"[New] Breakdown of YouTube’s Money-Making Mechanisms (CPM)"

"[New] Breakdown of YouTube’s Money-Making Mechanisms (CPM)"

Steven Lv12

Breakdown of YouTube’s Money-Making Mechanisms (CPM)

YouTube is a great way to make money online through sponsorship and selling merchandise and sponsorships. However, a big chunk of the creator generates their revenue from Google ads. The YouTube monetization rates defines how much you can make from the ads. In this article, we talk about YouTube monetization rates and what you need to start making money.

YouTububer Monetization Helper A cross-platform for creating visually appealing and engaging videos that will increase the chances of monetization on YouTube!

Free Download Free Download Learn More

Wondershare Filmora 12

Part 1. How Much Do YouTubers Make Per View?

Are you curious about how much YouTubers make per view? Most people are. The Influencer Marketing Hub estimates that the average YouTuber makes $0.018 per view. These rates vary from $0.10 to $0.30 per ad view depending on the type of video and location.

factors affecting youtube cpm

The YouTube monetization rates vary significantly because of various factors:

  • The number of views a video receives
  • The number of clicks an ad receives
  • Ad blockers
  • Ad Quality
  • Video length

Part 2. How Much Do YouTubers Make Per 1,000 Views

A YouTube channel is a great way to generate revenye. Quality content attracts a large audience, enabling a way to generate ad revenue. Although it may be difficult to grow a YouTube channel, the revenue generated is worth. The youtube monetization rates determine the amount you can earn for every 1,000 views on your videos.

Allowing advertiser to run their ads on your channel through Google AdSense is an effective way of monetizing YouTube Content. The advertisers pay YouTube to display their products on the platform. YouTube then pays YouTubers for displaying the ads on their videos. Although the YouTube monetization rates may vary, overall revenue generated is usually substantial.

Each view will generate $0.10 to $0.30 or an average of $0.018. The YouTuber will be paid $18 on average for a video with 1,000 ad views. The amount paid depends on the CPM (Cost per Mille), which is the cost of advertising to 1,000 people. Brands will incur between $4 and $24 on YouTube to advertise on YouTube. However, the revenue generated by the Youtuber will be lower because not all the 1,000 views will be ad views.

average youtube earnings

Most YouTubers report to earn around $5 to $7 from 1,000 views of their videos. Here is a breakdown of the earnings from this:

  • Top talent on YouTube will likely earn $5 per 1,000
  • Garnering 1 million views will earn the YouTuber $5,000
  • Garnering 1 million views with 5 videos will earn the YouTuber $25,000

The figures above are just estimates. YouTubers often make more or less this amount.

Part 3. How Many Views Do YouTubers Need to Get Paid?

To get paid from revenues, you need to be eligible for the YouTube Partner Program (YPP). The following is the eligibility criteria.

ypp eligibility

The specific eligibility criteria include the following:

  • Subscribers - At least 1,000
  • YouTube Reach – At least 4,000 valid public watch hours in the past 12 months or at least 10M public Shorts views in the last 90 days
  • YouTube Shorts Reach -
  • Sign and agree to the terms and conditions
  • Have an AdSense account
  • Get reviewed and approved

Once approved for the YPP, you have the potential to start earning through ads. The revenue-sharing program allows you to earn income for the ads that show on your channel. Specifically, Google will pay you 68% of the revenue from the ads displayed with AdSense. For instance, a video that generates $1,000 from AdSense revenue will pay the YouTuber $680.

Part 4. The Top 6 Highest Paid YouTubers

YouTube creates a clear path for the birth of a new breed of celebrities. They have a huge following, and grow their wealth by sharing content with them. Let’s have a look at the top 6 paid YouTubers right now:

1. Mr. Beast (Jimmy Donaldson) - $54 Million

mr. beast

Ranked first among the highest-paid YouTubers, Jimmy has the most popular channel. With more than 150 million subscribers, he creates videos about challenges, pranks, and giveaways. The videos have accumulated billions of views, contributing to his estimated net worth of over $100 million. Another important source of income is the Mr. Beast Burger app and menu that lets fans order MrBeast-banded meals from over 1,600 restaurants across the country.

