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"In 2024, Dive Deep Into Video Creation with These Top 12 Vlogger-Friendly Cameras"
Dive Deep Into Video Creation with These Top 12 Vlogger-Friendly Cameras
Best Cameras for Vlogging
Liza Brown
Jan 10, 2024• Proven solutions
It can be challenging to make a decision on purchasing a camera when there’s just so many on the market. Camera manufacturers are racing to update their product line with all the new camera technology advancements. To simplify your search for the ultimate vlogging camera, we’ve come up with a top twelve list.
If you’re looking for a specific type of vlogging camera, check out our other posts on vlogging cameras:
Top 11 Cheap Vlogging Cameras (2024)
7 Best DSLR Cameras For Vlogging (2024)
8 Best Mirrorless Cameras For Vlogging (2024)
12 Best Vlogging Cameras With A Flip Screen (2024)
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
12 BEST VLOGGING CAMERAS (2024)
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S |  |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III |  |
October2017 | Mirrorless | Tilting | Yes | $$$ |
| CanonEOSM100 |  |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II |  |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 |  |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOSM6 |  |
February2017 | Mirrorless | Flip Up | Yes | $ |
| SonyCyber-Shot DSCRX 100 V |  |
October2016 | Compact | Flip Up | No | $- |
| SonyAlphaa6500 |  |
October2016 | Mirrorless | Tilting | Yes | $$- |
| PanasonicLumix DMCLX10 |  |
September2016 | Compact | Flip Up | No | $ |
| CanonEOS80D |  |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II |  |
February2016 | Compact | Flip Up | No | $ |
At first, you can have a look at the below video.
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
|
Best daily vlogging camera: Sony Cyber-Shot DSC-RX 100 V You don’t have to be a filmmaking pro if you want to use a compact camera to record all sorts of videos. Sony’s Cyber-shot series is famous for its cutting-edge features and the DSC-RX 100 V model is not an exception. This camera is equipped with a 20.1 MP Exmor RS BSI CMOS Sensor that supports ISO sensitivities up to ISO 12800. You can record footage in UHD 4K at 30 or 24 fps, although with a five-minute limit, as well as Full HD videos at a maximum of 960 fps when recording in the HFR mode. The Sony Cyber-shot DSC-RX 100 V ships with a non-interchangeable Carl Zeiss Vario Sonnar T lens that performs well under low-light conditions and in broad daylight. The camera features a fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode that allows you to keep the subjects of your vlogs in focus throughout your recording. DSC RX-100 V’s multi-functionality makes it one of the best cameras for daily vlogging, especially for vloggers who are planning on shooting vlogs in various locations. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
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Best cheap vlogging camera: Canon EOS M100 Canon’s EOS M100 is small and powerful. This mirrorless camera produces full HD videos at 60 fps. It doesn’t, however, shoot 4K footage. The 24.2 MP APS-C CMOS sensor and the DIGIC 7 image processor ensure that your vlogs are always in focus and rich in detail. The Canon EOS M100 provides great ISO sensitivity options, offering ISO values as high as 25600, making it a great option for vloggers that often shoot their videos under difficult light conditions. The 3-inch touchscreen LCD lets you control focus points, navigate through the camera’s menu, or watch videos you’ve created. The screen can also be tilted in the upward direction to provide you a better preview of the shot you’re recording. The camera has a built-in Wi-Fi with NFC so you can transfer your videos seamlessly to a computer and have fun in the process. The Canon EOS M100 is currently one of the best entry-level cameras for daily vlogging on the market because it produces videos in great picture quality that you don’t have to spend a fortune for. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 wins this category as well in our books because it’s a powerful, feature-rich camera that’s also very affordable. