6 Proven Techniques to Elevate Your YouTube Engagement and Reduce Churn

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Vogue Videos: Compiling FREE YouTube Channel Frames

Free YouTube Channel Art Templates - Find Them Here

Richard Bennett

Oct 26, 2023• Proven solutions

0

Looking for free YouTube channel art templates? Good channel art can be the difference between a visitor to your channel thinking of you as a YouTuber instead of just someone who posted a few videos. Branding your channel with a banner doesn’t only make your channel look nicer, it makes you look like you’re serious about YouTube.

Here are 7 places where you can find templates for YouTube channel art.

• Filmora Free Banner Art Templates
• Canva
• Wondershare PixStudio
• Fotor
• Visme
• YourTube
• Banner Snack

1. 50 Free Banner Art Templates from Filmora

You can download 50 free YouTube channel art templates right here on filmora.io. We have 10 categories of banners: gaming, beauty, travel, comedy, education, minimalist, funky, comics, galaxy, and bright. There’s something for everyone.

You will have the option of downloading either PSD files you can edit in Photoshop, or PNG files you can customize in a free online program like Canva.com. Click here (link) to learn more and download your free channel art templates.

2. Canva

Phil from Video School Online’s Canva tutorial.

Canva is a free online program you can use to create all kinds of graphics easily (learn how to use Canva here ), and they even have templates you can use to make YouTube channel art. Using a template on Canva is as easy as clicking on the one you want and then dragging and dropping in your own images (if you don’t want to use theirs) and changing what the text says.

Although Canva is free to use, and includes many free options for graphics and stock photos, it does also have some premium images and clip art which cost $1 each to use. Making a free banner is as easy as making sure none of the paid elements are in your design (they’re watermarked, so you’ll know).

3. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

4. Fotor

In the above video, YouTuber BBelleGames walks you through all of the features you can use to build your channel art in Fotor.

Fotor is another free online drag-n-drop program with YouTube channel art templates. You can create your banner with Fotor in 4 steps. First open the Design feature and choose a template. Second, either choose a design or build one from scratch. Third, overlay images and any text you want over your background. Finally, save your banner and choose a format to export it in.

The free version of Fotor will work well enough for most YouTubers, but you can also upgrade to their paid Pro program to unlock more content and features.

5. Visme

Visme offers 50 YouTube channel art templates which you can customize the text of for free. You just create a free account, choose the template that best suits your channel, insert your own text and edit that text’s font and color.

6. YourTube

YourTube has a ton of really nice looking channel art templates you can download for free. The downloads include both PSD (Photoshop) files and the background images without text. This is great because you’ll have an editable file you can build on in Photoshop, if you have it, and an image file you can use in combination with a free service like Canva if you don’t.

7. Banner Snack

Banner Snack is for all kinds of social media graphics from YouTube channel art to Twitter headers. It’s a high quality service that’s been used by a lot of major brands, like Lego and Xerox. The only downside of Banner Snack is that their free service is limited and has a watermark. You need to be paying at least $7 per month in order to get rid of the watermark.

Let us know if you know anywhere else to get free YouTube channel art templates!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Looking for free YouTube channel art templates? Good channel art can be the difference between a visitor to your channel thinking of you as a YouTuber instead of just someone who posted a few videos. Branding your channel with a banner doesn’t only make your channel look nicer, it makes you look like you’re serious about YouTube.

Here are 7 places where you can find templates for YouTube channel art.

• Filmora Free Banner Art Templates
• Canva
• Wondershare PixStudio
• Fotor
• Visme
• YourTube
• Banner Snack

1. 50 Free Banner Art Templates from Filmora

You can download 50 free YouTube channel art templates right here on filmora.io. We have 10 categories of banners: gaming, beauty, travel, comedy, education, minimalist, funky, comics, galaxy, and bright. There’s something for everyone.

You will have the option of downloading either PSD files you can edit in Photoshop, or PNG files you can customize in a free online program like Canva.com. Click here (link) to learn more and download your free channel art templates.

2. Canva

Phil from Video School Online’s Canva tutorial.

Canva is a free online program you can use to create all kinds of graphics easily (learn how to use Canva here ), and they even have templates you can use to make YouTube channel art. Using a template on Canva is as easy as clicking on the one you want and then dragging and dropping in your own images (if you don’t want to use theirs) and changing what the text says.

Although Canva is free to use, and includes many free options for graphics and stock photos, it does also have some premium images and clip art which cost $1 each to use. Making a free banner is as easy as making sure none of the paid elements are in your design (they’re watermarked, so you’ll know).

3. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

4. Fotor

In the above video, YouTuber BBelleGames walks you through all of the features you can use to build your channel art in Fotor.

Fotor is another free online drag-n-drop program with YouTube channel art templates. You can create your banner with Fotor in 4 steps. First open the Design feature and choose a template. Second, either choose a design or build one from scratch. Third, overlay images and any text you want over your background. Finally, save your banner and choose a format to export it in.

The free version of Fotor will work well enough for most YouTubers, but you can also upgrade to their paid Pro program to unlock more content and features.

5. Visme

Visme offers 50 YouTube channel art templates which you can customize the text of for free. You just create a free account, choose the template that best suits your channel, insert your own text and edit that text’s font and color.

6. YourTube

YourTube has a ton of really nice looking channel art templates you can download for free. The downloads include both PSD (Photoshop) files and the background images without text. This is great because you’ll have an editable file you can build on in Photoshop, if you have it, and an image file you can use in combination with a free service like Canva if you don’t.

7. Banner Snack

Banner Snack is for all kinds of social media graphics from YouTube channel art to Twitter headers. It’s a high quality service that’s been used by a lot of major brands, like Lego and Xerox. The only downside of Banner Snack is that their free service is limited and has a watermark. You need to be paying at least $7 per month in order to get rid of the watermark.