2. Jake Paul - $45 million

jake paul

Jake Paul is a renowned American professional boxer. Widely famous on social media, his YouTube is also one of the most highly ranked. He shares different kinds of videos from his boxing games. He also does pranks and reviews about different products.

3. Markiplier - $38 Million

markiplier

Markiplier makes videos about playing games. The YouTube channel, which started in 2021 is renowned for moving merch. In addition to ad revenue, Markiplier records high sales of T-shirts, hoodies, and other items tied to the Unus Annus series.

rhett and link

This YouTube channel started as the duo hosting a nerdy daily talk show called Good Mythical Morning. It quickly grew into an empire with brand extensions and spinoffs that boosted its views and earnings on YouTube.

5. Unspeakable - $28.5 million

unspeakable

Unspeakable talks about Minecraft in the channel. Nathan Graham posts videos of himself playing this and other games. He also posts other kinds of entertaining content such as filling a room with live alligators. His creativity has allowed him to collaborate with brands in making different ads and promotions.

6. Nastya - $28 million

nastya

Nastya immigrated from Russia with her parents. With over 88 million subscribers on her channel, she chronicles her life in prosaic installments. In 2021, she did a Spotter deal and added other brand extensions like merchandise and NFT collection that contributed added income.

Part 5. Edit Your Videos for Monetization with Wondershare Filmora

The amount of money a YouTuber earns depends on several factors. However, the amount can be increased by uploading quality videos. YouTube will quality and engaging content attract more audience, increasing the opportunities for revenue generation. Wondershare Filmora is one such software, that allows you to tell your story in a better way.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the integration of AI, Filmora now offers a wide range of editing features that you can use to automate editing. Instantly generate images, remove image background, and now. These features help create visually appealing and engaging videos that will increase the chances of monetization on YouTube. One of the AI features that stands out is Instant Mode.

Filmora Instant Mode

The Instant Mode helps beginners design slideshow videos with minimal effort. You probably have no video editing experience or a professional content creator with no time to make more videos. With Instant Mode, you can create a video within minutes. Let’s have a look at the steps involved:

Step 1 – Start Instant Mode on Filmora

After opening Filmora on your device, click on Instant Mode. This feature is on the left side of the screen.

instant mode 1

Step 2 – Choose a Template

From the Instant Mode window, choose the video template you want to use. Click on it and play to preview the Video. Once satisfied, click om the Download Slideshow button to start editing your video.

instant mode 2

Step 3 – Import Media Items

Click on the Import Your Media icon, and add all the media files you want to use for the video. Make sure to import more media files for better use, and press the Auto Create icon to move to the next step.

instant mode 3

Step 4 – Implement Text Titles

From the top-left corner of the screen, click the “Titles” category. Then choose from the options available for the required title template.

instant mode 4

Step 5 – Replace Needed Media Items

Review all the media items in the timeline, and replace any that you want with another option. The Replace icon allows you to seamlessly achieve this. You can also import new files to replace it with.

instant mode 5

Step 6: Add Project to Timeline

Once you are satisfied with your slideshow video, click on the Timeline button. This will take you to Filmora’s editing environment where you can add effects and other elements to enhance the video.

instant mode 6

Step 7 – Preview and Export Your Video

Click on the Play icon to preview the edited video. Then export it in MP4 format for quick upload to YouTube.

instant mode 7

Other Useful Filmora Video Editing Features

  • AI Portrait – Remove the background of your videos with high accuracy and choose over 70 portrait and sticker effects.
  • AI Copywriting : Get inspiration for your video through AI-generated scripts, and automatically generate text during video editing.
  • AI Image – Generate an image automatically by typing what you want. Choose from 3 resolutions and use the image directly for your video project
  • Auto Reframe – Automatically resize your videos within minutes to use on both YouTube and Shorts.
  • Auto Beat Sync – Automatically match the footage with music, giving your video a smooth flow with the music you choose.

