Engage More, Dissuade Less: Top 6 Ways to Increase Watch Time and Stayers

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Directing Content Destination: From iMovie Files To YouTube Platform

How to Upload a Video from iMovie to YouTube?

Liza Brown

Aug 18, 2022• Proven solutions

“Is iMovie good for YouTube?”

The iMovie is not only good for YouTube but various other social media platforms. The thing is, you have to compromise with the quality offered by Apple’s video editor iMovie. Well, iMovie is perfect for getting started for beginners. But, the professionals and ones who want a bit high features than basic ones should look elsewhere. Thus, we always recommend alternatives to a particular software for our audience. In this article, there is a mention of Wondershare Filmora to overcome the drawbacks of iMovie.

Without further ado, let’s begin with how to upload a video from iMovie to YouTube. We want to lead with the best iMovie export settings, specific troubleshooting issues, and our alternative intro section to overcome iMovie’s limitations.

Part 1: How to Upload a Video from iMovie to YouTube?

iMovie is ideal for making YouTube videos if you are too basic and are not looking for advanced features. Remember that professionalism pays in these platforms and helps you stand better among others. If you’re still interested in making introductory videos, here is a step-by-step guide on uploading a video to YouTube from iMovie on Mac first and leading with iPhone.

Step-by-Step Tutorial on how to upload a video from iMovie to YouTube on Mac

Step 1: Create a Project

On the first step, go to iMovie on Mac and click the Create New tab below.

Step 2: Import Media

Click the Import Media button and browse the files on your computer, as shown below.

Step 3: Edit Clips

It’s time to edit video footage. Drag your video to the timeline, as shown below.

Then, you can trim and drag the edges of video clips to allow editing.

Step 4: Add Titles

You can add titles by clicking the Title tab and further drag the Title’s template into the timeline.

Step 5: Export the Video

Click the Export button as follows after editing is over.

Select YouTube to upload your video over the platform directly.

Step 6: Save

After selecting the desired platform, click the Next tab to proceed with saving the file.

At last, save your video as shown below.

Step-by-Step Tutorial on how to upload iMovie to YouTube from iPhone

Step 1: Share the iMovie Project

Go to iMovie on your iPhone. Open the iMovie project on your iPhone and tap the Share button to select YouTube. Enter the information of Title, Description, Size, Tags, Privacy, and Location (optional).

Step 2: Upload iMovie Files

For ease of use, you can upload saved videos in Photo Library on your iPhone. Then, you can upload iMovie videos via the YouTube iOS app. Sign In to YouTube and click the Camera icon at the top of the Home page. Select your iPhone Photo Library file and set the video Title, Description, Size, Tags, and Privacy. Then, hit the Upload button to confirm.

Part 2: The Best iMovie Export Settings for YouTube Videos

As we all know that iMovie consists of a bit long procedure to export projects. Here are some tips on the best iMovie export settings to avoid an unnecessary headache.

1. Set small resolution: Small resolution plays a more significant role, especially while uploading. Thus, you can set the smallest resolution in the Email tab of the Export button.

2. Change Export settings in the File tab: There is a File tab under the Export button. Click it and find various settings that you need to change to get the best export settings for YouTube 2021. Make the Title of the video as small as possible. Set the resolution at 1080P than 4K.

However, it isn’t going to upgrade the resolution if your video is already in the 1080P definition. Now, the last setting that will crazily offer you the best quality and lots of space-saving. You have to select Best (ProRes) in quality settings for this purpose. These settings also take less time to upload to YouTube.

3. Compress is not for speed: Various options you see in the Compresstab are not for speed. They are for how you save the video on a desktop. Thus, always choose the Better Quality tab than Faster.

4. Do not export directly to YouTube: iMovie is pretty basic and doesn’t offer great settings to upload your video instantly. You may have to make changes to the uploaded video even if you do this as per our step-by-step guide mentioned above.

Part 3: How to fix the “Failed to Upload to YouTube” Error on iMovie?

The “iMovie to YouTube failed” problem occurs when you directly upload a YouTube video from iMovie. The issue will result if you upload from any third-party uploader. That is why the direct upload doesn’t work, especially in iMovie. You can opt to share your video to the desktop first and then drag it to upload to the YouTube platform.