Let us know if you know anywhere else to get free YouTube channel art templates!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Looking for free YouTube channel art templates? Good channel art can be the difference between a visitor to your channel thinking of you as a YouTuber instead of just someone who posted a few videos. Branding your channel with a banner doesn’t only make your channel look nicer, it makes you look like you’re serious about YouTube.

Here are 7 places where you can find templates for YouTube channel art.

• Filmora Free Banner Art Templates
• Canva
• Wondershare PixStudio
• Fotor
• Visme
• YourTube
• Banner Snack

1. 50 Free Banner Art Templates from Filmora

You can download 50 free YouTube channel art templates right here on filmora.io. We have 10 categories of banners: gaming, beauty, travel, comedy, education, minimalist, funky, comics, galaxy, and bright. There’s something for everyone.

You will have the option of downloading either PSD files you can edit in Photoshop, or PNG files you can customize in a free online program like Canva.com. Click here (link) to learn more and download your free channel art templates.

2. Canva

Phil from Video School Online’s Canva tutorial.

Canva is a free online program you can use to create all kinds of graphics easily (learn how to use Canva here ), and they even have templates you can use to make YouTube channel art. Using a template on Canva is as easy as clicking on the one you want and then dragging and dropping in your own images (if you don’t want to use theirs) and changing what the text says.

Although Canva is free to use, and includes many free options for graphics and stock photos, it does also have some premium images and clip art which cost $1 each to use. Making a free banner is as easy as making sure none of the paid elements are in your design (they’re watermarked, so you’ll know).

3. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

4. Fotor

In the above video, YouTuber BBelleGames walks you through all of the features you can use to build your channel art in Fotor.

Fotor is another free online drag-n-drop program with YouTube channel art templates. You can create your banner with Fotor in 4 steps. First open the Design feature and choose a template. Second, either choose a design or build one from scratch. Third, overlay images and any text you want over your background. Finally, save your banner and choose a format to export it in.

The free version of Fotor will work well enough for most YouTubers, but you can also upgrade to their paid Pro program to unlock more content and features.

5. Visme

Visme offers 50 YouTube channel art templates which you can customize the text of for free. You just create a free account, choose the template that best suits your channel, insert your own text and edit that text’s font and color.

6. YourTube

YourTube has a ton of really nice looking channel art templates you can download for free. The downloads include both PSD (Photoshop) files and the background images without text. This is great because you’ll have an editable file you can build on in Photoshop, if you have it, and an image file you can use in combination with a free service like Canva if you don’t.

7. Banner Snack

Banner Snack is for all kinds of social media graphics from YouTube channel art to Twitter headers. It’s a high quality service that’s been used by a lot of major brands, like Lego and Xerox. The only downside of Banner Snack is that their free service is limited and has a watermark. You need to be paying at least $7 per month in order to get rid of the watermark.

Let us know if you know anywhere else to get free YouTube channel art templates!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Looking for free YouTube channel art templates? Good channel art can be the difference between a visitor to your channel thinking of you as a YouTuber instead of just someone who posted a few videos. Branding your channel with a banner doesn’t only make your channel look nicer, it makes you look like you’re serious about YouTube.

Here are 7 places where you can find templates for YouTube channel art.

• Filmora Free Banner Art Templates
• Canva
• Wondershare PixStudio
• Fotor
• Visme
• YourTube
• Banner Snack

1. 50 Free Banner Art Templates from Filmora

You can download 50 free YouTube channel art templates right here on filmora.io. We have 10 categories of banners: gaming, beauty, travel, comedy, education, minimalist, funky, comics, galaxy, and bright. There’s something for everyone.

You will have the option of downloading either PSD files you can edit in Photoshop, or PNG files you can customize in a free online program like Canva.com. Click here (link) to learn more and download your free channel art templates.

2. Canva

Phil from Video School Online’s Canva tutorial.

Canva is a free online program you can use to create all kinds of graphics easily (learn how to use Canva here ), and they even have templates you can use to make YouTube channel art. Using a template on Canva is as easy as clicking on the one you want and then dragging and dropping in your own images (if you don’t want to use theirs) and changing what the text says.

Although Canva is free to use, and includes many free options for graphics and stock photos, it does also have some premium images and clip art which cost $1 each to use. Making a free banner is as easy as making sure none of the paid elements are in your design (they’re watermarked, so you’ll know).

3. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

4. Fotor

In the above video, YouTuber BBelleGames walks you through all of the features you can use to build your channel art in Fotor.

Fotor is another free online drag-n-drop program with YouTube channel art templates. You can create your banner with Fotor in 4 steps. First open the Design feature and choose a template. Second, either choose a design or build one from scratch. Third, overlay images and any text you want over your background. Finally, save your banner and choose a format to export it in.

The free version of Fotor will work well enough for most YouTubers, but you can also upgrade to their paid Pro program to unlock more content and features.

5. Visme

Visme offers 50 YouTube channel art templates which you can customize the text of for free. You just create a free account, choose the template that best suits your channel, insert your own text and edit that text’s font and color.

6. YourTube

YourTube has a ton of really nice looking channel art templates you can download for free. The downloads include both PSD (Photoshop) files and the background images without text. This is great because you’ll have an editable file you can build on in Photoshop, if you have it, and an image file you can use in combination with a free service like Canva if you don’t.

7. Banner Snack

Banner Snack is for all kinds of social media graphics from YouTube channel art to Twitter headers. It’s a high quality service that’s been used by a lot of major brands, like Lego and Xerox. The only downside of Banner Snack is that their free service is limited and has a watermark. You need to be paying at least $7 per month in order to get rid of the watermark.

Let us know if you know anywhere else to get free YouTube channel art templates!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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