Conclusion

Running a YouTube Channel is lucrative. Although it may take time to build a following, YouTube is a great platform for generating revenue. Most YouTubers have monetized their channels through the YPP program. The program allows you to earn revenue from the ads that show up in your videos. This means that a successful YouTube needs high-quality videos. We recommend Wondershare Filmora for editing your videos and improving their rate of engagement with the audience. This is a key step in building recurring revenue with YouTube monetization options.

Free Download Free Download Learn More

Wondershare Filmora 12

Part 1. How Much Do YouTubers Make Per View?

Are you curious about how much YouTubers make per view? Most people are. The Influencer Marketing Hub estimates that the average YouTuber makes $0.018 per view. These rates vary from $0.10 to $0.30 per ad view depending on the type of video and location.

factors affecting youtube cpm

The YouTube monetization rates vary significantly because of various factors:

  • The number of views a video receives
  • The number of clicks an ad receives
  • Ad blockers
  • Ad Quality
  • Video length

Part 2. How Much Do YouTubers Make Per 1,000 Views

A YouTube channel is a great way to generate revenye. Quality content attracts a large audience, enabling a way to generate ad revenue. Although it may be difficult to grow a YouTube channel, the revenue generated is worth. The youtube monetization rates determine the amount you can earn for every 1,000 views on your videos.

Allowing advertiser to run their ads on your channel through Google AdSense is an effective way of monetizing YouTube Content. The advertisers pay YouTube to display their products on the platform. YouTube then pays YouTubers for displaying the ads on their videos. Although the YouTube monetization rates may vary, overall revenue generated is usually substantial.

Each view will generate $0.10 to $0.30 or an average of $0.018. The YouTuber will be paid $18 on average for a video with 1,000 ad views. The amount paid depends on the CPM (Cost per Mille), which is the cost of advertising to 1,000 people. Brands will incur between $4 and $24 on YouTube to advertise on YouTube. However, the revenue generated by the Youtuber will be lower because not all the 1,000 views will be ad views.

average youtube earnings

Most YouTubers report to earn around $5 to $7 from 1,000 views of their videos. Here is a breakdown of the earnings from this:

  • Top talent on YouTube will likely earn $5 per 1,000
  • Garnering 1 million views will earn the YouTuber $5,000
  • Garnering 1 million views with 5 videos will earn the YouTuber $25,000

The figures above are just estimates. YouTubers often make more or less this amount.

Part 3. How Many Views Do YouTubers Need to Get Paid?

To get paid from revenues, you need to be eligible for the YouTube Partner Program (YPP). The following is the eligibility criteria.

ypp eligibility

The specific eligibility criteria include the following:

  • Subscribers - At least 1,000
  • YouTube Reach – At least 4,000 valid public watch hours in the past 12 months or at least 10M public Shorts views in the last 90 days
  • YouTube Shorts Reach -
  • Sign and agree to the terms and conditions
  • Have an AdSense account
  • Get reviewed and approved

Once approved for the YPP, you have the potential to start earning through ads. The revenue-sharing program allows you to earn income for the ads that show on your channel. Specifically, Google will pay you 68% of the revenue from the ads displayed with AdSense. For instance, a video that generates $1,000 from AdSense revenue will pay the YouTuber $680.

Part 4. The Top 6 Highest Paid YouTubers

YouTube creates a clear path for the birth of a new breed of celebrities. They have a huge following, and grow their wealth by sharing content with them. Let’s have a look at the top 6 paid YouTubers right now:

1. Mr. Beast (Jimmy Donaldson) - $54 Million

mr. beast

Ranked first among the highest-paid YouTubers, Jimmy has the most popular channel. With more than 150 million subscribers, he creates videos about challenges, pranks, and giveaways. The videos have accumulated billions of views, contributing to his estimated net worth of over $100 million. Another important source of income is the Mr. Beast Burger app and menu that lets fans order MrBeast-banded meals from over 1,600 restaurants across the country.

2. Jake Paul - $45 million

jake paul

Jake Paul is a renowned American professional boxer. Widely famous on social media, his YouTube is also one of the most highly ranked. He shares different kinds of videos from his boxing games. He also does pranks and reviews about different products.

