Best Tales for YouTube Triumph: Top 3 Strategies

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Download Premium-Quality Designs at No Cost – For YouTube Creators

Free Banner Templates & Makers for YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

Free Channel Art Templates are an important resource for creators. It can be extremely difficult challenging to build channel art from scratch if you don’t have any graphic design experience. aren’t an artist or a graphic designer.

We’ve listed two types of resources in this article: templates and backgrounds you can download, and banner makers which have templates you can customize.

• Free Channel Art Template Downloads
• 9 Banner Makers with Free Channel Art Templates

Touch Up YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. You can use it to create YouTube thumbnail, or banner easily with the templates and then take a snapshot from the video .

---

Part 1: Free Channel Art Template Downloads

In this section you’ll find 3 sites where you can download free YouTube banners.

1. YouTube Channel Art Templates from Filmora

You can find 50 free YouTube banner templates right here on filmora.io. There are 10 different categories including popular channel types like makeup and gaming.

You have two options for every template: PSD and PNG. If you have Photoshop you’ll be able to edit the PSD file and, if you don’t, you can use the PNG as your banner background when you build your channel art in a free online program like Canva.

2. Behance

Behance is a gallery of creative visual works. There is a very large collection of art you could repurpose for your channel art, but some creators on the site have also created graphics specifically to be used as YouTube banners.

Here are some channel art galleries on Behance: Ej / Vritra , Austin Evans

You can download PSD files from Behance and edit them in Photoshop. There isn’t a PNG or JPG option for people who don’t have Photoshop, though.

In order to download the templates you’ll need to hover your cursor over the Photoshop icon, and then click ‘Download Now’ when it appears. You’ll need to make an account before you can download.

3. YourTube

With over 500 templates available, YourTube has the largest selection on this list. They have every style you can think of, from minimalist to video game themed.

The site is run by two web designers who make the money they need to maintain the site from the few premium/paid options available (although the vast majority of templates are free).

Most of the templates are JPG backgrounds which you will need to add your own text to.

Part 2: 9 Banner Makers with Free Templates

In this section you’ll find 9 YouTube channel art makers.

1. Wondershare PixStudio

Wondershare PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

2. Adobe Spark

To edit the templates available through Adobe Spark, just click on the resources in the template and then click on the images/fonts/etc you want to substitute in. Resources like filters are also very accessible.

Everything you do in Spark starts with clicking on an element in the template. You won’t see all of the menus at once, just the ones related to the element you’ve selected (i.e. the background image or the text).

The only downside of Spark is that free downloads include a watermark. The silver lining is that that watermark is small and located in the bottom-right corner, meaning that it won’t show up for viewers watching your channel on either computers or mobile devices.

Note: for some reason when you click ‘Create your YouTube channel art’ it will load a thumbnail template instead of a banner template. Click Resize in the side menu to switch to channel art or your exported image won’t be big enough.

3. BeFunky

This is a graphics creator that doubles as a banner maker. You’ll need to enter BeFunky’s ‘Designer’ tool in order to find the channel art templates under ‘Social Media Headers’ and ‘YouTube’. There’s actually only 1 free channel art template, but it is a very standard channel art layout which you can customize with your own images.

4. Canva

Canva is one of the most popular free channel art makers. It is an easy to use, drag and drop, program that will automatically resize images to work in the spaces you drag them to. It has great free resources like stock photos. Some resources are paid ($1), but many are free.

The templates on Canva do tend to include paid resources, but it’s easy enough to swap them out with free resources or your own images.

5. Crello

Crello offers 10 examples free channel art templates through their blog, and you can even edit the templates right on the site.

Crello is an easy to use visual editor created for social media and marketing, meaning that it was made to be easy for non-designers to jump into. Beyond the free templates and text options, however, most of their stock photos and backgrounds cost $1. To use Crello for free you either need to use the default images, or upload your own.

6. Design Wizard

This is another program with a small number of free templates that you can make almost anything out of through customization. One of the most useful features of design wizard is that it will show you the ‘safe zone’ – the area of your banner that will show up on any device screen – so you can design with that in mind.

