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[New] Crafting the Perfect Gaming Channel Header
Crafting the Perfect Gaming Channel Header
Gaming videos have become increasingly popular on YouTube, especially among young people. It is not uncommon for older folk to enjoy this type of content, especially if they want to unwind after a long day. However, the industry is becoming pretty crowded, making it harder for content creators to stand out from the crowd.
An excellent way to get your target audience to notice you would be to design a killer YouTube banner that will immediately cause anyone scrolling past to click on your video. Stick around to learn how to create a great gaming YouTube banner with templates.
Importance of a Banner for Your YouTube Gaming Channel
Imagine a scenario where you want to open a brick-and-mortar store. One of the most important things you need to get out of the way is the business name. Once you have settled on a fitting name, you will then move on to create a sign to place outside your shop.
For example, a banner for your YouTube gaming channel plays a similar role to signage for a brick-and-mortar shop.
- An excellent banner helps you make a solid first impression on your viewers, some of who is viewing your content for the first time.
- Secondly, a well-designed banner reflects positively on your brand and helps you grow your audience at a steady rate.
- Thirdly, you can use your banner to give your viewers a rough idea of what your video is about without them clicking to watch. A suitable banner can cause anticipation to build within your viewers. Once the video is over, they won’t resist visiting your channel to see what else you offer.
Guide to YouTube Gaming Banner Size
We can liken a banner for your YouTube video to a book cover to a novel you have been dying to read. Therefore, it would be wise to get the size right if you want to create an excellent first impression for yourself. Ideally, the best size for a YouTube banner is 2560*1440 pixels or an aspect ratio of 16:9.
We urge you not to upload a banner smaller than 2048*1152 pixels, or else the image will appear cropped. Keep your banner within 1235*338 pixels and centered on the screen to be on the safe side.
This YouTube banner dimension is ideal for viewing on any device since your audience might use their smartphones or laptop to watch your videos on YouTube. Lastly, ensure you keep the file to a maximum of 6MB. We believe this file size is pretty generous.
Tips for Designing an Attractive Gaming YouTube Banner
Below are some tips that will help you create beautiful YouTube banners.
Simplicity is key: Contrary to popular belief, a simple banner looks more polished than a complex one. If your YouTube banner has too many elements, your viewers using their mobile phones might have a challenge viewing the image.
Ensure the graphics are high-quality : Nothing is as frustrating to your viewers as seeing a blurry or pixelated YouTube banner. However, high-quality graphics with a resolution of at least 1920*1080 pixels make your work look polished and attract more viewers to your channel.
Leverage the grid system: Some of your viewers might watch your videos from their smartphones, and others on their laptops or tablets. The grid system allows you to ensure the full banner will be visible no matter what device your audience will use to watch your gaming videos.
Add a CTA: At the end of the day, you are trying to grow your audience on your YouTube channel. You might also have other social media platforms where you post content. Since your banner is one of the first things your audience will see, you could include a short, easy-to-read, and understandable call to action. For instance, you could encourage them to “Subscribe Now!”
Incorporate your unique color scheme: By now, you already have a theme for your YouTube channel that your existing subscribers associate with you. As you design your YouTube banner, ensure you incorporate your theme colors, so new visitors know what colors to look out for as they scroll on the platform.
Why Use Templates To Create Gaming YouTube Banners?
First and foremost, a gaming youtube banner template takes the tedium out of creating a design from scratch. They are also systematized, meaning you can download a template specifically for YouTube that comes in the correct dimensions. Most importantly, templates designed for gaming YouTube banners are optimized to help you generate more organic traffic to your channel.
You probably have other expenses breathing down your neck. No need to add your YouTube banner to the list. A youtube gaming channel banner template a budget-friendly way to create stunning designs for your banner that actually look good. If you are lucky, you might find free programs to help you create gorgeous YouTube banners for your gaming channel.
Make YouTube Gaming Banners With Templates in Filmora
Now that you understand why a gaming channel banner template is essential for your YouTube channel, you might wonder where you can find some good ones to incorporate into your videos. Don’t worry because Filmora is precisely what you need.
Wondershare Filmora has a fantastic template feature that helps you make creative videos effortlessly. You can use the preset templates in the platform, saving you lots of time you would have spent designing your template from scratch. We guarantee you cannot exhaust the 1000+ templates this platform offers, meaning you are spoilt for choice!
If you want to customize your video, you can replace the stock videos that come with the preset templates with footage from your internal storage. In addition, Wondershare Filmora lets you share your favorite templates with other content creators who would also like to try making their own cool videos.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.
Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”
Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.
Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.
Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.
Step 5. Drag and drop the template you have chosen to the timeline as shown below.
Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.
Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.
Step 8. Take a screenshot of the final result.
Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.
Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.
5 Websites for Gaming Banner Templates Your YouTube
Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.
1. Canva
The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.
2. PosterMyWall
We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!
3. Freepik
Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.
4. Pickmaker
The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.
5. Placeit
Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.
Conclusion
Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.
The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.
Free Download For macOS 10.14 or later
Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.
Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”
Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.
Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.
Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.
Step 5. Drag and drop the template you have chosen to the timeline as shown below.
Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.
Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.
Step 8. Take a screenshot of the final result.
Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.
Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.
5 Websites for Gaming Banner Templates Your YouTube
Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.
1. Canva
The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.
2. PosterMyWall
We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!
3. Freepik
Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.
4. Pickmaker
The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.
5. Placeit
Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.
Conclusion
Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.
The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.
Free Download For macOS 10.14 or later
Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.
Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”
Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.
Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.
Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.
Step 5. Drag and drop the template you have chosen to the timeline as shown below.
Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.
Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.
Step 8. Take a screenshot of the final result.
Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.
Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.
5 Websites for Gaming Banner Templates Your YouTube
Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.
1. Canva
The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.
2. PosterMyWall
We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!
3. Freepik
Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.
4. Pickmaker
The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.
5. Placeit
Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.
Conclusion
Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.
The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.
Free Download For macOS 10.14 or later
Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.
Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”
Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.
Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.
Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.
Step 5. Drag and drop the template you have chosen to the timeline as shown below.
Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.
Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.
Step 8. Take a screenshot of the final result.
Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.
Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.
5 Websites for Gaming Banner Templates Your YouTube
Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.
1. Canva
The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.
2. PosterMyWall
We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!
3. Freepik
Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.
4. Pickmaker
The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.
5. Placeit
Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.
Conclusion
Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.
The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.
Unravel the Mysteries of YouTube Metrics for Growth
How to Use YouTube Analytics to Grow Your Channel?
Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.
YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.
In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.
YouTube Analytics:
- Overview
- Realtime
- Revenue
- Ad Rates
- Watch Time
- Audience Retention
- Demographics
- Playback Locations
- Traffic Sources
- Devices
- Translations
- Subscribers
- Likes and Dislikes
- Videos in Playlists
- Comments
- Sharing
- Annotations
- Cards
- End Screens
When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.
But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:
- What information it is displaying
- What issues it addresses
- What you can do to improve the results
1. Overview
Use Overview Report for Quick Analysis
The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.
The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.
Personalize Your Overview
By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.
If you only want to focus on the performance of your channel on a specific region, you can customize that as well:
Note: You will be able to change the time frame and region for all the data within YouTube Analytics.
See Your Top Performing Videos In Overview
The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.
Get Insights On Your Audience In Overview
In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:
How to Use the Overview Dashboard
The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.
If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.
2. Realtime
See The Performance of Your Channel
The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.
See Performance of Your 25 Most Recently Published Videos
In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.
If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.
See How and Where Your Videos Are Being Viewed At the Moment
If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.
- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.
- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.
- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.
If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.
How to Use the Realtime Dashboard
If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.
Getting early insights on a recently published video may help you adjust your promotion strategy as needed.
For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.
3. Revenue
See How Much Money Your Channel Has Made
Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.
There are 3 ways to change the timeline:
- Dropdown menu
- Calendar
- Slide Bar
You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.
Identify Your Highest Earning Videos
In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:
- Was the content great?
- Was it the perfect length?
- Was it a well-structured video?
- Was the video’s pacing fast?
Once you’ve done a full evaluation, see if you can apply it to your other videos.
Which Country Is Earning You the Most Money
Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.
Compare Estimated Revenue Earning to Other Metrics
Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?
How to Use the Revenue Dashboard
Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.
As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.
This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.
4. Ad Rates
Understanding the Ad Rates Report
YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.
Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.
Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.
CPM: This is the estimated amount you will earn for 1,000 ad impressions.
See Which Monetized Videos Are Earning Your Ad Revenue
Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.
This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.
See How Each Ad Type Is Performing Within Individual Video
Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)
You can see these details from the channel level or from an individual video level.
How to Use Ad Rates Report
Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.
But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.
5. Watch Time
See The Aggregated Time Your Viewers Spent Watching Your Videos
YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.
In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.
YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.
YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.
Compare Performance of Videos in the Graph
Put your videos side by side to compare the performance over the course of a time period.
