1: Key YouTube Tactics for Effective Brand Promotion

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Mastering Mobile Media: A Guide to the 9 Smartest Gadgets for Filmmakers

Smartphone Camera Accessories Vloggers Should Try to Improve Recording

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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