3. Markiplier - $38 Million

markiplier

Markiplier makes videos about playing games. The YouTube channel, which started in 2021 is renowned for moving merch. In addition to ad revenue, Markiplier records high sales of T-shirts, hoodies, and other items tied to the Unus Annus series.

rhett and link

This YouTube channel started as the duo hosting a nerdy daily talk show called Good Mythical Morning. It quickly grew into an empire with brand extensions and spinoffs that boosted its views and earnings on YouTube.

5. Unspeakable - $28.5 million

unspeakable

Unspeakable talks about Minecraft in the channel. Nathan Graham posts videos of himself playing this and other games. He also posts other kinds of entertaining content such as filling a room with live alligators. His creativity has allowed him to collaborate with brands in making different ads and promotions.

6. Nastya - $28 million

nastya

Nastya immigrated from Russia with her parents. With over 88 million subscribers on her channel, she chronicles her life in prosaic installments. In 2021, she did a Spotter deal and added other brand extensions like merchandise and NFT collection that contributed added income.

Part 5. Edit Your Videos for Monetization with Wondershare Filmora

The amount of money a YouTuber earns depends on several factors. However, the amount can be increased by uploading quality videos. YouTube will quality and engaging content attract more audience, increasing the opportunities for revenue generation. Wondershare Filmora is one such software, that allows you to tell your story in a better way.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the integration of AI, Filmora now offers a wide range of editing features that you can use to automate editing. Instantly generate images, remove image background, and now. These features help create visually appealing and engaging videos that will increase the chances of monetization on YouTube. One of the AI features that stands out is Instant Mode.

Filmora Instant Mode

The Instant Mode helps beginners design slideshow videos with minimal effort. You probably have no video editing experience or a professional content creator with no time to make more videos. With Instant Mode, you can create a video within minutes. Let’s have a look at the steps involved:

Step 1 – Start Instant Mode on Filmora

After opening Filmora on your device, click on Instant Mode. This feature is on the left side of the screen.

instant mode 1

Step 2 – Choose a Template

From the Instant Mode window, choose the video template you want to use. Click on it and play to preview the Video. Once satisfied, click om the Download Slideshow button to start editing your video.

instant mode 2

Step 3 – Import Media Items

Click on the Import Your Media icon, and add all the media files you want to use for the video. Make sure to import more media files for better use, and press the Auto Create icon to move to the next step.

instant mode 3

Step 4 – Implement Text Titles

From the top-left corner of the screen, click the “Titles” category. Then choose from the options available for the required title template.

instant mode 4

Step 5 – Replace Needed Media Items

Review all the media items in the timeline, and replace any that you want with another option. The Replace icon allows you to seamlessly achieve this. You can also import new files to replace it with.

instant mode 5

Step 6: Add Project to Timeline

Once you are satisfied with your slideshow video, click on the Timeline button. This will take you to Filmora’s editing environment where you can add effects and other elements to enhance the video.

instant mode 6

Step 7 – Preview and Export Your Video

Click on the Play icon to preview the edited video. Then export it in MP4 format for quick upload to YouTube.

instant mode 7

Other Useful Filmora Video Editing Features

  • AI Portrait – Remove the background of your videos with high accuracy and choose over 70 portrait and sticker effects.
  • AI Copywriting : Get inspiration for your video through AI-generated scripts, and automatically generate text during video editing.
  • AI Image – Generate an image automatically by typing what you want. Choose from 3 resolutions and use the image directly for your video project
  • Auto Reframe – Automatically resize your videos within minutes to use on both YouTube and Shorts.
  • Auto Beat Sync – Automatically match the footage with music, giving your video a smooth flow with the music you choose.

Conclusion

Running a YouTube Channel is lucrative. Although it may take time to build a following, YouTube is a great platform for generating revenue. Most YouTubers have monetized their channels through the YPP program. The program allows you to earn revenue from the ads that show up in your videos. This means that a successful YouTube needs high-quality videos. We recommend Wondershare Filmora for editing your videos and improving their rate of engagement with the audience. This is a key step in building recurring revenue with YouTube monetization options.

The Premier Guide to Cost-Free Video Editors

Best Free Video Editing Programs You Should Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

  1. Avidemux
  2. Blender
  3. Wondershare Filmii
  4. Hitfilm Express
  5. iMovie
  6. Lightworks
  7. Machete Video Editor Lite
  8. Open Shot
  9. Shotcut
  10. Video Pad
  11. VSDC Free Video Editor
  12. WeVideo
  13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

  • Compatibility with multiple OS platforms
  • Easy task automation
  • Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

  • Primarily intended for 3D animation projects
  • Allows great creative freedom on a wide range of tasks
  • Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

  • Various types of templates to get started fast
  • Auto-create functionality speeds up the editing process
  • Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

  • Great cutting tools and audio/video filters
  • Allows keying for green screen effects
  • Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

  • Works on all Apple devices, including smartphones and iPods
  • Supports 4K high-resolution videos
  • Amazing filters for cinematic quality of your videos
  • Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

  • Broad choice of preset video effects
  • Imports raw material directly from a camera
  • Support for work on dual monitors
  • Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

  • Support for Ultra HD 4K video
  • Ability to merge separate video files in the same format
  • Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

  • Easy to learn, easier to use
  • Excellent video cutting tools
  • Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

  • Well designed UI
  • A wide range of filters and effects
  • Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

  • Video effects that anyone can use with amazing results
  • Drag-and-drop commands for simple editing
  • Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

  • Non-linear sequencing of shots
  • Precise object positioning and/or masking
  • Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

  • Cloud-based solution with hosted storage
  • Intuitive interface that allows easy access to all features
  • Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

  • Already included on many Windows-based computers
  • Sourcing footage from a computer or camera
  • Direct sharing to YouTube and other networks

Are you ready for something better?

Download Win Version Download Mac Version

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

  1. Avidemux
  2. Blender
  3. Wondershare Filmii
  4. Hitfilm Express
  5. iMovie
  6. Lightworks
  7. Machete Video Editor Lite
  8. Open Shot
  9. Shotcut
  10. Video Pad
  11. VSDC Free Video Editor
  12. WeVideo
  13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

  • Compatibility with multiple OS platforms
  • Easy task automation
  • Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

  • Primarily intended for 3D animation projects
  • Allows great creative freedom on a wide range of tasks
  • Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

  • Various types of templates to get started fast
  • Auto-create functionality speeds up the editing process
  • Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

  • Great cutting tools and audio/video filters
  • Allows keying for green screen effects
  • Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

  • Works on all Apple devices, including smartphones and iPods
  • Supports 4K high-resolution videos
  • Amazing filters for cinematic quality of your videos
  • Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

  • Broad choice of preset video effects
  • Imports raw material directly from a camera
  • Support for work on dual monitors
  • Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

  • Support for Ultra HD 4K video
  • Ability to merge separate video files in the same format
  • Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

  • Easy to learn, easier to use
  • Excellent video cutting tools
  • Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

  • Well designed UI
  • A wide range of filters and effects
  • Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

  • Video effects that anyone can use with amazing results
  • Drag-and-drop commands for simple editing
  • Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

  • Non-linear sequencing of shots
  • Precise object positioning and/or masking
  • Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

  • Cloud-based solution with hosted storage
  • Intuitive interface that allows easy access to all features
  • Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

  • Already included on many Windows-based computers
  • Sourcing footage from a computer or camera
  • Direct sharing to YouTube and other networks

Are you ready for something better?

Download Win Version Download Mac Version

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

  1. Avidemux
  2. Blender
  3. Wondershare Filmii
  4. Hitfilm Express
  5. iMovie
  6. Lightworks
  7. Machete Video Editor Lite
  8. Open Shot
  9. Shotcut
  10. Video Pad
  11. VSDC Free Video Editor
  12. WeVideo
  13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

  • Compatibility with multiple OS platforms
  • Easy task automation
  • Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

  • Primarily intended for 3D animation projects
  • Allows great creative freedom on a wide range of tasks
  • Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

  • Various types of templates to get started fast
  • Auto-create functionality speeds up the editing process
  • Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

  • Great cutting tools and audio/video filters
  • Allows keying for green screen effects
  • Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

  • Works on all Apple devices, including smartphones and iPods
  • Supports 4K high-resolution videos
  • Amazing filters for cinematic quality of your videos
  • Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

  • Broad choice of preset video effects
  • Imports raw material directly from a camera
  • Support for work on dual monitors
  • Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

  • Support for Ultra HD 4K video
  • Ability to merge separate video files in the same format
  • Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

  • Easy to learn, easier to use
  • Excellent video cutting tools
  • Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

  • Well designed UI
  • A wide range of filters and effects
  • Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

  • Video effects that anyone can use with amazing results
  • Drag-and-drop commands for simple editing
  • Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

  • Non-linear sequencing of shots
  • Precise object positioning and/or masking
  • Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

  • Cloud-based solution with hosted storage
  • Intuitive interface that allows easy access to all features
  • Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

  • Already included on many Windows-based computers
  • Sourcing footage from a computer or camera
  • Direct sharing to YouTube and other networks

Are you ready for something better?

Download Win Version Download Mac Version

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .

Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.

Here is a list of great software that can be used free of charge:

  1. Avidemux
  2. Blender
  3. Wondershare Filmii
  4. Hitfilm Express
  5. iMovie
  6. Lightworks
  7. Machete Video Editor Lite
  8. Open Shot
  9. Shotcut
  10. Video Pad
  11. VSDC Free Video Editor
  12. WeVideo
  13. Windows Movie Maker

1. Avidemux

Available for: Windows, Mac OS X, Linux

Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.

  • Compatibility with multiple OS platforms
  • Easy task automation
  • Supports numerous video formats

2. Blender

Available for: Windows, Mac OS, Linux

When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.

  • Primarily intended for 3D animation projects
  • Allows great creative freedom on a wide range of tasks
  • Customizable and user-friendly interface

3. Wondershare Filmii

Available for: Windowsx

As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.

  • Various types of templates to get started fast
  • Auto-create functionality speeds up the editing process
  • Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility

4. HitFilm Express

If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.

  • Great cutting tools and audio/video filters
  • Allows keying for green screen effects
  • Support for 3D videos

5. iMovie

Available for: iOS, Mac OS

Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.

  • Works on all Apple devices, including smartphones and iPods
  • Supports 4K high-resolution videos
  • Amazing filters for cinematic quality of your videos
  • Easy sharing to social networks or directly to YouTube

6. Lightworks

Available for: Windows, Mac, Linux

This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.

  • Broad choice of preset video effects
  • Imports raw material directly from a camera
  • Support for work on dual monitors
  • Frame rate adjustment

7. Machete Video Editor Lite

Available for: Windows

As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.

  • Support for Ultra HD 4K video
  • Ability to merge separate video files in the same format
  • Access to metadata (file tags)

8. OpenShot

Available for: Windows, Mac OS, Linux

A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.

  • Easy to learn, easier to use
  • Excellent video cutting tools
  • Visualization of audio files

9. Shotcut

Available for: Windows, Mac OS, Linux

Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.

  • Well designed UI
  • A wide range of filters and effects
  • Support for video streaming and web camera input

10. VideoPad

Available for: Windows, Mac OS, Android, Kindle

You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.

  • Video effects that anyone can use with amazing results
  • Drag-and-drop commands for simple editing
  • Multi-track audio mixing

11. VSDC Free Video Editor

Available for: Windows

Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.

  • Non-linear sequencing of shots
  • Precise object positioning and/or masking
  • Simple exporting of finished videos to social networks

12. WeVideo

Available for: Windows, Mac OS, iOS, Android

A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.

  • Cloud-based solution with hosted storage
  • Intuitive interface that allows easy access to all features
  • Support for high-resolution 4K video files

13. Windows Movie Maker

Available for: Windows

Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.

  • Already included on many Windows-based computers
  • Sourcing footage from a computer or camera
  • Direct sharing to YouTube and other networks

Are you ready for something better?

Download Win Version Download Mac Version

As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.

What free video editing software have you tried?

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "[New] Breakdown of YouTube’s Money-Making Mechanisms (CPM)"
  • Author: Steven
  • Created at : 2024-05-25 20:02:02
  • Updated at : 2024-05-26 20:02:02
  • Link: https://youtube-clips.techidaily.com/new-breakdown-of-youtubes-money-making-mechanisms-cpm/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"[New] Breakdown of YouTube’s Money-Making Mechanisms (CPM)"