Increase Engagement: Essential Tools for Effective YouTube Keywords

10 Best YouTube Keyword Tools to Get More Views

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tailoring Your YouTube Audience - The Detailed Guide

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: