[New] Building a Powerhouse Business Channel in Under 5 Minutes

[New] Building a Powerhouse Business Channel in Under 5 Minutes

Steven Lv12

Building a Powerhouse Business Channel in Under 5 Minutes

Versatile YouTube Video Editor - Filmora

Create business videos without hassle

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

YouTube Video Magic: Comprehensive Editing for Professionals

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: [New] Building a Powerhouse Business Channel in Under 5 Minutes
  • Author: Steven
  • Created at : 2024-05-25 20:02:34
  • Updated at : 2024-05-26 20:02:34
  • Link: https://youtube-clips.techidaily.com/new-building-a-powerhouse-business-channel-in-under-5-minutes/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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[New] Building a Powerhouse Business Channel in Under 5 Minutes