Drive Subscriptions Upward Through Effective YouTube Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Navigating Account Creation on YouTube

How to Create a YouTube Account

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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