Remember to delete the safe zone marker before you export.

7. Fotor

Another graphics program with free templates for YouTube channel art. Fotor is easy to use – perhaps the easiest program on this list to use. In the ‘background’ tab you don’t even have to drag and drop, you just click on the element in your template and then click on what you want to replace it with. You can even load in your own images.

There are paid options in Fotor which will add a watermark to your design unless you upgrade to their paid service, but there are enough free options to satisfy most creators.

8. Snappa

If you want to get something made fast, Snappa can do that. Just find YouTube Channel Art under Headers and choose one of the free templates (there are a lot). Then it’s just a matter of swapping out the elements in the template with ones that suit your channel and clicking download.

Snappa shows you the safe areas for different devices while you edit.

9. Visme

Visme provides 50 free channel art templates you can edit through their online graphics service. The banner maker is a big more complicated than some of the other makers on this list (it has a lot of options that are more for marketers than YouTubers, which weighs it down a bit), but the free templates are great and you can upload your own images to use with them.

How did you make your banner? Did you use a channel art template?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Free Channel Art Templates are an important resource for creators. It can be extremely difficult challenging to build channel art from scratch if you don’t have any graphic design experience. aren’t an artist or a graphic designer.

We’ve listed two types of resources in this article: templates and backgrounds you can download, and banner makers which have templates you can customize.

• Free Channel Art Template Downloads
• 9 Banner Makers with Free Channel Art Templates

Touch Up YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. You can use it to create YouTube thumbnail, or banner easily with the templates and then take a snapshot from the video .

---

Part 1: Free Channel Art Template Downloads

In this section you’ll find 3 sites where you can download free YouTube banners.

1. YouTube Channel Art Templates from Filmora

You can find 50 free YouTube banner templates right here on filmora.io. There are 10 different categories including popular channel types like makeup and gaming.

You have two options for every template: PSD and PNG. If you have Photoshop you’ll be able to edit the PSD file and, if you don’t, you can use the PNG as your banner background when you build your channel art in a free online program like Canva.

2. Behance

Behance is a gallery of creative visual works. There is a very large collection of art you could repurpose for your channel art, but some creators on the site have also created graphics specifically to be used as YouTube banners.

Here are some channel art galleries on Behance: Ej / Vritra , Austin Evans

You can download PSD files from Behance and edit them in Photoshop. There isn’t a PNG or JPG option for people who don’t have Photoshop, though.

In order to download the templates you’ll need to hover your cursor over the Photoshop icon, and then click ‘Download Now’ when it appears. You’ll need to make an account before you can download.

3. YourTube

With over 500 templates available, YourTube has the largest selection on this list. They have every style you can think of, from minimalist to video game themed.

The site is run by two web designers who make the money they need to maintain the site from the few premium/paid options available (although the vast majority of templates are free).

Most of the templates are JPG backgrounds which you will need to add your own text to.

Part 2: 9 Banner Makers with Free Templates

In this section you’ll find 9 YouTube channel art makers.

1. Wondershare PixStudio

Wondershare PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

2. Adobe Spark

To edit the templates available through Adobe Spark, just click on the resources in the template and then click on the images/fonts/etc you want to substitute in. Resources like filters are also very accessible.

Everything you do in Spark starts with clicking on an element in the template. You won’t see all of the menus at once, just the ones related to the element you’ve selected (i.e. the background image or the text).

The only downside of Spark is that free downloads include a watermark. The silver lining is that that watermark is small and located in the bottom-right corner, meaning that it won’t show up for viewers watching your channel on either computers or mobile devices.

Note: for some reason when you click ‘Create your YouTube channel art’ it will load a thumbnail template instead of a banner template. Click Resize in the side menu to switch to channel art or your exported image won’t be big enough.

3. BeFunky

This is a graphics creator that doubles as a banner maker. You’ll need to enter BeFunky’s ‘Designer’ tool in order to find the channel art templates under ‘Social Media Headers’ and ‘YouTube’. There’s actually only 1 free channel art template, but it is a very standard channel art layout which you can customize with your own images.