Part 4: Upload Videos to YouTube with the Best Alternative to iMovie - Wondershare Filmora

“What can I use instead of iMovie to overcome its limitations?”

When you see that iMovie is not uploading to YouTube or iMovie upload to YouTube got stuck, go for a better alternative. In this section, we’d like to recommend Wondershare Filmora that offers the best export settings compared to iMovie. It is the go-to solution if you can’t upload video from iMovie to YouTube directly. Filmora further provides intuitive editing tools that professionally make your YouTube video projects.

Export Key Aspects of Wondershare Filmora in comparison to iMovie:

• It offers a long list of export resolutions to choose from.
• You get separate video and audio settings such as Encoder, Channel, Frame Rate, Bit Rate, Resolution, etc.
• It is further compatible with export to various devices including the iPhone, Samsung, iPod, Apple TV, iPad, Google Pixel, PSP, Smart TV, etc.

Step-by-Step Guide on how to upload a video from iMovie to YouTube via Wondershare Filmora

Step 1: Click the Export button and select resolution

After your project in Wondershare Filmora is over, click the Export tab and select video resolution from the Local tab, as shown below.

It has a list of formats. You can also edit the Name and saving location here.

Step 2: Select Quality

Select the Settings button and choose from three quality levels of Best, Better, and Good. You can also adjust video and audio parameters, including the Encoder, Frame Rate, Resolution, Bit Rate, etc.

Step 3: Select platform

Select the YouTube tab, Sign In to your YouTube account, and hit the Export button after modifying the Title and Quality if needed. Also, make sure to check the Enable GPU accelerated video encoding tab.

Select Wondershare Filmora as the ultimate solution even if iMovie upload to YouTube not showing up.

Conclusion

Hopefully, we’ve informed you of the relevant facts on how to upload a video from iMovie to YouTube. We have also examined the number of troubleshooting issues involved in the iMovie video editor. Well, you will get to face similar kinds of export difficulties in the iMovie editor. Also, the entire procedure to end the exporting task is a bit long in iMovie compared to any other video editing software. Thus, it’s crucial to check out what other alternatives the technological world has today. We can’t state to you a better beginner-friendly yet advanced editing option than Wondershare Filmora that rightly outtakes the iMovie video editor in all aspects.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Aug 18, 2022• Proven solutions

“Is iMovie good for YouTube?”

The iMovie is not only good for YouTube but various other social media platforms. The thing is, you have to compromise with the quality offered by Apple’s video editor iMovie. Well, iMovie is perfect for getting started for beginners. But, the professionals and ones who want a bit high features than basic ones should look elsewhere. Thus, we always recommend alternatives to a particular software for our audience. In this article, there is a mention of Wondershare Filmora to overcome the drawbacks of iMovie.

Without further ado, let’s begin with how to upload a video from iMovie to YouTube. We want to lead with the best iMovie export settings, specific troubleshooting issues, and our alternative intro section to overcome iMovie’s limitations.

Part 1: How to Upload a Video from iMovie to YouTube?

iMovie is ideal for making YouTube videos if you are too basic and are not looking for advanced features. Remember that professionalism pays in these platforms and helps you stand better among others. If you’re still interested in making introductory videos, here is a step-by-step guide on uploading a video to YouTube from iMovie on Mac first and leading with iPhone.

Step-by-Step Tutorial on how to upload a video from iMovie to YouTube on Mac

Step 1: Create a Project

On the first step, go to iMovie on Mac and click the Create New tab below.

Step 2: Import Media

Click the Import Media button and browse the files on your computer, as shown below.

Step 3: Edit Clips

It’s time to edit video footage. Drag your video to the timeline, as shown below.

Then, you can trim and drag the edges of video clips to allow editing.

Step 4: Add Titles

You can add titles by clicking the Title tab and further drag the Title’s template into the timeline.

Step 5: Export the Video

Click the Export button as follows after editing is over.

Select YouTube to upload your video over the platform directly.

Step 6: Save

After selecting the desired platform, click the Next tab to proceed with saving the file.

At last, save your video as shown below.

Step-by-Step Tutorial on how to upload iMovie to YouTube from iPhone

Step 1: Share the iMovie Project

Go to iMovie on your iPhone. Open the iMovie project on your iPhone and tap the Share button to select YouTube. Enter the information of Title, Description, Size, Tags, Privacy, and Location (optional).

Step 2: Upload iMovie Files

For ease of use, you can upload saved videos in Photo Library on your iPhone. Then, you can upload iMovie videos via the YouTube iOS app. Sign In to YouTube and click the Camera icon at the top of the Home page. Select your iPhone Photo Library file and set the video Title, Description, Size, Tags, and Privacy. Then, hit the Upload button to confirm.

Part 2: The Best iMovie Export Settings for YouTube Videos

As we all know that iMovie consists of a bit long procedure to export projects. Here are some tips on the best iMovie export settings to avoid an unnecessary headache.

1. Set small resolution: Small resolution plays a more significant role, especially while uploading. Thus, you can set the smallest resolution in the Email tab of the Export button.

2. Change Export settings in the File tab: There is a File tab under the Export button. Click it and find various settings that you need to change to get the best export settings for YouTube 2021. Make the Title of the video as small as possible. Set the resolution at 1080P than 4K.

However, it isn’t going to upgrade the resolution if your video is already in the 1080P definition. Now, the last setting that will crazily offer you the best quality and lots of space-saving. You have to select Best (ProRes) in quality settings for this purpose. These settings also take less time to upload to YouTube.

3. Compress is not for speed: Various options you see in the Compresstab are not for speed. They are for how you save the video on a desktop. Thus, always choose the Better Quality tab than Faster.

4. Do not export directly to YouTube: iMovie is pretty basic and doesn’t offer great settings to upload your video instantly. You may have to make changes to the uploaded video even if you do this as per our step-by-step guide mentioned above.

Part 3: How to fix the “Failed to Upload to YouTube” Error on iMovie?

The “iMovie to YouTube failed” problem occurs when you directly upload a YouTube video from iMovie. The issue will result if you upload from any third-party uploader. That is why the direct upload doesn’t work, especially in iMovie. You can opt to share your video to the desktop first and then drag it to upload to the YouTube platform.

Part 4: Upload Videos to YouTube with the Best Alternative to iMovie - Wondershare Filmora

“What can I use instead of iMovie to overcome its limitations?”

When you see that iMovie is not uploading to YouTube or iMovie upload to YouTube got stuck, go for a better alternative. In this section, we’d like to recommend Wondershare Filmora that offers the best export settings compared to iMovie. It is the go-to solution if you can’t upload video from iMovie to YouTube directly. Filmora further provides intuitive editing tools that professionally make your YouTube video projects.

Export Key Aspects of Wondershare Filmora in comparison to iMovie:

• It offers a long list of export resolutions to choose from.
• You get separate video and audio settings such as Encoder, Channel, Frame Rate, Bit Rate, Resolution, etc.
• It is further compatible with export to various devices including the iPhone, Samsung, iPod, Apple TV, iPad, Google Pixel, PSP, Smart TV, etc.

Step-by-Step Guide on how to upload a video from iMovie to YouTube via Wondershare Filmora

Step 1: Click the Export button and select resolution

After your project in Wondershare Filmora is over, click the Export tab and select video resolution from the Local tab, as shown below.

It has a list of formats. You can also edit the Name and saving location here.

Step 2: Select Quality

Select the Settings button and choose from three quality levels of Best, Better, and Good. You can also adjust video and audio parameters, including the Encoder, Frame Rate, Resolution, Bit Rate, etc.

Step 3: Select platform

Select the YouTube tab, Sign In to your YouTube account, and hit the Export button after modifying the Title and Quality if needed. Also, make sure to check the Enable GPU accelerated video encoding tab.

Select Wondershare Filmora as the ultimate solution even if iMovie upload to YouTube not showing up.

Conclusion

Hopefully, we’ve informed you of the relevant facts on how to upload a video from iMovie to YouTube. We have also examined the number of troubleshooting issues involved in the iMovie video editor. Well, you will get to face similar kinds of export difficulties in the iMovie editor. Also, the entire procedure to end the exporting task is a bit long in iMovie compared to any other video editing software. Thus, it’s crucial to check out what other alternatives the technological world has today. We can’t state to you a better beginner-friendly yet advanced editing option than Wondershare Filmora that rightly outtakes the iMovie video editor in all aspects.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Aug 18, 2022• Proven solutions

“Is iMovie good for YouTube?”

The iMovie is not only good for YouTube but various other social media platforms. The thing is, you have to compromise with the quality offered by Apple’s video editor iMovie. Well, iMovie is perfect for getting started for beginners. But, the professionals and ones who want a bit high features than basic ones should look elsewhere. Thus, we always recommend alternatives to a particular software for our audience. In this article, there is a mention of Wondershare Filmora to overcome the drawbacks of iMovie.

Without further ado, let’s begin with how to upload a video from iMovie to YouTube. We want to lead with the best iMovie export settings, specific troubleshooting issues, and our alternative intro section to overcome iMovie’s limitations.

Part 1: How to Upload a Video from iMovie to YouTube?

iMovie is ideal for making YouTube videos if you are too basic and are not looking for advanced features. Remember that professionalism pays in these platforms and helps you stand better among others. If you’re still interested in making introductory videos, here is a step-by-step guide on uploading a video to YouTube from iMovie on Mac first and leading with iPhone.

Step-by-Step Tutorial on how to upload a video from iMovie to YouTube on Mac

Step 1: Create a Project

On the first step, go to iMovie on Mac and click the Create New tab below.

Step 2: Import Media

Click the Import Media button and browse the files on your computer, as shown below.

Step 3: Edit Clips

It’s time to edit video footage. Drag your video to the timeline, as shown below.

Then, you can trim and drag the edges of video clips to allow editing.

Step 4: Add Titles

You can add titles by clicking the Title tab and further drag the Title’s template into the timeline.

Step 5: Export the Video

Click the Export button as follows after editing is over.

Select YouTube to upload your video over the platform directly.

Step 6: Save

After selecting the desired platform, click the Next tab to proceed with saving the file.

At last, save your video as shown below.

Step-by-Step Tutorial on how to upload iMovie to YouTube from iPhone

Step 1: Share the iMovie Project

Go to iMovie on your iPhone. Open the iMovie project on your iPhone and tap the Share button to select YouTube. Enter the information of Title, Description, Size, Tags, Privacy, and Location (optional).

Step 2: Upload iMovie Files

For ease of use, you can upload saved videos in Photo Library on your iPhone. Then, you can upload iMovie videos via the YouTube iOS app. Sign In to YouTube and click the Camera icon at the top of the Home page. Select your iPhone Photo Library file and set the video Title, Description, Size, Tags, and Privacy. Then, hit the Upload button to confirm.

Part 2: The Best iMovie Export Settings for YouTube Videos

As we all know that iMovie consists of a bit long procedure to export projects. Here are some tips on the best iMovie export settings to avoid an unnecessary headache.

1. Set small resolution: Small resolution plays a more significant role, especially while uploading. Thus, you can set the smallest resolution in the Email tab of the Export button.

2. Change Export settings in the File tab: There is a File tab under the Export button. Click it and find various settings that you need to change to get the best export settings for YouTube 2021. Make the Title of the video as small as possible. Set the resolution at 1080P than 4K.

However, it isn’t going to upgrade the resolution if your video is already in the 1080P definition. Now, the last setting that will crazily offer you the best quality and lots of space-saving. You have to select Best (ProRes) in quality settings for this purpose. These settings also take less time to upload to YouTube.

3. Compress is not for speed: Various options you see in the Compresstab are not for speed. They are for how you save the video on a desktop. Thus, always choose the Better Quality tab than Faster.

4. Do not export directly to YouTube: iMovie is pretty basic and doesn’t offer great settings to upload your video instantly. You may have to make changes to the uploaded video even if you do this as per our step-by-step guide mentioned above.

Part 3: How to fix the “Failed to Upload to YouTube” Error on iMovie?

The “iMovie to YouTube failed” problem occurs when you directly upload a YouTube video from iMovie. The issue will result if you upload from any third-party uploader. That is why the direct upload doesn’t work, especially in iMovie. You can opt to share your video to the desktop first and then drag it to upload to the YouTube platform.

Part 4: Upload Videos to YouTube with the Best Alternative to iMovie - Wondershare Filmora

“What can I use instead of iMovie to overcome its limitations?”

When you see that iMovie is not uploading to YouTube or iMovie upload to YouTube got stuck, go for a better alternative. In this section, we’d like to recommend Wondershare Filmora that offers the best export settings compared to iMovie. It is the go-to solution if you can’t upload video from iMovie to YouTube directly. Filmora further provides intuitive editing tools that professionally make your YouTube video projects.

Export Key Aspects of Wondershare Filmora in comparison to iMovie:

• It offers a long list of export resolutions to choose from.
• You get separate video and audio settings such as Encoder, Channel, Frame Rate, Bit Rate, Resolution, etc.
• It is further compatible with export to various devices including the iPhone, Samsung, iPod, Apple TV, iPad, Google Pixel, PSP, Smart TV, etc.

Step-by-Step Guide on how to upload a video from iMovie to YouTube via Wondershare Filmora

Step 1: Click the Export button and select resolution

After your project in Wondershare Filmora is over, click the Export tab and select video resolution from the Local tab, as shown below.

It has a list of formats. You can also edit the Name and saving location here.

Step 2: Select Quality

Select the Settings button and choose from three quality levels of Best, Better, and Good. You can also adjust video and audio parameters, including the Encoder, Frame Rate, Resolution, Bit Rate, etc.

Step 3: Select platform

Select the YouTube tab, Sign In to your YouTube account, and hit the Export button after modifying the Title and Quality if needed. Also, make sure to check the Enable GPU accelerated video encoding tab.

Select Wondershare Filmora as the ultimate solution even if iMovie upload to YouTube not showing up.

Conclusion

Hopefully, we’ve informed you of the relevant facts on how to upload a video from iMovie to YouTube. We have also examined the number of troubleshooting issues involved in the iMovie video editor. Well, you will get to face similar kinds of export difficulties in the iMovie editor. Also, the entire procedure to end the exporting task is a bit long in iMovie compared to any other video editing software. Thus, it’s crucial to check out what other alternatives the technological world has today. We can’t state to you a better beginner-friendly yet advanced editing option than Wondershare Filmora that rightly outtakes the iMovie video editor in all aspects.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Aug 18, 2022• Proven solutions

“Is iMovie good for YouTube?”

The iMovie is not only good for YouTube but various other social media platforms. The thing is, you have to compromise with the quality offered by Apple’s video editor iMovie. Well, iMovie is perfect for getting started for beginners. But, the professionals and ones who want a bit high features than basic ones should look elsewhere. Thus, we always recommend alternatives to a particular software for our audience. In this article, there is a mention of Wondershare Filmora to overcome the drawbacks of iMovie.

Without further ado, let’s begin with how to upload a video from iMovie to YouTube. We want to lead with the best iMovie export settings, specific troubleshooting issues, and our alternative intro section to overcome iMovie’s limitations.

Part 1: How to Upload a Video from iMovie to YouTube?

iMovie is ideal for making YouTube videos if you are too basic and are not looking for advanced features. Remember that professionalism pays in these platforms and helps you stand better among others. If you’re still interested in making introductory videos, here is a step-by-step guide on uploading a video to YouTube from iMovie on Mac first and leading with iPhone.

Step-by-Step Tutorial on how to upload a video from iMovie to YouTube on Mac

Step 1: Create a Project

On the first step, go to iMovie on Mac and click the Create New tab below.

Step 2: Import Media

Click the Import Media button and browse the files on your computer, as shown below.

Step 3: Edit Clips

It’s time to edit video footage. Drag your video to the timeline, as shown below.

Then, you can trim and drag the edges of video clips to allow editing.

Step 4: Add Titles

You can add titles by clicking the Title tab and further drag the Title’s template into the timeline.

Step 5: Export the Video

Click the Export button as follows after editing is over.

Select YouTube to upload your video over the platform directly.

Step 6: Save

After selecting the desired platform, click the Next tab to proceed with saving the file.

At last, save your video as shown below.

Step-by-Step Tutorial on how to upload iMovie to YouTube from iPhone

Step 1: Share the iMovie Project

Go to iMovie on your iPhone. Open the iMovie project on your iPhone and tap the Share button to select YouTube. Enter the information of Title, Description, Size, Tags, Privacy, and Location (optional).

