Maximize Video Reach in YouTube’s SEO Arena

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Creators have one thing in mind when posting their content online. To be viewed by numerous followers and potential subscribers. For this, you need to run your channels tactfully. There are days when people throng the social media to watch upcoming content and videos. Perhaps you can make your best bets on such days. And is there any best day to post YouTube video?

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

Why is it important to post your YouTube video on the best days?

You are better off with best days to post on YouTube to increase the chances of getting more views. You want to make the biggest catch, and putting in a little effort will help you yield good results.

1) Your content never dies

The major advantage of posting on best days is that they hit the wall right from the onset of posting. You won’t need a lot of time to invest in expensive equipment. Remember, when viewers see your content immediately, they are posted, there are high chances of them sharing along with friends.

2) You’ll grow your audience worldwide

Growing a worldwide audience is every content creator’s dream. Posting your videos on the best days will open doors to new visitors who perhaps haven’t heard about you. It is even better to include captions so that people of all walks get your message deeply.

3) You’ll appear more on Google searches

Posting at the right time will help Google identify your content and make it appear on Google searches. Google uses an algorithm to check on many concepts of video posting. It means that posting your videos to YouTube on the best days will spike the graph and automatically get noticed by Google.

4) Your audience will promote you

Remember, when viewers go on searches, they look for something important to them. So, coming across your content at the right time will make an instant catch. They only want to fulfill their needs at that specific time. Hence will buy or promote you as long as what you sell is what they are looking for.

5) Increased subscribers

People want to associate themselves with new content. Anyone would be thrilled to hit the button on content that just popped up when they are online at their relaxed moments. You never know; you may just hit that 1,000 subscribers list by posting your videos on the best days.

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

Weekdays are very busy days for everyone. People feel relaxed and ready to catch up on social media’s trending in the evening. So, posting in the evenings on weekdays may instantly help you get some increased views.

- Target Thursdays and Fridays

Depending on your YouTube content, you can target school-age children these days. If your content is about kid’s stuff and other online learning skills, then pushing it just before the weekend could give you some good visits. Kids tend to have various activities over the weekend and so, the best time for them to embark on online learning is just before the weekend kicks off.

- Weekends

Weekends will suit content that needs to sell products to the middle-class. Since they are busy the whole week with other duties, they probably find time over the weekend to chill and check out what’s happening around them and the world at large.

- End year

When it comes to the best months to post on YouTube, the end-year period tends to be the best. Usually, this is when companies and individuals are winding up on their busy schedules of the year. They want to get improvements and tips to start the next year. It is wise to spend more time online, giving the necessary tips and probably hooking up some potential customers.

Best Days to Post on YouTube - Individual channel

Stop guessing and find the facts right. Hitting on the road at the right time can get you as many viewers as possible. YouTube makes getting the facts right quite easy. Just use YouTube studio to know when your viewers are online.

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Find the hours with the darkest purple bars
You’ll realize that there are dark bars and light ones. The latter represent when few viewers are on your channel. Avoid posting during such times and focus when you have many viewers on site. Also, try to post a few hours before the peak time.

Focus on the days with the darkest bars
Apart from specific times of the day, you can focus on days of the week when your viewers are on your channel. You will mostly realize that the best days of the week to post to your channel are on weekends. It is quite typical as it’s the days when viewers are more relaxed and can find new things online. However, you can monitor your statistics and learn the number of days per week you need to emphasize more on posting your videos.

Post videos a day before the peak day
You can also dwell on the narrative; the early bird catches the worm. You can make an early catch since you know the day when your viewers will throng’ your channel, but you don’t know the time. Post videos a day before your channel goes busy. By this, you won’t leave any viewers outside your new postings.

A few hours before prime time
Another trick is to get your videos posted in good time. Once you have known the best hour of the day when viewers are likely to be active, make your video available a few hours before then. They’ll then get it rolling once they land into the channel for the newest updates. If not, you may miss out on views you would have gotten by making your video go public earlier.

Upload your videos in private a few hours before publishing
Yes, mistakes do happen, and you don’t want to be caught up in the mix of errors. You can increase perfection by uploading your videos for some hours before publishing them. It will give you a good time to check it out privately and iron out any concerns. You don’t want your video going viral with tons of mishaps.

Create High-Quality Video with Filmora to Ensure Video Engagement

Besides knowing the best days to post on YouTube, you have to give your audience quality for their time. Composing the best video is the killer for this course. Learn how to get high-quality videos with Filmora. It is a widely used video editing tool that comes in hand with lots of templates and effects. These features enable you to compose high-end videos in 4K and HD resolution. The effect of quality videos is that they’ll help you get many views because users will understand your video first. Filmora has an intuitive interface that will give you an easy time.

Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
Easily do motion tracking from the main interface.
It supports 4K and HD editing ability./li>
Use the speed control feature to make your clips up to ten times faster or slower.
Make magical moves with the Reverse feature. You can flip your videos and play them backward.
Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You don’t have to guess the best days to upload to YouTube anymore. You can use YouTube algorithm Studio to calculate and give you the exact hours and days when your viewers are at bay. But again, this will only be effective if you have already gathered a substantial number of viewers. It will, therefore, not work for you if you are starting on YouTube. Usually, there isn’t enough data yet for the system to know the best time to publish, and neither know how your content performs in general.

● But all in all, you can use general practices to know when to post your content. Most likely, combine your efforts and don’t dwell on specific hours or days. Use both combined to reach as many audiences as possible.

Try It Free Try It Free

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

Why is it important to post your YouTube video on the best days?

1) Your content never dies

2) You’ll grow your audience worldwide

3) You’ll appear more on Google searches

4) Your audience will promote you

5) Increased subscribers

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

- Target Thursdays and Fridays

- Weekends

- End year

Best Days to Post on YouTube - Individual channel

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Create High-Quality Video with Filmora to Ensure Video Engagement

Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
Easily do motion tracking from the main interface.
It supports 4K and HD editing ability./li>
Use the speed control feature to make your clips up to ten times faster or slower.
Make magical moves with the Reverse feature. You can flip your videos and play them backward.
Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Try It Free Try It Free

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

Why is it important to post your YouTube video on the best days?

1) Your content never dies

2) You’ll grow your audience worldwide

3) You’ll appear more on Google searches

4) Your audience will promote you

5) Increased subscribers

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

- Target Thursdays and Fridays

- Weekends

- End year

Best Days to Post on YouTube - Individual channel

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Create High-Quality Video with Filmora to Ensure Video Engagement

Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
Easily do motion tracking from the main interface.
It supports 4K and HD editing ability./li>
Use the speed control feature to make your clips up to ten times faster or slower.
Make magical moves with the Reverse feature. You can flip your videos and play them backward.
Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Try It Free Try It Free

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

Why is it important to post your YouTube video on the best days?

1) Your content never dies

2) You’ll grow your audience worldwide

3) You’ll appear more on Google searches

4) Your audience will promote you

5) Increased subscribers

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

- Target Thursdays and Fridays

- Weekends

- End year

Best Days to Post on YouTube - Individual channel

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Create High-Quality Video with Filmora to Ensure Video Engagement

Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
Easily do motion tracking from the main interface.
It supports 4K and HD editing ability./li>
Use the speed control feature to make your clips up to ten times faster or slower.
Make magical moves with the Reverse feature. You can flip your videos and play them backward.
Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Youtube Clips

Maximize Video Reach in YouTube's SEO Arena

Maximize Video Reach in YouTube’s SEO Arena

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Secrets: When to Share Content for YouTube Success

Create High-Quality Video - Wondershare Filmora

In this article

Why is it important to post your YouTube video on the best days?

1) Your content never dies

2) You’ll grow your audience worldwide

3) You’ll appear more on Google searches

4) Your audience will promote you