Drive More Watch Time, Not Churn: Discover the Top 6 Techniques on YouTube

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Innovating with YouTube Studio Editor for Next-Gen Videos

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Also read: