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"Launch Your YouTube Presence Step-by-Step Guide"
Launch Your YouTube Presence: Step-by-Step Guide
How to Create A YouTube Channel Today
Richard Bennett
Oct 26, 2023• Proven solutions
After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!
YouTube fame is in your future, but where do you start?
In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.
Part 1: Setting Up Your YouTube Channel
Part 2: Building Out a YouTube Content Plan
Part 3: Producing Your Content
Part 4: Optimizing and Distributing Your YouTube Video
Okay, there is a lot to cover, so enough small talk. Let’s get started.
Part 1: Setting Up Your YouTube Channel
Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:
Step 1: Sign in to YouTube with your Google account
Step 2: Access YouTube Creator Studio to Activate YouTube
Step 3: Create a Channel
1. Picking a YouTube Channel Name
A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:
- Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
- Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
- Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
- Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
- Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
- Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
- Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.
Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.
If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.
- Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.
If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.
Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.
We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]
2. Writing a YouTube Channel Description
YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.
What are YouTube SEO keywords?
Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.
If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.
Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.
In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?
Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.
Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.
3. Creating the Perfect Logo for Your YouTube Channel
#1. What Icon Should You Use for YouTube?
You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.
Here are some websites in which you can download logos and icons for YouTube videos .
#2. What Color Should Your YouTube Logo Be?
When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .
What emotions do you want your channel to evoke to your viewers?
Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.
#3. What Font Should Your YouTube Logo Have?
While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.
Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.
Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.
Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.
Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.
#4. How Should You Design Your YouTube Logo?
Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.
White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.
Save your logo as a vector so that you have the ability to scale without losing the image’s quality.
I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.
If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.
#5. What Makes A Good YouTube Channel Banner?
Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.
While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.
Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.
So with that said, what makes a great YouTube banner?
Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.
You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.
Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.
Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.
High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.
Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.
Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.
Part 2: Building Out a YouTube Content Plan
Now that you know how to create a YouTube channel, you will need content to fill it up.
There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.
A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.
Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.
Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.
From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.
Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.
When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.
Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.
Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.
There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.
1. Free tools
Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.
Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.
YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.
VidIQ : See what keywords other popular videos in your niche are using.
Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.
2. What Are Some Value-adding Content for YouTube?
Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.
Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.
Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.
Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.
You might be interested in:
3. Set Up a Content Calendar to Be Consistent on YouTube
A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.
In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.
There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.
Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.
Part 3: Producing Your Content
Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.
Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.
If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.
Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.
Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.
Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.
Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .
Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.
Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.
Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.
Part 4: Optimizing and Distributing Your YouTube Video
Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.
By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.
1. Tips for Writing the Best Title for YouTube Video
When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.
YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.
Example:
Good: How to Deep Fry Chicken
Better: Deep Frying Chicken That’s Better Than KFC
While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.
Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.
2. Tips for Writing the Best Description for YouTube Video
Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.
Also, the description is where you can include some boilerplate channel information.
You have 5,000 characters to work with, but only the first three lines will be above the fold.
Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.
3. Tips for Writing the Best Tags for YouTube Video
Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.
Specific keywords: how to deep fry chicken
General keywords: fried chicken recipe
Branded keywords: KFC
4. Tips for Designing the Best Thumbnail Image
Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.
YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.
Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.
Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.
Pro Tips:
- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.
- Don’t clutter thumbnails. Less is more.
- Make fonts big if you are going to use text.
- Thumbnails have to have context, what is their story? Deliver on that promise.
- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.
- Thumbnail file size should be 1280 x 720
5. Closed Captions and Uploading a Transcript
There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.
- Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
- For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.
6. How to Share Your Video with Social Media
Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.
Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.
Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.
YouTuber, Caspar Lee
Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.
Conclusion
There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.
Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!
YouTube fame is in your future, but where do you start?
In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.
Part 1: Setting Up Your YouTube Channel
Part 2: Building Out a YouTube Content Plan
Part 3: Producing Your Content
Part 4: Optimizing and Distributing Your YouTube Video
Okay, there is a lot to cover, so enough small talk. Let’s get started.
Part 1: Setting Up Your YouTube Channel
Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:
Step 1: Sign in to YouTube with your Google account
Step 2: Access YouTube Creator Studio to Activate YouTube
Step 3: Create a Channel
1. Picking a YouTube Channel Name
A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:
- Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
- Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
- Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
- Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
- Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
- Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
- Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.
Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.
If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.
- Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.
If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.
Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.
We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]
2. Writing a YouTube Channel Description
YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.
What are YouTube SEO keywords?
Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.
If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.
Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.
In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?
Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.
Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.
3. Creating the Perfect Logo for Your YouTube Channel
#1. What Icon Should You Use for YouTube?
You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.
Here are some websites in which you can download logos and icons for YouTube videos .
#2. What Color Should Your YouTube Logo Be?
When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .
What emotions do you want your channel to evoke to your viewers?
Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.
#3. What Font Should Your YouTube Logo Have?
While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.
Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.
Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.
Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.
Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.
#4. How Should You Design Your YouTube Logo?
Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.
White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.
Save your logo as a vector so that you have the ability to scale without losing the image’s quality.
I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.
If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.
#5. What Makes A Good YouTube Channel Banner?
Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.
While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.
Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.
So with that said, what makes a great YouTube banner?
Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.
You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.
Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.
Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.
High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.
Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.
Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.
Part 2: Building Out a YouTube Content Plan
Now that you know how to create a YouTube channel, you will need content to fill it up.
There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.
A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.
Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.
Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.
From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.
Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.
When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.
Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.
Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.
There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.
1. Free tools
Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.
Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.
YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.
VidIQ : See what keywords other popular videos in your niche are using.
Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.
2. What Are Some Value-adding Content for YouTube?
Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.
Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.
Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.
Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.
You might be interested in:
3. Set Up a Content Calendar to Be Consistent on YouTube
A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.
In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.
There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.
Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.
Part 3: Producing Your Content
Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.
Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.
If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.
Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.
Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.
Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.
Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .
Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.
Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.
Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.
Part 4: Optimizing and Distributing Your YouTube Video
Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.
By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.
1. Tips for Writing the Best Title for YouTube Video
When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.
YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.
Example:
Good: How to Deep Fry Chicken
Better: Deep Frying Chicken That’s Better Than KFC
While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.
Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.
2. Tips for Writing the Best Description for YouTube Video
Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.
Also, the description is where you can include some boilerplate channel information.
You have 5,000 characters to work with, but only the first three lines will be above the fold.
Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.
3. Tips for Writing the Best Tags for YouTube Video
Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.
Specific keywords: how to deep fry chicken
General keywords: fried chicken recipe
Branded keywords: KFC
4. Tips for Designing the Best Thumbnail Image
Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.
YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.
Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.
Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.
Pro Tips:
- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.
- Don’t clutter thumbnails. Less is more.
- Make fonts big if you are going to use text.
- Thumbnails have to have context, what is their story? Deliver on that promise.
- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.
- Thumbnail file size should be 1280 x 720
5. Closed Captions and Uploading a Transcript
There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.
- Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
- For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.
6. How to Share Your Video with Social Media
Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.
Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.
Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.
YouTuber, Caspar Lee
Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.
Conclusion
There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.
Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!
YouTube fame is in your future, but where do you start?
In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.
Part 1: Setting Up Your YouTube Channel
Part 2: Building Out a YouTube Content Plan
Part 3: Producing Your Content
Part 4: Optimizing and Distributing Your YouTube Video
Okay, there is a lot to cover, so enough small talk. Let’s get started.
Part 1: Setting Up Your YouTube Channel
Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:
Step 1: Sign in to YouTube with your Google account
Step 2: Access YouTube Creator Studio to Activate YouTube
Step 3: Create a Channel
1. Picking a YouTube Channel Name
A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:
- Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
- Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
- Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
- Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
- Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
- Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
- Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.
Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.
If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.
- Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.
If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.
Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.
We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]
2. Writing a YouTube Channel Description
YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.
What are YouTube SEO keywords?
Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.
If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.
Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.
In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?
Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.
Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.
3. Creating the Perfect Logo for Your YouTube Channel
#1. What Icon Should You Use for YouTube?
You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.
Here are some websites in which you can download logos and icons for YouTube videos .
#2. What Color Should Your YouTube Logo Be?
When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .
What emotions do you want your channel to evoke to your viewers?
Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.
#3. What Font Should Your YouTube Logo Have?
While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.
Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.
Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.
Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.
Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.
#4. How Should You Design Your YouTube Logo?
Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.
White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.
Save your logo as a vector so that you have the ability to scale without losing the image’s quality.
I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.
If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.
#5. What Makes A Good YouTube Channel Banner?
Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.
While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.
Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.
So with that said, what makes a great YouTube banner?
Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.
You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.
Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.
Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.
High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.
Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.
Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.
Part 2: Building Out a YouTube Content Plan
Now that you know how to create a YouTube channel, you will need content to fill it up.
There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.
A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.
Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.
Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.
From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.
Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.
When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.
Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.
Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.
There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.
1. Free tools
Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.
Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.
YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.
VidIQ : See what keywords other popular videos in your niche are using.
Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.
2. What Are Some Value-adding Content for YouTube?
Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.
Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.
Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.
Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.
You might be interested in:
3. Set Up a Content Calendar to Be Consistent on YouTube
A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.
In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.
There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.
Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.
Part 3: Producing Your Content
Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.
Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.
If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.
Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.
Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.
Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.
Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .
Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.
Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.
Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.
Part 4: Optimizing and Distributing Your YouTube Video
Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.
By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.
1. Tips for Writing the Best Title for YouTube Video
When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.
YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.
Example:
Good: How to Deep Fry Chicken
Better: Deep Frying Chicken That’s Better Than KFC
While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.
Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.
2. Tips for Writing the Best Description for YouTube Video
Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.
Also, the description is where you can include some boilerplate channel information.
You have 5,000 characters to work with, but only the first three lines will be above the fold.
Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.
3. Tips for Writing the Best Tags for YouTube Video
Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.
Specific keywords: how to deep fry chicken
General keywords: fried chicken recipe
Branded keywords: KFC
4. Tips for Designing the Best Thumbnail Image
Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.
YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.
Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.
Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.
Pro Tips:
- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.
- Don’t clutter thumbnails. Less is more.
- Make fonts big if you are going to use text.
- Thumbnails have to have context, what is their story? Deliver on that promise.
- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.
- Thumbnail file size should be 1280 x 720
5. Closed Captions and Uploading a Transcript
There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.
- Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
- For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.
6. How to Share Your Video with Social Media
Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.
Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.
Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.
YouTuber, Caspar Lee
Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.
Conclusion
There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.
Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!
YouTube fame is in your future, but where do you start?
In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.
Part 1: Setting Up Your YouTube Channel
Part 2: Building Out a YouTube Content Plan
Part 3: Producing Your Content
Part 4: Optimizing and Distributing Your YouTube Video
Okay, there is a lot to cover, so enough small talk. Let’s get started.
Part 1: Setting Up Your YouTube Channel
Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:
Step 1: Sign in to YouTube with your Google account
Step 2: Access YouTube Creator Studio to Activate YouTube
Step 3: Create a Channel
1. Picking a YouTube Channel Name
A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:
- Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
- Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
- Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
- Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
- Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
- Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
- Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.
Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.
If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.
- Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.
If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.
Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.
We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]
2. Writing a YouTube Channel Description
YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.
What are YouTube SEO keywords?
Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.
If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.
Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.
In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?
Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.
Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.
3. Creating the Perfect Logo for Your YouTube Channel
#1. What Icon Should You Use for YouTube?
You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.
Here are some websites in which you can download logos and icons for YouTube videos .
#2. What Color Should Your YouTube Logo Be?
When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .
What emotions do you want your channel to evoke to your viewers?
Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.
#3. What Font Should Your YouTube Logo Have?
While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.
Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.
Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.
Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.
Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.
#4. How Should You Design Your YouTube Logo?
Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.
White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.
Save your logo as a vector so that you have the ability to scale without losing the image’s quality.
I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.
If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.
#5. What Makes A Good YouTube Channel Banner?
Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.
While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.
Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.
So with that said, what makes a great YouTube banner?
Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.
You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.
Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.
Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.
High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.
Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.
Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.
Part 2: Building Out a YouTube Content Plan
Now that you know how to create a YouTube channel, you will need content to fill it up.
There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.
A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.
Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.
Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.
From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.
Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.
When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.
Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.
Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.
There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.
1. Free tools
Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.
Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.
YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.
VidIQ : See what keywords other popular videos in your niche are using.
Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.
2. What Are Some Value-adding Content for YouTube?
Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.
Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.
Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.
Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.
You might be interested in:
3. Set Up a Content Calendar to Be Consistent on YouTube
A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.
In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.
There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.
Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.
Part 3: Producing Your Content
Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.
Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.
If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.
Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.
Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.
Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.
Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .
Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.
Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.
Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.
Part 4: Optimizing and Distributing Your YouTube Video
Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.
By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.
1. Tips for Writing the Best Title for YouTube Video
When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.
YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.
Example:
Good: How to Deep Fry Chicken
Better: Deep Frying Chicken That’s Better Than KFC
While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.
Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.
2. Tips for Writing the Best Description for YouTube Video
Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.
Also, the description is where you can include some boilerplate channel information.
You have 5,000 characters to work with, but only the first three lines will be above the fold.
Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.
3. Tips for Writing the Best Tags for YouTube Video
Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.
Specific keywords: how to deep fry chicken
General keywords: fried chicken recipe
Branded keywords: KFC
4. Tips for Designing the Best Thumbnail Image
Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.
YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.
Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.
Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.
Pro Tips:
- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.
- Don’t clutter thumbnails. Less is more.
- Make fonts big if you are going to use text.
- Thumbnails have to have context, what is their story? Deliver on that promise.
- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.
- Thumbnail file size should be 1280 x 720
5. Closed Captions and Uploading a Transcript
There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.
- Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
- For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.
6. How to Share Your Video with Social Media
Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.
Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.
Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.
YouTuber, Caspar Lee
Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.
Conclusion
There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.
Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Top Earner Among Global Video Stars
The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.
If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.
I repeat!!!
That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?
That’s what this guide is all about. Let’s look at these richest YouTubers.
- MrBeast $58 Million
- Jake Paul $60 Million
- Markiplier $35 Million
- Rhett and Link
- Unspeakable
- Nastya
- Ryan Kaji - $25 Million
- Dude Perfect
- Logan Paul
- Preston Arsement - $14 million
Part 1: Who are the Richest YouTubers in the World Today?
Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.
| Sr. Number | YouTuber | 2022 Estimated Worth | Subscribers |
|---|---|---|---|
| 1 | MrBeast | $58 Million | 104M+ |
| 2 | Jake Paul | $60 Million | 20M+ |
| 3 | Markiplier | $35 Million | 33M+ |
| 4 | Rhett and link | 17.8M+ | |
| 5 | Unspeakable | 14M+ | |
| 6 | Nastya | 100M+ | |
| 7 | Ryan Kaji | $25 Million | 33M+ |
| 8 | Dude Perfect | 58M+ | |
| 9 | Logan Paul | 23.6M+ | |
| 10 | Preston Arsement | $20 Million | 21M+ |
Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.
Part2. Highest-Paid YouTubers in the World 2022
1. MrBeast $58 Million
The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.
The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.
But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.
Here’s one of his recent popular videos where MrBeast hunted for 100 people.
I Hunted 100 People For $1,000,000 .
Earning in 2021
$54 Million.
2. Jake Paul $60 Million
The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.
The personality of Jake paul is so bright that it continuously keeps him in the headlines.
Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.
But that’s all in the past because Jake is here again and on the second spot, of course.
Let’s look at a video from Jake Paul.
I turned down $40 million for this.
Earning in 2021
$45 Million.
3. Markiplier $35 Million
Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.
But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.
But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.
Let’s have a look at one of his trending videos.
In Space with Markiplier: Part 1
Earning in 2021
$38 Million.
4. Rhett and Link
Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.
Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.
The different guests they invite sometimes come off as a surprise for their loyal subscribers.
Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.
Here is a trending video from Rhett and Link.
International Carnival Food Taste Test.
Earning in 2021
$30 Million.
5. Unspeakable
A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.
Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.
But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.
So what did he get in return? A huge lump sum, of course.
Here’s a video of Unspeakable.
Surviving Overnight in $60 Million Doomsday Bunker.
Earning in 2021
$28.5 Million.
6. Nastya
If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?
This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.
But wait a minute!!!
The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.
Now let’s check one of Nastya’s recent popular videos.
Nastya reads books and uses the Internet to get new information.
Earning in 2021
$28 Million.
7. Ryan Kaji - $25 Million
Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.
Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.
Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.
Here’s an example video of Ryan Kaji for you.
Ryan’s Superhero Family Titan Universe!
Earning in 2021
$27 Million.
8. Dude Perfect
These five stunt masters have shocked the world with their classical and dangerous stunts.
This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.
They make the classical “Don’t try at home” stunts which are dangerous and amusing.
But wait a minute!!
Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.
So now, by following these instructions, you can try it at home if you want.
Here’s a video from Dude Perfect that we recommend watching.
Loser Gets Full Body Casted | OT 35.
Earning in 2021
$20 million.
9. Logan Paul
After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.
These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.
Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.
Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.
Let’s have a look at one of his trending videos.
I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)
Earning in 2021
$18 Million.
10. Preston Arsement - $14 million
The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.
This young lad has increased his popularity with first-class gaming and pranking skills.
Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.
So how much does this young fellow earn? A lot!!!
Here’s a famous video of Preston Arsement.
50 Ways To DESTROY The Warden In Minecraft.
Earning in 2021
$16 Million.
After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.
Here are some reasons that decide the highest-earning Youtubers.
Part3. What Decides the Highest-Earning YouTubers?
Multiple factors influence YouTubers’ earnings.
First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.
That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.
Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.
Lastly, we can’t ignore the quality of videos, can we?
A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.
So how can we make our videos top-notch?
Read on and find the answer in the bonus tip below.
Bonus Tip to Increase YouTube Money
One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.
This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.
Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.
Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.
Are YouTubers Earning More Money than TikTokers?
With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.
In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.
For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.
Are Highest-Paid YouTube Stars Always Trending?
Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.
Sorry to pop your bubble, but they are not.
The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.
The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.
Final Words
The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.
And those who get on the top strike a fortune without a doubt.
The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.
And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.
Thanks for reading, folks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Who are the Richest YouTubers in the World Today?
Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.
| Sr. Number | YouTuber | 2022 Estimated Worth | Subscribers |
|---|---|---|---|
| 1 | MrBeast | $58 Million | 104M+ |
| 2 | Jake Paul | $60 Million | 20M+ |
| 3 | Markiplier | $35 Million | 33M+ |
| 4 | Rhett and link | 17.8M+ | |
| 5 | Unspeakable | 14M+ | |
| 6 | Nastya | 100M+ | |
| 7 | Ryan Kaji | $25 Million | 33M+ |
| 8 | Dude Perfect | 58M+ | |
| 9 | Logan Paul | 23.6M+ | |
| 10 | Preston Arsement | $20 Million | 21M+ |
Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.
Part2. Highest-Paid YouTubers in the World 2022
1. MrBeast $58 Million
The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.
The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.
But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.
Here’s one of his recent popular videos where MrBeast hunted for 100 people.
I Hunted 100 People For $1,000,000 .
Earning in 2021
$54 Million.
2. Jake Paul $60 Million
The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.
The personality of Jake paul is so bright that it continuously keeps him in the headlines.
Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.
But that’s all in the past because Jake is here again and on the second spot, of course.
Let’s look at a video from Jake Paul.
I turned down $40 million for this.
Earning in 2021
$45 Million.
3. Markiplier $35 Million
Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.
But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.
But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.
Let’s have a look at one of his trending videos.
In Space with Markiplier: Part 1
Earning in 2021
$38 Million.
4. Rhett and Link
Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.
Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.
The different guests they invite sometimes come off as a surprise for their loyal subscribers.
Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.
Here is a trending video from Rhett and Link.
International Carnival Food Taste Test.
Earning in 2021
$30 Million.
5. Unspeakable
A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.
Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.
But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.
So what did he get in return? A huge lump sum, of course.
Here’s a video of Unspeakable.
Surviving Overnight in $60 Million Doomsday Bunker.
Earning in 2021
$28.5 Million.
6. Nastya
If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?
This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.
But wait a minute!!!
The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.
Now let’s check one of Nastya’s recent popular videos.
Nastya reads books and uses the Internet to get new information.
Earning in 2021
$28 Million.
7. Ryan Kaji - $25 Million
Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.
Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.
Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.
Here’s an example video of Ryan Kaji for you.
Ryan’s Superhero Family Titan Universe!
Earning in 2021
$27 Million.
8. Dude Perfect
These five stunt masters have shocked the world with their classical and dangerous stunts.
This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.
They make the classical “Don’t try at home” stunts which are dangerous and amusing.
But wait a minute!!
Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.
So now, by following these instructions, you can try it at home if you want.
Here’s a video from Dude Perfect that we recommend watching.
Loser Gets Full Body Casted | OT 35.
Earning in 2021
$20 million.
9. Logan Paul
After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.
These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.
Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.
Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.
Let’s have a look at one of his trending videos.
I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)
Earning in 2021
$18 Million.
10. Preston Arsement - $14 million
The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.
This young lad has increased his popularity with first-class gaming and pranking skills.
Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.
So how much does this young fellow earn? A lot!!!
Here’s a famous video of Preston Arsement.
50 Ways To DESTROY The Warden In Minecraft.
Earning in 2021
$16 Million.
After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.
Here are some reasons that decide the highest-earning Youtubers.
Part3. What Decides the Highest-Earning YouTubers?
Multiple factors influence YouTubers’ earnings.
First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.
That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.
Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.
Lastly, we can’t ignore the quality of videos, can we?
A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.
So how can we make our videos top-notch?
Read on and find the answer in the bonus tip below.
Bonus Tip to Increase YouTube Money
One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.
This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.
Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.
Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.
Are YouTubers Earning More Money than TikTokers?
With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.
In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.
For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.
Are Highest-Paid YouTube Stars Always Trending?
Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.
Sorry to pop your bubble, but they are not.
The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.
The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.
Final Words
The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.
And those who get on the top strike a fortune without a doubt.
The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.
And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.
Thanks for reading, folks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Title: "Launch Your YouTube Presence Step-by-Step Guide"
- Author: Steven
- Created at : 2024-05-25 19:50:07
- Updated at : 2024-05-26 19:50:07
- Link: https://youtube-clips.techidaily.com/launch-your-youtube-presence-step-by-step-guide/
- License: This work is licensed under CC BY-NC-SA 4.0.
