Essential YouTube Marketing Techniques – Ranked From Best to Worst

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Effortlessly Embedding Visual Media in Free Content Creation

How to Add Video to Text

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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