Step 2: Upload iMovie Files

For ease of use, you can upload saved videos in Photo Library on your iPhone. Then, you can upload iMovie videos via the YouTube iOS app. Sign In to YouTube and click the Camera icon at the top of the Home page. Select your iPhone Photo Library file and set the video Title, Description, Size, Tags, and Privacy. Then, hit the Upload button to confirm.

Part 2: The Best iMovie Export Settings for YouTube Videos

As we all know that iMovie consists of a bit long procedure to export projects. Here are some tips on the best iMovie export settings to avoid an unnecessary headache.

1. Set small resolution: Small resolution plays a more significant role, especially while uploading. Thus, you can set the smallest resolution in the Email tab of the Export button.

2. Change Export settings in the File tab: There is a File tab under the Export button. Click it and find various settings that you need to change to get the best export settings for YouTube 2021. Make the Title of the video as small as possible. Set the resolution at 1080P than 4K.

However, it isn’t going to upgrade the resolution if your video is already in the 1080P definition. Now, the last setting that will crazily offer you the best quality and lots of space-saving. You have to select Best (ProRes) in quality settings for this purpose. These settings also take less time to upload to YouTube.

3. Compress is not for speed: Various options you see in the Compresstab are not for speed. They are for how you save the video on a desktop. Thus, always choose the Better Quality tab than Faster.

4. Do not export directly to YouTube: iMovie is pretty basic and doesn’t offer great settings to upload your video instantly. You may have to make changes to the uploaded video even if you do this as per our step-by-step guide mentioned above.

Part 3: How to fix the “Failed to Upload to YouTube” Error on iMovie?

The “iMovie to YouTube failed” problem occurs when you directly upload a YouTube video from iMovie. The issue will result if you upload from any third-party uploader. That is why the direct upload doesn’t work, especially in iMovie. You can opt to share your video to the desktop first and then drag it to upload to the YouTube platform.

Part 4: Upload Videos to YouTube with the Best Alternative to iMovie - Wondershare Filmora

“What can I use instead of iMovie to overcome its limitations?”

When you see that iMovie is not uploading to YouTube or iMovie upload to YouTube got stuck, go for a better alternative. In this section, we’d like to recommend Wondershare Filmora that offers the best export settings compared to iMovie. It is the go-to solution if you can’t upload video from iMovie to YouTube directly. Filmora further provides intuitive editing tools that professionally make your YouTube video projects.

Export Key Aspects of Wondershare Filmora in comparison to iMovie:

• It offers a long list of export resolutions to choose from.
• You get separate video and audio settings such as Encoder, Channel, Frame Rate, Bit Rate, Resolution, etc.
• It is further compatible with export to various devices including the iPhone, Samsung, iPod, Apple TV, iPad, Google Pixel, PSP, Smart TV, etc.

Step-by-Step Guide on how to upload a video from iMovie to YouTube via Wondershare Filmora

Step 1: Click the Export button and select resolution

After your project in Wondershare Filmora is over, click the Export tab and select video resolution from the Local tab, as shown below.

It has a list of formats. You can also edit the Name and saving location here.

Step 2: Select Quality

Select the Settings button and choose from three quality levels of Best, Better, and Good. You can also adjust video and audio parameters, including the Encoder, Frame Rate, Resolution, Bit Rate, etc.

Step 3: Select platform

Select the YouTube tab, Sign In to your YouTube account, and hit the Export button after modifying the Title and Quality if needed. Also, make sure to check the Enable GPU accelerated video encoding tab.

Select Wondershare Filmora as the ultimate solution even if iMovie upload to YouTube not showing up.

Conclusion

Hopefully, we’ve informed you of the relevant facts on how to upload a video from iMovie to YouTube. We have also examined the number of troubleshooting issues involved in the iMovie video editor. Well, you will get to face similar kinds of export difficulties in the iMovie editor. Also, the entire procedure to end the exporting task is a bit long in iMovie compared to any other video editing software. Thus, it’s crucial to check out what other alternatives the technological world has today. We can’t state to you a better beginner-friendly yet advanced editing option than Wondershare Filmora that rightly outtakes the iMovie video editor in all aspects.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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