4. Canva

Canva is one of the most popular free channel art makers. It is an easy to use, drag and drop, program that will automatically resize images to work in the spaces you drag them to. It has great free resources like stock photos. Some resources are paid ($1), but many are free.

The templates on Canva do tend to include paid resources, but it’s easy enough to swap them out with free resources or your own images.

5. Crello

Crello offers 10 examples free channel art templates through their blog, and you can even edit the templates right on the site.

Crello is an easy to use visual editor created for social media and marketing, meaning that it was made to be easy for non-designers to jump into. Beyond the free templates and text options, however, most of their stock photos and backgrounds cost $1. To use Crello for free you either need to use the default images, or upload your own.

6. Design Wizard

This is another program with a small number of free templates that you can make almost anything out of through customization. One of the most useful features of design wizard is that it will show you the ‘safe zone’ – the area of your banner that will show up on any device screen – so you can design with that in mind.

Remember to delete the safe zone marker before you export.

7. Fotor

Another graphics program with free templates for YouTube channel art. Fotor is easy to use – perhaps the easiest program on this list to use. In the ‘background’ tab you don’t even have to drag and drop, you just click on the element in your template and then click on what you want to replace it with. You can even load in your own images.

There are paid options in Fotor which will add a watermark to your design unless you upgrade to their paid service, but there are enough free options to satisfy most creators.

8. Snappa

If you want to get something made fast, Snappa can do that. Just find YouTube Channel Art under Headers and choose one of the free templates (there are a lot). Then it’s just a matter of swapping out the elements in the template with ones that suit your channel and clicking download.

Snappa shows you the safe areas for different devices while you edit.

9. Visme

Visme provides 50 free channel art templates you can edit through their online graphics service. The banner maker is a big more complicated than some of the other makers on this list (it has a lot of options that are more for marketers than YouTubers, which weighs it down a bit), but the free templates are great and you can upload your own images to use with them.

How did you make your banner? Did you use a channel art template?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Free Channel Art Templates are an important resource for creators. It can be extremely difficult challenging to build channel art from scratch if you don’t have any graphic design experience. aren’t an artist or a graphic designer.

We’ve listed two types of resources in this article: templates and backgrounds you can download, and banner makers which have templates you can customize.

• Free Channel Art Template Downloads
• 9 Banner Makers with Free Channel Art Templates

Touch Up YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. You can use it to create YouTube thumbnail, or banner easily with the templates and then take a snapshot from the video .

---

Part 1: Free Channel Art Template Downloads

In this section you’ll find 3 sites where you can download free YouTube banners.

1. YouTube Channel Art Templates from Filmora

You can find 50 free YouTube banner templates right here on filmora.io. There are 10 different categories including popular channel types like makeup and gaming.

You have two options for every template: PSD and PNG. If you have Photoshop you’ll be able to edit the PSD file and, if you don’t, you can use the PNG as your banner background when you build your channel art in a free online program like Canva.

2. Behance

Behance is a gallery of creative visual works. There is a very large collection of art you could repurpose for your channel art, but some creators on the site have also created graphics specifically to be used as YouTube banners.

Here are some channel art galleries on Behance: Ej / Vritra , Austin Evans

You can download PSD files from Behance and edit them in Photoshop. There isn’t a PNG or JPG option for people who don’t have Photoshop, though.

In order to download the templates you’ll need to hover your cursor over the Photoshop icon, and then click ‘Download Now’ when it appears. You’ll need to make an account before you can download.

3. YourTube

With over 500 templates available, YourTube has the largest selection on this list. They have every style you can think of, from minimalist to video game themed.

The site is run by two web designers who make the money they need to maintain the site from the few premium/paid options available (although the vast majority of templates are free).

Most of the templates are JPG backgrounds which you will need to add your own text to.

Part 2: 9 Banner Makers with Free Templates

In this section you’ll find 9 YouTube channel art makers.

1. Wondershare PixStudio

Wondershare PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

2. Adobe Spark

To edit the templates available through Adobe Spark, just click on the resources in the template and then click on the images/fonts/etc you want to substitute in. Resources like filters are also very accessible.

Everything you do in Spark starts with clicking on an element in the template. You won’t see all of the menus at once, just the ones related to the element you’ve selected (i.e. the background image or the text).

The only downside of Spark is that free downloads include a watermark. The silver lining is that that watermark is small and located in the bottom-right corner, meaning that it won’t show up for viewers watching your channel on either computers or mobile devices.

Note: for some reason when you click ‘Create your YouTube channel art’ it will load a thumbnail template instead of a banner template. Click Resize in the side menu to switch to channel art or your exported image won’t be big enough.

3. BeFunky

This is a graphics creator that doubles as a banner maker. You’ll need to enter BeFunky’s ‘Designer’ tool in order to find the channel art templates under ‘Social Media Headers’ and ‘YouTube’. There’s actually only 1 free channel art template, but it is a very standard channel art layout which you can customize with your own images.

4. Canva

Canva is one of the most popular free channel art makers. It is an easy to use, drag and drop, program that will automatically resize images to work in the spaces you drag them to. It has great free resources like stock photos. Some resources are paid ($1), but many are free.

The templates on Canva do tend to include paid resources, but it’s easy enough to swap them out with free resources or your own images.

5. Crello

Crello offers 10 examples free channel art templates through their blog, and you can even edit the templates right on the site.

Crello is an easy to use visual editor created for social media and marketing, meaning that it was made to be easy for non-designers to jump into. Beyond the free templates and text options, however, most of their stock photos and backgrounds cost $1. To use Crello for free you either need to use the default images, or upload your own.

6. Design Wizard

This is another program with a small number of free templates that you can make almost anything out of through customization. One of the most useful features of design wizard is that it will show you the ‘safe zone’ – the area of your banner that will show up on any device screen – so you can design with that in mind.

Remember to delete the safe zone marker before you export.

7. Fotor

Another graphics program with free templates for YouTube channel art. Fotor is easy to use – perhaps the easiest program on this list to use. In the ‘background’ tab you don’t even have to drag and drop, you just click on the element in your template and then click on what you want to replace it with. You can even load in your own images.

There are paid options in Fotor which will add a watermark to your design unless you upgrade to their paid service, but there are enough free options to satisfy most creators.

8. Snappa

If you want to get something made fast, Snappa can do that. Just find YouTube Channel Art under Headers and choose one of the free templates (there are a lot). Then it’s just a matter of swapping out the elements in the template with ones that suit your channel and clicking download.

Snappa shows you the safe areas for different devices while you edit.

9. Visme

Visme provides 50 free channel art templates you can edit through their online graphics service. The banner maker is a big more complicated than some of the other makers on this list (it has a lot of options that are more for marketers than YouTubers, which weighs it down a bit), but the free templates are great and you can upload your own images to use with them.

How did you make your banner? Did you use a channel art template?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Free Channel Art Templates are an important resource for creators. It can be extremely difficult challenging to build channel art from scratch if you don’t have any graphic design experience. aren’t an artist or a graphic designer.

We’ve listed two types of resources in this article: templates and backgrounds you can download, and banner makers which have templates you can customize.

• Free Channel Art Template Downloads
• 9 Banner Makers with Free Channel Art Templates

Touch Up YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. You can use it to create YouTube thumbnail, or banner easily with the templates and then take a snapshot from the video .

---

Part 1: Free Channel Art Template Downloads

In this section you’ll find 3 sites where you can download free YouTube banners.

1. YouTube Channel Art Templates from Filmora

You can find 50 free YouTube banner templates right here on filmora.io. There are 10 different categories including popular channel types like makeup and gaming.

You have two options for every template: PSD and PNG. If you have Photoshop you’ll be able to edit the PSD file and, if you don’t, you can use the PNG as your banner background when you build your channel art in a free online program like Canva.

