:max_bytes(150000):strip_icc()/AI_Choreograph_GettyImagesPlus-1473211827_CROPPED-137fc9eef04a43a79554344a6f11d1b7.jpg)
Master the Art of Vlogging with These Top 8 Cameras
Master the Art of Vlogging with These Top 8 Cameras
8 Best Mirrorless Cameras Vloggers Should Know
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S |  |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III |  |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 |  |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 |  |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 |  |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 |  |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 |  |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Building Audience Connection with Empowerment Vlogs
How to Create a Lifestyle Video to Inspire Your Audience
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Also read:
- In 2024, Enhancing Reach Connecting Your YouTube Account to TikTok
- [New] Dynamic Decibels The Best Background Sounds for YT Shorts
- [New] Best Alternative Top 10 FLV to YouTube Converter Apps
- Amplifying Audio and Visual Quality in Your YouTube Videos
- In 2024, Enhancing Viewer Experience with Immersive 360 Video Content for YouTube
- No Money, Just Screen Time How To Record YouTube
- 1 Choice Transcribe YouTube Videos in a Flash for 2024
- [Updated] Channel King & Queen Academy YouTube Excellence
- Enhancing On-Screen Appeal Essential Tips for Talking-Head Shots for 2024
- Discover 10 Swift-Growing YouTube Sources for Inspiration
- 2024 Approved Earning Potential for Videos Amassing 1 Million Views
- [Updated] Elevate Video Popularity with Smart Thumbnails
- A Stepwise Approach to Designing Powerful Edu-Vids on Social Media for 2024
- 2024 Approved Deep Dive Into Rank Tracker Software - Optimize Your Channel's Success
- [Updated] Dynamic Videos Made Easy with Best Stabilizers
- [New] Engineering Video Excerpts for Online Platforms
- Unique Day-to-Day Vlog Themes
- Updated How to Locate and Apply a Kakáring Noise Effect
- How to Bypass FRP on Vivo Y78 5G?
- [New] Streamlined Method Keeping and Capturing Twitters Video/Media
- Updated Unveiling the Aural Treasures Within Videos Techniques Auditory Extraction
- Updated In 2024, Best Video Editing Software with Audio Tracks for Mobile Phones
- [Updated] Strategies for Enhancing Instagram Post Performance for 2024
- New 2024 Approved The Android Movie Maker Handbook Tips and App Recommendations
- [Updated] Embrace These Hits Top 10 Viral TikTok Challenges
- Video Editor Works on M1 Chip for 2024
- Updated 2024 Approved Top 10 Picks for Flawless Slow Motion Video Generation
- Title: Master the Art of Vlogging with These Top 8 Cameras
- Author: Steven
- Created at : 2024-05-25 19:51:44
- Updated at : 2024-05-26 19:51:44
- Link: https://youtube-clips.techidaily.com/master-the-art-of-vlogging-with-these-top-8-cameras/
- License: This work is licensed under CC BY-NC-SA 4.0.