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The EOS M50 has been on the market for just a few months and it is already regarded as one of the best mirrorless cameras for vlogging. Its 24.1 MP APS-C CMOS sensor and DIGIC 8 Image Processor are improved versions of those in the Canon EOS M100 model. With the Canon EOS M50, you can crank up the ISO sensitivity to 51200. This camera uses the Canon EF lens mount, so you can choose the lens that best suits your needs. The Canon EOS M50 can capture UHD 4K videos at 23.98 fps, and it also lets you record 120 fps slow-motion videos at 720p. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S The Panasonic’s GH series was made famous by the LUMIX DMC-GH4 model that will be remembered as the world’s first mirrorless interchangeable lens camera to offer the 4K video recording option. That’s why it comes as no surprise that the GH5S mirrorless micro four-thirds camera can record UHD 4K as well as DCI videos at 60 fps, and 150 Mbps. The full HD 1080p at 240 fps video recording option is also available if you want to capture slow-motion footage for your vlogs. The camera’s 10.28MP multi-aspect ratio MOS sensor enhances its low-light performance and produces high-quality videos even under very challenging lighting conditions. Recording the audio with an external microphone is one of the many advantages offered by the Lumix DC-GH5S, while the Advanced Depth-From-Focus technology is used to automatically focus the video in a fraction of a second. The GH5S’ touchscreen can be rotated in any direction, so you can clearly see your shot no matter where you are. There’s very little doubt that the GH5S is the best professional-level mirrorless camera for vlogging that will help you capture stunning vlogs. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS Rebel SL2 is a great entry-level vlogging camera that delivers great power at a low price. The Canon EOS Rebel SL2 has a DIGIC 7 image processor and a 24.2 MP APS-C CMOS sensor that lets you extend the ISO value to 51200 and shoot your vlogs even under low light conditions. This camera can capture full HD 1080p videos at 60 fps, and it features a 9-point AF system and dual pixel CMOS AF technologies that provide precise and quick focusing even when there is not much light. The SL2 also has a microphone jack you can connect an external microphone too for better audio. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon EOS 80D is a feature-rich, mid-range DSLR camera great for vlogging. The 80D lets you capture full HD 1080p videos at 60 fps. It doesn’t provide support for 4K videos, though. The ISO on this camera can be set up to 25600. The 24.2 MP APS-C CMOS sensor and the DIGIC 6 image processor reduce the need for high ISO values, though, as they enable the camera to capture visually stunning footage even when the light in the shot is far from perfect. The 80D’s 45-point all cross phase detection autofocus system and its dual pixel CMOS AF system enable you to produce sharp images without having to pull-focus yourself. The various-angle 3-inch 1.04M-dot ClearView II LCD touchscreen display, as well as the pentaprism type intelligent viewfinder, let you compose shots effortlessly. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera for vlogging: Canon 6D Mark II The Canon EOS 6D Mark II is the best professional DSLR camera for vlogging. It is the only DSLR camera on the market (as of writing this review) that comes with a full-frame sensor along with a fully-articulated screen and a microphone jack. The camera’s 26.2 MP full-frame CMOS sensor can take in much more light, giving you the option to shoot with higher quality bokeh (unfocused areas appearing more blurry) and find focus much more quickly and accurately in more challenging lighting conditions. With this camera, you can shoot up to full HD 1080p videos at a maximum of 60 fps. Although the 6D Mark II comes with the same 45-point all cross-type autofocusing system as Canon’s crop sensor 80D camera, the 6D Mark II is equipped with the improved DIGIC 7 image processor unlike the 80D’s DIGIC 6 image processor. If you’re wanting to shoot your vlogs with a full-frame, The 6D Mark II is a great option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Jan 10, 2024• Proven solutions
It can be challenging to make a decision on purchasing a camera when there’s just so many on the market. Camera manufacturers are racing to update their product line with all the new camera technology advancements. To simplify your search for the ultimate vlogging camera, we’ve come up with a top twelve list.