How to Use Watch Time Report
If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.
Some strategies include:
- Add videos to optimized playlists
- Improving titles and thumbnails
- Increase YouTube subscribers
- Add annotations to your videos
- Add end cards to your videos
6. Audience Retention
See How Long Your Viewers Spend Watching Your Videos
Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.
In Audience Retention, there are two main categories you can see.
- Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
- Average Percentage Viewed shows how much the average person watched from your videos.
In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.
While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).
See Audience Retention of Individual Videos
Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.
Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.
If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.
How to Use Audience Retention
Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.
However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.
In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.
Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.
7. Demographics
Understand the Average Age and Gender of Your Audience
The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.
See Most Popular Videos Viewed By A Specific Demographic
Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.
You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.
Data Split by Age:
Data Split by Gender:
See Geographic Distribution of Different Demographics
Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.
Additionally, you can click into specific videos on your channel and see how it is performing in different regions.
How to Use Demographics Report
Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?
If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.
8. Playback Locations
Find Out Where People Are Watching Your Videos
There are a number of ways people can watch your YouTube video:
- YouTube Watch Page
- YouTube Channel Page
- Embedded Video Player (Website or App)
- Other
If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.
Which External Source Are Your Videos Being Watched
By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.
How to Use Playback Locations Report
Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.
You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.
9. Traffic Sources
Find Out How People Are Discovering Your Videos
In the Traffic Sources report, you can see what is the most popular way your video is being discovered.
This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.
See Which Videos Are Suggesting Yours To Viewers
If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.
See What People Search For To Discover Your Video
By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?
Knowing this, you can improve your keyword research.
How to Use Traffic Sources Report
Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.
If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.
10. Devices
Know What Devices Your Viewers Are Watching From
The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.
For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.
You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.
11. Translations
See If You Need to Include Multi-Languages or Translation to Your Videos
The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.
If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.
For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.
12. Subscribers
Find Out Where People Clicked Subscribe
In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.
If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.
Find Out Which YouTube Keywords Are Leading to Subscriptions
Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.
See Which Date You Got The Most Subscribers
Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?
How to Use the Subscriber Report
Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.
If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.
13. Likes and Dislikes
See the Likes and Dislikes of Individual Videos
In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.
Compare Likes and Dislikes with Other Metrics
See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?
Getting more of these data will help you plan new tactics to increase engagements.
See Which Date You Got the Most Likes and Dislikes
Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?
Compare Subscriber vs Non-Subscriber Likes and Dislikes
Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.
How to Use the Likes and Dislikes Report
As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.
14. Videos in Playlists
Find Out How Many Videos Are In Playlists
When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.
Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.
See Which Video Is In The Most Playlists
By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.
See If There Is a Correlation Between Videos in Playlists and Watch Time
Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.
How to Use Videos in Playlist
The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.
15. Comments
See How Many People Have Commented On Channel Or Specific Videos
Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.
Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience
Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.
How to Use Comments Report
If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.
However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.
16. Sharing
See How Many Times Your Videos Have Been Shared
This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.
See Which Sharing Service Is Most Popular For Your Channel
Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.
See How Frequently a Video is Getting Shared
Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?
Compare Sharing to Views
By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.
How to Use Sharing Report
Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.
If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.
17. Annotations
Find Out How Many Annotations Were Click Within a Period
When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.
This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.
Compare Performance of Different Annotations
This report allows you to see which type of annotations are performing the best for your audience.
See Annotation Performance of a Specific Video
Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.
How to Use Annotations
By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.
18. Cards
See Which Card Teasers and Cards Are Getting Clicked
Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.
Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.
Find Correlation Between On-Screen Content and Click-worthy Link
See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.
How to Use Cards Report
This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.
19. End Screens
See How Often The End Screen Is Shown And Clicked
By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.
Then it’s good to see what percentage of them actually click to engage with your channel and content more.
See Performance of Each End Screen Elements
In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.
See Which End Screen Element Is Most Popular Within The Same Video
Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.
See Which Videos YouTube Chooses As Best For Viewers
In this report, you can also see the performance of different End Screen Element Types.
One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.
By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?
How to Use The End Screens Report
The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.
Conclusion
Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.
Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.
Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [New] Crafting the Perfect Gaming Channel Header
- Author: Steven
- Created at : 2024-05-25 20:06:21
- Updated at : 2024-05-26 20:06:21
- Link: https://youtube-clips.techidaily.com/new-crafting-the-perfect-gaming-channel-header/
- License: This work is licensed under CC BY-NC-SA 4.0.
