filmora:

Step 1 Download the Filmora and create a project

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

You can download the Filmora for free. After installation of this software open it and click on Create New Project. Filmora is not only the video maker or editor, you can also add text and music to your videos, and share them on social media or with friends.

Step 2 Open the video and make copies

Open the video in your timeline. All you need to do is right-click on the video and click on copy. Then simply click or press Ctrl+V on your keyboard and do that for times. You can make as many copies as you want. Then you will have the same clip over and over again which creates the loop effect.

Step 3 Add Transition or any title in the video

After making copies of your video. Add some transitions in your video. Adding transitions to videos can help to keep your videos looking polished and professional. Not only do transitions add an extra layer of visual interest, but they can also help to underscore specific points in your video.

Benefits to create loop video on Filmora

There are many benefits to creating looping videos, especially when using a tool like Filmora. Loop videos are great for social media since they can be set to play on a loop and are viewable without sound. They’re also perfect for short attention spans since you can watch them over and over again without getting bored.

This can be useful for marketing purposes, as it can keep people interested in your video content. Additionally, looping can create a more engaging video experience for viewers, as it keeps them engaged by playing the same clip over and over again. You can easily add captions, and titles to your loop video.

When viewers can pause, rewind, and playback a video over and over again, they are more engaged with it. This increases the chances that they will watch the entire video, and may even share it with friends. You can create a sense of community and connection with your customers. And best of all? You can keep the magic going by adding sound effects and music!

Part 2: Loop a YouTube Video on TV from a Mobile

One of the great features of YouTube is that you can loop YouTube videos on your TV. This means that you can watch a video over and over again without having to fast forward through it. This is great for kids who are constantly asking to watch the same video over and over again. You can also use this feature to watch videos that you have missed.

There is something about relaxing music on the loop that can help to take the edge off. Whether it’s to help you wind down before bed, or to help you relax after a long day, there’s no doubt that looping YouTube on TV can be helpful. Whether you’re looking for something light and calming, or something to help you wind down after a long day, there’s sure to be something on YouTube that can fit the bill.

Let’s have a look at some steps that how to repeat YouTube videos on smart TV.

Step 1 Create a Playlist of one or multiple videos

The YouTube app is available on the google play store. You can easily download it from your mobile phones, android, etc. When you open a video on YouTube, several options will appear (like, share, subscribe). You can save the video in your existing playlist or you can create a new playlist.

Step 2 Go to the library and select the loop symbol

Click on library this will take you to a list of libraries that have YouTube collections. This can be a great way to find new material to watch, or to find old material that you may have missed. Play back the playlist that you want to loop on the smart TV.

Step 3 Loop the playlist and send the list to the TV

Play the list and click on the loop symbol. At last, launch the YouTube video on your TV. The video will start playing in a loop. It can only be stopped from your mobile phone on which you start playing the list.

Why you might want to loop a YouTube video on a smart TV?

Some people want to watch a video over and over again without having to wait for it to load each time. Looping in a YouTube video can help you do this. Another reason to loop a YouTube video on your TV is if you want to watch it while you are doing something else. YouTube only loops the playlist.

Looping a YouTube video on your TV can also be useful if you have a lot of videos that you want to watch but don’t have enough time for. Looping YouTube videos on your television is a great way to keep your young ones entertained and engaged. Not only are they getting their daily dose of educational content, but they are also being kept enertained.

Wondershare Filmora Loop YouTube videos on PC and Mac with simple clicks.

Free Download Free Download Learn More

Conclusion

Looping YouTube videos on smart TV is an excellent way to watch the content you love, no matter where you are. While it may be true that loop YouTube videos on a smart TV are not imminent, there are some major benefits to be gained from implementing the new technology.

It’s easy to do, and it can be a great way to spend time with family members and friends. Looping YouTube videos on a smart TV is a great way to add some fun and excitement to your experience. The best part is, there are no limitations or restrictions you can loop as many videos as you want, and watch them in any order!

The Ultimate Guide to Viewer Engagement and Loyalty: 6 Proven Strategies for YouTube Success

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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