If you’re looking for a specific type of vlogging camera, check out our other posts on vlogging cameras:
Top 11 Cheap Vlogging Cameras (2024)
7 Best DSLR Cameras For Vlogging (2024)
8 Best Mirrorless Cameras For Vlogging (2024)
12 Best Vlogging Cameras With A Flip Screen (2024)
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
12 BEST VLOGGING CAMERAS (2024)
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Mirrorless | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| SonyAlphaa6500 | |
October2016 | Mirrorless | Tilting | Yes | $$- |
| PanasonicLumix DMCLX10 | |
September2016 | Compact | Flip Up | No | $ |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
At first, you can have a look at the below video.
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
|
Best daily vlogging camera: Sony Cyber-Shot DSC-RX 100 V You don’t have to be a filmmaking pro if you want to use a compact camera to record all sorts of videos. Sony’s Cyber-shot series is famous for its cutting-edge features and the DSC-RX 100 V model is not an exception. This camera is equipped with a 20.1 MP Exmor RS BSI CMOS Sensor that supports ISO sensitivities up to ISO 12800. You can record footage in UHD 4K at 30 or 24 fps, although with a five-minute limit, as well as Full HD videos at a maximum of 960 fps when recording in the HFR mode. The Sony Cyber-shot DSC-RX 100 V ships with a non-interchangeable Carl Zeiss Vario Sonnar T lens that performs well under low-light conditions and in broad daylight. The camera features a fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode that allows you to keep the subjects of your vlogs in focus throughout your recording. DSC RX-100 V’s multi-functionality makes it one of the best cameras for daily vlogging, especially for vloggers who are planning on shooting vlogs in various locations. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera: Canon EOS M100 Canon’s EOS M100 is small and powerful. This mirrorless camera produces full HD videos at 60 fps. It doesn’t, however, shoot 4K footage. The 24.2 MP APS-C CMOS sensor and the DIGIC 7 image processor ensure that your vlogs are always in focus and rich in detail. The Canon EOS M100 provides great ISO sensitivity options, offering ISO values as high as 25600, making it a great option for vloggers that often shoot their videos under difficult light conditions. The 3-inch touchscreen LCD lets you control focus points, navigate through the camera’s menu, or watch videos you’ve created. The screen can also be tilted in the upward direction to provide you a better preview of the shot you’re recording. The camera has a built-in Wi-Fi with NFC so you can transfer your videos seamlessly to a computer and have fun in the process. The Canon EOS M100 is currently one of the best entry-level cameras for daily vlogging on the market because it produces videos in great picture quality that you don’t have to spend a fortune for. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 wins this category as well in our books because it’s a powerful, feature-rich camera that’s also very affordable. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The EOS M50 has been on the market for just a few months and it is already regarded as one of the best mirrorless cameras for vlogging. Its 24.1 MP APS-C CMOS sensor and DIGIC 8 Image Processor are improved versions of those in the Canon EOS M100 model. With the Canon EOS M50, you can crank up the ISO sensitivity to 51200. This camera uses the Canon EF lens mount, so you can choose the lens that best suits your needs. The Canon EOS M50 can capture UHD 4K videos at 23.98 fps, and it also lets you record 120 fps slow-motion videos at 720p. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S The Panasonic’s GH series was made famous by the LUMIX DMC-GH4 model that will be remembered as the world’s first mirrorless interchangeable lens camera to offer the 4K video recording option. That’s why it comes as no surprise that the GH5S mirrorless micro four-thirds camera can record UHD 4K as well as DCI videos at 60 fps, and 150 Mbps. The full HD 1080p at 240 fps video recording option is also available if you want to capture slow-motion footage for your vlogs. The camera’s 10.28MP multi-aspect ratio MOS sensor enhances its low-light performance and produces high-quality videos even under very challenging lighting conditions. Recording the audio with an external microphone is one of the many advantages offered by the Lumix DC-GH5S, while the Advanced Depth-From-Focus technology is used to automatically focus the video in a fraction of a second. The GH5S’ touchscreen can be rotated in any direction, so you can clearly see your shot no matter where you are. There’s very little doubt that the GH5S is the best professional-level mirrorless camera for vlogging that will help you capture stunning vlogs. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS Rebel SL2 is a great entry-level vlogging camera that delivers great power at a low price. The Canon EOS Rebel SL2 has a DIGIC 7 image processor and a 24.2 MP APS-C CMOS sensor that lets you extend the ISO value to 51200 and shoot your vlogs even under low light conditions. This camera can capture full HD 1080p videos at 60 fps, and it features a 9-point AF system and dual pixel CMOS AF technologies that provide precise and quick focusing even when there is not much light. The SL2 also has a microphone jack you can connect an external microphone too for better audio. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon EOS 80D is a feature-rich, mid-range DSLR camera great for vlogging. The 80D lets you capture full HD 1080p videos at 60 fps. It doesn’t provide support for 4K videos, though. The ISO on this camera can be set up to 25600. The 24.2 MP APS-C CMOS sensor and the DIGIC 6 image processor reduce the need for high ISO values, though, as they enable the camera to capture visually stunning footage even when the light in the shot is far from perfect. The 80D’s 45-point all cross phase detection autofocus system and its dual pixel CMOS AF system enable you to produce sharp images without having to pull-focus yourself. The various-angle 3-inch 1.04M-dot ClearView II LCD touchscreen display, as well as the pentaprism type intelligent viewfinder, let you compose shots effortlessly. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera for vlogging: Canon 6D Mark II The Canon EOS 6D Mark II is the best professional DSLR camera for vlogging. It is the only DSLR camera on the market (as of writing this review) that comes with a full-frame sensor along with a fully-articulated screen and a microphone jack. The camera’s 26.2 MP full-frame CMOS sensor can take in much more light, giving you the option to shoot with higher quality bokeh (unfocused areas appearing more blurry) and find focus much more quickly and accurately in more challenging lighting conditions. With this camera, you can shoot up to full HD 1080p videos at a maximum of 60 fps. Although the 6D Mark II comes with the same 45-point all cross-type autofocusing system as Canon’s crop sensor 80D camera, the 6D Mark II is equipped with the improved DIGIC 7 image processor unlike the 80D’s DIGIC 6 image processor. If you’re wanting to shoot your vlogs with a full-frame, The 6D Mark II is a great option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Jan 10, 2024• Proven solutions
It can be challenging to make a decision on purchasing a camera when there’s just so many on the market. Camera manufacturers are racing to update their product line with all the new camera technology advancements. To simplify your search for the ultimate vlogging camera, we’ve come up with a top twelve list.
If you’re looking for a specific type of vlogging camera, check out our other posts on vlogging cameras:
Top 11 Cheap Vlogging Cameras (2024)
7 Best DSLR Cameras For Vlogging (2024)
8 Best Mirrorless Cameras For Vlogging (2024)
12 Best Vlogging Cameras With A Flip Screen (2024)
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
12 BEST VLOGGING CAMERAS (2024)
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Mirrorless | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| SonyAlphaa6500 | |
October2016 | Mirrorless | Tilting | Yes | $$- |
| PanasonicLumix DMCLX10 | |
September2016 | Compact | Flip Up | No | $ |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
At first, you can have a look at the below video.