2. Behance

Behance is a gallery of creative visual works. There is a very large collection of art you could repurpose for your channel art, but some creators on the site have also created graphics specifically to be used as YouTube banners.

Here are some channel art galleries on Behance: Ej / Vritra , Austin Evans

You can download PSD files from Behance and edit them in Photoshop. There isn’t a PNG or JPG option for people who don’t have Photoshop, though.

In order to download the templates you’ll need to hover your cursor over the Photoshop icon, and then click ‘Download Now’ when it appears. You’ll need to make an account before you can download.

3. YourTube

With over 500 templates available, YourTube has the largest selection on this list. They have every style you can think of, from minimalist to video game themed.

The site is run by two web designers who make the money they need to maintain the site from the few premium/paid options available (although the vast majority of templates are free).

Most of the templates are JPG backgrounds which you will need to add your own text to.

Part 2: 9 Banner Makers with Free Templates

In this section you’ll find 9 YouTube channel art makers.

1. Wondershare PixStudio

Wondershare PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

2. Adobe Spark

To edit the templates available through Adobe Spark, just click on the resources in the template and then click on the images/fonts/etc you want to substitute in. Resources like filters are also very accessible.

Everything you do in Spark starts with clicking on an element in the template. You won’t see all of the menus at once, just the ones related to the element you’ve selected (i.e. the background image or the text).

The only downside of Spark is that free downloads include a watermark. The silver lining is that that watermark is small and located in the bottom-right corner, meaning that it won’t show up for viewers watching your channel on either computers or mobile devices.

Note: for some reason when you click ‘Create your YouTube channel art’ it will load a thumbnail template instead of a banner template. Click Resize in the side menu to switch to channel art or your exported image won’t be big enough.

3. BeFunky

This is a graphics creator that doubles as a banner maker. You’ll need to enter BeFunky’s ‘Designer’ tool in order to find the channel art templates under ‘Social Media Headers’ and ‘YouTube’. There’s actually only 1 free channel art template, but it is a very standard channel art layout which you can customize with your own images.

4. Canva

Canva is one of the most popular free channel art makers. It is an easy to use, drag and drop, program that will automatically resize images to work in the spaces you drag them to. It has great free resources like stock photos. Some resources are paid ($1), but many are free.

The templates on Canva do tend to include paid resources, but it’s easy enough to swap them out with free resources or your own images.

5. Crello

Crello offers 10 examples free channel art templates through their blog, and you can even edit the templates right on the site.

Crello is an easy to use visual editor created for social media and marketing, meaning that it was made to be easy for non-designers to jump into. Beyond the free templates and text options, however, most of their stock photos and backgrounds cost $1. To use Crello for free you either need to use the default images, or upload your own.

6. Design Wizard

This is another program with a small number of free templates that you can make almost anything out of through customization. One of the most useful features of design wizard is that it will show you the ‘safe zone’ – the area of your banner that will show up on any device screen – so you can design with that in mind.

Remember to delete the safe zone marker before you export.

7. Fotor

Another graphics program with free templates for YouTube channel art. Fotor is easy to use – perhaps the easiest program on this list to use. In the ‘background’ tab you don’t even have to drag and drop, you just click on the element in your template and then click on what you want to replace it with. You can even load in your own images.

There are paid options in Fotor which will add a watermark to your design unless you upgrade to their paid service, but there are enough free options to satisfy most creators.

8. Snappa

If you want to get something made fast, Snappa can do that. Just find YouTube Channel Art under Headers and choose one of the free templates (there are a lot). Then it’s just a matter of swapping out the elements in the template with ones that suit your channel and clicking download.

Snappa shows you the safe areas for different devices while you edit.

9. Visme

Visme provides 50 free channel art templates you can edit through their online graphics service. The banner maker is a big more complicated than some of the other makers on this list (it has a lot of options that are more for marketers than YouTubers, which weighs it down a bit), but the free templates are great and you can upload your own images to use with them.

How did you make your banner? Did you use a channel art template?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: