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6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Top 10 FREE YouTube Channels for Exceptional Art Creation

10 Best Free YouTube Channel Art Makers

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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