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
|
Best daily vlogging camera: Sony Cyber-Shot DSC-RX 100 V You don’t have to be a filmmaking pro if you want to use a compact camera to record all sorts of videos. Sony’s Cyber-shot series is famous for its cutting-edge features and the DSC-RX 100 V model is not an exception. This camera is equipped with a 20.1 MP Exmor RS BSI CMOS Sensor that supports ISO sensitivities up to ISO 12800. You can record footage in UHD 4K at 30 or 24 fps, although with a five-minute limit, as well as Full HD videos at a maximum of 960 fps when recording in the HFR mode. The Sony Cyber-shot DSC-RX 100 V ships with a non-interchangeable Carl Zeiss Vario Sonnar T lens that performs well under low-light conditions and in broad daylight. The camera features a fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode that allows you to keep the subjects of your vlogs in focus throughout your recording. DSC RX-100 V’s multi-functionality makes it one of the best cameras for daily vlogging, especially for vloggers who are planning on shooting vlogs in various locations. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera: Canon EOS M100 Canon’s EOS M100 is small and powerful. This mirrorless camera produces full HD videos at 60 fps. It doesn’t, however, shoot 4K footage. The 24.2 MP APS-C CMOS sensor and the DIGIC 7 image processor ensure that your vlogs are always in focus and rich in detail. The Canon EOS M100 provides great ISO sensitivity options, offering ISO values as high as 25600, making it a great option for vloggers that often shoot their videos under difficult light conditions. The 3-inch touchscreen LCD lets you control focus points, navigate through the camera’s menu, or watch videos you’ve created. The screen can also be tilted in the upward direction to provide you a better preview of the shot you’re recording. The camera has a built-in Wi-Fi with NFC so you can transfer your videos seamlessly to a computer and have fun in the process. The Canon EOS M100 is currently one of the best entry-level cameras for daily vlogging on the market because it produces videos in great picture quality that you don’t have to spend a fortune for. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 wins this category as well in our books because it’s a powerful, feature-rich camera that’s also very affordable. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The EOS M50 has been on the market for just a few months and it is already regarded as one of the best mirrorless cameras for vlogging. Its 24.1 MP APS-C CMOS sensor and DIGIC 8 Image Processor are improved versions of those in the Canon EOS M100 model. With the Canon EOS M50, you can crank up the ISO sensitivity to 51200. This camera uses the Canon EF lens mount, so you can choose the lens that best suits your needs. The Canon EOS M50 can capture UHD 4K videos at 23.98 fps, and it also lets you record 120 fps slow-motion videos at 720p. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S The Panasonic’s GH series was made famous by the LUMIX DMC-GH4 model that will be remembered as the world’s first mirrorless interchangeable lens camera to offer the 4K video recording option. That’s why it comes as no surprise that the GH5S mirrorless micro four-thirds camera can record UHD 4K as well as DCI videos at 60 fps, and 150 Mbps. The full HD 1080p at 240 fps video recording option is also available if you want to capture slow-motion footage for your vlogs. The camera’s 10.28MP multi-aspect ratio MOS sensor enhances its low-light performance and produces high-quality videos even under very challenging lighting conditions. Recording the audio with an external microphone is one of the many advantages offered by the Lumix DC-GH5S, while the Advanced Depth-From-Focus technology is used to automatically focus the video in a fraction of a second. The GH5S’ touchscreen can be rotated in any direction, so you can clearly see your shot no matter where you are. There’s very little doubt that the GH5S is the best professional-level mirrorless camera for vlogging that will help you capture stunning vlogs. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS Rebel SL2 is a great entry-level vlogging camera that delivers great power at a low price. The Canon EOS Rebel SL2 has a DIGIC 7 image processor and a 24.2 MP APS-C CMOS sensor that lets you extend the ISO value to 51200 and shoot your vlogs even under low light conditions. This camera can capture full HD 1080p videos at 60 fps, and it features a 9-point AF system and dual pixel CMOS AF technologies that provide precise and quick focusing even when there is not much light. The SL2 also has a microphone jack you can connect an external microphone too for better audio. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon EOS 80D is a feature-rich, mid-range DSLR camera great for vlogging. The 80D lets you capture full HD 1080p videos at 60 fps. It doesn’t provide support for 4K videos, though. The ISO on this camera can be set up to 25600. The 24.2 MP APS-C CMOS sensor and the DIGIC 6 image processor reduce the need for high ISO values, though, as they enable the camera to capture visually stunning footage even when the light in the shot is far from perfect. The 80D’s 45-point all cross phase detection autofocus system and its dual pixel CMOS AF system enable you to produce sharp images without having to pull-focus yourself. The various-angle 3-inch 1.04M-dot ClearView II LCD touchscreen display, as well as the pentaprism type intelligent viewfinder, let you compose shots effortlessly. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera for vlogging: Canon 6D Mark II The Canon EOS 6D Mark II is the best professional DSLR camera for vlogging. It is the only DSLR camera on the market (as of writing this review) that comes with a full-frame sensor along with a fully-articulated screen and a microphone jack. The camera’s 26.2 MP full-frame CMOS sensor can take in much more light, giving you the option to shoot with higher quality bokeh (unfocused areas appearing more blurry) and find focus much more quickly and accurately in more challenging lighting conditions. With this camera, you can shoot up to full HD 1080p videos at a maximum of 60 fps. Although the 6D Mark II comes with the same 45-point all cross-type autofocusing system as Canon’s crop sensor 80D camera, the 6D Mark II is equipped with the improved DIGIC 7 image processor unlike the 80D’s DIGIC 6 image processor. If you’re wanting to shoot your vlogs with a full-frame, The 6D Mark II is a great option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Jan 10, 2024• Proven solutions
It can be challenging to make a decision on purchasing a camera when there’s just so many on the market. Camera manufacturers are racing to update their product line with all the new camera technology advancements. To simplify your search for the ultimate vlogging camera, we’ve come up with a top twelve list.
If you’re looking for a specific type of vlogging camera, check out our other posts on vlogging cameras:
Top 11 Cheap Vlogging Cameras (2024)
7 Best DSLR Cameras For Vlogging (2024)
8 Best Mirrorless Cameras For Vlogging (2024)
12 Best Vlogging Cameras With A Flip Screen (2024)
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
12 BEST VLOGGING CAMERAS (2024)
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Mirrorless | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| SonyAlphaa6500 | |
October2016 | Mirrorless | Tilting | Yes | $$- |
| PanasonicLumix DMCLX10 | |
September2016 | Compact | Flip Up | No | $ |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
At first, you can have a look at the below video.
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
|
Best daily vlogging camera: Sony Cyber-Shot DSC-RX 100 V You don’t have to be a filmmaking pro if you want to use a compact camera to record all sorts of videos. Sony’s Cyber-shot series is famous for its cutting-edge features and the DSC-RX 100 V model is not an exception. This camera is equipped with a 20.1 MP Exmor RS BSI CMOS Sensor that supports ISO sensitivities up to ISO 12800. You can record footage in UHD 4K at 30 or 24 fps, although with a five-minute limit, as well as Full HD videos at a maximum of 960 fps when recording in the HFR mode. The Sony Cyber-shot DSC-RX 100 V ships with a non-interchangeable Carl Zeiss Vario Sonnar T lens that performs well under low-light conditions and in broad daylight. The camera features a fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode that allows you to keep the subjects of your vlogs in focus throughout your recording. DSC RX-100 V’s multi-functionality makes it one of the best cameras for daily vlogging, especially for vloggers who are planning on shooting vlogs in various locations. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera: Canon EOS M100 Canon’s EOS M100 is small and powerful. This mirrorless camera produces full HD videos at 60 fps. It doesn’t, however, shoot 4K footage. The 24.2 MP APS-C CMOS sensor and the DIGIC 7 image processor ensure that your vlogs are always in focus and rich in detail. The Canon EOS M100 provides great ISO sensitivity options, offering ISO values as high as 25600, making it a great option for vloggers that often shoot their videos under difficult light conditions. The 3-inch touchscreen LCD lets you control focus points, navigate through the camera’s menu, or watch videos you’ve created. The screen can also be tilted in the upward direction to provide you a better preview of the shot you’re recording. The camera has a built-in Wi-Fi with NFC so you can transfer your videos seamlessly to a computer and have fun in the process. The Canon EOS M100 is currently one of the best entry-level cameras for daily vlogging on the market because it produces videos in great picture quality that you don’t have to spend a fortune for. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 wins this category as well in our books because it’s a powerful, feature-rich camera that’s also very affordable. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The EOS M50 has been on the market for just a few months and it is already regarded as one of the best mirrorless cameras for vlogging. Its 24.1 MP APS-C CMOS sensor and DIGIC 8 Image Processor are improved versions of those in the Canon EOS M100 model. With the Canon EOS M50, you can crank up the ISO sensitivity to 51200. This camera uses the Canon EF lens mount, so you can choose the lens that best suits your needs. The Canon EOS M50 can capture UHD 4K videos at 23.98 fps, and it also lets you record 120 fps slow-motion videos at 720p. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S The Panasonic’s GH series was made famous by the LUMIX DMC-GH4 model that will be remembered as the world’s first mirrorless interchangeable lens camera to offer the 4K video recording option. That’s why it comes as no surprise that the GH5S mirrorless micro four-thirds camera can record UHD 4K as well as DCI videos at 60 fps, and 150 Mbps. The full HD 1080p at 240 fps video recording option is also available if you want to capture slow-motion footage for your vlogs. The camera’s 10.28MP multi-aspect ratio MOS sensor enhances its low-light performance and produces high-quality videos even under very challenging lighting conditions. Recording the audio with an external microphone is one of the many advantages offered by the Lumix DC-GH5S, while the Advanced Depth-From-Focus technology is used to automatically focus the video in a fraction of a second. The GH5S’ touchscreen can be rotated in any direction, so you can clearly see your shot no matter where you are. There’s very little doubt that the GH5S is the best professional-level mirrorless camera for vlogging that will help you capture stunning vlogs. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS Rebel SL2 is a great entry-level vlogging camera that delivers great power at a low price. The Canon EOS Rebel SL2 has a DIGIC 7 image processor and a 24.2 MP APS-C CMOS sensor that lets you extend the ISO value to 51200 and shoot your vlogs even under low light conditions. This camera can capture full HD 1080p videos at 60 fps, and it features a 9-point AF system and dual pixel CMOS AF technologies that provide precise and quick focusing even when there is not much light. The SL2 also has a microphone jack you can connect an external microphone too for better audio. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon EOS 80D is a feature-rich, mid-range DSLR camera great for vlogging. The 80D lets you capture full HD 1080p videos at 60 fps. It doesn’t provide support for 4K videos, though. The ISO on this camera can be set up to 25600. The 24.2 MP APS-C CMOS sensor and the DIGIC 6 image processor reduce the need for high ISO values, though, as they enable the camera to capture visually stunning footage even when the light in the shot is far from perfect. The 80D’s 45-point all cross phase detection autofocus system and its dual pixel CMOS AF system enable you to produce sharp images without having to pull-focus yourself. The various-angle 3-inch 1.04M-dot ClearView II LCD touchscreen display, as well as the pentaprism type intelligent viewfinder, let you compose shots effortlessly. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera for vlogging: Canon 6D Mark II The Canon EOS 6D Mark II is the best professional DSLR camera for vlogging. It is the only DSLR camera on the market (as of writing this review) that comes with a full-frame sensor along with a fully-articulated screen and a microphone jack. The camera’s 26.2 MP full-frame CMOS sensor can take in much more light, giving you the option to shoot with higher quality bokeh (unfocused areas appearing more blurry) and find focus much more quickly and accurately in more challenging lighting conditions. With this camera, you can shoot up to full HD 1080p videos at a maximum of 60 fps. Although the 6D Mark II comes with the same 45-point all cross-type autofocusing system as Canon’s crop sensor 80D camera, the 6D Mark II is equipped with the improved DIGIC 7 image processor unlike the 80D’s DIGIC 6 image processor. If you’re wanting to shoot your vlogs with a full-frame, The 6D Mark II is a great option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
The Ultimate Playbook for YouTube Brand Development and Expansion
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Link: https://youtube-clips.techidaily.com/in-2024-dive-deep-into-video-creation-with-these-top-12-vlogger-friendly-cameras/
- License: This work is licensed under CC BY-NC-SA 4.0.
