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[New] 15 Essential Gaming Capture Programs
15 Essential Gaming Capture Programs
15 Best Game Recording Software for YouTuber in 2024
Richard Bennett
Mar 27, 2024• Proven solutions
There is no doubt that gaming is one of the largest entertainment sources for most of people. The advanced technology has led to the development of game recorders by which you can record the video of your favorite game and share it with your friends and viewers on YouTube.
Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )
You might be interested in:
If you are looking for a screen recorder that allows you to capture your gameplay, add markers to the important point during playing, and edit the recorded gameplay video easily, then we recommend you to try Wondershare DemoCreator.
With DemoCreator, you can:
- Add Markers to important points during recording
- Record high paced games at up to 120 fps
- Capture video, system audio, webcam, and mic at the same time
- Record the entire screen or just a part of your screen
- Change video speed and add fade in and fade out with a simple drag
- Detach audio and record voice narration during editing and reduce the noise
- Use the Blur effect to blur the private info or remove the watermark
- Share videos to Vimeo, YouTube, Facebook, and Twitch directly
However, if you are looking for a video editing software that provides various gameplay elements, I want to recommend - Wondershare Filmora , an easy to use while powerful video editor that allows you not only cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features, and keep reading the article to know why Filmora is still one of the best options when it comes to gameplay recording.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
15 Best Game Screen Recorders for Recording Game Videos
1. ShadowPlay
It is free game video capture software created by Nvidia GeForce for streaming game videos. There are two modes of this video recording tool i.e. Manual mode and Shadow mode.
Features:
- Instant replay and record
- Excellent hardware i.e. a GPU-accelerated video encoder
- It has a minimal performance impact
- Records up to 4K resolution at the speed of 130 Mbps
Compatibility: Windows XP, 7, 8, 8.1 and 10
Pros:
- Unlimited recording time in manual mode
- Allow it users to capture full desktop screen
Cons:
- Geforce GTX 600 and above is required to operate this software.
Price: It is available free of cost.
We have researched about how to record gameplay with Nvidia ShadowPlay, check this article How to Use Nvidia Share or ShadowPlay to Record Gameplay for the detailed information.
2. Camtasia
It is one of the best game recorders for recording professional videos on your PC. You can also import HD videos from an external source. The interactive videos can also be created by using this software.
Features:
- Stunning graphics
- Direct link to social media
- Effective recording option
- Drag and drop editing
- Google Drive integration
Compatibility: Windows 10, 8 and 7 SP1
Pros:
- You can easily include animated items
- Video, audio and cursor tracks can be edited individually
- Provides panning and zooming options
- Incorporates webcam
- You can also use the green screen effect
Cons:
- Free trial for only 30 days.
- The users cannot record videos for commercial use in the free version
- Very expensive
- Works slowly on large projects
Price: $299.00 USD but it can be reduced if you buy 5-9 licenses
3. Open Broadcast Software
It is an open-source game recording tool having unlimited customization options. You can get idea about this software by its name i.e. the game streams can be broadcasted on various websites such as Twitch, YouTube, Hitbox etc.
Features:
- Simple interface
- Limitless scenes and sources
- It has file output to FLV or MP4
- GPU-based video game capture
Compatibility: Windows 10, 8, 8.1, Vista and 7, Version for Linux and Mac OS X is also in the pipeline
Pros:
- Easy to use
- High-speed performance
- Keyboard shortcuts
Cons:
- A sharp learning curve
- Difficult to construct scenes
Price: Free
4.Bandicam
It is a perfect choice for beginners as it is easy to understand. You can also record a video game that utilizes the Direct X or OpenGL technology and share on YouTube with a single click. The size of the window can also be adjusted according to your need.
Features:
- Built-in compression feature ensuring high-quality videos
- Recording can be done for more than 24 hours
- You can record videos at 4k Ultra HD resolution
Compatibility: Windows XP, 10, 8.1, 8, and 7
Pros:
- Maximum frame rate i.e. 120 fps
- Two different audio inputs can be recorded at the same time
Cons:
- It does not proffer live streaming
Price: Free trial, $59 for two licenses, $39 for one license
5. EpicRewind
This software is developed recently introducing a unique feature i.e. RAM Rolling Buffer mode. It enables the user to replay the recording instantly. The buffer contents can also be saved by pressing a hotkey.
Features:
- You can conveniently capture screenshot and video from browser games or flash games.
- Direct-To-Disk capture mode
- Video Output Format and Codec can be configured with great ease.
Compatibility: It does not support windows
Pros:
- Videos are not encoded all the time.
Cons:
- It cannot be run on the Windows operating system.
Price: Free trial of the base version
6.D3DGear
It is a very simple and light recorder. This software compresses the recorded files in real-time mode i.e. you are able to record screen activity even if there is less space in your storage drive. The videos can be shared over any social networking website.
Features:
- User-friendly interface
- Built-in compression system
Compatibility: Windows XP, 7, 10, 8, 8.1 and Vista
Pros:
- You can do live video streaming
- The audio files can be saved separately.
Cons:
- Pro version is very costly
Price: 15-day free trial otherwise it costs $34.95.
7.Fraps
It is one of the most famous game screen recorders having superb features. The average performance rate can also be measured by using this recorder. You can also save these statistics in a different file. It is also very light software similar to D3DGear.
Features:
- It can be used as a benchmark tool.
- Capture high-quality footage
Compatibility: Windows Vista, XP, 7, 10, 8.1 and 8
Pros:
- You can record videos at 7680×4800 resolution
- Frames can be adjusted up to 120fps
Cons:
- It does not have streaming options
Price: Free version with few features, full version at $37
8.Microsoft Screen Encoder 4
It is an advanced version of Microsoft screen encoder 3. It has wonderful graphics and live IIS (Internet Information Services) smooth streaming options. The Windows Media video, as well as audio files, can be produced with the help of this software.
Features:
- Screen capture
- GUI interface
- Live template support
Compatibility: Windows 7, Vista, Windows XP service pack2
Pros:
- High-quality playback
- Enables encoding using H.261Intuitive interface
Cons:
- Less editing tools in comparison to other software
- You cannot export your recordings to Sony Vegas11
Price: Pro version costs $199.95 while the standard version is free having limited features
9.Tinytake
This game recorder is an ideal choice for making commercial presentations. This software allows its users to capture video from the selected region and upload it directly on YouTube or any other social media.
Features:
- Drag and drop option
- You can conveniently annotate the videos
- Inbuilt online file viewer
Compatibility: It can work with Windows as well as Mac operating system
Pros:
- You can develop custom shortcut keys
- Bulk files sharing
- You can run this software on mobile devices
Cons:
- Files are saved only in MP4 format
- Video recording can be done up to 2 hours
- No free version is available for business purposes
Price: It ranges between $29.95 and $199.95 for a yearly plan. You will also get storage memory space up to 2TB with a business plan.
10.Ezvid
This screen software is specially designed for saving the time of the users. It also increases the recording speed and video editing capabilities. You can also add text and watermark to the videos.
Features:-
- Videos are uploaded on YouTube in a fast manner.
- It provides computer speech for narrative purposes.
- Modern and sleek interface
Compatibility: Windows XP SP3, 7 and Vista
Pros:
- High-quality video resolution
- You can also select the most popular music tracks
- It also has a facecam and a video editor
- You can also drag and drop videos
- Professional videos can be created in a few minutes
Cons:
- It is glitch and leggy.
- It requires 10GB free space
- Fewer features as compared to Camtasia software
Price: Free
11. Gecata
Gecata by Movavi is a lightweight video recording tool designed to capture gameplays. Screen recording with this program is easy without needing external hardware. You can capture all screen activities and save recordings in major video formats, including .MOV, .MP4, .AVI, and GIF.
Features:
- One-click screenshots
- Game mode for automatic recording
- Screen and audio recording simultaneously and separately
- Graphics hardware integration option (NVIDIA or Intel) for 400% faster encoding
Compatibility: Windows 7/8/10
Pros:
- Simple interface
- Speedy capturing
- Tested on dozens of games
- Game recording up to 120fps
Cons:
- The free version pastes a watermark on the recording
- Lagging
Price: $30.95 for a lifetime
12. EaseUS RecExperts
RecExperts by EaseUS is a premium screen recorder with many exciting features. For instance, you can record a particular part of the screen by making a selection through your mouse. Likewise, you can also record multiple screens side by side.
While RecExperts is made for gamers and YouTubers, you can use this tool for a wide range of purposes. Such as recording an online meeting, video tutorial, and more.
Features:
- Sound recording and extracting
- Web camera capturing
- Saving captured video into GIF
- Screenshots
- Schedule recording with automatic stop and split options
Compatibility: Windows 7/8.1/10/11 and macOS 10.13 or later
Pros:
- Simple software design
- Allows editing on the captured screen
- Supports different video and formats, including MP4, MKV, MOV, AVI
Cons:
- Limited editing, such as trimming and cutting
Price: $19.95 per month, $39.95 per year, and $79.95 for a lifetime
13. Flashback Express (Free Version)
Flashback Express is a screen recording and editing software. It is a powerful tool for recording desktop screens simultaneously with mic sounds. You can also add webcam recordings to recorded gameplays as most YouTubers do.
Besides, there’s no time limit on the recording. So whether you want to capture a small portion of your video or screen record several hours of gameplay, feel free to do it.
Features:
- Video trimming
- Multi-screen recording
- Webcam overlay
- Direct YouTube uploading option
Compatibility: Windows 7/8.1/10/11
Pros:
- Easy interface
- No watermark
- Voice over during screen capturing
- Selected and full-screen recording
- You can save the recordings in MP4
Cons:
- Difficult export settings
- Unable to export audio in the free version
- You need to convert the video using other programs if you want your recording in different video formats
Price: Free
14. Snagit
Snagit is another product by TechSmith (the developers of Camtasia). It’s a super easy tool to take screenshots and record screens.
You can save the captured video in MP4 and directly send the file through email. You can also upload files on different platforms and applications, including YouTube, Twitter, Slack, Google Drive, and more.
Features:
- Screen and audio recording
- Annotations
- Video trimming
- Webcam recording
- Cloud library
- Video conversion to GIFs
- Panoramic screen capturing
Compatibility: Windows 10/11 and Mac 11 or later
Pros:
- Simple user interface
- Fast video uploading to various platforms
Cons:
- Saved videos are only available in MP4 format
Price:$62.99 for a lifetime, including first-year maintenance (regular maintenance charges are $12.6 per year applicable after completing the first year)
15. Filmora
Filmora is an all-in-one program and is one of the top video editing tools cherished by all types of users – beginners and professionals. But what makes this software super cool for gamers and YouTubers is its screen recording option. With comprehensive features, you can record your gameplay and edit your screen recordings by using a wide range of features.
Features:
- Support 4K editing
- Noise removal
- Advanced text editor
- Color tuning
- Audio mixing
Compatibility: Windows 7/8/10/11 (64-bit) and macOS V10.1/V10.13/V10.14/V10.15/V11/V12
Pros:
- User-friendly interface
- Huge effects library
- Affordable perpetual licensing
- Wide range of features
- Support various video formats
- High-quality results
Cons:
- The free version includes a watermark
- You need to purchase the product to use some important features, such as keyframing
Price: $29.99 per month, $69.99 per year, and $79.99 for a perpetual
What to look for game screen recorder
There are many people who do not have any knowledge regarding game capture software. You must look for the following things before choosing a game screen recorder.
- The option of personalizing the hotkeys
- Number of built-in tools
- How to begin and pause recording
- Number of codes offered by it
- Recording time
- Editing features like cut and paste
- Custom-made Recording Resolution
- Adjustable video frames
In addition to this, some game recorders also affect your in-game fps (Frame per second). You should also check whether it is compatible with large-sized files or not. The quality of the video also depends upon the file size. The larger is file size, the higher is video quality. However, you can face problems while uploading huge-sized videos as online content distributors hardly support such files. So you must compress your video before sharing anywhere. There are also some recorders that provide a direct link to social networking sites. Thus you should consider these factors also before purchasing the game recording software.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
FAQs
Q1. What software do YouTubers use to record gameplay?
Most gamers on YouTube use Open Broadcast System (OBS) and Bandicam to record their gameplays. However, there are a few more authentic screen recording tools for high-quality video recording, such as Filmora.
Using Filmora to record your gameplay will help you save the video in all major video formats. Moreover, the tool is also compatible with Mac and Windows operating systems.
Q2. How do I record my screen smoothly?
You should do a couple of things to avoid lagging while screen recording your gameplay. For example, do not use your built-in microphone to record your voice during screen recording. Instead, use an external microphone.
Only record what is important. Use high RAM and have a good graphics card. And most importantly, get screen recorders with at least 60fps.
Q3. Does screen recording decrease FPS?
Yes, it does affect your overall gaming performance. However, it depends on several factors. For instance, the fps won’t be affected much if you’re playing a less CPU-intensive game. The only way to sustain FPS is to have a high-quality screen recorder, such as OBS, Filmora, Bandicam, and Fraps.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
There is no doubt that gaming is one of the largest entertainment sources for most of people. The advanced technology has led to the development of game recorders by which you can record the video of your favorite game and share it with your friends and viewers on YouTube.
Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )
You might be interested in:
If you are looking for a screen recorder that allows you to capture your gameplay, add markers to the important point during playing, and edit the recorded gameplay video easily, then we recommend you to try Wondershare DemoCreator.
With DemoCreator, you can:
- Add Markers to important points during recording
- Record high paced games at up to 120 fps
- Capture video, system audio, webcam, and mic at the same time
- Record the entire screen or just a part of your screen
- Change video speed and add fade in and fade out with a simple drag
- Detach audio and record voice narration during editing and reduce the noise
- Use the Blur effect to blur the private info or remove the watermark
- Share videos to Vimeo, YouTube, Facebook, and Twitch directly
However, if you are looking for a video editing software that provides various gameplay elements, I want to recommend - Wondershare Filmora , an easy to use while powerful video editor that allows you not only cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features, and keep reading the article to know why Filmora is still one of the best options when it comes to gameplay recording.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
15 Best Game Screen Recorders for Recording Game Videos
1. ShadowPlay
It is free game video capture software created by Nvidia GeForce for streaming game videos. There are two modes of this video recording tool i.e. Manual mode and Shadow mode.
Features:
- Instant replay and record
- Excellent hardware i.e. a GPU-accelerated video encoder
- It has a minimal performance impact
- Records up to 4K resolution at the speed of 130 Mbps
Compatibility: Windows XP, 7, 8, 8.1 and 10
Pros:
- Unlimited recording time in manual mode
- Allow it users to capture full desktop screen
Cons:
- Geforce GTX 600 and above is required to operate this software.
Price: It is available free of cost.
We have researched about how to record gameplay with Nvidia ShadowPlay, check this article How to Use Nvidia Share or ShadowPlay to Record Gameplay for the detailed information.
2. Camtasia
It is one of the best game recorders for recording professional videos on your PC. You can also import HD videos from an external source. The interactive videos can also be created by using this software.
Features:
- Stunning graphics
- Direct link to social media
- Effective recording option
- Drag and drop editing
- Google Drive integration
Compatibility: Windows 10, 8 and 7 SP1
Pros:
- You can easily include animated items
- Video, audio and cursor tracks can be edited individually
- Provides panning and zooming options
- Incorporates webcam
- You can also use the green screen effect
Cons:
- Free trial for only 30 days.
- The users cannot record videos for commercial use in the free version
- Very expensive
- Works slowly on large projects
Price: $299.00 USD but it can be reduced if you buy 5-9 licenses
3. Open Broadcast Software
It is an open-source game recording tool having unlimited customization options. You can get idea about this software by its name i.e. the game streams can be broadcasted on various websites such as Twitch, YouTube, Hitbox etc.
Features:
- Simple interface
- Limitless scenes and sources
- It has file output to FLV or MP4
- GPU-based video game capture
Compatibility: Windows 10, 8, 8.1, Vista and 7, Version for Linux and Mac OS X is also in the pipeline
Pros:
- Easy to use
- High-speed performance
- Keyboard shortcuts
Cons:
- A sharp learning curve
- Difficult to construct scenes
Price: Free
4.Bandicam
It is a perfect choice for beginners as it is easy to understand. You can also record a video game that utilizes the Direct X or OpenGL technology and share on YouTube with a single click. The size of the window can also be adjusted according to your need.
Features:
- Built-in compression feature ensuring high-quality videos
- Recording can be done for more than 24 hours
- You can record videos at 4k Ultra HD resolution
Compatibility: Windows XP, 10, 8.1, 8, and 7
Pros:
- Maximum frame rate i.e. 120 fps
- Two different audio inputs can be recorded at the same time
Cons:
- It does not proffer live streaming
Price: Free trial, $59 for two licenses, $39 for one license
5. EpicRewind
This software is developed recently introducing a unique feature i.e. RAM Rolling Buffer mode. It enables the user to replay the recording instantly. The buffer contents can also be saved by pressing a hotkey.
Features:
- You can conveniently capture screenshot and video from browser games or flash games.
- Direct-To-Disk capture mode
- Video Output Format and Codec can be configured with great ease.
Compatibility: It does not support windows
Pros:
- Videos are not encoded all the time.
Cons:
- It cannot be run on the Windows operating system.
Price: Free trial of the base version
6.D3DGear
It is a very simple and light recorder. This software compresses the recorded files in real-time mode i.e. you are able to record screen activity even if there is less space in your storage drive. The videos can be shared over any social networking website.
Features:
- User-friendly interface
- Built-in compression system
Compatibility: Windows XP, 7, 10, 8, 8.1 and Vista
Pros:
- You can do live video streaming
- The audio files can be saved separately.
Cons:
- Pro version is very costly
Price: 15-day free trial otherwise it costs $34.95.
7.Fraps
It is one of the most famous game screen recorders having superb features. The average performance rate can also be measured by using this recorder. You can also save these statistics in a different file. It is also very light software similar to D3DGear.
Features:
- It can be used as a benchmark tool.
- Capture high-quality footage
Compatibility: Windows Vista, XP, 7, 10, 8.1 and 8
Pros:
- You can record videos at 7680×4800 resolution
- Frames can be adjusted up to 120fps
Cons:
- It does not have streaming options
Price: Free version with few features, full version at $37
8.Microsoft Screen Encoder 4
It is an advanced version of Microsoft screen encoder 3. It has wonderful graphics and live IIS (Internet Information Services) smooth streaming options. The Windows Media video, as well as audio files, can be produced with the help of this software.
Features:
- Screen capture
- GUI interface
- Live template support
Compatibility: Windows 7, Vista, Windows XP service pack2
Pros:
- High-quality playback
- Enables encoding using H.261Intuitive interface
Cons:
- Less editing tools in comparison to other software
- You cannot export your recordings to Sony Vegas11
Price: Pro version costs $199.95 while the standard version is free having limited features
9.Tinytake
This game recorder is an ideal choice for making commercial presentations. This software allows its users to capture video from the selected region and upload it directly on YouTube or any other social media.
Features:
- Drag and drop option
- You can conveniently annotate the videos
- Inbuilt online file viewer
Compatibility: It can work with Windows as well as Mac operating system
Pros:
- You can develop custom shortcut keys
- Bulk files sharing
- You can run this software on mobile devices
Cons:
- Files are saved only in MP4 format
- Video recording can be done up to 2 hours
- No free version is available for business purposes
Price: It ranges between $29.95 and $199.95 for a yearly plan. You will also get storage memory space up to 2TB with a business plan.
10.Ezvid
This screen software is specially designed for saving the time of the users. It also increases the recording speed and video editing capabilities. You can also add text and watermark to the videos.
Features:-
- Videos are uploaded on YouTube in a fast manner.
- It provides computer speech for narrative purposes.
- Modern and sleek interface
Compatibility: Windows XP SP3, 7 and Vista
Pros:
- High-quality video resolution
- You can also select the most popular music tracks
- It also has a facecam and a video editor
- You can also drag and drop videos
- Professional videos can be created in a few minutes
Cons:
- It is glitch and leggy.
- It requires 10GB free space
- Fewer features as compared to Camtasia software
Price: Free
11. Gecata
Gecata by Movavi is a lightweight video recording tool designed to capture gameplays. Screen recording with this program is easy without needing external hardware. You can capture all screen activities and save recordings in major video formats, including .MOV, .MP4, .AVI, and GIF.
Features:
- One-click screenshots
- Game mode for automatic recording
- Screen and audio recording simultaneously and separately
- Graphics hardware integration option (NVIDIA or Intel) for 400% faster encoding
Compatibility: Windows 7/8/10
Pros:
- Simple interface
- Speedy capturing
- Tested on dozens of games
- Game recording up to 120fps
Cons:
- The free version pastes a watermark on the recording
- Lagging
Price: $30.95 for a lifetime
12. EaseUS RecExperts
RecExperts by EaseUS is a premium screen recorder with many exciting features. For instance, you can record a particular part of the screen by making a selection through your mouse. Likewise, you can also record multiple screens side by side.
While RecExperts is made for gamers and YouTubers, you can use this tool for a wide range of purposes. Such as recording an online meeting, video tutorial, and more.
Features:
- Sound recording and extracting
- Web camera capturing
- Saving captured video into GIF
- Screenshots
- Schedule recording with automatic stop and split options
Compatibility: Windows 7/8.1/10/11 and macOS 10.13 or later
Pros:
- Simple software design
- Allows editing on the captured screen
- Supports different video and formats, including MP4, MKV, MOV, AVI
Cons:
- Limited editing, such as trimming and cutting
Price: $19.95 per month, $39.95 per year, and $79.95 for a lifetime
13. Flashback Express (Free Version)
Flashback Express is a screen recording and editing software. It is a powerful tool for recording desktop screens simultaneously with mic sounds. You can also add webcam recordings to recorded gameplays as most YouTubers do.
Besides, there’s no time limit on the recording. So whether you want to capture a small portion of your video or screen record several hours of gameplay, feel free to do it.
Features:
- Video trimming
- Multi-screen recording
- Webcam overlay
- Direct YouTube uploading option
Compatibility: Windows 7/8.1/10/11
Pros:
- Easy interface
- No watermark
- Voice over during screen capturing
- Selected and full-screen recording
- You can save the recordings in MP4
Cons:
- Difficult export settings
- Unable to export audio in the free version
- You need to convert the video using other programs if you want your recording in different video formats
Price: Free
14. Snagit
Snagit is another product by TechSmith (the developers of Camtasia). It’s a super easy tool to take screenshots and record screens.
You can save the captured video in MP4 and directly send the file through email. You can also upload files on different platforms and applications, including YouTube, Twitter, Slack, Google Drive, and more.
Features:
- Screen and audio recording
- Annotations
- Video trimming
- Webcam recording
- Cloud library
- Video conversion to GIFs
- Panoramic screen capturing
Compatibility: Windows 10/11 and Mac 11 or later
Pros:
- Simple user interface
- Fast video uploading to various platforms
Cons:
- Saved videos are only available in MP4 format
Price:$62.99 for a lifetime, including first-year maintenance (regular maintenance charges are $12.6 per year applicable after completing the first year)
15. Filmora
Filmora is an all-in-one program and is one of the top video editing tools cherished by all types of users – beginners and professionals. But what makes this software super cool for gamers and YouTubers is its screen recording option. With comprehensive features, you can record your gameplay and edit your screen recordings by using a wide range of features.
Features:
- Support 4K editing
- Noise removal
- Advanced text editor
- Color tuning
- Audio mixing
Compatibility: Windows 7/8/10/11 (64-bit) and macOS V10.1/V10.13/V10.14/V10.15/V11/V12
Pros:
- User-friendly interface
- Huge effects library
- Affordable perpetual licensing
- Wide range of features
- Support various video formats
- High-quality results
Cons:
- The free version includes a watermark
- You need to purchase the product to use some important features, such as keyframing
Price: $29.99 per month, $69.99 per year, and $79.99 for a perpetual
What to look for game screen recorder
There are many people who do not have any knowledge regarding game capture software. You must look for the following things before choosing a game screen recorder.
- The option of personalizing the hotkeys
- Number of built-in tools
- How to begin and pause recording
- Number of codes offered by it
- Recording time
- Editing features like cut and paste
- Custom-made Recording Resolution
- Adjustable video frames
In addition to this, some game recorders also affect your in-game fps (Frame per second). You should also check whether it is compatible with large-sized files or not. The quality of the video also depends upon the file size. The larger is file size, the higher is video quality. However, you can face problems while uploading huge-sized videos as online content distributors hardly support such files. So you must compress your video before sharing anywhere. There are also some recorders that provide a direct link to social networking sites. Thus you should consider these factors also before purchasing the game recording software.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
FAQs
Q1. What software do YouTubers use to record gameplay?
Most gamers on YouTube use Open Broadcast System (OBS) and Bandicam to record their gameplays. However, there are a few more authentic screen recording tools for high-quality video recording, such as Filmora.
Using Filmora to record your gameplay will help you save the video in all major video formats. Moreover, the tool is also compatible with Mac and Windows operating systems.
Q2. How do I record my screen smoothly?
You should do a couple of things to avoid lagging while screen recording your gameplay. For example, do not use your built-in microphone to record your voice during screen recording. Instead, use an external microphone.
Only record what is important. Use high RAM and have a good graphics card. And most importantly, get screen recorders with at least 60fps.
Q3. Does screen recording decrease FPS?
Yes, it does affect your overall gaming performance. However, it depends on several factors. For instance, the fps won’t be affected much if you’re playing a less CPU-intensive game. The only way to sustain FPS is to have a high-quality screen recorder, such as OBS, Filmora, Bandicam, and Fraps.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
There is no doubt that gaming is one of the largest entertainment sources for most of people. The advanced technology has led to the development of game recorders by which you can record the video of your favorite game and share it with your friends and viewers on YouTube.
Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )
You might be interested in:
If you are looking for a screen recorder that allows you to capture your gameplay, add markers to the important point during playing, and edit the recorded gameplay video easily, then we recommend you to try Wondershare DemoCreator.
With DemoCreator, you can:
- Add Markers to important points during recording
- Record high paced games at up to 120 fps
- Capture video, system audio, webcam, and mic at the same time
- Record the entire screen or just a part of your screen
- Change video speed and add fade in and fade out with a simple drag
- Detach audio and record voice narration during editing and reduce the noise
- Use the Blur effect to blur the private info or remove the watermark
- Share videos to Vimeo, YouTube, Facebook, and Twitch directly
However, if you are looking for a video editing software that provides various gameplay elements, I want to recommend - Wondershare Filmora , an easy to use while powerful video editor that allows you not only cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features, and keep reading the article to know why Filmora is still one of the best options when it comes to gameplay recording.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
15 Best Game Screen Recorders for Recording Game Videos
1. ShadowPlay
It is free game video capture software created by Nvidia GeForce for streaming game videos. There are two modes of this video recording tool i.e. Manual mode and Shadow mode.
Features:
- Instant replay and record
- Excellent hardware i.e. a GPU-accelerated video encoder
- It has a minimal performance impact
- Records up to 4K resolution at the speed of 130 Mbps
Compatibility: Windows XP, 7, 8, 8.1 and 10
Pros:
- Unlimited recording time in manual mode
- Allow it users to capture full desktop screen
Cons:
- Geforce GTX 600 and above is required to operate this software.
Price: It is available free of cost.
We have researched about how to record gameplay with Nvidia ShadowPlay, check this article How to Use Nvidia Share or ShadowPlay to Record Gameplay for the detailed information.
2. Camtasia
It is one of the best game recorders for recording professional videos on your PC. You can also import HD videos from an external source. The interactive videos can also be created by using this software.
Features:
- Stunning graphics
- Direct link to social media
- Effective recording option
- Drag and drop editing
- Google Drive integration
Compatibility: Windows 10, 8 and 7 SP1
Pros:
- You can easily include animated items
- Video, audio and cursor tracks can be edited individually
- Provides panning and zooming options
- Incorporates webcam
- You can also use the green screen effect
Cons:
- Free trial for only 30 days.
- The users cannot record videos for commercial use in the free version
- Very expensive
- Works slowly on large projects
Price: $299.00 USD but it can be reduced if you buy 5-9 licenses
3. Open Broadcast Software
It is an open-source game recording tool having unlimited customization options. You can get idea about this software by its name i.e. the game streams can be broadcasted on various websites such as Twitch, YouTube, Hitbox etc.
Features:
- Simple interface
- Limitless scenes and sources
- It has file output to FLV or MP4
- GPU-based video game capture
Compatibility: Windows 10, 8, 8.1, Vista and 7, Version for Linux and Mac OS X is also in the pipeline
Pros:
- Easy to use
- High-speed performance
- Keyboard shortcuts
Cons:
- A sharp learning curve
- Difficult to construct scenes
Price: Free
4.Bandicam
It is a perfect choice for beginners as it is easy to understand. You can also record a video game that utilizes the Direct X or OpenGL technology and share on YouTube with a single click. The size of the window can also be adjusted according to your need.
Features:
- Built-in compression feature ensuring high-quality videos
- Recording can be done for more than 24 hours
- You can record videos at 4k Ultra HD resolution
Compatibility: Windows XP, 10, 8.1, 8, and 7
Pros:
- Maximum frame rate i.e. 120 fps
- Two different audio inputs can be recorded at the same time
Cons:
- It does not proffer live streaming
Price: Free trial, $59 for two licenses, $39 for one license
5. EpicRewind
This software is developed recently introducing a unique feature i.e. RAM Rolling Buffer mode. It enables the user to replay the recording instantly. The buffer contents can also be saved by pressing a hotkey.
Features:
- You can conveniently capture screenshot and video from browser games or flash games.
- Direct-To-Disk capture mode
- Video Output Format and Codec can be configured with great ease.
Compatibility: It does not support windows
Pros:
- Videos are not encoded all the time.
Cons:
- It cannot be run on the Windows operating system.
Price: Free trial of the base version
6.D3DGear
It is a very simple and light recorder. This software compresses the recorded files in real-time mode i.e. you are able to record screen activity even if there is less space in your storage drive. The videos can be shared over any social networking website.
Features:
- User-friendly interface
- Built-in compression system
Compatibility: Windows XP, 7, 10, 8, 8.1 and Vista
Pros:
- You can do live video streaming
- The audio files can be saved separately.
Cons:
- Pro version is very costly
Price: 15-day free trial otherwise it costs $34.95.
7.Fraps
It is one of the most famous game screen recorders having superb features. The average performance rate can also be measured by using this recorder. You can also save these statistics in a different file. It is also very light software similar to D3DGear.
Features:
- It can be used as a benchmark tool.
- Capture high-quality footage
Compatibility: Windows Vista, XP, 7, 10, 8.1 and 8
Pros:
- You can record videos at 7680×4800 resolution
- Frames can be adjusted up to 120fps
Cons:
- It does not have streaming options
Price: Free version with few features, full version at $37
8.Microsoft Screen Encoder 4
It is an advanced version of Microsoft screen encoder 3. It has wonderful graphics and live IIS (Internet Information Services) smooth streaming options. The Windows Media video, as well as audio files, can be produced with the help of this software.
Features:
- Screen capture
- GUI interface
- Live template support
Compatibility: Windows 7, Vista, Windows XP service pack2
Pros:
- High-quality playback
- Enables encoding using H.261Intuitive interface
Cons:
- Less editing tools in comparison to other software
- You cannot export your recordings to Sony Vegas11
Price: Pro version costs $199.95 while the standard version is free having limited features
9.Tinytake
This game recorder is an ideal choice for making commercial presentations. This software allows its users to capture video from the selected region and upload it directly on YouTube or any other social media.
Features:
- Drag and drop option
- You can conveniently annotate the videos
- Inbuilt online file viewer
Compatibility: It can work with Windows as well as Mac operating system
Pros:
- You can develop custom shortcut keys
- Bulk files sharing
- You can run this software on mobile devices
Cons:
- Files are saved only in MP4 format
- Video recording can be done up to 2 hours
- No free version is available for business purposes
Price: It ranges between $29.95 and $199.95 for a yearly plan. You will also get storage memory space up to 2TB with a business plan.
10.Ezvid
This screen software is specially designed for saving the time of the users. It also increases the recording speed and video editing capabilities. You can also add text and watermark to the videos.
Features:-
- Videos are uploaded on YouTube in a fast manner.
- It provides computer speech for narrative purposes.
- Modern and sleek interface
Compatibility: Windows XP SP3, 7 and Vista
Pros:
- High-quality video resolution
- You can also select the most popular music tracks
- It also has a facecam and a video editor
- You can also drag and drop videos
- Professional videos can be created in a few minutes
Cons:
- It is glitch and leggy.
- It requires 10GB free space
- Fewer features as compared to Camtasia software
Price: Free
11. Gecata
Gecata by Movavi is a lightweight video recording tool designed to capture gameplays. Screen recording with this program is easy without needing external hardware. You can capture all screen activities and save recordings in major video formats, including .MOV, .MP4, .AVI, and GIF.
Features:
- One-click screenshots
- Game mode for automatic recording
- Screen and audio recording simultaneously and separately
- Graphics hardware integration option (NVIDIA or Intel) for 400% faster encoding
Compatibility: Windows 7/8/10
Pros:
- Simple interface
- Speedy capturing
- Tested on dozens of games
- Game recording up to 120fps
Cons:
- The free version pastes a watermark on the recording
- Lagging
Price: $30.95 for a lifetime
12. EaseUS RecExperts
RecExperts by EaseUS is a premium screen recorder with many exciting features. For instance, you can record a particular part of the screen by making a selection through your mouse. Likewise, you can also record multiple screens side by side.
While RecExperts is made for gamers and YouTubers, you can use this tool for a wide range of purposes. Such as recording an online meeting, video tutorial, and more.
Features:
- Sound recording and extracting
- Web camera capturing
- Saving captured video into GIF
- Screenshots
- Schedule recording with automatic stop and split options
Compatibility: Windows 7/8.1/10/11 and macOS 10.13 or later
Pros:
- Simple software design
- Allows editing on the captured screen
- Supports different video and formats, including MP4, MKV, MOV, AVI
Cons:
- Limited editing, such as trimming and cutting
Price: $19.95 per month, $39.95 per year, and $79.95 for a lifetime
13. Flashback Express (Free Version)
Flashback Express is a screen recording and editing software. It is a powerful tool for recording desktop screens simultaneously with mic sounds. You can also add webcam recordings to recorded gameplays as most YouTubers do.
Besides, there’s no time limit on the recording. So whether you want to capture a small portion of your video or screen record several hours of gameplay, feel free to do it.
Features:
- Video trimming
- Multi-screen recording
- Webcam overlay
- Direct YouTube uploading option
Compatibility: Windows 7/8.1/10/11
Pros:
- Easy interface
- No watermark
- Voice over during screen capturing
- Selected and full-screen recording
- You can save the recordings in MP4
Cons:
- Difficult export settings
- Unable to export audio in the free version
- You need to convert the video using other programs if you want your recording in different video formats
Price: Free
14. Snagit
Snagit is another product by TechSmith (the developers of Camtasia). It’s a super easy tool to take screenshots and record screens.
You can save the captured video in MP4 and directly send the file through email. You can also upload files on different platforms and applications, including YouTube, Twitter, Slack, Google Drive, and more.
Features:
- Screen and audio recording
- Annotations
- Video trimming
- Webcam recording
- Cloud library
- Video conversion to GIFs
- Panoramic screen capturing
Compatibility: Windows 10/11 and Mac 11 or later
Pros:
- Simple user interface
- Fast video uploading to various platforms
Cons:
- Saved videos are only available in MP4 format
Price:$62.99 for a lifetime, including first-year maintenance (regular maintenance charges are $12.6 per year applicable after completing the first year)
15. Filmora
Filmora is an all-in-one program and is one of the top video editing tools cherished by all types of users – beginners and professionals. But what makes this software super cool for gamers and YouTubers is its screen recording option. With comprehensive features, you can record your gameplay and edit your screen recordings by using a wide range of features.
Features:
- Support 4K editing
- Noise removal
- Advanced text editor
- Color tuning
- Audio mixing
Compatibility: Windows 7/8/10/11 (64-bit) and macOS V10.1/V10.13/V10.14/V10.15/V11/V12
Pros:
- User-friendly interface
- Huge effects library
- Affordable perpetual licensing
- Wide range of features
- Support various video formats
- High-quality results
Cons:
- The free version includes a watermark
- You need to purchase the product to use some important features, such as keyframing
Price: $29.99 per month, $69.99 per year, and $79.99 for a perpetual
What to look for game screen recorder
There are many people who do not have any knowledge regarding game capture software. You must look for the following things before choosing a game screen recorder.
- The option of personalizing the hotkeys
- Number of built-in tools
- How to begin and pause recording
- Number of codes offered by it
- Recording time
- Editing features like cut and paste
- Custom-made Recording Resolution
- Adjustable video frames
In addition to this, some game recorders also affect your in-game fps (Frame per second). You should also check whether it is compatible with large-sized files or not. The quality of the video also depends upon the file size. The larger is file size, the higher is video quality. However, you can face problems while uploading huge-sized videos as online content distributors hardly support such files. So you must compress your video before sharing anywhere. There are also some recorders that provide a direct link to social networking sites. Thus you should consider these factors also before purchasing the game recording software.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
FAQs
Q1. What software do YouTubers use to record gameplay?
Most gamers on YouTube use Open Broadcast System (OBS) and Bandicam to record their gameplays. However, there are a few more authentic screen recording tools for high-quality video recording, such as Filmora.
Using Filmora to record your gameplay will help you save the video in all major video formats. Moreover, the tool is also compatible with Mac and Windows operating systems.
Q2. How do I record my screen smoothly?
You should do a couple of things to avoid lagging while screen recording your gameplay. For example, do not use your built-in microphone to record your voice during screen recording. Instead, use an external microphone.
Only record what is important. Use high RAM and have a good graphics card. And most importantly, get screen recorders with at least 60fps.
Q3. Does screen recording decrease FPS?
Yes, it does affect your overall gaming performance. However, it depends on several factors. For instance, the fps won’t be affected much if you’re playing a less CPU-intensive game. The only way to sustain FPS is to have a high-quality screen recorder, such as OBS, Filmora, Bandicam, and Fraps.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
There is no doubt that gaming is one of the largest entertainment sources for most of people. The advanced technology has led to the development of game recorders by which you can record the video of your favorite game and share it with your friends and viewers on YouTube.
Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )
You might be interested in:
If you are looking for a screen recorder that allows you to capture your gameplay, add markers to the important point during playing, and edit the recorded gameplay video easily, then we recommend you to try Wondershare DemoCreator.
With DemoCreator, you can:
- Add Markers to important points during recording
- Record high paced games at up to 120 fps
- Capture video, system audio, webcam, and mic at the same time
- Record the entire screen or just a part of your screen
- Change video speed and add fade in and fade out with a simple drag
- Detach audio and record voice narration during editing and reduce the noise
- Use the Blur effect to blur the private info or remove the watermark
- Share videos to Vimeo, YouTube, Facebook, and Twitch directly
However, if you are looking for a video editing software that provides various gameplay elements, I want to recommend - Wondershare Filmora , an easy to use while powerful video editor that allows you not only cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features, and keep reading the article to know why Filmora is still one of the best options when it comes to gameplay recording.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
15 Best Game Screen Recorders for Recording Game Videos
1. ShadowPlay
It is free game video capture software created by Nvidia GeForce for streaming game videos. There are two modes of this video recording tool i.e. Manual mode and Shadow mode.
Features:
- Instant replay and record
- Excellent hardware i.e. a GPU-accelerated video encoder
- It has a minimal performance impact
- Records up to 4K resolution at the speed of 130 Mbps
Compatibility: Windows XP, 7, 8, 8.1 and 10
Pros:
- Unlimited recording time in manual mode
- Allow it users to capture full desktop screen
Cons:
- Geforce GTX 600 and above is required to operate this software.
Price: It is available free of cost.
We have researched about how to record gameplay with Nvidia ShadowPlay, check this article How to Use Nvidia Share or ShadowPlay to Record Gameplay for the detailed information.
2. Camtasia
It is one of the best game recorders for recording professional videos on your PC. You can also import HD videos from an external source. The interactive videos can also be created by using this software.
Features:
- Stunning graphics
- Direct link to social media
- Effective recording option
- Drag and drop editing
- Google Drive integration
Compatibility: Windows 10, 8 and 7 SP1
Pros:
- You can easily include animated items
- Video, audio and cursor tracks can be edited individually
- Provides panning and zooming options
- Incorporates webcam
- You can also use the green screen effect
Cons:
- Free trial for only 30 days.
- The users cannot record videos for commercial use in the free version
- Very expensive
- Works slowly on large projects
Price: $299.00 USD but it can be reduced if you buy 5-9 licenses
3. Open Broadcast Software
It is an open-source game recording tool having unlimited customization options. You can get idea about this software by its name i.e. the game streams can be broadcasted on various websites such as Twitch, YouTube, Hitbox etc.
Features:
- Simple interface
- Limitless scenes and sources
- It has file output to FLV or MP4
- GPU-based video game capture
Compatibility: Windows 10, 8, 8.1, Vista and 7, Version for Linux and Mac OS X is also in the pipeline
Pros:
- Easy to use
- High-speed performance
- Keyboard shortcuts
Cons:
- A sharp learning curve
- Difficult to construct scenes
Price: Free
4.Bandicam
It is a perfect choice for beginners as it is easy to understand. You can also record a video game that utilizes the Direct X or OpenGL technology and share on YouTube with a single click. The size of the window can also be adjusted according to your need.
Features:
- Built-in compression feature ensuring high-quality videos
- Recording can be done for more than 24 hours
- You can record videos at 4k Ultra HD resolution
Compatibility: Windows XP, 10, 8.1, 8, and 7
Pros:
- Maximum frame rate i.e. 120 fps
- Two different audio inputs can be recorded at the same time
Cons:
- It does not proffer live streaming
Price: Free trial, $59 for two licenses, $39 for one license
5. EpicRewind
This software is developed recently introducing a unique feature i.e. RAM Rolling Buffer mode. It enables the user to replay the recording instantly. The buffer contents can also be saved by pressing a hotkey.
Features:
- You can conveniently capture screenshot and video from browser games or flash games.
- Direct-To-Disk capture mode
- Video Output Format and Codec can be configured with great ease.
Compatibility: It does not support windows
Pros:
- Videos are not encoded all the time.
Cons:
- It cannot be run on the Windows operating system.
Price: Free trial of the base version
6.D3DGear
It is a very simple and light recorder. This software compresses the recorded files in real-time mode i.e. you are able to record screen activity even if there is less space in your storage drive. The videos can be shared over any social networking website.
Features:
- User-friendly interface
- Built-in compression system
Compatibility: Windows XP, 7, 10, 8, 8.1 and Vista
Pros:
- You can do live video streaming
- The audio files can be saved separately.
Cons:
- Pro version is very costly
Price: 15-day free trial otherwise it costs $34.95.
7.Fraps
It is one of the most famous game screen recorders having superb features. The average performance rate can also be measured by using this recorder. You can also save these statistics in a different file. It is also very light software similar to D3DGear.
Features:
- It can be used as a benchmark tool.
- Capture high-quality footage
Compatibility: Windows Vista, XP, 7, 10, 8.1 and 8
Pros:
- You can record videos at 7680×4800 resolution
- Frames can be adjusted up to 120fps
Cons:
- It does not have streaming options
Price: Free version with few features, full version at $37
8.Microsoft Screen Encoder 4
It is an advanced version of Microsoft screen encoder 3. It has wonderful graphics and live IIS (Internet Information Services) smooth streaming options. The Windows Media video, as well as audio files, can be produced with the help of this software.
Features:
- Screen capture
- GUI interface
- Live template support
Compatibility: Windows 7, Vista, Windows XP service pack2
Pros:
- High-quality playback
- Enables encoding using H.261Intuitive interface
Cons:
- Less editing tools in comparison to other software
- You cannot export your recordings to Sony Vegas11
Price: Pro version costs $199.95 while the standard version is free having limited features
9.Tinytake
This game recorder is an ideal choice for making commercial presentations. This software allows its users to capture video from the selected region and upload it directly on YouTube or any other social media.
Features:
- Drag and drop option
- You can conveniently annotate the videos
- Inbuilt online file viewer
Compatibility: It can work with Windows as well as Mac operating system
Pros:
- You can develop custom shortcut keys
- Bulk files sharing
- You can run this software on mobile devices
Cons:
- Files are saved only in MP4 format
- Video recording can be done up to 2 hours
- No free version is available for business purposes
Price: It ranges between $29.95 and $199.95 for a yearly plan. You will also get storage memory space up to 2TB with a business plan.
10.Ezvid
This screen software is specially designed for saving the time of the users. It also increases the recording speed and video editing capabilities. You can also add text and watermark to the videos.
Features:-
- Videos are uploaded on YouTube in a fast manner.
- It provides computer speech for narrative purposes.
- Modern and sleek interface
Compatibility: Windows XP SP3, 7 and Vista
Pros:
- High-quality video resolution
- You can also select the most popular music tracks
- It also has a facecam and a video editor
- You can also drag and drop videos
- Professional videos can be created in a few minutes
Cons:
- It is glitch and leggy.
- It requires 10GB free space
- Fewer features as compared to Camtasia software
Price: Free
11. Gecata
Gecata by Movavi is a lightweight video recording tool designed to capture gameplays. Screen recording with this program is easy without needing external hardware. You can capture all screen activities and save recordings in major video formats, including .MOV, .MP4, .AVI, and GIF.
Features:
- One-click screenshots
- Game mode for automatic recording
- Screen and audio recording simultaneously and separately
- Graphics hardware integration option (NVIDIA or Intel) for 400% faster encoding
Compatibility: Windows 7/8/10
Pros:
- Simple interface
- Speedy capturing
- Tested on dozens of games
- Game recording up to 120fps
Cons:
- The free version pastes a watermark on the recording
- Lagging
Price: $30.95 for a lifetime
12. EaseUS RecExperts
RecExperts by EaseUS is a premium screen recorder with many exciting features. For instance, you can record a particular part of the screen by making a selection through your mouse. Likewise, you can also record multiple screens side by side.
While RecExperts is made for gamers and YouTubers, you can use this tool for a wide range of purposes. Such as recording an online meeting, video tutorial, and more.
Features:
- Sound recording and extracting
- Web camera capturing
- Saving captured video into GIF
- Screenshots
- Schedule recording with automatic stop and split options
Compatibility: Windows 7/8.1/10/11 and macOS 10.13 or later
Pros:
- Simple software design
- Allows editing on the captured screen
- Supports different video and formats, including MP4, MKV, MOV, AVI
Cons:
- Limited editing, such as trimming and cutting
Price: $19.95 per month, $39.95 per year, and $79.95 for a lifetime
13. Flashback Express (Free Version)
Flashback Express is a screen recording and editing software. It is a powerful tool for recording desktop screens simultaneously with mic sounds. You can also add webcam recordings to recorded gameplays as most YouTubers do.
Besides, there’s no time limit on the recording. So whether you want to capture a small portion of your video or screen record several hours of gameplay, feel free to do it.
Features:
- Video trimming
- Multi-screen recording
- Webcam overlay
- Direct YouTube uploading option
Compatibility: Windows 7/8.1/10/11
Pros:
- Easy interface
- No watermark
- Voice over during screen capturing
- Selected and full-screen recording
- You can save the recordings in MP4
Cons:
- Difficult export settings
- Unable to export audio in the free version
- You need to convert the video using other programs if you want your recording in different video formats
Price: Free
14. Snagit
Snagit is another product by TechSmith (the developers of Camtasia). It’s a super easy tool to take screenshots and record screens.
You can save the captured video in MP4 and directly send the file through email. You can also upload files on different platforms and applications, including YouTube, Twitter, Slack, Google Drive, and more.
Features:
- Screen and audio recording
- Annotations
- Video trimming
- Webcam recording
- Cloud library
- Video conversion to GIFs
- Panoramic screen capturing
Compatibility: Windows 10/11 and Mac 11 or later
Pros:
- Simple user interface
- Fast video uploading to various platforms
Cons:
- Saved videos are only available in MP4 format
Price:$62.99 for a lifetime, including first-year maintenance (regular maintenance charges are $12.6 per year applicable after completing the first year)
15. Filmora
Filmora is an all-in-one program and is one of the top video editing tools cherished by all types of users – beginners and professionals. But what makes this software super cool for gamers and YouTubers is its screen recording option. With comprehensive features, you can record your gameplay and edit your screen recordings by using a wide range of features.
Features:
- Support 4K editing
- Noise removal
- Advanced text editor
- Color tuning
- Audio mixing
Compatibility: Windows 7/8/10/11 (64-bit) and macOS V10.1/V10.13/V10.14/V10.15/V11/V12
Pros:
- User-friendly interface
- Huge effects library
- Affordable perpetual licensing
- Wide range of features
- Support various video formats
- High-quality results
Cons:
- The free version includes a watermark
- You need to purchase the product to use some important features, such as keyframing
Price: $29.99 per month, $69.99 per year, and $79.99 for a perpetual
What to look for game screen recorder
There are many people who do not have any knowledge regarding game capture software. You must look for the following things before choosing a game screen recorder.
- The option of personalizing the hotkeys
- Number of built-in tools
- How to begin and pause recording
- Number of codes offered by it
- Recording time
- Editing features like cut and paste
- Custom-made Recording Resolution
- Adjustable video frames
In addition to this, some game recorders also affect your in-game fps (Frame per second). You should also check whether it is compatible with large-sized files or not. The quality of the video also depends upon the file size. The larger is file size, the higher is video quality. However, you can face problems while uploading huge-sized videos as online content distributors hardly support such files. So you must compress your video before sharing anywhere. There are also some recorders that provide a direct link to social networking sites. Thus you should consider these factors also before purchasing the game recording software.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
You can easily run this recorder on your computer if it is updated and has 8GB of RAM. PC should also have two storage drives so as to install gaming software on one drive and record videos on another drive. It is also advisable to use computers than laptops for recording screen activities because laptops rarely have two storage drives.
FAQs
Q1. What software do YouTubers use to record gameplay?
Most gamers on YouTube use Open Broadcast System (OBS) and Bandicam to record their gameplays. However, there are a few more authentic screen recording tools for high-quality video recording, such as Filmora.
Using Filmora to record your gameplay will help you save the video in all major video formats. Moreover, the tool is also compatible with Mac and Windows operating systems.
Q2. How do I record my screen smoothly?
You should do a couple of things to avoid lagging while screen recording your gameplay. For example, do not use your built-in microphone to record your voice during screen recording. Instead, use an external microphone.
Only record what is important. Use high RAM and have a good graphics card. And most importantly, get screen recorders with at least 60fps.
Q3. Does screen recording decrease FPS?
Yes, it does affect your overall gaming performance. However, it depends on several factors. For instance, the fps won’t be affected much if you’re playing a less CPU-intensive game. The only way to sustain FPS is to have a high-quality screen recorder, such as OBS, Filmora, Bandicam, and Fraps.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Monetization Mastery: Thriving in the YouTube Economy, No Ads Included
How to Make Money on YouTube Without Ads
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- License: This work is licensed under CC BY-NC-SA 4.0.
